Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
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Magento 2 Product Reviews extension helps your customers leave product feedback to express their satisfaction and evaluation with your products by review and ratings. Install this and build up trust in your business.
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Magento 2 Products Reviews Import Export extension helps store owners export and import product reviews and related information via CSV file. Buy this and create an unlimited number of review data in one click.
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The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.
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Digital Business Assurance utilizing the msg.passbrains Crowd Digital technologies are main drivers for innovations and cross-sector digital transformation. More and more people use digital channels and devices to communicate with companies, organisations, other users, and services. State-of-the-art digital services which offer users an optimal experience are the key to success. With Digital Business Assurance your target audience is part of the product life cycle right from the start. This way you establish a continuous feedback loop, permanently improve your product’s quality, and validate your digitalization strategy. Increase your commercial success by being closer to your customers and benefit from: - Innovative ideas - Valuable market insights - User tests under real-life conditions
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Online Reputation management Software to grow your Business. Start growing your reviews in minutes - Get alerts of new reviews and customer feedback in one dashboard. Easily respond to customers and work to improve your brand reputation. Reputation management software maintains the consistency of the reviews and ratings on your web page that keeps attracting the customers. And always ensures that rating lies between 4 and 5 so that your service is always prompted up in the best labels.
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Netlizo is a business review and reputation management platform that helps companies collect, manage, and showcase genuine customer reviews. Built for transparency and trust, Netlizo allows brands to grow their online credibility, attract new customers, and improve service quality through verified user feedback. With features like review invitations, analytics, and automated responses, Netlizo makes it easy for businesses to convert customer experiences into long-term trust and measurable growth.
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NoFakes allow business to capture and manage customer reviews based on products or services
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We make it simple for your clients to leave item evaluations after an acquisition. Quick, automated, and also simply exactly what your company should construct customer count on and also increase sales.
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The Prestashop Review Booster Addon by Knowband reminds your customer to write the review for the purchased product.
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Prompt Review allows you to collect Google Reviews to boost visibility, build trust, and attract customers - effortlessly.
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Prompt Reviews makes it easier for small businesses to get reviews by making it easier for their customers to write them. Prompt Reviews unique review capture pages called "Prompt Pages" allow businesses to help their customers write more relevant, keyword powered reviews and post them on any platform.
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With ProvenExpert, a few clicks is all it takes to bundle all your reviews (quantity and overall score) in one place. Get the feedback you need: use our industry-specific survey templates and adapt them to your needs. Survey analytics let you see just how satisfied your customers are. Publish ratings and reviews on your company profile (equipped with a Google star rating, which can be integrated into your website's search results). 100% control! It's never been this easy to attract new business! Boost your business with customer reviews. More than 146,700 freelancers, entrepreneurs and large companies use ProvenExpert.com. ideal customer: Freelancers, Small Business Owner, Medium and Large Companies (Enterprise Solutions), all Branches that want to get more revenue with easy-to-use Online Reputation Management Tool.
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rateit.cool is a review management software that shows users the product reviews of other customers. It supports customers to make the decision about buying a product or not.
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AI Powered Online Review and Reputation Platform
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RatePanda is a one-stop review management platform enabling YOU to build a reputation and increase sales. With RatePanda, reviews can be imported from any web platform and then shared back onto most such as Facebook, your own website and more.
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