Compare ActiveCampaign and Agillic 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,677)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgillic
Star Rating
(25)4.2 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AgillicSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising the flexibility of its workflow builder. Many find it invaluable for creating detailed customer journeys based on user behavior, which significantly enhances their marketing efforts.
- Users say that Agillic stands out for its personalization engine, which is particularly effective for customizing content on a large scale. Reviewers appreciate how it helps deliver the right message at the right time, especially for onboarding and promotional campaigns.
- According to verified reviews, ActiveCampaign has a more robust overall user satisfaction, reflected in its higher G2 Score. Users highlight its integrated CRM and advanced segmentation features, which allow for personalized campaigns and effective tracking of customer engagement.
- Reviewers mention that Agillic's support options are commendable, with many users noting the responsiveness and effectiveness of the assistance they receive. This is particularly beneficial for enterprises looking for reliable support as they scale their marketing efforts.
- G2 reviewers highlight that while ActiveCampaign has a slightly steeper learning curve, its powerful features make it worth the effort. Users appreciate the comprehensive tools available for email marketing and automation, which can save time and enhance productivity.
- Users report that Agillic's in-app messaging feature is a standout, streamlining workflows and boosting efficiency. This capability is especially noted for its effectiveness in delivering targeted messages, which can significantly improve user engagement and conversion rates.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agillic
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Agillic
No trial information availableRatings
Meets Requirements
8.8
11,198
8.9
19
Ease of Use
8.2
11,314
8.1
19
Ease of Setup
8.0
7,249
8.8
10
Ease of Admin
8.4
6,346
8.6
7
Quality of Support
8.5
10,360
8.8
19
Has the product been a good partner in doing business?
8.8
6,204
9.3
7
Product Direction (% positive)
8.2
10,591
9.4
18
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1994
|
Verified
Not enough data
8.0
1945
|
Verified
Not enough data
8.1
2034
|
Verified
Not enough data
7.3
1454
|
Verified
Not enough data
7.0
1351
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2106
|
Verified
Not enough data
7.4
1477
|
Verified
Not enough data
Integration
8.1
1933
|
Verified
Not enough data
8.1
1937
|
Verified
Not enough data
7.8
1638
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
8.9
14
8.9
6330
|
Verified
9.0
14
8.5
6142
|
Verified
9.1
13
8.8
5787
|
Verified
9.2
10
Online Marketing
7.4
4393
|
Verified
7.6
11
7.9
4075
|
Verified
9.4
12
7.8
3535
|
Verified
8.3
12
8.1
4865
|
Verified
8.8
12
7.8
3468
|
Verified
7.9
7
Lead Management
8.3
4369
|
Verified
9.4
9
8.0
3962
|
Verified
9.0
8
8.5
5120
|
Verified
8.9
11
8.0
3489
|
Verified
7.9
8
8.5
4359
|
Verified
7.9
8
8.1
4001
|
Verified
8.7
9
8.2
3795
|
Verified
8.5
8
8.0
3575
|
Verified
9.4
9
Campaign Management
8.0
3489
|
Verified
8.7
9
7.8
3104
|
Verified
8.0
9
7.2
2636
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
9.3
7
7.3
2677
|
Verified
8.6
6
7.3
2547
|
Verified
Feature Not Available
7.1
2439
|
Verified
Feature Not Available
7.0
2397
|
Verified
8.5
8
Reporting & Analytics
8.1
5198
|
Verified
6.8
12
7.6
3587
|
Verified
6.9
9
7.2
2918
|
Verified
8.3
7
7.1
2723
|
Verified
8.6
6
6.9
2441
|
Verified
9.2
6
Platform
7.9
3725
|
Verified
7.6
7
8.2
3539
|
Verified
Feature Not Available
8.3
3705
|
Verified
8.3
6
7.5
2400
|
Verified
8.1
6
7.0
2132
|
Verified
9.3
7
8.4
3730
|
Verified
7.1
8
7.5
2424
|
Verified
9.0
5
Agentic AI - Marketing Automation
6.3
221
Feature Not Available
6.4
221
Feature Not Available
6.5
219
Feature Not Available
6.4
218
Feature Not Available
6.3
221
Feature Not Available
6.4
220
Feature Not Available
Integration
8.1
3756
|
Verified
8.5
8
8.1
3657
|
Verified
8.5
8
7.8
3136
|
Verified
8.3
5
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
9.3
7
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.3
7
Analytics
Not enough data
8.3
5
Not enough data
6.7
6
Optimization
Not enough data
8.1
6
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
7.8
6
Agentic AI - Push Notification
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Feature Not Available
Feature Not Available
Feature Not Available
8.2
169
9.0
5
7.1
142
Not enough data
SMS Platform
7.7
154
5.6
6
8.8
172
9.4
6
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Not enough data
8.0
144
9.7
5
Agentic AI - SMS Marketing
8.4
20
Feature Not Available
8.5
20
Feature Not Available
8.5
20
Feature Not Available
8.3
20
Feature Not Available
8.4
20
Feature Not Available
8.2
20
Feature Not Available
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
7.0(won by default)
17
Feature Not Available
6.9(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Feature Not Available
8.3(won by default)
320
Feature Not Available
8.1(won by default)
305
Feature Not Available
7.8(won by default)
284
Feature Not Available
7.9(won by default)
273
Feature Not Available
8.3(won by default)
264
Feature Not Available
8.2(won by default)
257
Feature Not Available
7.9(won by default)
238
Feature Not Available
7.7(won by default)
230
Feature Not Available
7.9(won by default)
264
Feature Not Available
7.8(won by default)
238
Feature Not Available
7.5(won by default)
220
Feature Not Available
7.7(won by default)
222
Feature Not Available
Targeting
8.3(won by default)
294
Feature Not Available
8.3(won by default)
282
Feature Not Available
7.8(won by default)
255
Feature Not Available
8.0(won by default)
249
Feature Not Available
Platform
8.2(won by default)
308
Feature Not Available
8.0(won by default)
287
Feature Not Available
8.5(won by default)
300
Feature Not Available
8.5(won by default)
336
Feature Not Available
8.4(won by default)
270
Feature Not Available
8.3(won by default)
302
Feature Not Available
8.6(won by default)
297
Feature Not Available
8.1(won by default)
242
Feature Not Available
8.1(won by default)
286
Feature Not Available
Page Customization
8.2
586
8.6
6
7.9
612
7.6
7
7.8
530
8.7
5
7.6
552
8.6
7
Page Optimization
7.6
425
8.3
7
7.8
529
9.0
7
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Feature Not Available
8.5
542
9.4
6
8.2
515
9.2
6
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Feature Not Available
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Agillic are categorized as Marketing Automation, SMS Marketing, Landing Page Builders, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
Agillic is categorized as Personalization Engines and Push Notification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agillic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
9.1%
Marketing and Advertising
9.1%
Education Management
9.1%
Accounting
4.5%
Business Supplies and Equipment
4.5%
Other
63.6%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Agillic has no discussions with answers
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