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Adobe Target

Adobe Target Alternatives & Competitors

(29)3.8 out of 5

Looking for alternatives to Adobe Target? Tons of people want A/B Testing Software to help with a/b testing, conversion goal, and landing pages. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of A/B Testing Software that reviewers voted best overall compared to Adobe Target. Based on reviewer data you can see how Adobe Target stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Optimizely, Salesforce Interaction Studio (Formerly Evergage), AB Tasty, and Monetate are the most popular alternatives and competitors to Adobe Target.

Top Alternatives to Adobe Target

  • Optimizely
  • Salesforce Interaction Studio (Formerly Evergage)
  • AB Tasty
  • Monetate
  • Google Optimize

Top 20 Alternatives & Competitors to Adobe Target

    #1
    #1
  1. Optimizely

    (108)4.3 out of 5

    Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

    Categories in common with Adobe Target:
  2. Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

    Categories in common with Adobe Target:

    AO
    Optimizely is very easy to use, and extremely flexible. There hasn't been anything we haven't been able to do using this tool, even though some of our use cases are quite technical and complex....Read more

    Reviewers say compared to Adobe Target, Optimizely is:

    Easier to set up
    More usable
    Easier to admin
    #2
    #2
  3. Salesforce Interaction Studio (Formerly Evergage)

    (144)4.3 out of 5

    Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Adobe Target:
  4. Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Adobe Target:

    EC
    Love the personalization features available through the platform, it's not clunky like other tools in particular adobe target.

    Reviewers say compared to Adobe Target, Salesforce Interaction Studio (Formerly Evergage) is:

    Better at support
    Easier to do business with
    Easier to set up
    18%   of software applications aren't well liked by teams using them.
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    #3
    #3
  5. AB Tasty

    (73)4.4 out of 5
    Optimized for quick response

    AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

    Categories in common with Adobe Target:
  6. AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

    Categories in common with Adobe Target:

    Guillaume C.
    GC
    The user experience on the platform, test creation is very easy (5 to 10 min for an A/B test). The way you can manage all your different test, edit them, show reports, pause, play…. The customer...Read more

    Reviewers say compared to Adobe Target, AB Tasty is:

    Better at support
    Easier to set up
    Easier to admin
    #4
    #4
  7. Monetate

    (54)4.4 out of 5

    Conversion experts helping marketers deliver the ultimate online customer experience.

    Categories in common with Adobe Target:
  8. Conversion experts helping marketers deliver the ultimate online customer experience.

    Categories in common with Adobe Target:

    Darnell T.
    DT
    User friendly once you get started, sleek design (not that that impacts the functionality :) ) and stable. I enjoy that for the most part, the only hindrance is the users knowledge of the power of...Read more

    Reviewers say compared to Adobe Target, Monetate is:

    Better at support
    More usable
    Easier to set up
    #5
    #5
  9. Google Optimize

    (25)4.2 out of 5

    Google Optimize offers AB testing, website testing and personalization tools for small and large enterprises to help deliver engaging customer experiences.

    Categories in common with Adobe Target:
  10. Google Optimize offers AB testing, website testing and personalization tools for small and large enterprises to help deliver engaging customer experiences.

    Categories in common with Adobe Target:

    AH
    It is really easy to use, especially to improve your LTR in a safe way. I like the fact that I can gradually increase the percentage of traffic going on the test page, so that I can safely monitor...Read more

    Reviewers say compared to Adobe Target, Google Optimize is:

    More usable
    Easier to set up
    Easier to admin
    #6
    #6
  11. Pendo

    (388)4.5 out of 5
    Optimized for quick response

    Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Adobe Target:
  12. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Adobe Target:

    EM
    A few things: - The fact that all data is collected from the point of implementation ensures that even if we don't tag a feature or page from the get go, we are never concerned of not having all...Read more

    Reviewers say compared to Adobe Target, Pendo is:

    Better at support
    Easier to admin
    More usable
    #7
    #7
  13. Google Analytics

    (5,168)4.5 out of 5

    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with Adobe Target:
  14. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with Adobe Target:

    AS
    Google Analytics provides advance functionality to track customer data online. We can find out easily who visits at your website and open pages using mobile or desktop. Any one can use Google...Read more

    Reviewers say compared to Adobe Target, Google Analytics is:

    Easier to set up
    Easier to admin
    More usable
    #8
    #8
  15. Heap

    (460)4.4 out of 5
    Optimized for quick response

    Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Adobe Target:
  16. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Adobe Target:

    AF
    It is a super easy and perfect analytics system for product marketing and digital marketing specialist.

    Reviewers say compared to Adobe Target, Heap is:

    Easier to set up
    Better at support
    Easier to admin
    #9
    #9
  17. VWO Testing

    (205)4.1 out of 5

    Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

    Categories in common with Adobe Target:
  18. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

    Categories in common with Adobe Target:

    CP
    Visualisation of the results - makes it easy to interpret The price is very competitive compared to the likes of optimizely and adobe

    Reviewers say compared to Adobe Target, VWO Testing is:

    Easier to set up
    Better at support
    Easier to admin
    #10
    #10
  19. Omnisend

    (537)4.6 out of 5
    Optimized for quick response

    Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Adobe Target:
  20. Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Adobe Target:

    AC
    I love the A and B Testing and think this feature should be provided in more areas.

