# Best Real Estate CRM Software - Page 2

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Jul 2026)

- **Average Rating:** 4.3/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rechat (+1.36%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=4133&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Contactually by Compass, Luxury Presence, Rechat, BoldTrail, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=contactually-by-compass&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

### [DealNav](https://www.g2.com/products/dealnav/reviews)

DealNav: The Map-First CRM for High-Value Real Estate Deals & Contacts DealNav is a purpose-built CRM and deal management platform for real estate professionals, especially acquisition teams, off-market brokers, and CRE investors. It combines deal tracking, contact management, mapping, and reminders in one lightweight, intuitive interface. Key Features & Value • Map-centric, interactive deal visualization - drop a pin and track all of your data on an embedded map • Unified relationship tracking - attach multiple brokers, owners, lenders, partners to deals; central contact database • Smart search, filters & tags - find deals or contacts by keywords, tag types (e.g. “value-add”) • Notes, reminders & follow-up alerts - record interactions and schedule next steps to keep deals moving • Link & resource attachment - store external links (assessor pages, Dropbox, underwriting models) with no limits • Data ownership & exports - full export of your data; no data resale or vendor lock-in • Transparent pricing Why Use DealNav vs Generic CRMs Generic CRMs force you to contort your real estate workflow into sales pipelines. DealNav is built from the ground up for real estate deals. It surfaces location intelligence, deal context, and network relationships - all in a compact, easy user interface. It’s ideal for individuals or teams who want organization without the overhead. Target Users • CRE acquisition teams • Off-market deal brokers • Real estate investors • Developers managing pipelines • Teams needing map-based CRM without complexity

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate DealNav?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind DealNav?

- **Seller:** [DealNav](https://www.g2.com/sellers/dealnav)
- **HQ Location:** Cos Cob, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cbb7103db8b63a9bfc3e030b736fe5fc8e3ab45bc49a86d4d59cd44b02240f96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeal-nav%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Commercial Real Estate
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About DealNav?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of DealNav, praising its intuitive interface and responsive customer support.
- Users value the **easy data storage and map integration** of DealNav, enhancing contact and lead management efficiency.
- Users praise the **responsive customer support** of DealNav, noting its exceptional service and ease of communication.
- Users love DealNav for its **property-focused features** and exceptional customer service, making real estate management effortless.
- Users commend the **easy setup** of DealNav, allowing for quick implementation and efficient real estate management.

##### Cons

- Users note a **limited customization** in DealNav, particularly in reporting, sharing, and user interface options.
- Users face **integration issues** with DealNav, limiting its compatibility with essential tools like Outlook and OneDrive.
- Users note a **lack of a dedicated mobile app** , which mildly impacts usability but is still manageable.
- Users desire **inaccurate data** as they want essential property info readily available on DealNav's map for efficiency.
- Users face **interface issues** , often requiring assistance from support for customization challenges.

#### What Are Recent G2 Reviews of DealNav?

**["Simple, Powerful Tools for Prospecting and Easy to Immediately Implement"](https://www.g2.com/survey_responses/dealnav-review-12259460)**

**Rating:** 5.0/5.0 stars

_— Chris W._

[Read full review](https://www.g2.com/survey_responses/dealnav-review-12259460)

**["DealNav is Simple, Intuitive, and Keeps Our Team On-Track"](https://www.g2.com/survey_responses/dealnav-review-12264000)**

**Rating:** 5.0/5.0 stars

_— Carson C._

[Read full review](https://www.g2.com/survey_responses/dealnav-review-12264000)

### [RealNex CRM](https://www.g2.com/products/realnex-crm/reviews)

The most complete solution for commercial real estate professionals. RealNex Navigator includes a robust, market-leading CRM, an authoritative investment and lease analysis engine, an elegant presentation builder, a collaborative transaction management app, and a dynamic marketplace, all working together to drive transaction efficiency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate RealNex CRM?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind RealNex CRM?

