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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetCleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Target excels in A/B Testing with a score of 9.1, highlighting its robust capabilities for optimizing campaigns. In contrast, CleverTap shines in Variation Testing, scoring 9.2, which users appreciate for its ease of use and effectiveness in driving conversions.
- Reviewers mention that CleverTap's user segmentation features are particularly strong, scoring 9.2, allowing for precise targeting of campaigns. Adobe Target, while also effective, has a slightly lower score of 9.1 in this area, indicating that CleverTap may offer more advanced segmentation options.
- G2 users note that CleverTap's ease of use is a significant advantage, with a score of 8.9 compared to Adobe Target's 7.4. This difference suggests that CleverTap may be more user-friendly, making it easier for teams to adopt and utilize effectively.
- Users on G2 highlight CleverTap's superior quality of support, scoring 9.0, which reviewers say contributes to a better overall experience. Adobe Target, with a score of 7.3, may not provide the same level of support, leading to potential challenges for users seeking assistance.
- Reviewers mention that Adobe Target's dynamic content capabilities score 8.8, which is beneficial for personalized marketing efforts. However, CleverTap's personalized content features, including its Recommendation Engine scoring 9.3, are noted as being more advanced, providing users with better tools for engagement.
- Users report that CleverTap's automated email responses score 8.8, which is praised for its effectiveness in maintaining customer engagement. Adobe Target, while also offering email marketing features, does not match this level of automation, indicating a potential gap in functionality for users focused on email campaigns.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adobe Target
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.8
529
Ease of Use
7.3
59
8.9
531
Ease of Setup
7.1
32
8.5
317
Ease of Admin
7.3
22
9.0
244
Quality of Support
7.4
46
9.0
521
Has the product been a good partner in doing business?
8.0
22
9.2
243
Product Direction (% positive)
9.0
48
9.5
513
Features by Category
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Campaign Management
Not enough data
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Social
Not enough data
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Platform
Not enough data
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Computing
8.0
11
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.1
13
Not enough data
8.2
13
Not enough data
Analytics
7.6
15
Not enough data
6.4
11
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Engagement
Not enough data
8.6
166
Platform
Not enough data
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
8.7
13
9.1
123
6.8
11
8.4
101
8.2
15
8.9
103
8.1
15
9.0
117
7.8
15
9.0
37
7.4
14
9.1
107
Reporting
7.6
15
9.2
139
7.8
15
9.0
137
Personalization
8.3
14
9.0
123
7.9
14
9.1
121
8.0
5
9.2
105
Administration
7.8
12
8.8
131
8.1
13
8.5
46
7.5
14
8.9
137
7.6
13
9.1
141
Categories
Categories
Shared Categories
Adobe Target and CleverTap are categorized as Mobile App Optimization
Unique Categories
Adobe Target is categorized as Personalization and A/B Testing
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Alternatives
Discussions
Adobe Target has no discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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