--- title: OPINATOR Reviews meta_title: 'OPINATOR Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how OPINATOR works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 13 scale: '5' date_modified: '2026-06-04' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # OPINATOR Reviews **Vendor:** OPINATOR **Category:** [Experience Management Software](https://www.g2.com/categories/experience-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 13 ## About OPINATOR Most CX platforms give you data. Very few help you act on it fast enough to make a difference. OPINATOR replaces traditional surveys with OPIs (OPINATOR Personalized Interfaces): visual, branded, conversational interactions that adapt to each customer in real time and make every experience human. They feel like a natural extension of your brand, not a form to fill out. Response rates go up. Data quality improves. Customers feel heard, not processed. Beyond these interactions, OPINATOR also brings together unsolicited feedback from calls, chats, emails, and social reviews, all centralized in one platform for unified analysis and action. With OPINATOR, you don’t just collect feedback. You act on it in the moment. AI Dynamic Engagement deepens each conversation in real time based on what the customer is actually saying. AI Real-Time Action detects signals as they appear and automatically triggers alerts, workflows, and recovery actions. Not hours later. Right then. Behind that speed sits real analytical depth. Advanced Text Analytics uncovers risks, opportunities, and root causes hidden in open feedback. AI-generated summaries and action plans show you what needs attention and what to do next. Case Management and Close the Loop ensure every issue is assigned, tracked, and resolved. Role-Based Dashboards put the right insights in front of the right people. Less friction for your customers. Faster decisions for your team. Better outcomes across the entire journey. OPINATOR combines the depth of an enterprise CX platform with something the established players lack: the agility, personalization, and human touch that actually move the needle. ## OPINATOR Reviews ### 1. Taking our Experience Management to the Next Level! **Rating:** 5.0/5.0 stars **Reviewed by:** Ralph V. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about OPINATOR?** I'll make it nice and neat: 1. Their team and support quality is the best among the different providers we've worked with. 2. Their XM solutions are wonderful. The product offers flexibility + agility that is key for all our projects. 3. Tailor-made developments can be requested and they are released super quick. 4. We're analyzing and improving our customer's experience by the minute thanks to their advanced analytics features. Text Analytics, Case Management, and a wide set of widgets that make reporting easy to read and to act-on. 5. We manage all our CX efforts through OPINATOR. All NPS, VoC, CSAT, etc. programs. **What do you dislike about OPINATOR?** I honestly have to say that there's nothing we dislike about OPINATOR. The product meets all our requirements smoothly and relationship on the human side it's A+. **Recommendations to others considering OPINATOR:** We were offered a fully personalized demo, we previously debriefed our needs and they were quick to translate it to their solution. We were completely sold at that point. **What problems is OPINATOR solving and how is that benefiting you?** Finding the right Experience Management software to meet all our past, current, and, for sure, future needs. ### 2. The Greatest Experience Management Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Carlos D. | Marketing, Brand & Communications Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about OPINATOR?** OPINATOR is a fantastic product, we're really happy with their different capabilities. It's the best Experience Management solution we've used by far, it makes everything easier, dynamic, and empowering, for both us as CX professionals but also to our customers, as we are now able to bring them real experiences while measuring their experience. I must also highlight their team, as they provide an outstanding service. Every time we need a hand, they're ready to help. However, another thing that we really like is that the software it's pretty easy to use and straightforward, we mostly manage everything internally for ourselves. Their Text Analytics system it's impressive and the Close the Loop module works wonders for case management. It's a real all-in-one solution to manage our CX efforts. **What do you dislike about OPINATOR?** The user interface could use a revamp, as it is a bit outdated compared to what the tool is capable of and the almost limitless possibilities they offer for our surveys. However, this is something just aesthetic. There's nothing we'd say we're not happy with. **Recommendations to others considering OPINATOR:** Ask for a demo. You will see in a short meeting all capabilities. **What problems is OPINATOR solving and how is that benefiting you?