Introducing G2.ai, the future of software buying.Try now
Compare Act-On and Vendasta AI Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (87.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$79.00 Per Month
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansVendasta AI Platform
Star Rating
(430)4.5 out of 5
Market Segments
Small-Business (87.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in its automated engagement programs, which users find effective for reaching target audiences. One user mentioned, "I enjoy the automated engagement programs as they help me get to the customers I want," highlighting its utility in marketing efforts.
- Users say Vendasta AI Platform stands out for its user-friendly interface, making it easy for new users to get started. A reviewer noted, "The user friendly interface that is easy to get started and maximize its value," indicating that the platform is accessible for small businesses.
- Reviewers mention that Act-On's email builder has received positive updates, making it more mobile-friendly and efficient. Users appreciate features like auto-tagging for analytics and the ability to preview emails in dark mode, which enhances their marketing capabilities.
- According to verified reviews, Vendasta AI Platform offers robust customer conversation management tools, with users praising its ability to handle customer interactions effectively. One user stated, "AI software helps to manage work and handling customer conversations," showcasing its practical application in daily operations.
- G2 reviewers report that Act-On has a slightly lower overall satisfaction score compared to Vendasta AI Platform, which may indicate some challenges in meeting user expectations. However, users still find it a valuable tool for marketing, with one stating, "It is a great platform that helps marketing for my business."
- Users say that Vendasta AI Platform's support quality is notably high, with a score of 9.1, reflecting a strong commitment to customer service. This is a significant advantage for small businesses that may require more assistance as they navigate the platform.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Vendasta AI Platform
Starter
$79.00
Per Month
For startup agencies and solopreneuers.
- 1 Team Member seat
- 10 Snapshot Reports / month
- All the software your business clients need to attract, convert, and engage more customers.
Free Trial
Act-On
No trial information availableVendasta AI Platform
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.8
310
Ease of Use
8.0
898
8.5
313
Ease of Setup
7.7
508
8.2
236
Ease of Admin
8.2
516
8.4
235
Quality of Support
8.7
857
9.1
297
Has the product been a good partner in doing business?
8.6
496
9.0
235
Product Direction (% positive)
8.1
882
8.7
271
Features by Category
Sales Force Automation
Not enough data
8.9
25
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
22
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
8.6
16
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
20
|
Verified
Not enough data
8.5
20
|
Verified
Not enough data
Feature Not Available
Marketing Automation
Not enough data
8.7
30
|
Verified
Not enough data
9.0
30
|
Verified
Not enough data
8.7
28
|
Verified
Not enough data
8.8
23
|
Verified
Customer Support
Not enough data
Feature Not Available
Not enough data
9.5
28
|
Verified
Not enough data
9.4
31
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.3
33
|
Verified
Not enough data
9.5
36
|
Verified
Not enough data
8.8
20
|
Verified
Mobile & Social
Not enough data
8.3
21
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.2
22
|
Verified
Platform
Not enough data
8.6
23
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.8
29
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
8.2
18
Not enough data
8.5
21
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.6
21
|
Verified
Integration
Not enough data
8.5
22
|
Verified
Not enough data
8.0
21
Not enough data
8.8
23
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
8.5
42
|
Verified
8.8
697
|
Verified
9.0
41
8.3
692
|
Verified
8.7
40
8.5
615
|
Verified
8.5
37
Online Marketing
7.9
640
|
Verified
8.6
35
7.8
539
|
Verified
8.7
36
|
Verified
7.9
518
|
Verified
Feature Not Available
7.9
603
|
Verified
8.7
39
|
Verified
7.8
519
|
Verified
Feature Not Available
Lead Management
8.1
579
|
Verified
9.1
45
|
Verified
8.0
560
|
Verified
8.8
36
8.4
625
|
Verified
8.6
35
8.2
590
|
Verified
8.6
40
|
Verified
8.2
575
|
Verified
8.6
40
|
Verified
8.1
572
|
Verified
8.6
40
|
Verified
8.0
514
|
Verified
9.0
37
|
Verified
8.0
533
|
Verified
8.3
36
|
Verified
Campaign Management
8.1
507
|
Verified
8.9
46
|
Verified
7.9
428
|
Verified
Feature Not Available
7.4
336
|
Verified
Feature Not Available
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
8.7
48
7.1
373
|
Verified
9.0
44
7.0
317
|
Verified
8.9
48
|
Verified
7.6
97
|
Verified
9.0
47
6.8
233
|
Verified
9.0
44
Reporting & Analytics
7.9
648
|
Verified
