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Compare ActiveCampaign and Agillic 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,603)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgillic
Star Rating
(24)4.2 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AgillicSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced mix of power and usability, making it a favorite among small businesses. Users appreciate its robust segmentation engine and the ability to combine automation, CRM, and email marketing into a single platform, which simplifies the creation of personalized customer journeys.
- Users say that Agillic stands out for its strong personalization capabilities, allowing for effective customization of marketing messages on a large scale. Reviewers highlight its flexibility and scalability, which are particularly beneficial for enterprises looking to adapt their marketing strategies as they grow.
- According to verified reviews, ActiveCampaign's implementation process is praised for its speed and intuitiveness, with many users noting that the onboarding wizard helps them get started quickly. This is a significant advantage for teams that need to hit the ground running.
- Reviewers mention that Agillic's in-app messaging feature is particularly effective for onboarding and promotions, helping users deliver timely messages that resonate with their audience. This capability is seen as a key strength in enhancing user engagement and conversion rates.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, Agillic's support options are noted for being robust, with users appreciating the assistance they receive when navigating the platform. This can be a deciding factor for businesses that prioritize customer support.
- Users report that ActiveCampaign's scalability is impressive, especially when handling large contact batches or running multiple automations simultaneously. This reliability is crucial for businesses that experience rapid growth and need a platform that can keep up with their demands.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agillic
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Agillic
No trial information availableRatings
Meets Requirements
8.8
11,131
8.9
18
Ease of Use
8.2
11,247
8.0
18
Ease of Setup
8.0
7,180
8.9
9
Ease of Admin
8.4
6,334
8.6
7
Quality of Support
8.5
10,304
8.7
18
Has the product been a good partner in doing business?
8.8
6,192
9.3
7
Product Direction (% positive)
8.2
10,538
9.3
17
Features by Category
Sales Force Automation
8.2
2101
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1678
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1430
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2312
|
Verified
Not enough data
8.8
2202
|
Verified
Not enough data
8.5
2148
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1760
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1950
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1933
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2097
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6476
|
Verified
9.0
13
8.9
6312
|
Verified
9.0
13
8.5
6141
|
Verified
9.1
13
8.8
5770
|
Verified
9.2
10
Online Marketing
7.4
4388
|
Verified
7.6
11
7.9
4076
|
Verified
9.4
12
7.8
3534
|
Verified
8.2
11
8.1
4865
|
Verified
8.8
12
7.8
3468
|
Verified
7.9
7
Lead Management
8.3
4360
|
Verified
9.4
8
8.0
3962
|
Verified
9.0
8
8.5
5106
|
Verified
8.8
10
8.0
3490
|
Verified
7.9
8
8.5
4353
|
Verified
7.9
8
8.1
3997
|
Verified
8.7
9
8.2
3794
|
Verified
8.5
8
8.0
3572
|
Verified
9.4
8
Campaign Management
8.0
3489
|
Verified
8.7
9
7.8
3105
|
Verified
8.0
9
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
9.2
6
7.3
2676
|
Verified
8.6
6
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
8.5
8
Reporting & Analytics
8.1
5188
|
Verified
6.8
12
7.6
3587
|
Verified
6.5
8
7.2
2917
|
Verified
8.3
7
7.1
2722
|
Verified
8.6
6
6.9
2440
|
Verified
9.2
6
Platform
7.9
3719
|
Verified
8.1
6
8.2
3521
|
Verified
Feature Not Available
8.3
3704
|
Verified
8.3
6
7.5
2401
|
Verified
8.1
6
7.0
2134
|
Verified
9.3
7
8.4
3714
|
Verified
7.4
7
7.5
2425
|
Verified
9.0
5
Agentic AI - Marketing Automation
6.3
219
Feature Not Available
6.4
222
Feature Not Available
6.5
221
Feature Not Available
6.5
219
Feature Not Available
6.3
221
Feature Not Available
6.5
222
Feature Not Available
Integration
8.1
3755
|
Verified
8.5
8
8.1
3652
|
Verified
8.5
8
7.8
3128
|
Verified
8.3
5
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
9.3
7
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.3
7
Analytics
Not enough data
8.3
5
Not enough data
6.7
6
Optimization
Not enough data
8.1
6
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
7.8
6
Agentic AI - Push Notification
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Feature Not Available
Feature Not Available
Feature Not Available
8.2
169
9.0
5
7.1
142
Not enough data
SMS Platform
7.7
154
5.6
6
8.8
172
9.4
6
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Not enough data
8.0
144
9.7
5
Agentic AI - SMS Marketing
8.4
20
Feature Not Available
8.5
20
Feature Not Available
8.5
20
Feature Not Available
8.3
20
Feature Not Available
8.4
20
Feature Not Available
8.2
20
Feature Not Available
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
7.0(won by default)
17
Feature Not Available
6.9(won by default)
17
Feature Not Available
7.3(won by default)
17
Feature Not Available
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Feature Not Available
8.3(won by default)
320
Feature Not Available
8.1(won by default)
305
Feature Not Available
7.8(won by default)
284
Feature Not Available
7.9(won by default)
273
Feature Not Available
8.3(won by default)
264
Feature Not Available
8.2(won by default)
257
Feature Not Available
7.9(won by default)
238
Feature Not Available
7.7(won by default)
230
Feature Not Available
7.9(won by default)
264
Feature Not Available
7.8(won by default)
238
Feature Not Available
7.5(won by default)
220
Feature Not Available
7.7(won by default)
222
Feature Not Available
Targeting
8.3(won by default)
294
Feature Not Available
8.3(won by default)
282
Feature Not Available
7.8(won by default)
255
Feature Not Available
8.0(won by default)
249
Feature Not Available
Platform
8.2(won by default)
308
Feature Not Available
8.0(won by default)
287
Feature Not Available
8.5(won by default)
300
Feature Not Available
8.5(won by default)
336
Feature Not Available
8.4(won by default)
270
Feature Not Available
8.3(won by default)
302
Feature Not Available
8.6(won by default)
297
Feature Not Available
8.1(won by default)
242
Feature Not Available
8.1(won by default)
286
Feature Not Available
Page Customization
8.2
585
8.6
6
7.9
611
7.6
7
7.8
529
8.7
5
7.6
551
8.6
7
Page Optimization
7.6
424
8.3
7
7.8
528
9.0
7
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Feature Not Available
8.5
541
9.4
6
8.2
514
9.2
6
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Feature Not Available
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Agillic are categorized as Marketing Automation, SMS Marketing, Landing Page Builders, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
Agillic is categorized as Personalization Engines and Push Notification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agillic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
9.5%
Marketing and Advertising
9.5%
Education Management
9.5%
Wholesale
4.8%
Transportation/Trucking/Railroad
4.8%
Other
61.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Agillic has no discussions with answers
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