Compare ActiveCampaign and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDrip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Drip is particularly effective for eCommerce-focused marketing, with its straightforward setup and automation features that run independently once configured. This simplicity makes it accessible for teams without extensive marketing experience.
- According to verified reviews, ActiveCampaign's integrated CRM and advanced segmentation tools are standout features, enabling users to create personalized campaigns and track customer engagement seamlessly from a single platform.
- Reviewers mention that while Drip offers solid customer support, particularly in resolving issues like mistaken spam reports, it lacks the depth of features found in ActiveCampaign, which may limit its effectiveness for more complex marketing strategies.
- Users highlight that ActiveCampaign's user experience is enhanced by its intuitive onboarding process, making it easier for new users to get started and leverage its powerful features quickly, compared to Drip's more basic setup.
- G2 reviewers note that both platforms have similar star ratings, but ActiveCampaign's significantly higher G2 Score reflects a broader user satisfaction, particularly in areas like email template building and overall marketing automation performance.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
ActiveCampaign
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.8
372
Ease of Use
8.2
11,257
8.5
372
Ease of Setup
8.0
7,190
8.3
205
Ease of Admin
8.4
6,337
8.7
200
Quality of Support
8.5
10,313
8.8
359
Has the product been a good partner in doing business?
8.8
6,195
8.9
199
Product Direction (% positive)
8.2
10,546
8.6
367
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
8.7
276
|
Verified
8.9
6310
|
Verified
9.1
272
|
Verified
8.5
6138
|
Verified
8.5
250
|
Verified
8.8
5772
|
Verified
9.2
238
|
Verified
Online Marketing
7.4
4386
|
Verified
7.1
177
|
Verified
7.9
4073
|
Verified
8.2
185
|
Verified
7.8
3532
|
Verified
7.7
148
|
Verified
8.1
4863
|
Verified
8.7
211
|
Verified
7.8
3467
|
Verified
8.0
29
Lead Management
8.3
4358
|
Verified
8.3
208
|
Verified
8.0
3960
|
Verified
8.1
190
|
Verified
8.5
5105
|
Verified
8.8
244
|
Verified
8.0
3487
|
Verified
8.1
198
|
Verified
8.5
4355
|
Verified
8.5
209
|
Verified
8.1
3997
|
Verified
8.3
202
|
Verified
8.2
3793
|
Verified
8.4
169
|
Verified
8.0
3571
|
Verified
7.8
126
|
Verified
Campaign Management
8.0
3487
|
Verified
8.4
140
|
Verified
7.8
3103
|
Verified
7.9
87
7.2
2634
7.5
67
6.8
2334
|
Verified
6.5
54
Social
6.9
2320
|
Verified
7.1
22
7.3
2676
|
Verified
7.9
23
7.3
2546
|
Verified
7.7
79
|
Verified
7.1
2439
|
Verified
8.1
24
7.0
2397
|
Verified
7.8
78
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
7.9
242
|
Verified
7.6
3587
|
Verified
7.8
179
|
Verified
7.2
2916
|
Verified
7.4
143
|
Verified
7.1
2722
|
Verified
7.5
139
|
Verified
6.9
2440
|
Verified
7.1
23
Platform
7.9
3720
|
Verified
8.1
124
|
Verified
8.2
3522
|
Verified
8.7
134
|
Verified
8.3
3703
|
Verified
8.6
120
|
Verified
7.5
2400
|
Verified
7.4
64
|
Verified
7.0
2133
|
Verified
7.5
16
8.4
3717
|
Verified
8.7
134
|
Verified
7.5
2425
|
Verified
7.6
71
|
Verified
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
220
Not enough data
Integration
8.1
3754
|
Verified
8.4
125
|
Verified
8.1
3652
|
Verified
8.3
124
|
Verified
7.8
3127
|
Verified
7.9
103
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
8.5
39
|
Verified
7.9
399
8.6
40
|
Verified
7.1
354
8.1
33
|
Verified
Templates
7.3
411
8.2
40
|
Verified
8.0
438
8.6
39
|
Verified
7.8
410
8.5
36
|
Verified
Personalization
7.6
400
8.8
36
|
Verified
7.6
404
8.5
33
|
Verified
7.2
360
8.8
36
|
Verified
7.1
346
7.9
22
|
Verified
7.3
336
8.2
28
|
Verified
7.1
324
8.2
29
|
Verified
7.4
345
8.7
34
|
Verified
8.0
395
9.1
39
|
Verified
Multichannel
7.4
379
Feature Not Available
8.5
462
9.1
43
|
Verified
7.6
419
8.9
39
|
Verified
Administration
8.5
481
9.1
44
|
Verified
7.9
468
8.5
47
|
Verified
7.9
439
8.9
47
|
Verified
8.0
461
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
8.4
96
|
Verified
6.3
1515
Feature Not Available
7.0
1616
7.3
36
7.5
1680
8.3
10
Edit
7.4
1754
8.1
83
|
Verified
8.0
1968
8.6
58
7.4
1662
8.5
78
|
Verified
Logistics
7.8
1817
8.1
93
|
Verified
7.0
1580
7.2
71
|
Verified
7.8
1774
8.6
48
7.8
1543
8.3
9
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Drip are categorized as Marketing Automation, Email Template Builder, and E-Commerce Personalization
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Drip has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can I integrate or combine Drip with other (cloud) software application?
1 Comment
GT
Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:...Read more
should I check out klaviyo?
1 Comment
GT
It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise.Read more
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