Compare Adobe Campaign and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (37.2% of reviews)
Mid-Market (55.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(345)4.1 out of 5
Market Segments
Small-Business (37.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignBraze
Star Rating
(1,680)4.5 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, with many users highlighting its intuitive interface and efficient segmentation capabilities. One user mentioned, "I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people."
- According to verified reviews, Adobe Campaign is praised for its strong integration capabilities, making it a solid choice for businesses looking to connect with other systems. Users appreciate how well it works with various platforms, stating, "If you want to integrate Adobe Campaign with other systems, it works really well."
- Users say that Braze's recent updates and features have significantly improved their marketing efforts, with one reviewer noting, "Braze makes our growth journeys easier and more efficient, boosting our results." This reflects Braze's commitment to enhancing user satisfaction and effectiveness.
- Reviewers mention that Adobe Campaign provides robust analytics tools, allowing marketers to measure and analyze their performance comprehensively. One user highlighted, "Allows marketers like myself to calculate, measure, analyze and dissect marketing performances in a very comprehensive simple platform," showcasing its analytical strengths.
- G2 reviewers report that while Adobe Campaign has a solid feature set, it faces challenges in ease of use and setup compared to Braze. Users have noted that Adobe's interface can be less intuitive, which may lead to a steeper learning curve for new users.
- According to verified reviews, Braze stands out in mobile marketing, with users appreciating its push notification features. One user stated, "Push Notifications are a strong point for Braze," indicating its effectiveness in engaging users through mobile channels.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableBraze
No pricing availableFree Trial
Adobe Campaign
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.5
285
8.5
1,001
Ease of Use
7.4
291
8.3
1,260
Ease of Setup
6.8
106
7.6
731
Ease of Admin
7.4
100
8.5
363
Quality of Support
7.8
275
8.4
947
Has the product been a good partner in doing business?
7.8
99
8.9
371
Product Direction (% positive)
7.7
281
9.2
955
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
573
8.4
155
|
Verified
8.8
541
8.2
154
|
Verified
8.4
542
8.2
149
|
Verified
8.4
452
Online Marketing
8.3
123
|
Verified
6.9
356
8.1
154
|
Verified
8.4
485
8.1
135
|
Verified
8.7
525
7.9
146
|
Verified
8.4
493
8.1
87
|
Verified
7.2
371
Lead Management
8.1
70
|
Verified
7.5
392
8.2
141
|
Verified
7.5
397
8.1
142
|
Verified
8.6
541
7.9
64
|
Verified
6.8
324
8.2
64
|
Verified
7.4
353
8.4
65
|
Verified
7.5
381
8.0
133
|
Verified
Feature Not Available
7.9
124
|
Verified
7.8
384
Campaign Management
8.3
148
|
Verified
Feature Not Available
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
Feature Not Available
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
6.7
326
8.4
124
|
Verified
Feature Not Available
8.2
75
|
Verified
Feature Not Available
8.1
113
|
Verified
6.6
330
Reporting & Analytics
8.0
155
|
Verified
7.7
536
8.0
91
|
Verified
Feature Not Available
7.8
73
|
Verified
Feature Not Available
8.1
72
|
Verified
6.6
399
8.2
76
|
Verified
Feature Not Available
Platform
8.2
52
|
Verified
8.3
457
8.1
52
|
Verified
Feature Not Available
8.0
50
|
Verified
8.5
447
8.0
44
|
Verified
7.7
351
8.3
44
|
Verified
7.7
401
8.0
51
|
Verified
8.5
438
8.1
45
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.8
38
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
7.9
52
|
Verified
7.9
456
7.6
45
|
Verified
8.1
439
7.1
42
|
Verified
7.9
395
Campaigns
Not enough data
8.6
450
Not enough data
9.0
486
Not enough data
8.6
444
Not enough data
8.8
497
Not enough data
8.9
471
Analytics
Not enough data
8.2
495
Not enough data
7.7
454
Optimization
Not enough data
8.7
476
Not enough data
8.8
491
Not enough data
8.3
393
Not enough data
8.1
398
Agentic AI - Push Notification
Not enough data
6.3
41
Not enough data
6.6
41
Not enough data
6.4
40
Segmentation
Not enough data
8.8
214
Not enough data
8.5
200
Targeting
Not enough data
8.6
195
Not enough data
8.5
178
Triggered Content
Not enough data
7.8
118
Not enough data
9.1
203
Not enough data
9.1
197
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
126
Not enough data
7.9
131
Edit
Not enough data
7.1
125
Not enough data
8.3
130
Not enough data
7.9
129
Logistics
Not enough data
7.2
129
Not enough data
7.1
124
Not enough data
7.6
125
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
88
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.6
31
Not enough data
5.6
31
Text Messaging
Not enough data
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.8
12
|
Verified
8.3
110
8.6
14
|
Verified
8.5
108
Platform Data
8.3
14
|
Verified
7.6
109
8.1
12
|
Verified
7.4
103
8.6
14
|
Verified
7.6
110
8.6
14
|
Verified
7.5
107
Platform Additional Functionality
8.6
12
7.7
105
8.2
13
|
Verified
7.6
105
8.3
12
|
Verified
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.5
33
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.3
33
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
7.5
385
8.4
20
|
Verified
7.7
476
|
Verified
8.2
17
|
Verified
7.1
343
|
Verified
8.1
18
|
Verified
6.9
375
|
Verified
Campaigns
8.6
19
7.6
330
|
Verified
8.8
19
|
Verified
9.0
467
|
Verified
8.6
18
|
Verified
7.6
312
9.0
16
|
Verified
6.6
233
8.3
18
|
Verified
8.9
445
|
Verified
8.6
17
|
Verified
8.7
467
|
Verified
Engagement
8.1
17
|
Verified
7.5
268
Platform
8.4
20
|
Verified
8.2
391
8.6
20
|
Verified
8.2
370
|
Verified
8.4
19
|
Verified
7.9
324
Agentic AI - Mobile Marketing
Not enough data
6.8
44
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.6
41
Not enough data
6.6
42
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Braze are categorized as Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics
Braze is categorized as RCS Business Messaging, WhatsApp Marketing, SMS Marketing, Email Template Builder, Personalization, Personalization Engines, and Push Notification
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.2%
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.1%
Health, Wellness and Fitness
6.0%
Food & Beverages
5.4%
Other
62.7%
Alternatives
Discussions
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
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