# Adobe Analytics vs Kochava Comparison --- ## AI Generated Summary - **G2 reviewers report** that Adobe Analytics excels in providing a comprehensive suite of tools for tracking user interactions across digital platforms. Users appreciate its ability to measure campaign performance and optimize marketing efforts, with one reviewer noting, "I use Adobe Analytics to track and understand how users interact with our website." - **Users say** that Kochava stands out for its exceptional customer service and problem-solving capabilities. Reviewers highlight the company's willingness to listen to client feedback and develop custom solutions, with one user stating, "I find their customer service to be incredible and appreciate the partnership they facilitate." - **According to verified reviews** , Adobe Analytics has a higher overall satisfaction score, reflecting its robust features and user experience. Users commend its real-time insights, which help in making informed decisions, as one reviewer mentioned, "I appreciate its ability to measure campaign performance and optimize our marketing efforts." - **Reviewers mention** that Kochava is particularly effective for mid-market businesses, providing valuable insights into the effectiveness of paid media buys. Users have noted its capability to analyze performance across various channels, including CTV, which is a significant advantage for those focused on media effectiveness. - **G2 reviewers highlight** that while both platforms offer similar ease of setup, Adobe Analytics provides a more intuitive onboarding experience. Users have expressed that the platform's tools facilitate better personalization and training within their departments, enhancing overall usability. - **Users report** that Adobe Analytics has a more extensive feature set for user segmentation and tracking, with reviewers praising its capabilities in custom event tracking and user path analysis. This depth of functionality allows businesses to tailor their marketing strategies more effectively, as one user noted, "Adobe Analytics has provided me with an excellent user experience by offering the best digital tools to analyze the business preferences of all your customers." | | Adobe Analytics | Kochava | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.1 out of 5 | | **Total Reviews** | 1,216 | 136 | | **Largest Market Segment** | Enterprise (43.2% of reviews) | Mid-Market (40.0% of reviews) | | **Entry Level Price** | No pricing available | Free Trial Per Month | --- ## Top Pros & Cons ### Adobe Analytics Pros: - Insights (84 reviews) - Analytics (77 reviews) Cons: - Learning Curve (51 reviews) - Steep Learning Curve (27 reviews) ### Kochava Pros: - Customer Support (6 reviews) - Attribution (5 reviews) Cons: - Poor UI (6 reviews) - Complex Features (5 reviews) --- ## Ratings Comparison | Rating | Adobe Analytics | Kochava | |---|---|---| | **Meets Requirements** | 8.6 (910 reviews) | 8.2 (109 reviews) | | **Ease of Use** | 7.5 (973 reviews) | 7.4 (108 reviews) | | **Ease of Setup** | 7.2 (411 reviews) | 7.2 (60 reviews) | | **Ease of Admin** | 7.6 (282 reviews) | 7.7 (47 reviews) | | **Quality of Support** | 7.8 (833 reviews) | 8.6 (102 reviews) | | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.4 (48 reviews) | | **Product Direction (% positive)** | 7.6 (865 reviews) | 7.6 (104 reviews) | --- ## Pricing ### Adobe Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Kochava #### Entry-Level Pricing Plan: MMP Services Price: Free Trial Per Month Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services. Key Features: - Multi-Platform App Analytics for Mobile, CTV, Web & Beyond - Omnichannel Attribution for Paid & Owned Media - AI-Powered Ad Fraud Detection & Prevention [Browse all 3 editions](https://www.g2.com/products/kochava/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.3/10 | 736 | | **Kochava** | N/A | N/A | #### Metrics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Sessions - Digital Analytics** | 8.6 (610 reviews) | Not enough data | | **Engagement** | 8.5 (601 reviews) | Not enough data | | **Entry and Exit Pages** | 8.4 (605 reviews) | Not enough data | | **Standard Event Tracking** | 8.4 (578 reviews) | Not enough data | | **Custom Event Tracking** | 8.4 (566 reviews) | Not enough data | | **Retention** | 8.1 (540 reviews) | Not enough data | | **Return** | 8.1 (560 reviews) | Not enough data | | **Conversions** | 8.5 (570 reviews) | Not enough data | | **Funnels** | 8.2 (534 reviews) | Not enough data | #### Reporting | Feature | Adobe Analytics | Kochava | |---|---|---| | **Real-Time Reporting** | 8.3 (602 reviews) | Not enough data | | **Trending** | 8.3 (579 reviews) | Not enough data | | **Retroactive Reporting** | 8.2 (555 reviews) | Not enough data | | **Segmentation** | 8.4 (580 reviews) | Not enough data | | **Mobile Reporting** | 8.1 (512 reviews) | Not enough data | | **Unification Across Devices** | 8.0 (496 reviews) | Not enough data | | **Custom Reports and Dashboards** | 8.5 (613 reviews) | Not enough data | #### Other | Feature | Adobe Analytics | Kochava | |---|---|---| | **User Data** | 8.5 (554 reviews) | Not enough data | | **Site Search Reporting** | 8.3 (529 reviews) | Not enough data | | **Load Time Monitoring** | 8.1 (497 reviews) | Not enough data | | **Campaign Tracking** | 8.5 (551 reviews) | Not enough data | | **E-Commerce** | 8.4 (474 reviews) | Not enough data | | **Promotional Messages** | 8.1 (432 reviews) | Not enough data | | **Administration Alerts** | 8.2 (457 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | | **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | | **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | | **Decision Making** | 8.8 (43 reviews) | Not enough data | #### Administration | Feature | Adobe Analytics | Kochava | |---|---|---| | **API / Integrations** | 8.1 (462 reviews) | Not enough data | | **QA Testing** | 8.2 (442 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (562 reviews) | Not enough data | | **User, Role, and Access Management** | 8.4 (529 reviews) | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.6/10 | 260 | | **Kochava** | 7.8/10 | 69 | #### User Identification | Feature | Adobe Analytics | Kochava | |---|---|---| | **Demographics** | 8.4 (203 reviews) | 7.3 (46 reviews) | | **User Segmentation** | 8.6 (207 reviews) | 7.9 (51 reviews) | | **Geolocation** | 8.6 (199 reviews) | 8.0 (48 reviews) | #### Tracking & Reporting | Feature | Adobe Analytics | Kochava | |---|---|---| | **Custom Event Tracking** | 8.7 (203 reviews) | 8.4 (53 reviews) | | **Real-Time Insights** | 8.4 (209 reviews) | 7.9 (52 reviews) | | **Attribution** | 8.4 (205 reviews) | 8.2 (58 reviews) | | **Dashboard** | 8.7 (217 reviews) | 7.7 (58 reviews) | | **User Path Tracking** | 8.5 (209 reviews) | 7.4 (49 reviews) | | **User Activity History** | 8.6 (201 reviews) | 7.6 (43 reviews) | #### Metrics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Engagement** | 9.0 (77 reviews) | 8.0 (33 reviews) | | **Exit Tracking** | 8.7 (78 reviews) | 7.3 (30 reviews) | | **Retention** | Feature Not Available | 7.6 (32 reviews) | | **Return** | Feature Not Available | 7.8 (33 reviews) | | **Conversions** | Feature Not Available | 8.4 (34 reviews) | ### App Store Optimization | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | N/A | N/A | #### Optimization | Feature | Adobe Analytics | Kochava | |---|---|---| | **Icon Testing** | Not enough data | Not enough data | | **Screenshot Testing** | Not enough data | Not enough data | | **App Store Page Design & Preview** | Not enough data | Not enough data | | **Keyword Tools** | Not enough data | Not enough data | | **Reviews & Ratings** | Not enough data | Not enough data | | **Keyword Localization** | Not enough data | Not enough data | | **Conversion Rate Benchmarks** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Adobe Analytics | Kochava | |---|---|---| | **Reports and Dashboards** | Not enough data | Not enough data | | **Traffic Source Reporting** | Not enough data | Not enough data | | **Featured App Alerts** | Not enough data | Not enough data | | **Alert Delivery** | Not enough data | Not enough data | #### Competition Monitoring | Feature | Adobe Analytics | Kochava | |---|---|---| | **Timeline** | Not enough data | Not enough data | | **Store Performance** | Not enough data | Not enough data | | **Financial Analysis** | Not enough data | Not enough data | | **Category Ranking** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Adobe Analytics | Kochava | |---|---|---| | **Integrations** | Not enough data | Not enough data | | **Organic Keyword Protection** | Not enough data | Not enough data | | **App Suggestions** | Not enough data | Not enough data | #### Agentic AI - App Store Optimization | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Click Fraud | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | N/A | N/A | #### Trading | Feature | Adobe Analytics | Kochava | |---|---|---| | **Keyword Tracking** | Not enough data | Not enough data | | **Refund Management** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Threat Detection | Feature | Adobe Analytics | Kochava | |---|---|---| | **Account Alerts** | Not enough data | Not enough data | | **Threat Detection** | Not enough data | Not enough data | | **IP Address Monitoring** | Not enough data | Not enough data | | **Rules** | Not enough data | Not enough data | #### Blocking | Feature | Adobe Analytics | Kochava | |---|---|---| | **Manual IP Blocking** | Not enough data | Not enough data | | **Automated IP Blocking** | Not enough data | Not enough data | | **Cross-Campaign Blocking** | Not enough data | Not enough data | #### Agentic AI - Click Fraud | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Attribution | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | 6.8/10 | 62 | #### Platform Basics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Attribution Windows** | Not enough data | 8.1 (54 reviews) | | **Retargeting Attribution** | Not enough data | 8.0 (42 reviews) | | **Validation Rules** | Not enough data | 