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Compare ActiveCampaign and Agillic 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (52.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,487)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgillic
Star Rating
(22)4.3 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AgillicSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Agillic. Users appreciate its robust features and strong automations, which help streamline marketing efforts and maintain organized communication.
- Users say that ActiveCampaign's implementation process is generally quick and intuitive, making it easier for businesses to get started. In contrast, Agillic, while offering strong personalization capabilities, may require more time to fully leverage its features, as noted by users who appreciate its flexibility but mention a steeper learning curve.
- Reviewers mention that ActiveCampaign provides responsive customer support, which is crucial for users needing assistance during their marketing campaigns. Agillic also receives praise for its support options, particularly for its ability to execute data-driven concepts effectively, but the volume of recent reviews suggests that ActiveCampaign's support is more widely recognized.
- According to verified reviews, ActiveCampaign shines in its ability to integrate with other tools, enhancing its usability for small businesses. Users highlight how this integration helps in tracking sales and managing customer relationships, while Agillic's strengths lie in its powerful personalization engine, which is particularly effective for large-scale content customization.
- G2 reviewers report that while both platforms offer strong automation features, ActiveCampaign's automation capabilities are frequently highlighted for their ease of use and effectiveness in managing email marketing. Agillic, on the other hand, is noted for its advanced personalization and data utilization, which can lead to improved click-through rates, especially for mid-market users.
- Users say that ActiveCampaign is particularly beneficial for small businesses, with a large percentage of reviews coming from this segment, indicating a strong fit for their needs. In contrast, Agillic's focus on mid-market clients allows it to cater to more complex marketing strategies, but it may not be as accessible for smaller organizations looking for straightforward solutions.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agillic
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Agillic
No trial information availableRatings
Meets Requirements
8.8
11,020
8.9
18
Ease of Use
8.2
11,135
8.0
18
Ease of Setup
8.0
7,072
8.9
9
Ease of Admin
8.4
6,285
8.6
7
Quality of Support
8.5
10,199
8.7
18
Has the product been a good partner in doing business?
8.8
6,144
9.3
7
Product Direction (% positive)
8.2
10,428
9.3
17
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6449
|
Verified
9.0
13
8.9
6274
|
Verified
9.0
13
8.5
6128
|
Verified
9.1
13
8.8
5731
|
Verified
9.2
10
Online Marketing
7.4
4370
|
Verified
7.6
11
7.9
4075
|
Verified
9.4
12
7.8
3531
|
Verified
8.2
11
8.1
4863
|
Verified
8.8
12
7.8
3466
|
Verified
7.9
7
Lead Management
8.3
4350
|
Verified
9.4
8
8.0
3958
|
Verified
9.0
8
8.5
5076
|
Verified
8.8
10
7.9
3484
|
Verified
7.9
8
8.5
4336
|
Verified
7.9
8
8.0
3984
|
Verified
8.7
9
8.2
3790
|
Verified
8.5
8
8.0
3561
|
Verified
9.4
8
Campaign Management
8.0
3485
|
Verified
8.7
9
7.7
3103
|
Verified
8.0
9
7.2
2634
8.3
8
6.8
2333
|
Verified
8.1
6
Social
6.9
2321
|
Verified
9.2
6
7.3
2674
|
Verified
8.6
6
7.3
2546
|
Verified
8.3
8
7.1
2439
|
Verified
9.2
6
7.0
2396
|
Verified
8.5
8
Reporting & Analytics
8.1
5168
|
Verified
6.8
12
7.6
3584
|
Verified
6.5
8
7.2
2915
|
Verified
8.3
7
7.1
2721
|
Verified
8.6
6
6.9
2440
|
Verified
9.2
6
Platform
7.9
3718
|
Verified
8.1
6
8.1
3496
|
Verified
8.6
6
8.3
3703
|
Verified
8.3
6
7.5
2402
|
Verified
8.1
6
7.0
2134
|
Verified
9.3
7
8.4
3703
|
Verified
7.4
7
7.5
2423
|
Verified
9.0
5
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
8.5
8
8.1
3645
|
Verified
8.5
8
7.8
3123
|
Verified
8.3
5
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
9.3
7
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.3
7
Analytics
Not enough data
8.3
5
Not enough data
6.7
6
Optimization
Not enough data
8.1
6
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
7.8
6
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
9.0
5
7.1
142
Not enough data
SMS Platform
7.7
154
5.6
6
8.8
172
9.4
6
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
9.7
5
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9
274
9.3(won by 1.4)
5
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3
295
9.0(won by 0.7)
7
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2
309
9.0(won by 0.8)
5
8.0(won by default)
288
Not enough data
8.5
301
9.7(won by 1.2)
5
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
8.6
6
7.9
611
7.6
7
7.8
529
8.7
5
7.6
551
8.6
7
Page Optimization
7.6
424
8.3
7
7.8
528
9.0
7
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
8.3
5
8.5
541
9.4
6
8.2
514
9.2
6
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Agillic are categorized as Marketing Automation, SMS Marketing, Landing Page Builders, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
Agillic is categorized as Push Notification and Personalization Engines
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agillic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Retail
9.5%
Marketing and Advertising
9.5%
Education Management
9.5%
Wholesale
4.8%
Transportation/Trucking/Railroad
4.8%
Other
61.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Agillic has no discussions with answers
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