- **Seller:** [RealNex](https://www.g2.com/sellers/realnex)
- **Year Founded:** 2014
- **HQ Location:** Stafford, US
- **Twitter:** @RealNex  
21,051 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22e237975a532ad72342767f7e63a682f46a8e8128774800f599da4483c20e77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3724026%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 93% Small, 7% Medium

#### What Do G2 Reviewers Say About RealNex CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of RealNex CRM, making their workflow smoother and more efficient.
- Users praise the **excellent customer support** of RealNex CRM, highlighting their responsiveness and first-class assistance.
- Users praise the **excellent customer support** of RealNex CRM, highlighting its reliability and user-friendly experience.
- Users value the **all-in-one solution** of RealNex CRM, enhancing productivity and simplifying commercial real estate tasks.
- Users value the **seamless CRM integration** of RealNex, facilitating efficient management of deals and prospect interactions.

##### Cons

- Users experience **app functionality issues** with Google Calendar sync, resulting in duplicate entries that complicate usage.
- Users struggle with **duplicate entries from Google Calendar sync** , making the CRM harder to use until resolved.

#### What Are Recent G2 Reviews of RealNex CRM?

**["Streamlined CRM with Room for Improvement"](https://www.g2.com/survey_responses/realnex-crm-review-12389543)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/survey_responses/realnex-crm-review-12389543)

**["RealNex is a Game Changer"](https://www.g2.com/survey_responses/realnex-crm-review-11372302)**

**Rating:** 5.0/5.0 stars

_— Kirra K._

[Read full review](https://www.g2.com/survey_responses/realnex-crm-review-11372302)

### [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)

IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.

**Average Rating:** 4.5/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate IXACT Contact Real Estate CRM?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Lead Management:** 7.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind IXACT Contact Real Estate CRM?

- **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions)
- **HQ Location:** Toronto, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11d9a37af8af8c2fe826c9a0c15cd8036b238eb9704198275caca52a0c6da6c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F464865%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless AI integration** of IXACT Contact, enhancing efficiency in managing contacts and tasks.
- Users love the **easy client communication** features of IXACT Contact, enhancing productivity and organization in managing contacts.
- Users love the **easy contact management** , simplifying tasks like follow-ups and tracking interactions efficiently.
- Users value the **ease of finding contacts and managing tasks** with IXACT Contact, enhancing their productivity and accountability.
- Users appreciate the **responsive customer support** of IXACT Contact, enhancing daily tasks and overall experience with the CRM.

#### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM?

**["Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!""](https://www.g2.com/survey_responses/ixact-contact-review-941056)**

**Rating:** 5.0/5.0 stars

_— Hugo S._

[Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056)

**["Fantastic all in one CRM"](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)

#### What Are G2 Users Discussing About IXACT Contact Real Estate CRM?

- [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for)
- [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate)
- [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact)
- [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment
- [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment

### [CoStar Brokerage Applications](https://www.g2.com/products/costar-brokerage-applications/reviews)

CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.

**Average Rating:** 3.7/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate CoStar Brokerage Applications?

- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.7/10)
- **Lead Management:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind CoStar Brokerage Applications?

- **Seller:** [CoStar Group](https://www.g2.com/sellers/costar-group)
- **Year Founded:** 1986
- **HQ Location:** Atlanta, US
- **Twitter:** @CoStarManager  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2db5b2c6d69904982230ce8b4bde6595849c75161de053f358a5c38ca7217f5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcostar-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
11,714 employees on LinkedIn®
- **Ownership:** NASDAQ:CSGP

#### Who Uses This Product?

- **Top Industries:** Commercial Real Estate, Real Estate
- **Company Size:** 44% Medium, 33% Small

#### What Are Recent G2 Reviews of CoStar Brokerage Applications?

**["CoStar is the Ultimate Brokerage Applications Software"](https://www.g2.com/survey_responses/costar-brokerage-applications-review-5197041)**

**Rating:** 5.0/5.0 stars

_— Joel T._

[Read full review](https://www.g2.com/survey_responses/costar-brokerage-applications-review-5197041)

**["Top Notch Information"](https://www.g2.com/survey_responses/costar-brokerage-applications-review-2782632)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/costar-brokerage-applications-review-2782632)

#### What Are G2 Users Discussing About CoStar Brokerage Applications?

- [What is CoStar Brokerage Applications used for?](https://www.g2.com/discussions/what-is-costar-brokerage-applications-used-for)

### [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews)

Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.

**Average Rating:** 4.1/5.0

**Total Reviews:** 182

#### How Do G2 Users Rate MRI Property Management?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Lead Management:** 4.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind MRI Property Management?

