Best Social Media Analytics Software - Page 2

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 425

Category Stats (Nov 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SOMIN (+5.61%) - Among all products in this category, SOMIN recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 85,500+ Authentic Reviews
  • 425+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Oktopost.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=oktopost)

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 711

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 6.8/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • LinkedIn® Page: www.linkedin.com
    789 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users find Brandwatch Consumer Intelligence to have a user-friendly interface, simplifying complex data analysis and social media management.
  • Users appreciate the powerful social listening capabilities of Brandwatch, enabling real-time tracking of brand mentions and insights.
  • Users value the intuitive interface of Brandwatch Consumer Intelligence, making data analysis straightforward and efficient.
  • Users value the highly customizable dashboards of Brandwatch, enabling clear presentation of actionable insights to stakeholders.
  • Users appreciate the high data accuracy of Brandwatch, enabling confident insights into consumer behavior and market trends.
Cons
  • Users report a noticeable learning curve with Brandwatch, particularly for new users navigating its complex features and queries.
  • Users feel the limited features hinder their ability to effectively analyze social media data and insights.
  • Users experience platform limitations that occasionally interrupt workflows and hinder accurate data assessment in Brandwatch Consumer Intelligence.
  • Users find the interface not intuitive, leading to confusion about navigation and selection options within the platform.
  • Users experience data inaccuracy with gaps in coverage and limitations that disrupt workflow and hinder analysis.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

SocialPilot

SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required.

Average Rating: 4.5/5.0

Total Reviews: 837

How Do G2 Users Rate SocialPilot?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.3/10 (Category avg: 8.1/10)

Who Is the Company Behind SocialPilot?

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About SocialPilot?

AI-generated summary from verified user reviews

Pros
  • Users find SocialPilot's ease of use exceptional, allowing for efficient management and scheduling of social media posts.
  • Users appreciate the easy post scheduling in SocialPilot, enhancing efficiency and engagement across multiple platforms.
  • Users love the centralized management of SocialPilot, streamlining social media tasks in one convenient dashboard.
  • Users love the easy scheduling and management of social posts, enhancing engagement across platforms effortlessly.
  • Users value the ease of scheduling posts with SocialPilot, enhancing social media management and engagement efficiently.
Cons
  • Users find the missing features in SocialPilot, like limited reporting and lack of automation, somewhat frustrating.
  • Users feel that the expensive subscription fees for SocialPilot limit access to essential features for small organizations.
  • Users note that there is a need for improved user experience, specifically in the client portal and content management.
  • Users desire a more user-friendly archive for posts and find login verification occasionally inconvenient.
  • Users find the limited features of SocialPilot restrict their ability to fully utilize the platform's potential.

What Are Recent G2 Reviews of SocialPilot?

What Are G2 Users Discussing About SocialPilot?

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,408

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Reputation beneficial, especially with customizable templates and responsive support.
  • Users appreciate the effortless review management of Reputation, enjoying its comprehensive features and valuable reporting tools.
  • Users value the responsive customer service and features that enhance the management of their properties effectively.
  • Users appreciate the centralized reviews feature, enabling effortless management of customer feedback across various platforms.
  • Users value the centralized reputation management of Reputation, effectively tracking reviews across multiple platforms.
Cons
  • Users feel there is a need for a more robust leaderboard and improved interface to enhance the reputation management experience.
  • Users desire a more robust leaderboard and express concern over confusing tab visibility affecting the overall experience.
  • Users find the missing features in Reputation limit usability, craving enhancements like a robust leaderboard and tailored insights.
  • Users report occasional bugs like response duplication on the dashboard, impacting the overall user experience.
  • Users find it challenging due to reporting lags that hinder effective review navigation and overall usability.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

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Synup

Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template. Skills and Playbooks:- Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team. Listings Management:- Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted. Reputation Management:- Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location. Social Media Management:- Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market. Local SEO Analytics:- Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation. Local SEO Tools API:- Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations. Synup MCP Server:- Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use. White-Label Everything:- Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.

Average Rating: 4.6/5.0

Total Reviews: 329

How Do G2 Users Rate Synup?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 10.0/10 (Category avg: 7.9/10)
  • Scalability: 10.0/10 (Category avg: 8.6/10)
  • Report Customizability: 9.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Synup?

