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Compare ActiveCampaign and BenchmarkONE 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(14,582)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansBenchmarkONE
Star Rating
(187)4.5 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and responsive customer support. One user highlighted that the platform is easy to use, even for those with minimal experience in email automations, making it a great choice for small businesses.
- Users say BenchmarkONE shines in customer relationship management, particularly for businesses focused on nurturing leads. Reviewers appreciate its comprehensive features for managing customer relationships and sales pipelines, noting its incredible value compared to competitors.
- According to verified reviews, ActiveCampaign has a significantly higher overall satisfaction score, reflecting its strong market presence and user feedback. Users frequently mention the platform's affordable pricing structure and ease of use, which contribute to a positive experience.
- Reviewers mention that while BenchmarkONE offers a robust set of features, it may not match the same level of ease of setup as ActiveCampaign. Users have noted that ActiveCampaign's intuitive onboarding process helps them get started quickly, which is crucial for small businesses looking to implement marketing tools efficiently.
- G2 reviewers highlight the quality of support provided by BenchmarkONE, which scores higher in this area compared to ActiveCampaign. Users appreciate the dedicated support and resources available, making it easier to resolve issues and optimize their use of the platform.
- Users report that both platforms have similar star ratings, but ActiveCampaign's larger volume of recent reviews suggests a more consistent user experience. This is particularly important for potential buyers looking for a reliable solution, as recent feedback indicates that ActiveCampaign continues to evolve and meet user needs effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
BenchmarkONE
Free Forever
$0.00
Unlimited Users, 250 Contacts, 500 Emails per month
- Contact Management
- Email Marketing
- Marketing Automation
Free Trial
ActiveCampaign
Free Trial is available
BenchmarkONE
Free Trial is available
Ratings
Meets Requirements
8.8
11,109
8.5
157
Ease of Use
8.2
11,225
8.7
158
Ease of Setup
8.0
7,158
8.6
103
Ease of Admin
8.4
6,328
9.0
105
Quality of Support
8.5
10,284
9.2
155
Has the product been a good partner in doing business?
8.8
6,185
9.3
105
Product Direction (% positive)
8.2
10,516
8.8
154
Features by Category
Sales Force Automation
8.2
2100
|
Verified
9.2
28
|
Verified
7.0
1016
Feature Not Available
7.9
1763
|
Verified
8.8
26
|
Verified
7.7
1677
|
Verified
8.5
25
|
Verified
7.0
1220
|
Verified
9.0
7
7.6
1429
|
Verified
9.0
8
7.0
1205
|
Verified
9.3
5
6.9
1138
|
Verified
8.7
5
7.3
1277
|
Verified
9.2
6
Marketing Automation
9.0
2311
|
Verified
9.1
28
|
Verified
8.8
2201
|
Verified
8.9
27
|
Verified
8.5
2148
|
Verified
8.7
24
|
Verified
7.8
1481
|
Verified
8.0
18
|
Verified
Customer Support
7.6
1467
|
Verified
8.6
7
7.7
1626
|
Verified
9.4
8
7.9
1759
|
Verified
8.8
8
7.0
1322
|
Verified
9.2
6
7.5
1447
|
Verified
9.4
6
Reporting & Analytics
7.7
1948
|
Verified
8.1
24
|
Verified
7.9
2140
|
Verified
8.6
28
|
Verified
7.1
1287
|
Verified
8.2
15
|
Verified
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
Feature Not Available
7.1
1370
|
Verified
8.7
5
Platform
7.8
1979
|
Verified
8.8
14
|
Verified
8.0
1932
|
Verified
8.3
14
|
Verified
8.1
2025
|
Verified
8.0
5
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Feature Not Available
8.3
2096
|
Verified
9.0
15
|
Verified
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
9.2
15
|
Verified
8.1
1934
|
Verified
9.3
5
|
Verified
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6471
|
Verified
9.1
60
|
Verified
8.9
6303
|
Verified
9.0
59
|
Verified
8.5
6138
|
Verified
8.7
58
|
Verified
8.8
5760
|
Verified
9.3
54
|
Verified
Online Marketing
7.4
4385
|
Verified
8.3
42
|
Verified
7.9
4077
|
Verified
9.0
16
7.8
3534
|
Verified
8.6
7
8.1
4865
|
Verified
8.1
43
|
Verified
7.8
3468
|
Verified
8.3
11
Lead Management
8.3
4358
|
Verified
9.0
53
|
Verified
8.0
3959
|
Verified
8.8
51
|
Verified
8.5
5103
|
Verified
9.1
52
|
Verified
8.0
3488
|
Verified
9.0
53
|
Verified
8.5
4348
|
Verified
9.0
52
|
Verified
8.1
3995
|
Verified
8.7
45
|
Verified
8.2
3793
|
Verified
8.9
49
|
Verified
8.0
3571
|
Verified
8.8
44
|
Verified
Campaign Management
8.0
3488
|
Verified
9.2
16
7.8
3105
|
Verified
8.8
28
|
Verified
7.2
2635
8.3
7
6.8
2334
|
Verified
7.4
7
Social
6.9
2322
|
Verified
7.4
9
7.3
2675
|
Verified
8.9
9
7.3
2547
|
Verified
8.0
9
7.1
2440
|
Verified
7.8
9
7.0
2398
|
Verified
7.9
8
Reporting & Analytics
8.1
5186
|
Verified
8.0
53
|
Verified
7.6
3588
|
Verified
7.7
40
|
Verified
7.2
2916
|
Verified
7.3
29
|
Verified
7.1
2722
|
Verified
7.2
29
|
Verified
6.9
2441
|
Verified
6.3
10
Platform
7.9
3719
|
Verified
8.2
29
|
Verified
8.2
3518
|
Verified
8.5
27
|
Verified
8.3
3704
|
Verified
9.4
8
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3714
|
Verified
9.1
34
|
Verified
7.5
2425
|
Verified
8.8
7
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
8.4
33
|
Verified
8.1
3650
|
Verified
8.0
19
|
Verified
7.8
3127
|
Verified
8.0
10
|
Verified
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and BenchmarkONE are categorized as Marketing Automation and CRM
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
BenchmarkONE has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BenchmarkONE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
18.8%
Computer Software
8.0%
Information Technology and Services
6.8%
Management Consulting
5.7%
Health, Wellness and Fitness
4.5%
Other
56.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
BenchmarkONE has no discussions with answers
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