- **Seller:** [MRI Software](https://www.g2.com/sellers/mri-software)
- **Company Website:** www.mrisoftware.com
- **Year Founded:** 1971
- **HQ Location:** Solon, OH
- **Twitter:** @mrisoftware  
2,773 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d72ad1b8fd6e96718ea1eca4a4945ea63639ccf2acf2f6e3b87094a2a0876ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F751259%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,450 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Controller, Property Administrator
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 42% Small, 39% Medium

#### What Do G2 Reviewers Say About MRI Property Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MRI Property Management to be **easy to use** , appreciating its user-friendly interface and versatile reporting options.
- Users appreciate the **centralized tracking of commercial real estate** offered by MRI Property Management, enhancing efficiency and organization.
- Users value the **powerful reporting features** of MRI Property Management, enhancing data organization and trend analysis.
- Users commend the **excellent customer support** and reliable technology of MRI Property Management, enhancing their overall experience.
- Users appreciate the **efficiency** of MRI Property Management, enjoying quick processes and streamlined access to essential features.

##### Cons

- Users express frustration over **missing features** , including invoice attachment and property statement limitations, complicating management tasks.
- Users struggle with **poor reporting** , citing difficulties in creating reports and lacking documentation for effective use.
- Users find the **poor usability** of MRI Property Management complicates functionality and hinders efficient report creation and management.
- Users find **reporting issues** significant, citing difficulties in generating necessary reports without extensive training.
- Users find the **inadequate reporting** capabilities frustrating, complicating tasks like user setup and report retrieval.

#### What Are Recent G2 Reviews of MRI Property Management?

**["Dependable System for Static Data"](https://www.g2.com/survey_responses/mri-property-management-review-13174629)**

**Rating:** 4.0/5.0 stars

_— Liam I._

[Read full review](https://www.g2.com/survey_responses/mri-property-management-review-13174629)

**["MRI Property Management Review"](https://www.g2.com/survey_responses/mri-property-management-review-11397297)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/mri-property-management-review-11397297)

#### What Are G2 Users Discussing About MRI Property Management?

- [What is MDA property management System?](https://www.g2.com/discussions/what-is-mda-property-management-system)
- [How many customers does MRI software have?](https://www.g2.com/discussions/how-many-customers-does-mri-software-have)
- [What does property management software do?](https://www.g2.com/discussions/what-does-property-management-software-do)
- [What is MRI used for in property management?](https://www.g2.com/discussions/what-is-mri-used-for-in-property-management) - 1 comment

### [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews)

Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack.

**Average Rating:** 5.0/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Real Estate 7?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Lead Management:** 9.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.8/10 (Category avg: 10/10)

#### Who Is the Company Behind Real Estate 7?

- **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes)
- **Year Founded:** 2001
- **HQ Location:** San Diego, US
- **Twitter:** @contempoinc  
1,744 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af91eec31ad994e8e034cdd6fca6e1b680a27127fe8bc85985983e64773359f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcontempo-creative%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 98% Small, 2% Medium

#### What Do G2 Reviewers Say About Real Estate 7?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **fantastic customer support** of Real Estate 7 for its quick responses and helpful assistance.
- Users find Real Estate 7 to be **extremely easy to use** , making website creation simple and effective for beginners.
- Users love the **great design and ease of use** of Real Estate 7, appreciating its impressive layout and functionality.
- Users find Real Estate 7's **user-friendly resources** and customer service incredibly helpful, saving time and hassle.
- Users love the **fast loading times and user-friendly layout** of Real Estate 7, enhancing their listing presentations effectively.

##### Cons

- Users face a **steep learning curve** with Real Estate 7, particularly without prior WordPress knowledge.
- Users express frustration with the **steep learning curve** of Real Estate 7, especially for those new to the platform.