  • Seller: Synup
  • Company Website:
  • Year Founded: 2013
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Synup?

AI-generated summary from verified user reviews

Pros
  • Users find Synup's interface easy to use, appreciating its automated features and helpful customer support.
  • Users appreciate the ease of use of Synup, enjoying its auto-pilot features and responsive customer support.
  • Users highlight the responsive and helpful customer support from Synup, enhancing their overall experience with the product.
  • Users love the dynamic review monitoring of Synup, which effectively identifies and analyzes client feedback.
  • Users benefit from the centralized management features of Synup, streamlining business listings and social interactions efficiently.
Cons
  • Users find the learning curve steep due to complex features and the need for consistent training.
  • Users find feature limitations in Synup, noting a lack of advanced tools and issues with existing functions.
  • Users find the difficult learning curve of Synup challenging, requiring extensive training to utilize its features effectively.
  • Users note that reporting features need improvement for better customization and alignment with business needs.
  • Users note a lack of features in Synup, especially with social media tools and additional costs for some functions.

What Are Recent G2 Reviews of Synup?

What Are G2 Users Discussing About Synup?

Echobox

Echobox is the premier social media solution for publishers. Over 2000 publishers in 100 countries rely on Echobox's AI technology to excel on all major social media channels, including Facebook, Instagram, WhatsApp, LinkedIn, TikTok, X, Bluesky, Threads! Echobox uses real-time and historic signals from a publisher's audience data to automatically create and execute a dynamic posting strategy. Echobox maximizes traffic and engagement, even taking into account breaking news that needs to be shared quickly. More at www.echobox.com

Average Rating: 4.7/5.0

Total Reviews: 103

How Do G2 Users Rate Echobox?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 8.9/10 (Category avg: 8.6/10)
  • Report Customizability: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Echobox?

  • Seller: Echobox
  • Year Founded: 2013
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Online Media, Newspapers
  • Company Size: 64% Small, 30% Medium

What Do G2 Reviewers Say About Echobox?

AI-generated summary from verified user reviews

Pros
  • Users value the easy social media integration of Echobox, boosting engagement and simplifying content management.
  • Users appreciate the automation benefits of Echobox, enhancing social media publishing and increasing engagement effortlessly.
  • Users find Echobox remarkably easy to use, streamlining social media management and enhancing engagement effortlessly.
  • Users highlight the easy posting capabilities of Echobox, streamlining social media management and enhancing engagement effortlessly.
  • Users find Echobox's intuitive dashboard and straightforward integration essential for simplifying social media management.
Cons
  • Users find Echobox to be expensive, posing financial challenges for smaller teams and businesses seeking reliable solutions.
  • Users find Echobox's high pricing to be a barrier, especially for smaller teams or businesses seeking affordability.
  • Users express concern over inadequate support, highlighting unreliable service and difficulties in obtaining assistance when needed.
  • Users experience a poor response system, relying heavily on inadequate customer support and facing difficulties with cancellations.
  • Users find the complex usage of Echobox challenging, especially with setup requiring advanced knowledge and skills.

What Are Recent G2 Reviews of Echobox?

What Are G2 Users Discussing About Echobox?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 112

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Attribution: 9.2/10 (Category avg: 7.9/10)
  • Scalability: 9.1/10 (Category avg: 8.6/10)
  • Report Customizability: 8.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Mentionlytics?

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the excellent customer service of Mentionlytics, highlighting responsiveness and support for effective assistance.
  • Users commend the excellent customer support of Mentionlytics, consistently appreciating their readiness to assist and clarify doubts.
  • Users appreciate the ease of use of Mentionlytics, praising its intuitive dashboard and quick learning curve.
  • Users value the intuitive user interface of Mentionlytics, appreciating its ease of navigation and helpful customer support.
  • Users find the dashboard usability of Mentionlytics excellent, appreciating its easy navigation and clear overview.
Cons
  • Users find Mentionlytics to be expensive, but believe its features justify the higher price compared to competitors.
  • Users experience a steep learning curve with Mentionlytics, though support is helpful during the adjustment period.
  • Users find that manual mentions management can be unreliable, requiring support intervention and resulting in delayed updates.
  • Users find the pricing of Mentionlytics to be a little expensive, though they appreciate its overall value and utility.
  • Users experience inadequate support during weekends, causing delays when issues arise outside of business hours.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

Sotrender

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

Average Rating: 4.8/5.0

Total Reviews: 113

How Do G2 Users Rate Sotrender?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Attribution: 9.1/10 (Category avg: 7.9/10)
  • Scalability: 9.5/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Sotrender?

