Compare Act-On and Vendasta AI Platform 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$0.00 Per Month
Act-On
Star Rating
(1,065)4.1 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansVendasta AI Platform
Star Rating
(500)4.5 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in email marketing capabilities, with users appreciating its ability to manage multiple email accounts efficiently. One user noted, "I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects."
- Users say that Vendasta AI Platform stands out for its user-friendly interface, making it easy to navigate and manage client accounts. A recent review highlighted, "The system is very easy to use, and it’s simple to navigate around," which is particularly beneficial for agencies managing multiple clients.
- Reviewers mention that Act-On provides solid automation features, helping users track performance and nurture leads effectively. One user shared, "Act-On has been a reliable part of our marketing stack," emphasizing its role in keeping campaigns organized and automation running smoothly.
- According to verified reviews, Vendasta AI Platform's customer support is a significant differentiator, with users praising the onboarding assistance and ongoing support. A reviewer noted, "I think the customer support team is the biggest differentiator," which can be crucial for businesses needing timely help.
- G2 reviewers highlight that while Act-On has a strong presence in mid-market segments, Vendasta AI Platform is more tailored for small businesses, with 87.9% of its reviews coming from this segment. This focus allows Vendasta to cater specifically to the needs of smaller agencies and businesses.
- Users report that Act-On's reporting features are clear and actionable, which helps in making informed decisions. One user mentioned, "Overall, it’s a solid platform that makes day-to-day marketing more efficient," indicating that its reporting capabilities are a strong point for users looking to optimize their marketing efforts.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Vendasta AI Platform
Starter
$0.00
Per Month
$0 with $119/month minimum of wholesale products and services
- At Signing: $119 platform fee covers your first month.
- Month 2+: Each $1 spent on select products = $1 off your subscription fee.
- For startup agencies and solopreneurs getting started
Free Trial
Act-On
No trial information availableVendasta AI Platform
Free Trial is available
Ratings
Meets Requirements
8.2
895
8.8
348
Ease of Use
8.0
902
8.4
351
Ease of Setup
7.7
512
8.1
274
Ease of Admin
8.2
517
8.3
258
Quality of Support
8.7
861
9.1
335
Has the product been a good partner in doing business?
8.6
497
9.0
259
Product Direction (% positive)
8.1
885
8.7
309
Features by Category
Sales Force Automation
Not enough data
8.9
29
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
25
|
Verified
Not enough data
8.8
26
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
26
|
Verified
Not enough data
8.2
24
|
Verified
Not enough data
Feature Not Available
Marketing Automation
Not enough data
8.8
33
|
Verified
Not enough data
8.9
37
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
8.6
26
|
Verified
Customer Support
Not enough data
Feature Not Available
Not enough data
9.3
34
|
Verified
Not enough data
9.3
37
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.2
44
|
Verified
Not enough data
9.3
50
|
Verified
Not enough data
8.5
22
|
Verified
Mobile & Social
Not enough data
8.4
23
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
8.4
24
|
Verified
Platform
Not enough data
8.5
28
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
9.0
34
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
8.0
20
Not enough data
8.3
24
|
Verified
Not enough data
8.7
36
|
Verified
Not enough data
8.3
24
|
Verified
Integration
Not enough data
8.5
25
|
Verified
Not enough data
7.8
24
Not enough data
8.6
32
|
Verified
Generative AI
Not enough data
8.1
8
Agentic AI - CRM
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
708
|
Verified
8.6
43
|
Verified
8.8
697
|
Verified
9.0
42
8.3
692
|
Verified
8.7
41
8.5
615
|
Verified
8.6
39
Online Marketing
7.9
641
|
Verified
8.5
36
7.8
539
|
Verified
8.7
37
|
Verified
7.9
518
|
Verified
Feature Not Available
7.9
603
|
Verified
8.7
40
|
Verified
7.8
519
|
Verified
Feature Not Available
Lead Management
8.1
580
|
Verified
9.1
46
|
Verified
8.0
560
|
Verified
8.6
37
8.4
625
|
Verified
8.7
36
8.2
591
|
Verified
8.5
41
|
Verified
8.2
575
|
Verified
8.7
42
|
Verified
8.1
572
|
Verified
8.7
41
|
Verified
8.0
515
|
Verified
9.0
38
|
Verified
8.0
534
|
Verified
8.4
38
|
Verified
Campaign Management
8.1
507
|
Verified
8.9
47
|
Verified
7.9
429
|
Verified
Feature Not Available
7.4
336
|
Verified
Feature Not Available
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
8.7
50
7.1
373
|
Verified
9.1
46
7.0
317
|
Verified
8.9
50
|
Verified
7.6
97
|
Verified
9.0
48
6.8
233
|
Verified
9.0
45
Reporting & Analytics
7.9
648
|
Verified
8.9
58
|
Verified
7.7
576
|
Verified
8.6
56
7.1
411
|
Verified
8.3
51
|
Verified
6.9
355
|
Verified
8.6
45
7.3
389
|
Verified
9.0
51
Platform
7.6