#### What Are Recent G2 Reviews of Real Estate 7?

**["Great All-in-One Solution with Outstanding Support at a Reasonable Price"](https://www.g2.com/survey_responses/real-estate-7-review-12500642)**

**Rating:** 4.5/5.0 stars

_— Scott Jackson - 43Elegance J._

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12500642)

**["Great Support and a Clean, Modern UI That’s Easy to Start With"](https://www.g2.com/survey_responses/real-estate-7-review-12473427)**

**Rating:** 5.0/5.0 stars

_— Mikayla V._

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12473427)

#### What Are G2 Users Discussing About Real Estate 7?

- [Is Innago really free?](https://www.g2.com/discussions/real-estate-7-is-innago-really-free)
- [How much does monster GCI cost?](https://www.g2.com/discussions/how-much-does-monster-gci-cost)
- [What software do real estate companies use?](https://www.g2.com/discussions/what-software-do-real-estate-companies-use)
- [Which software is best for real estate?](https://www.g2.com/discussions/which-software-is-best-for-real-estate)

### [ReferralMaker](https://www.g2.com/products/referralmaker/reviews)

Lead Generation in the Palm of Your Hand! Get organized once and for all, stay on top of admin and marketing. Referral Maker® CRM is your partner in business and productivity. All you have to do to reach your financial and business goals is: - Input your business and income goals. - Add your contacts and rank your relationships. - Get a personalized activity plan that is based on your input and goals. - Follow your daily activity plan to win the day. Our intuitive app puts your entire database on your mobile device, so you stay connected to the people who want to refer to you: - Access your contacts, calendar and daily action plan on the go. - Integrates with your phone's contact list so that you can make calls and send messages or videos\* right from the app. - Mapping technology lets you know who’s around so that you can Pop-By clients in the area.

**Average Rating:** 4.7/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate ReferralMaker?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind ReferralMaker?

- **Seller:** [Buffini & Company](https://www.g2.com/sellers/buffini-company)
- **Year Founded:** 1996
- **HQ Location:** Carlsbad, CA
- **Twitter:** @buffiniandco  
8,944 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7bfbacaa674b1b1341e55f55c05f744cd2880f24c4b254e783e43298942daff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F162826%2F&secure%5Burl_type%5D=linkedin_company_website)  
360 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 60% Small, 17% Medium

#### What Are Recent G2 Reviews of ReferralMaker?

**["Best software for the realtors on a go!"](https://www.g2.com/survey_responses/referralmaker-review-6675982)**

**Rating:** 5.0/5.0 stars

_— Alia S._

[Read full review](https://www.g2.com/survey_responses/referralmaker-review-6675982)

**["My Personal Experience with Referral Maker Pro"](https://www.g2.com/survey_responses/referralmaker-review-4981281)**

**Rating:** 5.0/5.0 stars

_— Thomas G._

[Read full review](https://www.g2.com/survey_responses/referralmaker-review-4981281)

#### What Are G2 Users Discussing About ReferralMaker?

- [How much does Referral Maker cost?](https://www.g2.com/discussions/how-much-does-referral-maker-cost) - 1 comment
- [Is buffini CRM worth?](https://www.g2.com/discussions/is-buffini-crm-worth) - 1 comment
- [What CRM does Brian Buffini use?](https://www.g2.com/discussions/what-crm-does-brian-buffini-use) - 1 comment
- [How do you use a referral maker?](https://www.g2.com/discussions/how-do-you-use-a-referral-maker) - 2 comments

### [PropFlo](https://www.g2.com/products/propflo/reviews)

PropFlo is an artificial intelligence-based Real Estate Customer Relationship Management Software. It provides real estate professionals with tools that help them to manage their business smoothly, enhance customer relationships tasks and manage sales activities. It ensures a smooth relationship with customers even after buying a property with the help of its post-sales feature that provides extended convenience and support. It provides tools for intelligent lead management, customer profiling, personalized customer conversations, and marketing automation. PropFlo uses AI capabilities to gather customer knowledge, understand them to generate conversation starters via appealing messages and provide engagement scores based on interaction timelines. It helps better understand customers, ensuring personalized messages and timely buyer interactions. Customer data can be imported via CSV file. Additional details like tags and comments can be added as filters for sorting and search functionalities for exploring customer data. It also enables customer communication through Email, SMS, and WhatsApp channels. PropFlo provides a transparent look into the real estate process and ensures property security until handover. It allows the creation of automated presales processes and market automation tasks like setting up integrated call centers, lead nurturing, and social integrations. It also comes with a reporting functionality that allows detailed report generation and access to informative dashboards.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate PropFlo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind PropFlo?

