![Kelly D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly D.")
KD

Kelly D.

Sr Manager of Insights for Jack Daniels Global

Enterprise (\> 1000 emp.)

8/7/2026

"Zappi Is User-Friendly, Fast, and Presentation-Ready"

4.5/5

What do you like best about Zappi?

I learned the Zappi interface in no time and was able to run my own tests on day one—it’s very user-friendly. Tests are fielded quickly (results in days, not weeks), and the way the data is organized on the back end is presentation-ready. When I want to dive deeper but don’t have the resources, the Zappi team is always available to dig in for me. Review collected by and hosted on G2.com.

What do you dislike about Zappi?

It’s not a custom research tool; it’s really a set of tools designed to evaluate specific things—ad stimuli, concepts, and similar items—so you can’t use it for everything. That said, it’s ideal when you need quick quantitative feedback from an audience you’re able to select. Review collected by and hosted on G2.com.

What problems is Zappi solving and how is that benefiting you?

It works well for fitting quick bursts of useful feedback into a tight timeline. I don’t have to do any prep with an agency team—I can just drop the stimuli into the tool, select my audience, and run it. The results come back within a few days. It’s also really helpful for an iterative process, since I can make changes and keep testing as I go. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

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