Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
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TrustFeed is a user friendly platform that makes easier for businesses to automatically capture, manage & leverage Reviews & Customer Feedback.
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Trustr.Cloud is a multi channel closed loop review and feedback system.
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Collect and display product reviews on your Shopify store, helping customers make informed purchasing decisions. Features include customizable widgets, automatic email reminders, moderation and response options, integration with popular platforms, and advanced analytics. Import your existing reviews from Aliexpress and Amazon.
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This description is provided by the seller.
Trustvocate is a tool for online businesses to collect and display customer reviews in a trustworthy manner to increase conversions. With Trustvocate, businesses can automate their review collection, respond to reviews and display top reviews on their website to build trust amongst prospective customers and increase conversions. Since 95% of shoppers read online reviews before making a purchase and displaying reviews can increase conversions by up to 270%, Trustvocate is just the tool you need.
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This description is provided by the seller.
Verified Credible has advanced features that will allow you to build buyer confidence, credibility and trust for your products and services.
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A Shopify app that generates authentic customer reviews by automating Feedback Rebates: your before-sale promise of a partial refund for an honest review after purchase. It replaces your standard “% OFF” discount with a cash rebate. Your offer becomes: “If you buy now, you will be entitled to cashback for your honest review.” Customers pay the full price, click a special link, leave a review, and automatically receive their partial refund. The app provides customizable widgets to display rebates and reviews. It fully automates notifications, rebate processing, and review collection.
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This description is provided by the seller.
Viruvio is a testimonial and review management platform that makes collecting, organising, and sharing customer feedback effortless. It helps businesses turn everyday customer opinions into powerful social proof that drives trust, boosts conversions, and strengthens brand credibility. With Viruvio, companies can gather reviews from multiple channels, centralise them in one dashboard, and turn them into engaging assets like visuals, widgets, or videos. The platform makes showcasing testimonials easy—whether on websites, landing pages, social media, or marketing campaigns—so potential customers can see real proof of value before they buy. By helping businesses highlight genuine customer experiences, Viruvio increases buyer confidence, reduces hesitation, and supports higher sales and engagement. It turns your happiest customers into your most effective marketing tool automatically, consistently, and with minimal effort.
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This description is provided by the seller.
VocalReferences is a reputation management software that has a suite of tools which helps businesses capture, display and share customer testimonials in text and video formats. The tool-set works with any website and is ideal for capturing testimonials "in the field" or after the completion of the sales process.
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This description is provided by the seller.
Collect, display and syndicate authentic reviews with the most trusted solution.
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WizVille transforme l’expérience client en moteur de croissance ! Notre plateforme permet d’impliquer l’ensemble des collaborateurs dans l’optimisation des expériences clients, avant, pendant et après la vente, sur tous vos canaux de contacts, pour gagner une clientèle plus fidèle et promotrice. En moyenne, nos clients gagnent chaque année 10% de NPS et augmentent leurs notes sur les plateformes publiques d’avis clients de 20%.
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Wonderflow is a leading provider of Generative AI for Voice of the Customer (VoC) analysis. We provide a leading AI-powered consumer intelligence software solution that helps enterprise businesses easily and quickly unlock the full potential of their customer feedback, all in one place. Our platform is trusted by global leaders and Fortune 500 companies, such as Haier, Philips, Purina, Lavazza, Shiseido, and more, to improve the customer experience and innovate smarter.
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The WordPress Review Plugin by CreativeMinds facilitates efficient collection of user feedback and ratings on WordPress sites. With its user-friendly interface, creating customizable review forms becomes hassle-free, fostering greater engagement. Seamlessly integrated into WordPress, this plugin ensures a smooth and enhanced review experience for both site owners and visitors.
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This description is provided by the seller.
xSellco Feedback helps you target positive feedback by requesting reviews from happy customers. The software enables you to increase your seller rating on Amazon, eBay and Trustpilot by requesting feedback on the right products, from the right customers, at the right time. Tailor feedback requests to target orders by SKU, product type, on-time delivery, destination and much more so you can increase your positive reviews, boost sales and grow your business! Better feedback, better sales!
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