377
|
Verified
7.8
50
|
Verified
7.8
338
|
Verified
8.2
49
|
Verified
8.3
398
|
Verified
8.8
52
|
Verified
7.8
206
|
Verified
7.6
34
|
Verified
7.1
204
|
Verified
7.9
26
8.3
392
|
Verified
8.3
48
|
Verified
7.7
259
|
Verified
8.0
31
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.3
36
|
Verified
7.8
308
|
Verified
7.4
33
7.4
282
|
Verified
8.3
39
|
Verified
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Social Analytics
Not enough data
8.8(won by default)
30
Not enough data
8.6(won by default)
26
Not enough data
8.9(won by default)
32
Not enough data
8.6(won by default)
28
Not enough data
8.3(won by default)
26
Not enough data
7.7(won by default)
17
Not enough data
8.9(won by default)
15
Reports & Dashboards
Not enough data
8.7(won by default)
30
Not enough data
9.0(won by default)
29
Not enough data
8.9(won by default)
30
Not enough data
9.3(won by default)
18
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Billing
Not enough data
8.5
23
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
20
|
Verified
Not enough data
Feature Not Available
Dunning
Not enough data
8.5
13
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
8.7
20
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
14
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
8.3
13
|
Verified
Agentic AI - Subscription Billing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
9.0
47
|
Verified
Not enough data
9.1
45
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
9.0
43
|
Verified
Performance
Not enough data
9.0
43
|
Verified
Not enough data
8.9
46
|
Verified
Local Search Optimization
Not enough data
8.9
48
Not enough data
9.0
53
Not enough data
9.5
53
Not enough data
9.3
53
Not enough data
9.1
49
Not enough data
9.1
54
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task Creation
Not enough data
9.6
15
Not enough data
9.4
15
Not enough data
9.5
14
Not enough data
9.5
13
Task Management
Not enough data
9.4
16
Not enough data
9.5
14
Not enough data
9.5
13
Not enough data
9.6
15
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.0
34
Not enough data
8.6
32
Not enough data
8.6
27
Not enough data
8.8
27
Not enough data
8.9
33
Not enough data
9.2
20
Social Management
Not enough data
8.3
67
Not enough data
8.7
73
Not enough data
8.5
65
Not enough data
8.4
67
Not enough data
8.3
55
Not enough data
8.8
19
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Branding & Customizatio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automatic Rules & Configurations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.3
5
Security
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.3
5
Not enough data
Not enough data
Free Resources
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
9.4
6
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation - AI Content Creation Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management - AI Content Creation Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.5
98
|
Verified
Not enough data
8.5
98
Not enough data
8.5
88
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
91
|
Verified
Not enough data
9.0
114
|
Verified
Media Monitoring
Not enough data
8.7
106
|
Verified
Not enough data
8.7
104
Not enough data
8.7
89
In-House Management
Not enough data
8.7
47
Not enough data
8.8
48
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.7
35
Not enough data
8.8
30
Not enough data
8.6
23
Not enough data
9.5
29
Growth
Not enough data
9.1
35
Not enough data
9.1
36
Not enough data
8.9
38
Not enough data
9.2
28
Not enough data
9.2
36
Content
Not enough data
8.8
27
Not enough data
Feature Not Available
Not enough data
9.3
30
Not enough data
8.7
24
Support
Not enough data
9.5
29
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Vendasta AI Platform are categorized as Marketing Automation
Unique Categories
Vendasta AI Platform is categorized as Social Media Analytics, Subscription Billing, CRM, Website Builder, AI Content Creation Platforms, Local Listing Management, Client Portal, WordPress Hosting, Task Management, Multi-Location Marketing Platforms, AI Sales Assistant, AI Agents For Business Operations, Local SEO, Online Reputation Management, Business Scheduling, Managed Hosting, Social Media Management, and Customer Service Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vendasta AI Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Marketing and Advertising
55.8%
Management Consulting
5.7%
Information Technology and Services
4.4%
Internet
3.7%
Computer Software
2.6%
Other
27.9%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
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Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
What’s the best way to land a client?
2 Comments
EB
Run the Snapshot Report and show them how they fair on the digital landscape.Read more
How has CalendarHero improved your scheduling processes, and what features do you find most useful?
1 Comment
BS
<p>I like Calendar Hero, especially the virtual assistant that emails me reminders and a meeting summary every morning. </p><p>I had to move away from...Read more
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