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Compare AB Tasty and Insider One 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansInsider One
Star Rating
(1,294)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a higher G2 Score compared to AB Tasty. Users appreciate its versatile capabilities across various marketing channels, including mobile apps and web, which enhances their personalization efforts.
- Users say that AB Tasty offers a user-friendly interface that allows non-technical teams to launch experiments with minimal training. This flexibility is highlighted by reviewers who mention the ability to integrate with tools like GA and Mixpanel for targeted campaigns.
- Reviewers mention that Insider One's implementation process is notably quick, allowing teams to rapidly turn personalization ideas into live experiences. This agility is a significant advantage for businesses looking to adapt swiftly to market changes.
- According to verified reviews, AB Tasty shines in its customization options, enabling users to tailor experiments without needing extensive development resources. This feature is particularly appreciated by those managing diverse traffic types, such as B2B and B2C.
- Users highlight the quality of support from both platforms, but Insider One receives slightly higher praise for its responsiveness and willingness to adapt to client feedback, fostering a strong partnership with its users.
- G2 reviewers note that while AB Tasty has a solid performance in specific areas like A/B testing, Insider One consistently outperforms in critical metrics such as ease of use and overall effectiveness, making it a more comprehensive solution for personalization needs.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Insider One
No pricing availableFree Trial
AB Tasty
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.5
372
9.4
1,166
Ease of Use
8.4
373
9.4
1,179
Ease of Setup
8.3
244
9.0
629
Ease of Admin
8.9
149
9.1
329
Quality of Support
9.3
368
9.6
1,165
Has the product been a good partner in doing business?
9.1
151
9.5
331
Product Direction (% positive)
9.1
369
9.7
1,118
Features by Category
Email Marketing
Not enough data
9.6
515
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
533
Not enough data
9.6
549
Not enough data
9.5
536
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
507
Not enough data
9.5
504
Not enough data
9.6
553
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
449
Not enough data
9.5
487
Not enough data
9.5
471
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Platform
Not enough data
9.5
530
Not enough data
9.5
278
Not enough data
9.6
509
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
492
Not enough data
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
501
Not enough data
9.4
501
Not enough data
9.4
462
Visitor Behavior
7.7
162
|
Verified
9.5
582
8.1
171
|
Verified
9.6
602
7.0
145
|
Verified
9.5
545
Templates
7.5
150
|
Verified
9.5
561
8.0
166
|
Verified
9.5
605
8.2
165
|
Verified
9.6
598
Personalization
7.2
143
|
Verified
9.6
590
7.8
147
|
Verified
9.5
577
7.2
124
|
Verified
9.6
587
Feature Not Available
9.4
521
7.2
120
|
Verified
9.5
571
6.8
115
|
Verified
9.6
574
9.1
161
|
Verified
9.6
601
8.0
133
|
Verified
9.6
588
Multichannel
8.1
148
|
Verified
9.6
590
5.5
96
9.5
526
7.9
137
|
Verified
9.6
588
Administration
7.2
120
|
Verified
9.6
583
7.7
140
|
Verified
9.4
601
7.5
126
|
Verified
9.5
577
7.5
132
|
Verified
9.4
579
Agentic AI - E-Commerce Personalization
6.2
50
8.3
20
6.2
49
8.2
20
Segmentation
8.8
7
9.7
602
7.3
5
9.6
582
Targeting
8.9
6
9.6
595
8.9
6
9.6
565
Triggered Content
9.0
5
9.5
503
Feature Not Available
9.5
500
8.0
5
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
9.2
6
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
Not enough data
9.5
657
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Computing
7.7
235
Not enough data
6.4
182
Not enough data
7.3
230
Not enough data
Experimental Design
8.2
235
Not enough data
8.2
217
Not enough data
8.3
235
Not enough data
Analytics
7.8
249
Not enough data
5.5
190
Not enough data
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
6.1
33
8.8
33
6.0
32
8.8
32
6.0
32
8.7
32
6.4
32
8.6
31
5.9
31
8.8
32
6.6
32
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Insider One are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, and Bot Platforms
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.8%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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