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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansGetResponse MAX
Star Rating
(295)4.2 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Segmentation with a score of 9.2, allowing for highly targeted campaigns, while GetResponse MAX scores slightly lower at 8.3. Reviewers mention that this feature significantly enhances their marketing effectiveness.
- Reviewers mention that GetResponse MAX shines in Landing Pages and Forms, scoring 8.5 compared to ActiveCampaign's 7.4. Users appreciate the ease of creating visually appealing landing pages that convert visitors into leads.
- G2 users highlight ActiveCampaign's superior Automated Email Responses with a score of 8.9, which reviewers say helps them maintain engagement with their audience effectively, while GetResponse MAX scores 8.8 in this area.
- Users on G2 report that GetResponse MAX offers better A/B Testing capabilities, scoring 8.3 compared to ActiveCampaign's 7.9. Reviewers mention that this feature allows them to optimize their campaigns more effectively.
- Reviewers say that ActiveCampaign's Quality of Support is rated at 8.6, which users appreciate for its responsiveness and helpfulness, while GetResponse MAX slightly edges out with a score of 8.7, indicating a strong support system as well.
- Users report that ActiveCampaign's Campaign Management features are robust, scoring 8.9, which reviewers say provides them with comprehensive tools to manage their marketing efforts, while GetResponse MAX scores 8.7, indicating a close competition in this area.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
GetResponse MAX
MAX
Contact Us
Solution for demanding users looking for advanced marketing features and reliable support.
- General support
- Shared IP address
- Email marketing
Free Trial
ActiveCampaign
Free Trial is available
GetResponse MAX
No trial information availableRatings
Meets Requirements
8.8
11,012
8.6
237
Ease of Use
8.2
11,127
8.4
238
Ease of Setup
8.0
7,064
8.0
127
Ease of Admin
8.4
6,283
8.3
119
Quality of Support
8.5
10,192
8.7
230
Has the product been a good partner in doing business?
8.8
6,142
8.6
119
Product Direction (% positive)
8.2
10,420
8.6
226
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
8.7
170
8.9
6273
|
Verified
8.9
164
8.5
6128
|
Verified
8.6
164
8.8
5730
|
Verified
8.8
156
Online Marketing
7.4
4370
|
Verified
8.5
137
7.9
4074
|
Verified
8.3
129
7.8
3531
|
Verified
8.3
130
8.1
4863
|
Verified
8.3
151
7.8
3466
|
Verified
Feature Not Available
Lead Management
8.3
4350
|
Verified
Feature Not Available
8.0
3958
|
Verified
8.3
120
8.5
5074
|
Verified
8.3
139
7.9
3484
|
Verified
8.3
120
8.5
4335
|
Verified
8.4
118
8.1
3984
|
Verified
8.4
122
8.2
3790
|
Verified
Feature Not Available
8.0
3561
|
Verified
8.4
106
Campaign Management
8.0
3484
|
Verified
8.8
117
7.7
3103
|
Verified
8.3
109
7.2
2634
Feature Not Available
6.8
2333
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2674
|
Verified
8.4
110
7.3
2546
|
Verified
8.4
93
7.1
2439
|
Verified
8.4
94
7.0
2396
|
Verified
8.4
95
Reporting & Analytics
8.1
5167
|
Verified
8.3
161
7.6
3584
|
Verified
8.3
127
7.2
2915
|
Verified
Feature Not Available
7.1
2721
|
Verified
8.3
102
6.9
2440
|
Verified
Feature Not Available
Platform
7.9
3716
|
Verified
7.9
83
8.1
3495
|
Verified
8.5
75
8.3
3703
|
Verified
8.7
85
7.5
2402
|
Verified
8.5
61
7.0
2134
|
Verified
8.0
55
8.4
3702
|
Verified
8.6
83
7.5
2423
|
Verified
8.2
62
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
8.2
74
8.1
3645
|
Verified
8.3
77
7.8
3123
|
Verified
7.9
65
Administration
Not enough data
8.8
28
Not enough data
8.7