7.6 (46 reviews) | | **Cross-platform attribution** | Not enough data | 7.7 (52 reviews) | | **Fraud Detection** | Not enough data | 7.4 (45 reviews) | | **Post-Fraud Attribution** | Not enough data | 7.2 (45 reviews) | #### Platform Data | Feature | Adobe Analytics | Kochava | |---|---|---| | **Uninstall Metrics** | Not enough data | 7.7 (44 reviews) | | **Retention Metrics** | Not enough data | 8.0 (49 reviews) | | **Analytics Dashboard** | Not enough data | 8.0 (53 reviews) | | **Cross-channel insights** | Not enough data | 7.4 (43 reviews) | | **Custom Dashboards** | Not enough data | 7.4 (46 reviews) | | **Data Segmentation** | Not enough data | 7.6 (44 reviews) | #### Agentic AI - Value Selling Tools | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | | **Cross-system Integration** | Not enough data | 5.3 (5 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | | **Natural Language Interaction** | Not enough data | 3.7 (5 reviews) | | **Proactive Assistance** | Not enough data | 4.0 (5 reviews) | | **Decision Making** | Not enough data | 5.0 (6 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.2/10 | 27 | | **Kochava** | N/A | N/A | #### Audiences | Feature | Adobe Analytics | Kochava | |---|---|---| | **Audience Insights** | 9.2 (24 reviews) | Not enough data | | **Influencer Identification** | Feature Not Available | Not enough data | | **Buyer Personas** | Feature Not Available | Not enough data | | **Segmentation** | 9.3 (24 reviews) | Not enough data | #### Data Analysis | Feature | Adobe Analytics | Kochava | |---|---|---| | **Network Analysis** | Feature Not Available | Not enough data | | **Dashboards** | 9.5 (24 reviews) | Not enough data | | **Visualizations** | 9.2 (24 reviews) | Not enough data | | **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | #### Administration | Feature | Adobe Analytics | Kochava | |---|---|---| | **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | | **Ad Integrations** | 8.9 (24 reviews) | Not enough data | | **Data Exporting** | 9.1 (24 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | | **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | | **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | | **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | Adobe Analytics | Kochava | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | Not enough data | Not enough data | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | Adobe Analytics | Kochava | |---|---|---| | **Creative Assets** | Not enough data | Not enough data | | **Campaign Dashboard** | Not enough data | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.0/10 | 73 | | **Kochava** | N/A | N/A | #### Statistical Tool | Feature | Adobe Analytics | Kochava | |---|---|---| | **Scripting** | Feature Not Available | Not enough data | | **Data Mining** | Feature Not Available | Not enough data | | **Algorithms** | Feature Not Available | Not enough data | #### Data Analysis | Feature | Adobe Analytics | Kochava | |---|---|---| | **Analysis** | 9.1 (68 reviews) | Not enough data | | **Data Interaction** | 9.0 (66 reviews) | Not enough data | #### Decision Making | Feature | Adobe Analytics | Kochava | |---|---|---| | **Modeling** | Feature Not Available | Not enough data | | **Data Visualizations** | 9.0 (67 reviews) | Not enough data | | **Report Generation** | 9.0 (68 reviews) | Not enough data | | **Data Unification** | 8.9 (65 reviews) | Not enough data | #### Generative AI | Feature | Adobe Analytics | Kochava | |---|---|---| | **AI Text Generation** | 8.8 (39 reviews) | Not enough data | | **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | 6.8/10 | 60 | #### Analysis | Feature | Adobe Analytics | Kochava | |---|---|---| | **Application Attribution** | Not enough data | 8.3 (53 reviews) | | **Campaign Analysis** | Not enough data | 8.1 (53 reviews) ✓ Verified | | **Uninstall Tracking** | Not enough data | 6.8 (46 reviews) | | **Custom Dashboards** | Not enough data | 7.0 (47 reviews) | #### Campaigns | Feature | Adobe Analytics | Kochava | |---|---|---| | **Proximity Marketing** | Not enough data | 7.2 (38 reviews) ✓ Verified | | **Push Notifications** | Not enough data | 5.9 (35 reviews) ✓ Verified | | **Bulk SMS** | Not enough data | 5.7 (34 reviews) | | **Two-Way Text Messaging** | Not enough data | Feature Not Available | | **Email Campaigns** | Not enough data | 5.8 (24 reviews) | | **Audience Segmentation** | Not enough data | 7.2 (39 reviews) | #### Engagement | Feature | Adobe Analytics | Kochava | |---|---|---| | **Coupons and Promotions** | Not enough data | 5.2 (33 reviews) | #### Platform | Feature | Adobe Analytics | Kochava | |---|---|---| | **Optimization** | Not enough data | 7.4 (47 reviews) | | **Integrations - Mobile Marketing** | Not enough data | 7.6 (42 reviews) ✓ Verified | | **Internationalization** | Not enough data | 6.2 (34 reviews) | #### Agentic AI - Mobile Marketing | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | 9.0/10 | 6 | #### Marketing Operations | Feature | Adobe Analytics | Kochava | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | Adobe Analytics | Kochava | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | 9.0 (5 reviews) | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Smart Link | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | N/A | N/A | #### Audience Targeting | Feature | Adobe Analytics | Kochava | |---|---|---| | **Geographic Targeting** | Not enough data | Not enough data | | **Device/OS Targeting** | Not enough data | Not enough data | | **Retargeting** | Not enough data | Not enough data | #### Analytics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Digital Analytics** | Not enough data | Not enough data | | **Attribution** | Not enough data | Not enough data | | **Data Sharing and Exporting** | Not enough data | Not enough data | #### Agentic AI - Business Continuity Management | Feature | Adobe Analytics | Kochava | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.9/10 | 88 | | **Kochava** | 7.8/10 | 36 | #### Metrics | Feature | Adobe Analytics | Kochava | |---|---|---| | **Engagement** | 9.0 (77 reviews) | 8.0 (33 reviews) | | **Exit Tracking** | 8.7 (78 reviews) | 7.3 (30 reviews) | | **Retention** | Feature Not Available | 7.6 (32 reviews) | | **Return** | Feature Not Available | 7.8 (33 reviews) | | **Conversions** | Feature Not Available | 8.4 (34 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **Kochava** | 7.4/10 | 49 | #### Variation Testing | Feature | Adobe Analytics | Kochava | |---|---|---| | **A/B Testing** | Not enough data | 6.3 (25 reviews) | | **WYSIWYG Editor** | Not enough data | Feature Not Available | | **Conversion Goal** | Not enough data | 7.1 (32 reviews) | | **Percentage of Traffic** | Not enough data | 7.7 (28 reviews) | | **Confidence Level** | Not enough data | 7.9 (30 reviews) | | **Multivariant Testing** | Not enough data | 7.4 (24 reviews) | #### Reporting | Feature | Adobe Analytics | Kochava | |---|---|---| | **Segmentation** | Not enough data | 7.5 (32 reviews) | | **Reports and Dashboards** | Not enough data | 7.2 (39 reviews) | #### Personalization | Feature | Adobe Analytics | Kochava | |---|---|---| | **Standard Targeting** | Not enough data | 7.4 (30 reviews) | | **Custom Targeting** | Not enough data | 7.2 (29 reviews) | | **Data Segmentation** | Not enough data | 7.7 (29 reviews) | #### Administration | Feature | Adobe Analytics | Kochava | |---|---|---| | **API / Integrations** | Not enough data | 7.7 (34 reviews) | | **QA Testing** | Not enough data | 7.0 (29 reviews) | | **Performance and Reliability** | Not enough data | 7.9 (39 reviews) | | **User, Role, and Access Management** | Not enough data | 7.7 (36 reviews) | --- ## Categories **Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Kochava (9):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Analytics | Kochava | |---|---|---| | **Small-Business** | 26.9% | 28.5% | | **Mid-Market** | 29.9% | 40.0% | | **Enterprise** | 43.2% | 31.5% | ### By Industry #### Adobe Analytics - **Marketing and Advertising:** 13.3% - **Information Technology and Services:** 8.0% - **Financial Services:** 5.6% - **Computer Software:** 5.4% - **Retail:** 5.2% - **Telecommunications:** 3.0% - **Internet:** 2.9% - **Hospital & Health Care:** 2.9% - **Hospitality:** 2.7% - **Education Management:** 2.5% - **Other:** 48.6% #### Kochava - **Marketing and Advertising:** 29.7% - **Entertainment:** 14.1% - **Financial Services:** 7.8% - **Food & Beverages:** 6.3% - **Information Technology and Services:** 4.7% - **Health, Wellness and Fitness:** 3.1% - **Broadcast Media:** 3.1% - **Internet:** 2.3% - **Leisure, Travel & Tourism:** 2.3% - **Consumer Services:** 2.3% - **Other:** 24.2% --- ## Alternatives ### Alternatives to Adobe Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1351 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) ### Alternatives to Kochava - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (722 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (711 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews) - [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (652 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1351 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews) --- ## Top Discussions ### Adobe Analytics - Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website." - Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..." - Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote > **Top comment:** "Good" - Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..." - Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..." ### Kochava - Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)* > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..." - Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)* > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..." - Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)* > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..." - Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)* > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-kochava)