# SimplyCast 360 Reviews **Vendor:** simplycast **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 17 ## About SimplyCast 360 SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. ## SimplyCast 360 Pros & Cons **What users like:** - Users enjoy the **customizability** of SimplyCast 360, making impactful email blasts and newsletters easy to design. (1 reviews) - Users enjoy the **customizability** of SimplyCast 360, allowing for impactful email blasts and tailored newsletters. (1 reviews) - Users find **ease of creation** with SimplyCast 360, effortlessly crafting impactful email blasts and personalized newsletters. (1 reviews) - Users value the **easy creation** of impactful email blasts and customizable newsletters with diverse layouts and photos. (1 reviews) - Users find the **easy implementation** of SimplyCast 360 allows for seamless creation of engaging email campaigns. (1 reviews) - Easy Integrations (1 reviews) - Users appreciate the **versatile email management** in SimplyCast 360, allowing easy customization for impactful campaigns. (1 reviews) - Email Marketing (1 reviews) - Personalization (1 reviews) - Personalization Services (1 reviews) **What users dislike:** - Users experience frustrating **delays** in loading and saving on SimplyCast 360, which negatively affects productivity. (1 reviews) - Users experience **performance issues** with delays in loading and saving that hinder productivity. (1 reviews) - Users experience **slow loading** and saving times on SimplyCast 360, leading to frustration and decreased productivity. (1 reviews) - Users experience **slow performance** with delays in loading and saving, negatively affecting their productivity. (1 reviews) - Users experience **time-consuming delays** in loading and saving, which can frustrate and hinder productivity. (1 reviews) ## SimplyCast 360 Reviews ### 1. Effortless Client Communication and Marketing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | sales, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about SimplyCast 360?** SimplyCast 360 helps me develop communication with my clients, and it's really great because it makes time management a breeze. I don't have to reach out to every customer individually. The ease of use is the top thing for me, and the controls were very easy to learn. The marketing data feature is another highlight because it helps me understand where my marketing money is being spent and who it's going to, allowing me to customize my marketing a lot easier. When I initially set up SimplyCast 360, it was super fast and easy. Overall, I'm very happy with them. **What do you dislike about SimplyCast 360?** tjhe technology is slighlty outdated but it still works and im happy **What problems is SimplyCast 360 solving and how is that benefiting you?** SimplyCast 360 helps me manage time effectively and simplifies communication with clients, eliminating the need to contact each one individually. It provides control and ease of use, making the learning curve minimal. ### 2. Effortless Multi-Channel Automation with SimplyCast 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Murari R. | IT consultant, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about SimplyCast 360?** I like SimplyCast 360 most for its easy drag-and-drop workflows and multi-channel automation, which let me build personalized journeys across email and SMS without coding or juggling multiple tools. The feature allows me to visually design automated journeys where contacts move between email and SMS based on their actions, making campaigns faster to build and ensuring consistency without manual effort. The initial setup was fairly easy thanks to the visual, drag-and-drop editor and tutorials. **What do you dislike about SimplyCast 360?** I’d like SimplyCast 360 to be more intuitive and stable, with a smoother interface, fewer loading/saving delays, and clearer pricing so campaigns don’t feel clunky or accidentally get more expensive than expected. **What problems is SimplyCast 360 solving and how is that benefiting you?** SimplyCast 360 automates personalized multi-channel journeys, solving manual follow-up and scattered messaging, ensuring timely communication without constant management. Its drag-and-drop workflows make campaigns faster to build and consistent without manual effort. ### 3. automation platform designed help businesses manage their marketing efforts across multiple channels **Rating:** 5.0/5.0 stars **Reviewed by:** Heinz K. | Marketing automation specialists, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2025 **What do you like best about SimplyCast 360?** It’s simple to create impactful email blasts and customize regular email newsletters with various layouts and photos. **What do you dislike about SimplyCast 360?** Delays in loading and saving within the platform, which can be frustrating and impact productivity. **What problems is SimplyCast 360 solving and how is that benefiting you?** Improved Customer Engagement Personalized communication campaigns and timely reminders help businesses engage with customers more effectively, leading to better relationships and potentially increased loyalty. ### 4. When you go live for the Podcasts **Rating:** 4.0/5.0 stars **Reviewed by:** Abhay P. | Motion video editor & Graphic designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about SimplyCast 360?** The subscription plans are divided and updated according to your needs. The e-mail support and customer care are very good. The user interface is very good and easy to use. **What do you dislike about SimplyCast 360?** Default elements are not of high quality. Dashboards are tough to operate. Sometimes it can take time more than 30 minutes to update. **What problems is SimplyCast 360 solving and how is that benefiting you?