- **Seller:** [PropFlo](https://www.g2.com/sellers/propflo)
- **Year Founded:** 2021
- **HQ Location:** Hyderabad, India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e8101b03519d434f979f710c139a88dc6ca7bcac4c517d18077e3a9bd209bf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropflo-crm%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 74% Small, 26% Medium

#### What Do G2 Reviewers Say About PropFlo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **AI integration** in PropFlo, enhancing lead management and communication efficiency across platforms.
- Users find the **easy setup** of PropFlo beneficial for managing leads and integrating with various platforms effortlessly.
- Users enjoy the **easy integrations** of PropFlo, simplifying lead management and enhancing user experience with other platforms.
- Users appreciate the **easy management of leads and effective communication** through WhatsApp and other integrated features.
- Users value the **excellent customer support** provided by PropFlo, enhancing their experience in managing leads effectively.

##### Cons

- Users experience a **confusing learning curve** due to frequent changes on the PropFlo platform.
- Users often face **technical glitches** on PropFlo, leading to an inconsistent user experience.

#### What Are Recent G2 Reviews of PropFlo?

**["Experience with PropFlo"](https://www.g2.com/survey_responses/propflo-review-10054822)**

**Rating:** 5.0/5.0 stars

_— Vishnuvardhan Reddy M._

[Read full review](https://www.g2.com/survey_responses/propflo-review-10054822)

**["Helpful CRM to manage Leads"](https://www.g2.com/survey_responses/propflo-review-11217352)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/propflo-review-11217352)

### [Placester](https://www.g2.com/products/placester/reviews)

A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites.

**Average Rating:** 3.5/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Placester?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Lead Management:** 6.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Placester?

- **Seller:** [Placester](https://www.g2.com/sellers/placester)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @placester  
8,534 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e29814e0a05386e3f958278b4482c8e8a401a596d2564b328db8a4e16ab8a4f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F556073%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 79% Small, 14% Medium

#### What Are Recent G2 Reviews of Placester?

**["5-Star professionals and 5-Star service!!"](https://www.g2.com/survey_responses/placester-review-7340663)**

**Rating:** 5.0/5.0 stars

_— Gary S._

[Read full review](https://www.g2.com/survey_responses/placester-review-7340663)

**["Great Real Estate Website without the hassle"](https://www.g2.com/survey_responses/placester-review-4655127)**

**Rating:** 5.0/5.0 stars

_— Michelle R._

[Read full review](https://www.g2.com/survey_responses/placester-review-4655127)

#### What Are G2 Users Discussing About Placester?

- [How has Placester supported your real estate marketing efforts, and what do you recommend for improvement?](https://www.g2.com/discussions/how-has-placester-supported-your-real-estate-marketing-efforts-and-what-do-you-recommend-for-improvement)
- [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) - 1 comment

### [Knock CRM](https://www.g2.com/products/knock-crm/reviews)

Knock is a CRM and performance management platform for residential property management leasing teams, marketers, regional managers, and leadership that harnesses best-in-class automation, integration, and data transparency tools to improve occupancy and drive renewal rates. A trusted and proven technology leader in the multifamily space, Knock is used by hundreds of the largest property management companies across the U.S. and Canada.

**Average Rating:** 4.9/5.0

**Total Reviews:** 47

#### How Do G2 Users Rate Knock CRM?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Knock CRM?

- **Seller:** [RealPage](https://www.g2.com/sellers/realpage)
- **Year Founded:** 1998
- **HQ Location:** Richardson, TX
- **Twitter:** @RealPage  
9,148 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bcb9aba7f03cbfb410fd9506ba34bca1cad74224c1f4c33cf8291eb48ea7ee6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9956%2F&secure%5Burl_type%5D=linkedin_company_website)  
9,103 employees on LinkedIn®
- **Ownership:** NASDAQ: RP

#### Who Uses This Product?

- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 52% Medium, 29% Small

#### What Are Recent G2 Reviews of Knock CRM?

**["Knock has been a game changer for our sites, we have seen a lot more conversions since implementing."](https://www.g2.com/survey_responses/knock-crm-review-6747346)**

**Rating:** 5.0/5.0 stars

_— Shelby M._

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-6747346)

**["User friendly with easy to access data"](https://www.g2.com/survey_responses/knock-crm-review-8460537)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-8460537)

#### What Are G2 Users Discussing About Knock CRM?

- [What is Knock CRM used for?](https://www.g2.com/discussions/what-is-knock-crm-used-for)

### [Market Leader](https://www.g2.com/products/market-leader/reviews)

A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents.

