G2

Verified User in Luxury Goods & Jewelry

Mid-Market (51-1000 emp.)

10/30/2026

"Easy, On-Brand Quizzes with Smart Segmentation for Luxury Shopper Insights"

4/5

What do you like best about Marquiz?

What I like most about Marquiz is how easy it is to build interactive quizzes that help us uncover the preferences of our luxury jewelry shoppers. I’m Vranicar Eldridge, Consumer Data Analytics Specialist at Aura Luxe Jewelry Group, and our team is 51–200 people. Most days I’m sifting through shopper behavior, running tests on different audience groups, and sharing what I find with our design and marketing folks. Luxury buyers tend to be selective with their time, and they tune out standard, dry surveys instantly. Regular forms just don’t get us the kind of nuanced input we need. Marquiz solves that problem really well for our line of work.

We tried it out a few months ago while we were developing a fresh line of hand-set gemstone rings. We wanted to get a read on what customers actually preferred before we finalized the prototypes, instead of relying only on our internal assumptions. I put together a quick quiz in Marquiz for our email subscribers and Instagram followers. The prompts were casual: what sort of occasions they shop fine jewelry for, which metal tones they gravitate toward, and little details they look for in a ring. It didn’t feel like a stuffy research form at all. One participant told us she loved emeralds but avoided oversized settings because she works with her hands. That was the kind of detail we never would’ve picked up from a basic poll. Our design team took that feedback and reworked several prototypes to have slimmer bands, which made that collection much more aligned with what shoppers wanted.

I also appreciate how neatly all the quiz results are laid out once responses start coming in. The built-in segmentation lets me group respondents based on their answers, no need to export everything right away and sort manually in spreadsheets. I can separate gift shoppers from people buying pieces for themselves, track which gemstones are generating the most interest, and spot consistent trends fast. When I’ve got multiple quizzes running at once for bridal releases and limited-run collections, this cuts down so much tedious sorting work. It’s easy to pull those takeaways and bring them up in our weekly team check-ins with marketing and design.

It’s straightforward to brand everything too. I add our Aura Luxe Jewelry logo and match our brand palette, so the quiz feels cohesive with the rest of our customer touchpoints. That’s super important in luxury retail. If the page feels generic or out of place, people drop off immediately. When it fits our brand aesthetic, they’re far more willing to finish the quiz and share honest preferences. Review collected by and hosted on G2.com.

What do you dislike about Marquiz?

The reporting exports are where I hit one of my biggest roadblocks. When I compile results to pass along to our design team and marketing leads, the PDF exports are really rigid. There’s no way to hide specific question blocks, reorder the charts, or add my own notes directly inside the exported file. Not long ago, I built a quiz for our upcoming bridal jewelry line. I only needed to send leadership the high-level trends around gemstone preferences, without flooding them with every free-form comment from shoppers. There wasn’t a built-in way to strip that extra content out, so I had to edit the PDF manually, cutting out sections one at a time. That took almost twenty minutes out of my day. It’s such a tedious chore, and that’s time I would’ve rather spent analyzing the responses and brainstorming ways to tweak our ad targeting for the launch.

The notification setup also leaves a lot to want. Every quiz submission fires off the same basic email alert. There’s no option to set up special triggers for feedback that matters most. Say someone mentions they don’t care for a particular metal finish, or that our pricing feels unclear. I don’t get a separate alert for those kinds of red flags. I’m forced to log into Marquiz and go through every new response one by one. Some weeks are chaotic, when I’m splitting my time between building audience segments, testing ad creatives, and prepping for collection rollouts. It’s easy for a really important piece of feedback to sit there unread for hours. That’s stressful because these shopper opinions directly shape our jewelry prototypes, and we don’t want to miss anything that could make or break a new release.

It’s not a deal-breaker by any means. Marquiz is still quick for putting together fun style quizzes that resonate with our luxury audience. But these small limitations add up fast when you’re running research that feeds into expensive custom jewelry runs. A little more control over exports and smarter alert rules would save me hours of busywork every month. Review collected by and hosted on G2.com.

What problems is Marquiz solving and how is that benefiting you?

Marquiz is the tool I turn to when I need to get real preference data from our luxury jewelry shoppers without boring them out. I’m Vranicar Eldridge, Consumer Data Analytics Specialist at Aura Luxe Jewelry Group. Our team is 51–200 people, and most of my work centers on learning what resonates with our buyers before we lock in new jewelry designs. Folks shopping high-end pieces don’t bother filling out long, dry surveys. They see a standard questionnaire and just close the link right away. Before Marquiz, I’d send casual check-in emails and hope for replies. Responses were all over the place, hard to organize, and I could never reliably spot consistent tastes across our audience.

Marquiz lets me build these light, style-focused quizzes that feel fun instead of like market research homework. That gemstone ring quiz I mentioned earlier is a perfect example. I put it together for our email list and Instagram followers ahead of a new collection launch. I added simple branching, so people only answered questions relevant to what they cared about. If they only bought jewelry for gifting, they skipped the questions for everyday wear. If they shopped for themselves, they got prompts about what they reach for daily. That kept the quiz short, and way more people finished it. One shopper told us she loved emeralds but couldn’t wear chunky settings for her day-to-day work. We passed that note straight to our designers, and they slimmed down several band prototypes before production. That’s the kind of insight we would’ve never picked up from a generic email thread.

I also like how the results are organized once answers start rolling in. The built-in segmentation lets me sort respondents by their choices, so I can separate gift buyers from self-purchasers and track which stones and metal finishes are trending. I don’t have to dump everything into a spreadsheet right away to make sense of it. When I’m running multiple quizzes at once for bridal lines and limited drops, this saves me loads of tedious sorting. I pull these takeaways for our weekly syncs, so marketing and design know exactly what our audience is drawn to.

Branding the quiz is simple too. I upload our Aura Luxe Jewelry logo and match our brand tones, so it fits the premium feel our customers expect. Luxury shoppers notice that stuff. If the page looks generic, they don’t engage as openly. When it aligns with the rest of our brand, they’re much more willing to share honest opinions.

Marquiz isn’t replacing our other tools. We still use HubSpot for customer profiles and our BI system for long-term sales analysis. But for these quick style quizzes meant to uncover shopper preferences, it works really well. It makes gathering customer input feel less like a chore for them, and we end up with actionable insights instead of empty vanity numbers. It helps us catch small pain points early and build jewelry our customers actually want. Review collected by and hosted on G2.com.