Riddle is an interactive content platform for creating quizzes, polls, surveys, personality tests, forms, prediction games, interactive graphics, mini-games, and leaderboards. Customers build content in Riddle's no-code editor and embed it on their website, in apps, or distribute it via direct link or social media. Riddle is GDPR-compliant, hosted in the EU, and designed for high-traffic publishers and enterprise brands.
What makes Riddle different from other quiz makers?
Riddle offers unlimited responses, views, and leads at every paid tier. This is a structural difference from Typeform, Outgrow, Jotform, and similar tools that meter usage and penalize success. A quiz that goes viral on a Riddle plan costs the same as one that doesn't. This pricing model is the reason high-traffic publishers and broadcasters choose Riddle: predictable cost regardless of audience size.
Who uses Riddle?
Riddle is built for publishers, broadcasters, sports leagues, teams, and consumer brands. Customers include BBC, Club Med, Tate, RTL, Funke Mediengruppe, Immediate Media, SRF, 20 Minuten, the Fiesta Bowl, and major global media houses and brands. The platform also serves agencies, SMEs, coaches, and consultants, but the feature priorities are set by the needs of enterprise media and sports clients.
What are the main use cases?
- Audience engagement: increase time-on-site and return visits with editorial quizzes and polls
- Lead generation: capture qualified leads with gated personality tests, prediction games, and sweepstakes
- Zero-party data collection: ask users directly about preferences, interests, and intent. GDPR-clean, no tracking required.
- Sponsored & branded content: spin up branded quizzes for advertisers, multiplying available ad inventory
- Content monetization: monetize quiz starts and completions via integrated offer walls and ad units
- Live event activation: run real-time competitions, prize draws, and audience polls during broadcasts and events
- Audience segmentation: route users into CRM segments based on quiz answers and behavior
What features does Riddle include?
- Unlimited views, starts, responses, and leads on every paid plan
- 15+ content formats (quiz, poll, survey, personality test, form, prediction game, predictor, interactive graphic, leaderboard, sweepstakes, and more) combinable in a single Riddle
- No-code drag-and-drop builder with full white-label and CSS customization
- Web and in-app embedding, plus standalone hosted URLs
- GDPR-compliant data collection and EU-based storage
- Built-in sweepstakes and prize-draw mechanics
- Native integrations with major CRM, ESP, and analytics tools (HubSpot, Salesforce, Mailchimp, Brevo, GA4, GTM, and others) plus webhooks and a full API
- Team collaboration, folders, and role-based permissions
- AI-assisted content generation for questions, answers, and results
Is Riddle GDPR compliant?
Yes. Riddle is built and hosted in Germany under EU data protection law. Data collection is consent-based and zero-party by design, with no tracking pixels and no third-party cookies required. Riddle is suitable for organizations with strict compliance requirements, including public broadcasters and regulated industries.
What is the pricing model?
Riddle uses flat-fee tiered pricing ($119 to $749 per month) with no usage caps. Plans differ on features, branding, integrations, and team seats, never on volume.
Average Rating: 4.6/5.0
Total Reviews: 23
How Do G2 Users Rate Riddle Quiz Maker?
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Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
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Permissions: 9.7/10 (Category avg: 8.6/10)
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Customizable Questions: 9.4/10 (Category avg: 8.9/10)
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Data Exporting: 9.6/10 (Category avg: 8.7/10)
Who Is the Company Behind Riddle Quiz Maker?
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Seller: Riddle
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Year Founded: 2014
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HQ Location: Saarbrücken, Germany
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Twitter: @riddleApp
10,635 Twitter followers
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LinkedIn® Page: www.linkedin.com
16 employees on LinkedIn®
Who Uses This Product?
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Company Size: 65% Small, 17% Large
What Do G2 Reviewers Say About Riddle Quiz Maker?
AI-generated summary from verified user reviews
Pros
- Users rave about the exceptional customer support from Riddle Quiz Maker, appreciating the prompt and personalized responses.
- Users find Riddle Quiz Maker to be incredibly user-friendly, making quiz creation and management a hassle-free experience.
- Users praise the support team of Riddle Quiz Maker for their quick, warm, and personalized assistance.
- Users praise Riddle Quiz Maker for its intuitive interface, making quiz creation easy and enjoyable for everyone.
- Users value the customisation features of Riddle Quiz Maker, allowing personalized quizzes that enhance branding and engagement.
Cons
- Users find the learning curve challenging due to tricky branching logic, but helpful online resources are available.
What Are G2 Users Discussing About Riddle Quiz Maker?