    Reviewers say compared to Adobe Target, Omnisend is:

    Easier to set up
    More usable
    Easier to admin
    #11
    #11
  21. Smartlook

    (636)4.7 out of 5
    Optimized for quick response

    Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Adobe Target:
  22. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Adobe Target:

    Daniel R.
    DR
    The screen recorder is unreal, never imagined I could study my users interaction in that way

    Reviewers say compared to Adobe Target, Smartlook is:

    Easier to set up
    More usable
    Easier to admin
    #12
    #12
  23. Act-On

    (875)4.1 out of 5
    Optimized for quick response

    The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with Adobe Target:
  24. The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with Adobe Target:

    UR
    The user experience makes learning new things within the tool pretty easy, and also makes daily tasks and processes easy to work with. Also, the email composer is solid - it's pretty easy for me to...Read more

    Reviewers say compared to Adobe Target, Act-On is:

    Better at support
    Easier to admin
    Easier to set up
    #13
    #13
  25. GetResponse

    (617)4.1 out of 5
    Optimized for quick response

    Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Categories in common with Adobe Target:
  26. Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Categories in common with Adobe Target:

    PG
    We should use GetResponse email marketing solution for our business because if you hire a digital agency they charged too much and some time wasted money. If you know little bit about email...Read more

    Reviewers say compared to Adobe Target, GetResponse is:

    Better at support
    Easier to set up
    More usable
    #14
    #14
  27. dotdigital Engagement Cloud

    (397)4.3 out of 5
    Optimized for quick response

    Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Adobe Target:
  28. Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Adobe Target:

    AC
    Lots of tools to utilize, but a little overwhelming when you're first getting started. The segmentation tool allows you a lot of freedom to create segments of any time. The integration with the...Read more

    Reviewers say compared to Adobe Target, dotdigital Engagement Cloud is:

    More usable
    Better at support
    Easier to admin
    #15
    #15
  29. Autopilot

    (377)4.5 out of 5
    Optimized for quick response

    Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Adobe Target:
  30. Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Adobe Target:

    Craig B.
    CB
    I love the interface. It's easy for me to see the flow of my emails, ad campaigns, and when people visit my page. I'm finally making good marketing funnels because of Autopilot. The email...Read more

    Reviewers say compared to Adobe Target, Autopilot is:

    Easier to set up
    Better at support
    More usable
    #16
    #16
  31. ClickFunnels

    (312)4.7 out of 5

    Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease.

    Categories in common with Adobe Target:
  32. Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease.

    Categories in common with Adobe Target:

    Patrick C.
    PC
    I like that the system operates on two levels: a fundamental practical level that walks you through the technical aspect, and a mindset level that helps you break through the barriers that are most...Read more

    Reviewers say compared to Adobe Target, ClickFunnels is:

    More usable
    Better at support
    Easier to set up
    #17
    #17
  33. Instapage

    (256)4.3 out of 5
    Optimized for quick response

    Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

    Categories in common with Adobe Target:
  34. Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

    Categories in common with Adobe Target:

    John R.
    JR
    Instapage is the most comprehensive and easy to use landing page builder available. The ability to create and customize "blocks" across different landing pages allows us to replicate effective...Read more

    Reviewers say compared to Adobe Target, Instapage is:

    Easier to set up
    More usable
    Easier to admin
    #18
    #18
  35. Unbounce

    (236)4.4 out of 5
    Optimized for quick response

    Unbounce allows you to build, publish & A/B test your landing pages without I.T.

    Categories in common with Adobe Target:
  36. Unbounce allows you to build, publish & A/B test your landing pages without I.T.

    Categories in common with Adobe Target:

    Galen S.
    GS
    I've never built a landing page from scratch using a WYSIWYG editor like this before. I've only been able to create basic landing pages using previous HTML templates. Using Unbounce's WYSIWYG...Read more

    Reviewers say compared to Adobe Target, Unbounce is:

    Easier to set up
    Better at support
    More usable
    #19
    #19
  37. Moosend

    (244)4.7 out of 5

    Moosend is a fully featured email marketing platform which includes a responsive email campaign editor, marketing automations and many other competing features.

    Categories in common with Adobe Target:
  38. Moosend is a fully featured email marketing platform which includes a responsive email campaign editor, marketing automations and many other competing features.

    Categories in common with Adobe Target:

    Karina R.
    KR
    I have a problem with them, and even with my bad english skills they solved it a quick as possible.

    Reviewers say compared to Adobe Target, Moosend is:

    Easier to set up
    Better at support
    More usable
    #20
    #20
  39. Dynamic Yield

    (82)4.3 out of 5

    Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

    Categories in common with Adobe Target:
  40. Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

    Categories in common with Adobe Target:

    AH
    The ability to target various segments of your audience makes it a great tool.

    Reviewers say compared to Adobe Target, Dynamic Yield is:

    Better at support
    More usable
    Easier to admin