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 54% Small, 29% Medium

What Do G2 Reviewers Say About Sotrender?

AI-generated summary from verified user reviews

Pros
  • Users value the clear presentation of data in Sotrender, enhancing their understanding of follower behavior and content performance.
  • Users appreciate the thorough audience analysis of Sotrender, which aids in understanding follower behaviors and content performance.
  • Users value the professional and supportive customer support provided by Sotrender's Sales and CS Team Leader.
Cons
  • Users notice API limitations leading to occasional missing stats, primarily due to changes in Facebook/Instagram APIs.
  • Users report a steep initial learning curve, which can make the experience challenging at first.

What Are Recent G2 Reviews of Sotrender?

What Are G2 Users Discussing About Sotrender?

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 728

How Do G2 Users Rate Qualtrics Customer Experience?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 8.4/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • LinkedIn® Page: www.linkedin.com
    11,647 employees on LinkedIn®
  • Ownership: NASDAQ: XM

Who Uses This Product?

  • Who Uses This: Community Manager, Business Data Analyst
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Qualtrics Customer Experience, enjoying its flexible design features and intuitive analytics.
  • Users value the strong analytics and reporting capabilities of Qualtrics, enhancing their understanding of customer experiences.
  • Users value the flexibility and depth of Qualtrics Customer Experience for creating tailored surveys and insights.
  • Users value the powerful feedback management capabilities of Qualtrics Customer Experience, enhancing customer understanding and engagement.
  • Users value the deep insights generation of Qualtrics, enhancing customer satisfaction through robust analytics and reporting.
Cons
  • Users find the complexity of the platform overwhelming, particularly affecting new users and those needing basic functionalities.
  • Users feel that Qualtrics Customer Experience requires improvement in interface simplicity and reporting customization for better usability.
  • Users find limited customization frustrating, as it complicates the creation of tailored surveys and workflows.
  • Users find the interface not intuitive, often feeling overwhelmed and finding setup for workflows time-consuming.
  • Users find the pricing to be expensive, especially for smaller teams needing basic survey functionalities.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

Statusbrew

Statusbrew is a SOC Type II and GDPR-compliant social media management tool that offers 1:1 feature parity with leading platforms at a fairer cost. Statusbrew is built for teams and agencies managing multiple social accounts, with dedicated Spaces, User Groups, and Profile Groups to keep workflows organized. It brings planning, team collaboration, publishing, engagement, reporting, and social listening into one platform. Statusbrew integrates with MCP-compatible AI tools such as Claude, ChatGPT, Copilot, and Gemini, enabling teams to manage content, campaigns, approvals, and reports simply by asking AI, without switching tools. In Statusbrew, plan and organize social content in a shared calendar, manage campaigns with tags, and keep teams aligned with clear visibility into upcoming work. Collaborate with internal teams, clients, and approvers through structured workflows, permissions, and review processes. Publish and schedule content across major social networks, customize for each platform, and automate publishing. Use built-in AI to create, refine, translate, and adapt content in your brand voice. Manage all conversations, including DMs, comments, mentions, reviews, and paid & organic interactions in a unified inbox with rules, AI-assisted rule creation, sentiment detection, moderation, routing, and automated replies. Track performance with 270+ metrics, AI-assisted report creation, templates, and customizable reports covering campaigns, audience growth, engagement, and team activity. Statusbrew (B2B version) has scaled since 2019, with a global team of 30+ across 5 time zones, delivering 22×6 support via email, live chat, and Zoom calls.

Average Rating: 4.8/5.0

Total Reviews: 263

How Do G2 Users Rate Statusbrew?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 9.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Statusbrew?