** Please update the tools with good-quality elements. The interface is well designed for the visuals but for the navigation purpose it is bit difficult. ### 5. Loving Simplycast! **Rating:** 4.5/5.0 stars **Reviewed by:** Jon H. | Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about SimplyCast 360?** It's an all in one solution. It helps with our communication as well as with contacting our clients and sending them info **What do you dislike about SimplyCast 360?** Absolutely nothing. It is a fantastic product **What problems is SimplyCast 360 solving and how is that benefiting you?** We were not able to ac hrqtely send out surveys until we starting using simplycast. Now we can ### 6. One of the best Multi-Channel communication tool **Rating:** 4.5/5.0 stars **Reviewed by:** KRITIKA A. | Audit Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about SimplyCast 360?** The best feature of this platform is the dedicated and timely support.They provide great training on their products and help you to use the tools very effectively.This provides a great marketing automation for the small and large scale enterprises. **What do you dislike about SimplyCast 360?** The upgrades are not very useful as they tend to bring only very basic user features. The tool becomes rough sometimes and gives very much difficulties in using it. The user interface is also very traditional and can be upgraded as per latest industry trends. **What problems is SimplyCast 360 solving and how is that benefiting you?** It has helped us to save a lot of money by providing the pay per use model.The overall quality and business SLA's have been improved by using this platform as it provides live user metrics which enables us to modify our campaigns. ### 7. Great marketing automation software **Rating:** 4.5/5.0 stars **Reviewed by:** Komal M. | Business Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about SimplyCast 360?** A/B split testing tools Full report generation including graphs and statistics Data input automation tools Activation cross-check capabilities Third-party CRM integration **What do you dislike about SimplyCast 360?** There is a lot of 'saving progress" prompts, mind you I've never lost work. Wish you could zoom in the canvas. The software has many features, and we needed to invest the time to explore all of the capabilities. So overall, once we learned the software we were able to take advantage of automation capabilities and this has helped us a lot. My recommendation is spend the time to learn it, otherwise, you will under utilize it. **Recommendations to others considering SimplyCast 360:** Their new version is a great improvement - much easier to use. **What problems is SimplyCast 360 solving and how is that benefiting you?** After the last significant update to the interface, SimplyCast has made its software very easy to learn with drag and drop editing. It is easy to create your own templates and use them repeatedly for campaigns, surveys, and forms. Overall, we are very pleased with SimplyCast and do not foresee changing our email service provider. ### 8. Automated targeting and communications for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Yatin G. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2022 **What do you like best about SimplyCast 360?** The automation of marketing communications via mails, notifications at fingertips! We can create segmented and action-oriented user journeys for targetting **What do you dislike about SimplyCast 360?** The software cost seems to be slightly higher than expectations. The customer and tech support can also be improved in terms of servicing and reachability. **What problems is SimplyCast 360 solving and how is that benefiting you?** We don't need a big team to take care of the marketing campaigns. Campaigns can be automated. The analytics and performance of campaigns can be tracked efficiently. ### 9. Nice all in one tool for comms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about SimplyCast 360?** All in one is always the best approach in my opinion. Too many integrations or specialised tools (all with different logins and UXs) make the overall adoption tougher. SC 360 helps us avoid that **What do you dislike about SimplyCast 360?** Its a powerful tool but sometimes can look a little too complex. If you know how to use it fine, but the learning curve for new staff should be factored **What problems is SimplyCast 360 solving and how is that benefiting you?** Too many integrations or specialised tools (all with different logins and UXs) make the overall adoption tougher. SC 360 helps us avoid that since its all in one ### 10. Marketing communication is automated now **Rating:** 4.0/5.0 stars **Reviewed by:** Yatin G. | Product, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2022 **What do you like best about SimplyCast 360?** Automated rescheduling of mail, notifications and all sorts of communication Its targetted! **What do you dislike about SimplyCast 360?** Cost seems to be little high compared to the competitors Interface can be much much better **What problems is SimplyCast 360 solving and how is that benefiting you?** Targetted communications Automation of reaching customers at different legs of customer journey ### 11. nice way to consolidate tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2022 **What do you like best about SimplyCast 360?** having multiple different services in one spot (used to have a few different platforms) is ideal **What do you dislike about SimplyCast 360?** sometimes UX and UI can be clunky, but thats only an internal issue I suppose. **What problems is SimplyCast 360 solving and how is that benefiting you?