Iterate
Iterate is an enterprise survey platform for every channel a product touches: link surveys, embedded email surveys, on-site web and popup surveys, and native in-app surveys on iOS and Android. It is used by product managers, user researchers, and lifecycle marketers at 10,000+ leading companies including The New York Times, SeatGeek, Match Group, Estée Lauder, Quizlet, ProPublica, NBCUniversal, and Anheuser-Busch. Product teams use Iterate to test features and prioritize roadmaps. Researchers at The New York Times and ProPublica run audience studies. Lifecycle marketers measure NPS, satisfaction, and purchase intent at every stage of the customer journey. Where Iterate stands out is in how it fits inside the marketing automation tools lifecycle teams already use. First-party integrations cover Braze, Iterable, Klaviyo, Segment, Shopify, Airship, CleverTap, and MoEngage. The Braze and Iterable integrations are the deepest on the market, and they go further than what any other survey tool offers. A marketer can build a survey, target an existing Braze or Iterable segment, and send it through a Braze Canvas, Iterable Journey, or campaign. With Braze, the survey can deploy with no Iterate SDK at all, delivered as a Custom Code in-app message or inside a Braze email (no link, no redirect). Iterable email and Journey sends render the first question right in the inbox the same way. The integration is also bidirectional. When a respondent answers a survey, Iterate sends the response back to Braze and Iterable two ways: as a user attribute set on the respondent's profile, and as a custom event. Both are immediately usable inside the engagement platform with no export step. An NPS detractor score can trigger a retention canvas in Braze. A feature satisfaction response can update personalization in the next Iterable campaign. Survey data and campaign data share the same user profile in real time. For teams that want to deliver surveys directly inside their mobile app, independently of any marketing automation tool, Iterate provides native iOS and Android SDKs (with React Native support). The SDKs deliver in-app surveys triggered by behavioral events. Because the survey never leaves the app, response rates run up to 3x higher than tools that redirect users to an external browser. Surveys can also fire automatically every time a trigger condition is met in Braze or Iterable, turning event-driven survey distribution into a continuous research stream rather than a series of one-off sends. SOC 2 Type II certified. HIPAA compliant.
Average Rating: 4.3/5.0
Total Reviews: 19
How Do G2 Users Rate Iterate?
- Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
- Permissions: 8.1/10 (Category avg: 8.6/10)
- Customizable Questions: 8.5/10 (Category avg: 8.9/10)
- Data Exporting: 8.3/10 (Category avg: 8.7/10)
Who Is the Company Behind Iterate?
- Seller: Iterate
- Year Founded: 2016
- HQ Location: New York, NY
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Twitter: @IterateHQ
169 Twitter followers -
LinkedIn® Page: www.linkedin.com
3 employees on LinkedIn®
Who Uses This Product?
- Company Size: 53% Medium, 53% Small
What Do G2 Reviewers Say About Iterate?
AI-generated summary from verified user reviews
Pros
- Users value the easy implementation of Iterate, enabling seamless integration for effective in-app feedback collection.
- Users appreciate the instant, contextual feedback capabilities of Iterate, enabling timely insights for product and UX teams.
- Users appreciate the quick setup of Iterate, allowing for easy implementation in apps and websites.
Cons
- Users feel that Iterate's form complexity limits its effectiveness for longer surveys and detailed questionnaires.
- Users find Iterate less suitable for long, standalone surveys, as it lacks depth for extensive research needs.
What Are Recent G2 Reviews of Iterate?
"Iterate Makes Customer Feedback Easy and Actionable Across Channels"
Rating: 4.0/5.0 stars
— Verified User in Marketing and Advertising
"Keeping Surveys and Feedback Projects Better Organized"
Rating: 4.5/5.0 stars
— Ishan S.