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 75% Small, 22% Medium

What Do G2 Reviewers Say About Statusbrew?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management of Statusbrew that streamlines team collaboration and enhances customer interaction.
  • Users love the post scheduling feature that simplifies managing multiple accounts and automates reporting effectively.
  • Users love the ease of use of Statusbrew's interface, enhancing teamwork and streamlining social media management.
  • Users appreciate the efficient scheduling system in Statusbrew, making social media management streamlined and hassle-free.
  • Users value the strong teamwork capabilities of Statusbrew, enhancing collaboration and efficiency across customer interactions.
Cons
  • Users find the learning curve steep for advanced features, though support helps ease the transition to automation.
  • Users suggest that improvement is needed in customization options and page speed for a smoother experience.
  • Users experience a steep learning curve with Statusbrew, finding it challenging to master automations and reporting tools.
  • Users find the limited features of Statusbrew inconvenient, particularly for adding audio to scheduled Instagram Stories.
  • Users note the missing features in Statusbrew, particularly for TikTok links and audio in scheduled Instagram Stories.

What Are Recent G2 Reviews of Statusbrew?

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

Average Rating: 4.3/5.0

Total Reviews: 126

How Do G2 Users Rate Lumen by Talkwalker?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 7.3/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Lumen by Talkwalker?

  • Seller: Hootsuite
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • LinkedIn® Page: www.linkedin.com
    1,754 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 39% Small, 34% Medium

What Do G2 Reviewers Say About Lumen by Talkwalker?

AI-generated summary from verified user reviews

Pros
  • Users commend the fantastic customer support from Talkwalker, noting engaged onboarding and valuable insights.
  • Users appreciate the highly customizable features of Lumen, enhancing their search capabilities and user experience.
  • Users appreciate the in-depth insights from Lumen by Talkwalker, finding them both useful and engaging for exploration.
  • Users value the extensive features of Lumen by Talkwalker, appreciating its customization and broad channel coverage.
  • Users appreciate the full customization of search terms in Lumen by Talkwalker, enhancing their analysis with precision.
Cons
  • Users find platform limitations frustrating, noting coverage gaps and restrictions on data editing capabilities.
  • Users find Lumen's complex features challenging to navigate, requiring time to learn and manage effectively.
  • Users find the complexity of setup to be challenging, requiring time to learn and adapt to the platform.
  • Users express concern over data inaccuracy, citing platform coverage gaps and restrictive data usage limits as problematic.
  • Users find the difficult setup of Lumen by Talkwalker challenging, requiring time to learn and manage the system.

What Are Recent G2 Reviews of Lumen by Talkwalker?

What Are G2 Users Discussing About Lumen by Talkwalker?

Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

Average Rating: 4.9/5.0

Total Reviews: 164

How Do G2 Users Rate Cloud Campaign?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.0/10)
  • Attribution: 8.7/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Cloud Campaign?

  • Seller: Cloud Campaign
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Boulder, Colorado
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 89% Small, 10% Medium

What Do G2 Reviewers Say About Cloud Campaign?

AI-generated summary from verified user reviews

Pros
  • Users find ease of use in Cloud Campaign's content scheduling and approval process, enhancing organization and saving time.
  • Users value the centralized management of Cloud Campaign, enabling efficient content planning and smooth client interactions.
  • Users value the time-saving features of Cloud Campaign, streamlining client management and enhancing workflow efficiency.
  • Users appreciate the responsive and knowledgeable customer service of Cloud Campaign, enhancing their marketing success.
  • Users appreciate the easy content approval process of Cloud Campaign, enhancing organization and saving valuable time.
Cons
  • Users report posting issues with video uploads and wish for easier account access in Cloud Campaign.
  • Users experience occasional linking issues that can disrupt functionality and require frequent account reconnections.
  • Users experience error issues with content uploads and reporting, leading to discrepancies and occasional bugs.
  • Users experience software glitches during updates, necessitating support from the team for resolution.
  • Users experience image issues with Cloud Campaign, often facing uploads problems and intermittent content display failures.

What Are Recent G2 Reviews of Cloud Campaign?

What Are G2 Users Discussing About Cloud Campaign?

Reportei

Reportei is a cloud-based platform built for marketing teams and agencies to centralize data, automate reporting, and deliver clear, professional insights. Connect tools like Google Ads, Meta Ads, Google Analytics, and HubSpot to transform scattered data into organized, easy-to-read dashboards — all in one place. Create reports in minutes using ready-to-use templates, automate your workflow, and present results your clients will actually understand.

Average Rating: 4.6/5.0

Total Reviews: 49

How Do G2 Users Rate Reportei?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 7.8/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 7.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Reportei?