**Average Rating:** 3.2/5.0

**Total Reviews:** 255

#### How Do G2 Users Rate Market Leader?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10)
- **Lead Management:** 7.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Market Leader?

- **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader)
- **Year Founded:** 1999
- **HQ Location:** Bellevue, WA
- **Twitter:** @Market\_Leader  
11,487 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39667ea494bc6d068eefdab0cf5f3e3dfbcbc7a45370245dc60043e7c1684eef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F327454%2F&secure%5Burl_type%5D=linkedin_company_website)  
198 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 67% Small, 17% Medium

#### What Do G2 Reviewers Say About Market Leader?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information.

##### Cons

- Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures.
- Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues.
- Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support.
- Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate.
- Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support.

#### What Are Recent G2 Reviews of Market Leader?

**["Collaborating Marketing and Real Estate for a Win"](https://www.g2.com/survey_responses/market-leader-review-9809846)**

**Rating:** 5.0/5.0 stars

_— Tammy A._

[Read full review](https://www.g2.com/survey_responses/market-leader-review-9809846)

**["Great results and wonderful support from Market Leader"](https://www.g2.com/survey_responses/market-leader-review-9911857)**

**Rating:** 5.0/5.0 stars

_— Tina H._

[Read full review](https://www.g2.com/survey_responses/market-leader-review-9911857)

#### What Are G2 Users Discussing About Market Leader?

- [What is Market Leader used for?](https://www.g2.com/discussions/what-is-market-leader-used-for)
- [How much are market maker leads?](https://www.g2.com/discussions/how-much-are-market-maker-leads) - 1 comment
- [Is Facebook a market leader?](https://www.g2.com/discussions/is-facebook-a-market-leader)
- [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) - 3 comments
- [What does a market leader do?](https://www.g2.com/discussions/what-does-a-market-leader-do) - 1 comment

### [Brokerkit](https://www.g2.com/products/brokerkit/reviews)

Brokerkit is an all-inclusive real estate CRM for the modern brokerage. By offering the industry's most interactive CRM, Brokerkit is the perfect solution to build and grow your brokerage. But we don't stop there! Our CRM allows you to automate your communications, track your leads progression, configure integrations, and so much more! Bundle in our team's accessibility, and your team is primed for success. Brokerkit is API-ready, so you can connect your current systems and processes too!

**Average Rating:** 4.9/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Brokerkit?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Brokerkit?

- **Seller:** [Brokerkit](https://www.g2.com/sellers/brokerkit)
- **Year Founded:** 2017
- **HQ Location:** Denver, CO
- **Twitter:** @brokerkit  
33 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64ae93c8b62bdaa40012579bdba56883c7910d4e947f7b568168c5fbb06af3aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrokerkit&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 52% Small, 40% Medium

#### What Are Recent G2 Reviews of Brokerkit?

**["Accounts Payable Coordinator / Recruiter"](https://www.g2.com/survey_responses/brokerkit-review-9402505)**

**Rating:** 4.0/5.0 stars

_— Michelle B._

[Read full review](https://www.g2.com/survey_responses/brokerkit-review-9402505)

**["Exceptional Tool for Real Estate Success!"](https://www.g2.com/survey_responses/brokerkit-review-9481289)**

**Rating:** 4.5/5.0 stars

_— Erin B._

[Read full review](https://www.g2.com/survey_responses/brokerkit-review-9481289)

#### What Are G2 Users Discussing About Brokerkit?

- [What is Brokerkit used for?](https://www.g2.com/discussions/what-is-brokerkit-used-for)

### [Wise Agent](https://www.g2.com/products/wise-agent/reviews)

Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management, and real estate marketing software. Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money.

**Average Rating:** 3.6/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Wise Agent?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Lead Management:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Wise Agent?