26
Not enough data
8.5
27
Not enough data
9.2
35
Not enough data
8.2
28
Not enough data
Feature Not Available
Integrations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
29
Not enough data
8.1
24
Platform
Not enough data
8.7
34
Not enough data
9.1
32
Not enough data
8.9
30
Not enough data
8.2
31
Not enough data
8.7
31
Not enough data
8.7
28
Not enough data
8.5
27
Not enough data
8.9
37
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
9.0
10
7.9
399
8.9
11
7.1
355
9.1
9
Templates
7.3
412
8.8
10
8.0
439
8.9
9
7.8
411
9.1
9
Personalization
7.6
401
9.1
9
7.6
405
8.8
10
7.2
361
8.7
9
7.1
347
Feature Not Available
7.3
337
8.7
10
7.1
325
8.7
9
7.4
346
8.1
9
8.0
396
8.8
10
Multichannel
7.4
380
8.3
10
8.5
463
9.7
10
7.7
420
8.3
10
Administration
8.5
482
9.4
9
7.9
469
9.2
10
7.9
440
9.1
9
8.0
462
9.2
11
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Host Tools
Not enough data
9.4
6
Not enough data
8.8
7
Not enough data
8.9
6
Attendee Tools
Not enough data
8.8
7
Not enough data
9.2
6
Not enough data
8.0
5
Post-Event Tools
Not enough data
9.3
7
Not enough data
9.3
7
Integrations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Webinar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Optimization
Not enough data
Feature Not Available
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
8.1
6
6.8
139
Feature Not Available
7.6
153
8.6
6
7.6
142
8.9
6
7.3
130
8.3
6
Feature Not Available
Feature Not Available
8.2
169
9.0
5
7.1
142
Feature Not Available
SMS Platform
7.7
154
8.6
6
8.8
171
8.6
6
7.6
128
8.9
6
6.8
121
Feature Not Available
7.0
123
8.3
6
8.0
144
8.1
6
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
8.7
5
8.1
177
8.6
6
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
8.7
5
7.9
144
Not enough data
7.7
178
8.3
6
Integrations
8.1
170
8.1
6
6.7
113
Not enough data
7.9
128
7.7
5
7.3
141
Not enough data
Generative AI
6.0
63
Feature Not Available
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
9.2
32
7.9
611
9.1
33
7.8
529
9.1
27
7.6
551
9.2
26
Page Optimization
7.6
424
8.7
18
7.8
528
9.4
29
7.5
471
8.9
22
7.2
412
8.5
19
Integrations
7.5
404
9.4
18
8.5
541
9.3
25
8.2
514
9.3
25
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Feature Not Available
6.7
27
Feature Not Available
6.2
27
Feature Not Available
Communication
8.3
125
9.6
13
8.1
112
9.3
14
8.4
117
Feature Not Available
7.7
93
9.2
11
7.8
77
Feature Not Available
Internal Use
7.9
166
9.4
11
7.8
97
7.6
7
8.2
102
9.2
8
8.1
98
8.7
10
7.7
86
7.6
7
8.1
99
8.3
9
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.1
13
Not enough data
8.3
12
Not enough data
8.7
14
Not enough data
8.7
13
Not enough data
Feature Not Available
Not enough data
7.4
12
Campaign Activity
Not enough data
8.2
13
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
7.6
13
Not enough data
7.7
14
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and GetResponse MAX are categorized as Pop-Up Builder, Marketing Automation, SMS Marketing, E-Commerce Personalization, Landing Page Builders, and Live Chat
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Email Template Builder, Online Form Builder, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
GetResponse MAX is categorized as Push Notification, Webinar, Marketing Analytics, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GetResponse MAX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
20.0%
Information Technology and Services
6.7%
Health, Wellness and Fitness
3.9%
Financial Services
3.9%
Retail
3.5%
Other
62.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
GetResponse MAX has no discussions with answers
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