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ActivePipe Reviews & Product Details

ActivePipe is an automated email marketing platform specifically designed for the real estate industry. This innovative solution enables brokerages and agents to effectively engage with their existing contacts through targeted and timely communication. By integrating seamlessly with leading customer relationship management (CRM) systems like MoxiEngage, ActivePipe simplifies the process of reaching out to clients, ensuring that relevant information is delivered when it matters most. Targeted primarily at real estate professionals, ActivePipe serves as a vital tool for brokers and agents looking to enhance their marketing efforts. The platform is particularly useful for those who want to maintain strong relationships with clients while also generating new leads. By leveraging smart targeting and behavior tracking, ActivePipe allows users to send personalized content, such as property alerts, newsletters, and market updates, tailored to the interests and needs of their audience. This level of customization helps agents stay connected with clients and prospects, fostering a sense of trust and engagement. One of the standout features of ActivePipe is its user-friendly email builder, which comes equipped with high-quality templates and a library of constantly refreshed content. This makes it easy for users to create visually appealing emails without needing extensive design skills. Additionally, brokerages can send customized messages on behalf of their agents, enabling a more cohesive branding strategy while empowering agents to nurture their relationships on a larger scale. This feature not only enhances communication but also reinforces the agent's personal brand within the brokerage. ActivePipe also provides valuable insights into client behavior, allowing users to identify which contacts are most likely to engage with their content. By analyzing these interactions, agents can prioritize their outreach efforts, turning previously overlooked contacts into warm leads. This data-driven approach ensures that marketing efforts are not only efficient but also effective, ultimately leading to stronger client relationships and improved business outcomes. In summary, ActivePipe stands out in the real estate email marketing landscape by combining advanced technology with practical usability. Its focus on automation, personalization, and insightful analytics equips real estate professionals with the tools they need to succeed in a competitive market. By streamlining communication and enhancing client engagement, ActivePipe contributes to sustained growth and success for brokerages and agents alike.

Seller

MoxiWorks

Discussions

ActivePipe Community

Languages Supported

English

Overview by

June Laves

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ActivePipe Reviews (11)

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Wendy S.

Marketing specialists team leader

Small-Business (50 or fewer emp.)

12/18/2024

"Active pipe has made a significant difference for our business."

5/5

What do you like best about ActivePipe?

Active pipe is easy to use. It supports multiple users under one office account. We can run simultaneous campaigns in the background that assists us with new business as well as market insights and lead generation. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

Nothing. Active Pipe is amazing. We have only had a great experience so far. Review collected by and hosted on G2.com.

Rachel C.

Marketing Director

Mid-Market (51-1000 emp.)

12/18/2024

"ActivePipe To Make Your Email Marketing Easier"

5/5

What do you like best about ActivePipe?

I love how ActivePipe seamlessly integrates with all the applications we use at our company and how easy it makes it for real estate agents to pull in MLS market data and listing info. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

I wish there were more design capabilities. Sometimes it feels like we are limited and have to design outside of the program and then input graphics etc etc. Review collected by and hosted on G2.com.

Stephanie H.

Mid-Market (51-1000 emp.)

2/20/2024

"Boost Engagement, Control Branding, and Empower Agents"

5/5

What do you like best about ActivePipe?

As Director of Digital Resources, managing agent branding and technology is key. ActivePipe nails both! The drag-and-drop interface keeps emails on-brand, while empowering agents with ease of use. Their responsive customer service and impressive results (we have sent out over 49 million emails, with nearly double the industry standard open rate) speak volumes. I love that we are able to create content for our agents and push it down to them. And even set them up for automated emails so they don't have to do anything. Plus, it's cost-effective for our agents and firm. For user-friendly, reliable, and brand-compliant email marketing, ActivePipe is a game-changer! Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

Luckily, when there is an issue or suggestion I am able to go directly to my Customer Success Manager and work with them to implement (reasonable) changes. Review collected by and hosted on G2.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

2/26/2024

"Taking Email Marketing to the Next Level!"

5/5

What do you like best about ActivePipe?