  • Seller: Reportei
  • Year Founded: 2015
  • HQ Location: Juiz de Fora, Minas Gerais
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 90% Small, 10% Medium

What Are Recent G2 Reviews of Reportei?

What Are G2 Users Discussing About Reportei?

Sprinklr Social

Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management

Average Rating: 4.1/5.0

Total Reviews: 1,179

How Do G2 Users Rate Sprinklr Social?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Attribution: 7.0/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprinklr Social?

  • Seller: Sprinklr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Who Uses This: Social Media Specialist, Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 49% Large, 29% Medium

What Do G2 Reviewers Say About Sprinklr Social?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Sprinklr Social, which simplifies posting and consolidates metrics for better management.
  • Users value the centralized management of Sprinklr Social, streamlining social interactions and enhancing team efficiency.
  • Users appreciate the robust features of Sprinklr Social, enhancing content management, metrics tracking, and user engagement effectively.
  • Users appreciate the comprehensive analytics features of Sprinklr Social, enhancing monitoring and reporting for effective engagement management.
  • Users appreciate the omni-channel experience of Sprinklr Social, enhancing engagement and ensuring comprehensive social media management.
Cons
  • Users find the complex setup process of Sprinklr Social to be overwhelming and not intuitive even after extended use.
  • Users find the learning curve steep, making setup and navigation challenging, even with prolonged use.
  • Users find the complexity of Sprinklr Social overwhelming, noting a steep learning curve and difficult setup process.
  • Users find that improvement is needed in Sprinklr Social's setup process due to its complexity and lack of intuitiveness.
  • Users find the learning complexity of Sprinklr Social challenging, which can hinder their ability to navigate the platform effectively.

What Are Recent G2 Reviews of Sprinklr Social?

Socialinsider

Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow

Average Rating: 4.7/5.0

Total Reviews: 136

How Do G2 Users Rate Socialinsider?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Socialinsider?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 20% Medium

What Do G2 Reviewers Say About Socialinsider?

AI-generated summary from verified user reviews

Pros
  • Users find Socialinsider's user-friendly interface and support team invaluable for easy navigation and understanding of data.
  • Users value the in-depth audience analysis from Socialinsider, aiding in strategizing and outperforming competitors effectively.
  • Users find the easy setup of Socialinsider enhances their experience, allowing for quick and user-friendly navigation.
  • Users value the helpful team at Socialinsider, enhancing their experience and supporting their social media strategy effectively.
  • Users appreciate the detailed analytics of Socialinsider, enabling easy benchmarking and clear performance insights.
Cons
  • Users note the limited analytics of Socialinsider, specifically regarding YouTube insights and reporting capabilities.
  • Users experience credit system confusion as deleted account credits are not available until the next billing cycle.
  • Users find the pricing high, which may not be suitable for smaller businesses looking for budget-friendly options.
  • Users are frustrated by insufficient insights, particularly with outdated video view statistics for IG reels compared to Instagram.
  • Users note a challenging learning curve when first using Socialinsider, requiring some time to adapt effectively.

What Are Recent G2 Reviews of Socialinsider?

What Are G2 Users Discussing About Socialinsider?

Twitter Analytics

Measure and boost your impact on Twitter.

Average Rating: 4.1/5.0

Total Reviews: 214

How Do G2 Users Rate Twitter Analytics?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 7.5/10 (Category avg: 8.6/10)
  • Report Customizability: 6.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Twitter Analytics?

  • Seller: Twitter
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    959 employees on LinkedIn®
  • Ownership: NYSE: TWTR
  • Total Revenue (USD mm): $3,716

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 63% Small, 26% Medium

What Do G2 Reviewers Say About Twitter Analytics?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the industry-leading tools of Twitter Analytics, providing valuable insights into interactions and performance.
  • Users appreciate the ease of use of Twitter Analytics, enjoying its clear insights and user-friendly interface.
  • Users appreciate the top-tier analytics tools of Twitter Analytics, enhancing their understanding of interactions and performance.
Cons
  • Users are frustrated with limited analytics access due to paywall restrictions, hindering their ability to track performance effectively.
  • Users are frustrated by the limited audience reach of Twitter Analytics, feeling their insights are now nearly useless.

What Are Recent G2 Reviews of Twitter Analytics?

What Are G2 Users Discussing About Twitter Analytics?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024