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Compare Adobe Analytics and Kochava 
Featured Products
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Adobe Analytics
Star Rating
(1,132)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with users appreciating its ability to deliver granular data that enhances understanding of customer journeys across various digital touchpoints. This level of detail is often highlighted as a significant advantage over Kochava.
- Users say that Adobe Analytics offers a more intuitive and flexible user experience, particularly with its Analysis Workspace, which allows for easy drag-and-drop customization of metrics and visualizations. This feature is often compared favorably to Kochava's simpler dashboard, which, while clean, may not provide the same depth of analysis.
- Reviewers mention that Adobe Analytics has a faster implementation process, with many users finding the initial setup straightforward and reliable. In contrast, Kochava's onboarding process, while seamless, may not match the speed and efficiency reported by Adobe users.
- According to verified reviews, Kochava shines in its customer support, with users praising the dedicated and responsive nature of their team. This level of support is particularly beneficial for users who require assistance with integrations and campaign performance tracking, an area where Adobe Analytics has received mixed feedback.
- Users appreciate Kochava's straightforward dashboard, which is designed to be user-friendly even for those who are not technically inclined. However, some reviewers feel that this simplicity comes at the cost of advanced features that Adobe Analytics provides, which can be crucial for more complex data analysis needs.
- G2 reviewers highlight that while both platforms offer solid performance in terms of user engagement and tracking capabilities, Adobe Analytics tends to outperform Kochava in areas like exit tracking and user segmentation, making it a preferred choice for businesses looking for comprehensive analytics solutions.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableKochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Adobe Analytics
No trial information availableKochava
Free Trial is available
Ratings
Meets Requirements
8.6
883
8.2
105
Ease of Use
7.5
939
7.3
104
Ease of Setup
7.2
378
7.2
56
Ease of Admin
7.6
279
7.7
45
Quality of Support
7.8
809
8.6
99
Has the product been a good partner in doing business?
8.0
279
8.4
46
Product Direction (% positive)
7.6
844
7.6
100
Features by Category
Metrics
8.6
606
Not enough data
8.4
600
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
543
Not enough data
8.1
563
Not enough data
8.5
569
Not enough data
8.2
534
Not enough data
Reporting
8.3
594
Not enough data
8.3
581
Not enough data
8.2
555
Not enough data
8.4
574
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
596
Not enough data
Other
8.4
554
Not enough data
8.3
532
Not enough data
8.1
500
Not enough data
8.5
549
Not enough data
8.4
477
Not enough data
8.1
435
Not enough data
8.2
460
Not enough data
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
Not enough data
8.2
445
Not enough data
8.4
551
Not enough data
8.4
532
Not enough data
User Identification
8.4
206
7.3
46
8.6
210
7.9
51
8.5
202
8.0
48
Tracking & Reporting
8.7
206
8.4
53
8.4
211
7.9
52
8.4
207
8.2
58
8.7
220
7.7
58
8.5
212
7.4
49
8.6
204
7.6
43
Metrics
9.0
80
8.0
33
8.7
81
7.3
30
Feature Not Available
7.6
32
Feature Not Available
7.8
32
Feature Not Available
8.4
34
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
8.0
33
8.7
81
7.3
30
Feature Not Available
7.6
32
Feature Not Available
7.8
32
Feature Not Available
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
Adobe Analytics and Kochava are categorized as Mobile App Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Audience Intelligence Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.8%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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