** NPS and CSAT, from the collection to measurement, analysis, and increase. Measuring VoC (Voice of the Customer), acting on real-time over Customer Feedback, generating added value from Experience Management (through resell, corss-sell and upsell actions, boosting our response rates, closing the loop with unsatisfied customers, reducing and preventing churn, identifying moments of high satisfaction, turning customers into promoters. I mean, overall solving all our CX / Experience Management needs. ### 3. Great and attractive survey and feedback tool **Rating:** 5.0/5.0 stars **Reviewed by:** Estela C. | Change Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about OPINATOR?** What I like the most is the customization possibility of the opis, being able to adapt to all needs with a very attractive appearance that improves the participation rate. The help from the opinator team with our more complicated surveys is also something we greatly appreciate. **What do you dislike about OPINATOR?** When setting up surveys, if you want to reach a specific level of customization or use certain rules, it is difficult to program it for users with basic training on the platform. **What problems is OPINATOR solving and how is that benefiting you?** We use Opinator for internal surveys and gathering feedback from large and small groups. The level of visual appeal and representation of our department's personality that can be achieved with the tool makes our target audience clearly identify with us. The ability to add more fun elements like gifs, etc., and the responsiveness is a differentiating factor compared to other survey engines and increases audience engagement with us. ### 4. Good platform and good service **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana G. | Senior Experience Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about OPINATOR?** The best thing about Opinator, besides its platform which is great, both for the design, usability, and the representation of the results, is the service it provides. It is not easy to adapt to the needs of all clients, but at Opinator, there is never a "no" for an answer; they always consider the different options available to offer the best ad hoc service to the client. **What do you dislike about OPINATOR?** Although it is something that is already being worked on, it would be good to evaluate customer requests in order to incorporate them into the base service (not ad hoc). In the end, we feed back and learn from our partners/customers. As for the surveys, it is essential to include the "back" button. **What problems is OPINATOR solving and how is that benefiting you?** Design and set up a live Voice of the Customer model. Based on the results, samples, etc., changes are incorporated in real-time, which helps to have a truly evolved and adaptable model. ### 5. Ultimate Solution for CX Success. Period. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | Manager of Customer Experience, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about OPINATOR?** OPINATOR is a comprehensive and very round solution to manage and leverage Customer Experience results. It offers great and powerful Customer Feedback and Voice of the Customer (VoC) capabilities, helping us on improving all our CX programs, measuring and comparing our NPS growth over time, and overall, granting us the possibility to offer a new and exceptional experience to all our customers. **What do you dislike about OPINATOR?** Nothing, really. We're very happy and have been working with OPINATOR as our only CX solution. **Recommendations to others considering OPINATOR:** Just set up a quick call with them asking for a demo, they will surely surprise you as they did with us. Their solution is really impressive. **What problems is OPINATOR solving and how is that benefiting you?** NPS measurement, Voice of the Customer management, response rate increase, in-store, and online transactional feedback gathering, reporting and predicting customer experience and customer behavior, reducing churn and points of customer effort, among others. ### 6. Perfect seamless integration **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos C. | Global Sales and Marketing Director (Casinos), Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about OPINATOR?** We are delighted with the way Opinator seamlessly integrates with our systems. They worked to connect their tool with Microsoft Dynamics, Business Objects, Active Directory Federation Services, even our self developed systems. **What do you dislike about OPINATOR?** Thheir "close the loop section", in which tickets and customer claims are solved needs improvement. However, I have to say that they noted most of our comments and changed it for better. Now, after one year, it looks good. **What problems is OPINATOR solving and how is that benefiting you?** Everything is more intuitive now, their designs are sleek (our customers talk about them quite often), and -since their software integrates with our CRM system- we are able to monetize our customer experience surveys in real time. ### 7. Great product, great service at a great value. **Rating:** 5.0/5.0 stars **Reviewed by:** David N. | VP - Sr. Client Experience Program Manager - Strategy and Control, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about OPINATOR?