- **Seller:** [Wise Agent](https://www.g2.com/sellers/wise-agent)
- **Year Founded:** 2001
- **HQ Location:** Fountain Hills, AZ
- **Twitter:** @WiseAgent  
1,985 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ad9891272238dbfa1bd1f3152d16f6d23728bb65cdf851c2be8b50d5edbdbe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3283729%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 73% Small, 13% Large

#### What Are Recent G2 Reviews of Wise Agent?

**["Integration, Integration, Integration- and GREAT Customer Service"](https://www.g2.com/survey_responses/wise-agent-review-724446)**

**Rating:** 5.0/5.0 stars

_— Frank M._

[Read full review](https://www.g2.com/survey_responses/wise-agent-review-724446)

**["A great place to track your leads"](https://www.g2.com/survey_responses/wise-agent-review-4355210)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/wise-agent-review-4355210)

### [RealtyJuggler](https://www.g2.com/products/realtyjuggler/reviews)

RealtyJuggler is a software organizer for real estate agents and other real estate professionals. Track deals, incubate leads, send DRIP emails and printed letters. Also includes eCard library, flyers as well as real estate calculators, tracking of expenses and commissions and much more. RealtyJuggler has a 90-day free trial, no credit card required and is only $14.92 / month billed at $179 per year.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate RealtyJuggler?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Lead Management:** 7.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind RealtyJuggler?

- **Seller:** [RealOrganized](https://www.g2.com/sellers/realorganized)
- **Year Founded:** 2004
- **HQ Location:** Windsor, CO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67502623b33ef06cb86ce8545e8e0d75e810aa8c158e9b2d7ec7b0b080aff1d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2299360%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 58% Small, 42% Medium

#### What Are Recent G2 Reviews of RealtyJuggler?

**["RealtyJuggler is a Simple, Fast CRM with Great Gmail Sync and Actual Phone Support"](https://www.g2.com/survey_responses/realtyjuggler-review-13086629)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/realtyjuggler-review-13086629)

**["RJ handy CRM"](https://www.g2.com/survey_responses/realtyjuggler-review-815894)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/realtyjuggler-review-815894)

### [Espresso Agent](https://www.g2.com/products/espresso-agent/reviews)

Espresso Agent: The All-in-One Lead Generation and CRM Platform for Real Estate Agents If you're serious about growing your listing business, Espresso Agent gives you the sharpest edge in prospecting. We deliver premium Expired Listings, FSBO, FRBO/Investor leads, and Geographic Farming data directly into a powerful CRM every single day. Win More Listings with Data You Can Trust Timing and accuracy are everything in real estate prospecting. Nearly 40% of Expired Listings relist with a different agent within 30 days, and close to 70% of FSBO homeowners turn to a listing agent after about four weeks on the market. These sellers are ready, and Espresso Agent makes sure you reach them first. Everything You Need in One Platform: - Fresh daily Expired, FSBO, and FRBO/Investor leads plus Neighborhood Search for circle dialing and geographic farming - A best-in-class CRM to keep every prospect and conversation organized - A built-in dialer to increase call volume without extra software - Advanced email and video marketing tools for follow-up that actually gets responses Built for Agents Who Want to Dominate Their Market Espresso Agent isn't just a lead source. It's a complete prospecting system built to help you set more appointments, take more listings, and control your inventory. Accurate data, powerful outreach tools, and seamless follow-up capabilities, all in one place. Ready to grow your real estate business? Espresso Agent is the prospecting platform built to help you win.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Espresso Agent?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Espresso Agent?

- **Seller:** [Espresso Agent](https://www.g2.com/sellers/espresso-agent)
- **HQ Location:** American Fork, Utah
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e75d06bf5b6a5b63c18e7cc7e22761474f5b2cbb80102d96f107629ad87f71a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fespresso-agent%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Espresso Agent?

**["Espresso is the BEST!"](https://www.g2.com/survey_responses/espresso-agent-review-4641065)**

**Rating:** 5.0/5.0 stars

_— Mary M._

[Read full review](https://www.g2.com/survey_responses/espresso-agent-review-4641065)

**["No long term commitment on payments! For Expireds"](https://www.g2.com/survey_responses/espresso-agent-review-4268337)**

**Rating:** 5.0/5.0 stars

_— Verified User in Commercial Real Estate_

[Read full review](https://www.g2.com/survey_responses/espresso-agent-review-4268337)

#### What Are G2 Users Discussing About Espresso Agent?

- [What is Espresso Agent used for?](https://www.g2.com/discussions/what-is-espresso-agent-used-for)

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- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)

- [Real Estate Marketing](/categories/real-estate-marketing)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

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## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.