** being able to setup some complex automation flows and then let them work at scale is helping us cut down on lots of manual admin work ### 12. Easy to produce surveys! **Rating:** 3.5/5.0 stars **Reviewed by:** Brianna C. | Insurance Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about SimplyCast 360?** like that I can create interactive surveys for my customers to answer to collect information on what I should be doing better with my company for more business and continuous business with current clients. **What do you dislike about SimplyCast 360?** It's only valid if my clients use the internet/a computer already. There is no way to mail out the surveys for my clients that don't interact with a computer or the internet. **Recommendations to others considering SimplyCast 360:** Make sure you create surveys based on your business type to get accurate information. **What problems is SimplyCast 360 solving and how is that benefiting you?** I can send surveys to multiple clients to get feedback on what I may do better or what they like the best. Surveys help me keep up with what my clients may need on a day-to-day basis. ### 13. Nice features but others have more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about SimplyCast 360?** the variety of integrations they provide into other systems, ie: Magento **What do you dislike about SimplyCast 360?** The levels of costs per emails, It would be better to have a package or bucket cost **What problems is SimplyCast 360 solving and how is that benefiting you?** We used it for email campaign marketing, We needed to have a dedicated ip address to prevent emails landing in spam folders ### 14. It is an amazing automation solution that automates the process in no time very effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Karishma S. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about SimplyCast 360?** The easy to use editor follows a simple drag and drop interface and provides tool tips at all steps of campaign creation. The platform checks every single element of the campaign before messages are sent to the customers and will immediately alert if it encounters any issues **What do you dislike about SimplyCast 360?** Software has rich communication tools, easy to integrate. I didn't find any shortcomings **Recommendations to others considering SimplyCast 360:** Please use this software. Highly recommended **What problems is SimplyCast 360 solving and how is that benefiting you?** the software excels at personal targeting and helps contact profiles and gain deep insights through website analytics , landing pages and forms. Tracking and recording of every action ensure marketers can connect with each lead at a personal level and they only get messages that are related to their specific needs ### 15. Its a good survey software solution to capture the online leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2019 **What do you like best about SimplyCast 360?** I really like its drag and drop feature to build the survey questions, very user friendly interface. **What do you dislike about SimplyCast 360?** Its mobile site is not good, while scrolling down it automatically scroll back up to the user and user unable to see even full homepage. **Recommendations to others considering SimplyCast 360:** You guys need to focus on mobile site because most of the user wanted to use the mobile friendly services. **What problems is SimplyCast 360 solving and how is that benefiting you?** Its form building process is very user friendly and i have gathered good leads for me IT service solutions. ### 16. Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Sheila B. | Founder/Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2019 **What do you like best about SimplyCast 360?** Simplycast provides exceptional customer service. They are always responsive and professional. The platform is easy to use and offers so many features. **What do you dislike about SimplyCast 360?** No much! There are many features that our company is still learning about. **What problems is SimplyCast 360 solving and how is that benefiting you?** By utilizing Simplycast, our firm is able to extend our reach to a broader audience. We can inform more candidates about job opportunities available. ### 17. Great solution for email marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Eugene C. | Partner, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2012 **What do you like best about SimplyCast 360?** We've been using SimplyCast for email blast marketing campaigns and the analytics are great -- we find out conversion rates, # of emails opened, etc., and there are a number of available templates **What do you dislike about SimplyCast 360?** Not much, this is definitely a contender vs. constant contact and others **Recommendations to others considering SimplyCast 360:** Epic Free plan is, simply, 'epic' Our marketing guy is able to send out 5,000 emails / mo for free with just a small ad about simplycast on the emails. On simplycast's site, they say you can do 2,000 emails/mo. We've been generating better visibility and awareness with simplycast for free ## SimplyCast 360 Discussions - [What is SimplyCast 360 used for?](https://www.g2.com/discussions/what-is-simplycast-360-used-for) - [View SimplyCast 360 pricing details and edition comparison](https://www.g2.com/products/simplycast-360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+22%3A45%3A37+-0500&secure%5Bsession_id%5D=b7541d25-8afa-4ae9-a398-3fac75b30ab8&secure%5Btoken%5D=1b596e44f2903ca22d927b1060cf99321c1ac5b30150f9dc565c0bede59f7271&format=llm_user) ## SimplyCast 360 Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Agentic AI - Email Anti-spam Features** - Autonomous Task Execution - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SimplyCast 360 Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (937 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,028 reviews)