Introducing G2.ai, the future of software buying.Try now
Compare ActiveDEMAND and Ortto 
Featured Products
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Starting at $199.00 5000 Contacts
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in user experience, with many users highlighting its intuitive interface and ease of integration with existing CRM systems. This makes it a strong choice for businesses looking for a seamless onboarding process.
- Users say that ActiveDEMAND offers impressive automation capabilities, particularly in email marketing and landing page creation. Reviewers appreciate the platform's ability to consolidate various marketing tools, which simplifies their workflow and enhances productivity.
- According to verified reviews, Ortto stands out for its ability to unify customer data and automate personalized marketing journeys. Users find this feature particularly beneficial for tracking user behavior and segmenting audiences effectively.
- Reviewers mention that while ActiveDEMAND has a robust support system, with a responsive customer service team, Ortto also receives high marks for its support quality, making both platforms reliable choices for businesses needing assistance.
- G2 reviewers highlight that Ortto's recent updates and features have kept it relevant, with users praising its analytics capabilities that allow for better decision-making in marketing strategies. In contrast, ActiveDEMAND's recent feedback indicates a need for more innovative updates to maintain user engagement.
- Users report that while both platforms cater well to small businesses, Ortto's higher G2 Score reflects a broader satisfaction level among its users, particularly in areas like ease of use and setup, which are crucial for smaller teams with limited resources.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
ActiveDEMAND
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.5
559
Ease of Use
7.5
57
8.7
564
Ease of Setup
7.7
41
8.6
312
Ease of Admin
8.0
38
8.8
295
Quality of Support
9.3
57
8.9
527
Has the product been a good partner in doing business?
9.3
39
8.9
286
Product Direction (% positive)
9.0
56
8.9
556
Features by Category
Email Marketing
8.4
33
|
Verified
8.4
397
|
Verified
8.6
35
|
Verified
8.9
383
|
Verified
8.3
31
|
Verified
8.3
377
|
Verified
9.1
31
|
Verified
9.1
344
|
Verified
Online Marketing
8.4
35
|
Verified
7.0
197
|
Verified
8.5
31
|
Verified
7.9
202
|
Verified
7.9
22
|
Verified
8.2
209
|
Verified
8.5
27
|
Verified
8.3
266
|
Verified
9.1
16
|
Verified
7.6
166
|
Verified
Lead Management
8.6
31
|
Verified
8.2
297
|
Verified
8.4
29
|
Verified
7.8
270
|
Verified
8.8
27
|
Verified
8.5
324
|
Verified
8.8
26
|
Verified
7.8
238
|
Verified
8.5
27
|
Verified
8.8
321
|
Verified
9.0
30
|
Verified
8.5
288
|
Verified
8.4
28
|
Verified
8.7
277
|
Verified
8.2
22
|
Verified
8.3
260
|
Verified
Campaign Management
8.2
29
|
Verified
7.9
217
|
Verified
8.4
21
|
Verified
7.6
142
8.4
26
|
Verified
7.5
62
|
Verified
6.9
7
7.1
51
Social
6.9
7
6.6
115
8.1
22
|
Verified
7.3
96
|
Verified
8.3
20
|
Verified
7.7
62
7.9
21
|
Verified
7.5
55
7.5
10
|
Verified
7.8
102
|
Verified
Reporting & Analytics
9.1
30
|
Verified
8.2
346
|
Verified
9.2
30
|
Verified
7.5
246
|
Verified
8.0
10
|
Verified
7.1
188
|
Verified
8.3
15
|
Verified
6.8
159
|
Verified
8.6
20
|
Verified
6.1
122
Platform
7.9
22
|
Verified
8.1
200
|
Verified
7.8
22
|
Verified
8.6
149
|
Verified
7.9
21
|
Verified
8.3
209
|
Verified
Not enough data
7.6
42
8.2
10
|
Verified
6.8
112
|
Verified
8.3
21
|
Verified
8.6
220
|
Verified
8.7
5
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
7.6
17
|
Verified
8.5
214
|
Verified
7.4
13
|
Verified
8.4
210
|
Verified
6.9
9
|
Verified
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Tracking
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Analytics
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Ortto are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Health, Wellness and Fitness
6.0%
Computer Software
6.0%
Other
35.8%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