9.1
57
|
Verified
7.7
576
|
Verified
8.7
54
7.1
411
|
Verified
8.3
49
|
Verified
6.9
355
|
Verified
8.5
44
7.3
389
|
Verified
9.0
49
Platform
7.6
377
|
Verified
7.9
48
|
Verified
7.8
337
|
Verified
8.2
47
|
Verified
8.3
398
|
Verified
8.8
50
|
Verified
7.8
206
|
Verified
7.7
33
|
Verified
7.1
204
|
Verified
8.1
25
8.3
392
|
Verified
8.3
46
|
Verified
7.7
259
|
Verified
8.1
30
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
8.3
35
|
Verified
7.8
307
|
Verified
7.4
32
7.4
282
|
Verified
8.5
38
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Social Analytics
Not enough data
8.8(won by default)
30
Not enough data
8.6(won by default)
26
Not enough data
8.9(won by default)
32
Not enough data
8.6(won by default)
28
Not enough data
8.3(won by default)
26
Not enough data
7.7(won by default)
17
Not enough data
8.9(won by default)
15
Reports & Dashboards
Not enough data
8.7(won by default)
30
Not enough data
9.0(won by default)
29
Not enough data
8.9(won by default)
30
Not enough data
9.3(won by default)
18
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Billing
Not enough data
8.3
21
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
18
|
Verified
Not enough data
Feature Not Available
Dunning
Not enough data
8.2
11
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
8.5
18
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
Feature Not Available
Reporting
Not enough data
8.9
12
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.2
12
|
Verified
Agentic AI - Subscription Billing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
9.0
45
|
Verified
Not enough data
9.1
43
|
Verified
Not enough data
8.9
40
|
Verified
Not enough data
9.0
42
|
Verified
Performance
Not enough data
9.0
42
|
Verified
Not enough data
8.9
45
|
Verified
Local Search Optimization
Not enough data
8.8
46
Not enough data
8.9
50
Not enough data
9.4
50
Not enough data
9.3
50
Not enough data
9.0
47
Not enough data
9.1
51
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task Creation
Not enough data
9.5
14
Not enough data
9.4
14
Not enough data
9.5
13
Not enough data
9.4
12
Task Management
Not enough data
9.3
15
Not enough data
9.5
13
Not enough data
9.4
12
Not enough data
9.5
14
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.0
33
Not enough data
8.6
31
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.9
32
Not enough data
9.1
19
Social Management
Not enough data
8.3
65
Not enough data
8.6
71
Not enough data
8.4
63
Not enough data
8.4
65
Not enough data
8.2
54
Not enough data
8.7
18
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Branding & Customizatio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automatic Rules & Configurations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Security
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Free Resources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.5
95
|
Verified
Not enough data
8.5
95
Not enough data
8.5
85
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
89
|
Verified
Not enough data
9.0
110
|
Verified
Media Monitoring
Not enough data
8.7
103
|
Verified
Not enough data
8.6
99
Not enough data
8.7
87
In-House Management
Not enough data
8.7
44
Not enough data
8.8
46
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.6
34
Not enough data
8.7
29
Not enough data
8.5
22
Not enough data
9.5
28
Growth
Not enough data
9.3
32
Not enough data
9.0
35
Not enough data
8.9
37
Not enough data
9.1
27
Not enough data
9.2
34
Content
Not enough data
8.7
26
Not enough data
Feature Not Available
Not enough data
9.3
29
Not enough data
8.6
23
Support
Not enough data
9.5
29
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Vendasta AI Platform are categorized as Marketing Automation
Unique Categories
Vendasta AI Platform is categorized as WordPress Hosting, Multi-Location Marketing Platforms, Business Scheduling, AI Agents For Business Operations, Subscription Billing, Local Listing Management, Local SEO, Task Management, Website Builder, Online Reputation Management, Social Media Analytics, Social Media Management, CRM, Managed Hosting, and Client Portal
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vendasta AI Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
55.1%
Management Consulting
5.7%
Information Technology and Services
4.7%
Internet
3.8%
Computer Software
2.8%
Other
27.9%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What’s the best way to land a client?
2 Comments
JB
Create an irresistible offer. Understand your pain points and leverage your expertise. Feel free to email me if you need help or find me on the ConquerLocal...Read more
What is AI zoom?
2 Comments
LJ
Hi there, CalendarHero (formerly known as Zoom.ai) is powered by AI to schedule meetings and appointments automatically. You can also connect your video...Read more
What is the best resell tool in the Vendasta platform?
1 Comment
EB
SEO Solutions, Websitepro, or Listing Builder.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