** I have used the Opinator platform for over three years, and the functionality is very user friendly. The Opinator team is very knowledgeable and always willing to jump right in and help. The product is of great value and has been a great asset and value for our CX team. **What do you dislike about OPINATOR?** Opinator has been great and I do not have any dislikes at this time. **What problems is OPINATOR solving and how is that benefiting you?** Measuring customer satisfaction within our digital channels. We have been able to share valuable insights to the teams so that they can make improvements. ### 8. The implementation of the tool is very simple **Rating:** 4.5/5.0 stars **Reviewed by:** Juan P. | Service Designer, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2021 **What do you like best about OPINATOR?** It allows you to understand your customers in a qualitative way. I feel very comfortable working with the Opinator team, a very close team that is always willing to solve your problems **What do you dislike about OPINATOR?** We have rarely been affected by Opinator software updates on delivery times. **What problems is OPINATOR solving and how is that benefiting you?** We better understand customers and the problems they have in our application ### 9. For them NOTHING is IMPOSSIBLE. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about OPINATOR?** What convinced us to cooperate in 2015 was: their great design possibilities, flexibility of the platform and the team, staying up-to-date. We have always valued the close relationship, knowledge of employees, their commitment to the process and care how the final product will look like. This makes them a valuable and respected partner. **What do you dislike about OPINATOR?** There are no downsides at this point of time. **What problems is OPINATOR solving and how is that benefiting you?** Our clients better understand their customers and the problems they have in their stores. ### 10. The platform is very practical **Rating:** 4.5/5.0 stars **Reviewed by:** Karla R. | Senior Manager Advanced Unique Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2021 **What do you like best about OPINATOR?** That you can manage everything by yourself **What do you dislike about OPINATOR?** I feel the reports are basic, we would like more advanced reports. **Recommendations to others considering OPINATOR:** It's a very helpful tool if you are looking for client feedback. It's easy to use, you don't need any knowledge about programming, and especially, you can have answers instantly. **What problems is OPINATOR solving and how is that benefiting you?** The immediate feedback from clients ### 11. Opinator: A committed team focused on experience management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about OPINATOR?** The team, the innovation, the time of response, helpful attitude most of the times, the flexibility, feedback gathering solutions **What do you dislike about OPINATOR?** Perhaps dashboards look and feel. Need to improve app version **What problems is OPINATOR solving and how is that benefiting you?** Feedback gathering in digital channels, ad - hoc feedback solutions Best in class multi-country centralization, coordination & management by Noelia ### 12. The professionalism of the RED colleagues and the client management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2021 **What do you like best about OPINATOR?** The ability to conduct multiple surveys on different devices with a daily transmission. **What do you dislike about OPINATOR?** The need for export configuration **Recommendations to others considering OPINATOR:** Personalized customer management, the possibility of export in different files/documents. **What problems is OPINATOR solving and how is that benefiting you?** Monitoring of different customer touchpoints across various channels. We increase response rates and manage the customer experience. ### 13. ALL IS POSSIBLE **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2021 **What do you like best about OPINATOR?** EASE, FLEXIBILITY, SPEED AND AVAILABILITY **What do you dislike about OPINATOR?** Nothing, everything is correct: tool, service, human team **What problems is OPINATOR solving and how is that benefiting you?** Obtain feedback practically in real time from our clients ## OPINATOR Discussions - [What is OPINATOR used for?](https://www.g2.com/discussions/what-is-opinator-used-for) - [View OPINATOR pricing details and edition comparison](https://www.g2.com/products/opinator/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-01+09%3A24%3A52+-0500&secure%5Bsession_id%5D=db7c8154-67b2-4aa4-b968-3455983456f8&secure%5Btoken%5D=6cf205376185a985c28a15ee0a4dc31db0632c8c0fcd19c89059116fb3621672&format=llm_user) ## OPINATOR Features **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Generative AI** - AI Text-to-Speech **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top OPINATOR Alternatives - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - 4.3/5.0 (725 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,211 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,912 reviews)