The previous bulk email system we used as a company was very basic - limited & very manual/tedious design capabilities, jumbled reporting, and our users could not customize the emails sent on their behalf. Now, with ActivePipe, we can design emails that integrate seamlessly with other company products and services (e.g., Smart Feeds, property feeds, data insights, etc.). We can design cleaner, sleeker, and ultimately smarter emails that provide the reporting we need to make these emails impactful beyond the initial send! ActivePipe's Campaigns allow us to send more targeted and relevant emails using Tags, Audiences, and intricate campaign-building capabilities. ActivePipe also allows our users to engage with the platform to send out emails on their own to contribute to their marketing efforts. Thus far, ActivePipe has proved easy to use for our end users as well as our administrators of the system. Their Support Team is also responsive and helpful! Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

When implementing a new system, bumps in the road are expected. Our CRM is particularly difficult to integrate with, but any issues we encountered were either fixed immediately by the ActivePipe Support Team or they worked diligently to find the best long-term solution to the issue. They keep us updated every step of the way! Review collected by and hosted on G2.com.

What problems is ActivePipe solving and how is that benefiting you?

Our company is continuously growing, so ActivePipe allows our Marketing team to be more efficient and also addresses scalability concerns other platforms could not. We use ActivePipe to send out corporate-level emails, but our largest project each month is sending out a newsletter on behalf of each agent at our company. ActivePipe makes this process easy by first integrating with our CRM to ensure all users are accounted for and their contacts lists are synced over and continuously updated. Secondly, ActivePipe allows us to design an email and schedule an accompanying campaign for each region we operate in and all the agents in that region - seamlessly! Since each agent can access the ActivePipe system, they can view the emails created on their behalf and customize them as well as see the Report for the email after it sends which is a stand-out feature and one that benefits the agent and the company as a whole. Email marketing is incredibly important for staying top of mind in our industry, so having a tool like ActivePipe is a game changer. Review collected by and hosted on G2.com.

Emma R.

Mid-Market (51-1000 emp.)

2/20/2024

"Great platform for designing and automating emails"

4.5/5

What do you like best about ActivePipe?

The ease of dragging and droping images to be included in the email.

I also like the ability to tag contacts to be included in groups when uploading.

Customer Support has been a huge help in setting up some of our more complex send outs. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

I would like a little more control over the text (size, color, font) rather than just the prebuilt options. Review collected by and hosted on G2.com.

Dylan H.

Account manager

Mid-Market (51-1000 emp.)

12/9/2022

"An authority in email marketing for real estate agents"

4.5/5

What do you like best about ActivePipe?

CRM integration and simple use and design. High quality data insights for warm conversation with clients Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

A few cool crm data points could be used for even better marketing Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

3/30/2022

"Multiple Marketing Resource"

4.5/5

What do you like best about ActivePipe?

Activepipe is an amazing marketing source that has multiple products and methods of relaying the information. Mainly being able to send out through ways such as Mobile/SMS/Email all in the one platform. Customisation the messages to our own preference, and the overview of when the information has been sent out/ received/ Opened. This allows the business to determine how often different marketing relays are looked at by our clients. The system is amazing in the way it can be automated with specfic sets of newsletters when a contact is added to the campaign, they will start receiving Newsletter 1, 2,.. .etc at a scheduled stage. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

When creating customised messages and adding in 'GIFS', has to be at certain size or this creates a lag or slow loading of the 'GIFS' to the newsletters. When creating campaigns and sending them out, it is critical to double check all the information or it'll be difficult to cancel the campaign on time before it is sent out to clients. Review collected by and hosted on G2.com.

Recommendations to others considering ActivePipe:

If you require a lot of information/data to be sent out through various ways such as mobile/email/sms, this would be perfect system to use. Advice, it does take time to get use to creating emails and then creating campaigns. Review collected by and hosted on G2.com.

What problems is ActivePipe solving and how is that benefiting you?

We're able to automate more marketing material to clients on a consisten basis and being able to view the status of audiences to determine how many times they have viewed it, or if they have not opened it at all. This benefits the business by creating information for clients that are more relevant, to increase more 'view' traffic with consistent information. Review collected by and hosted on G2.com.

Nick C.

Mortgage broker

Small-Business (50 or fewer emp.)

4/3/2022

"Ease to staying front of mind with existing and new clients"

4/5

What do you like best about ActivePipe?

Activepipe helps with keeping in touch with my existing client base and new leads automatically. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

overall, I have not used it enough to dislike it. Will be a useful to understand more of its features Review collected by and hosted on G2.com.

Recommendations to others considering ActivePipe:

ActvePipe has well written monthly newsletter that are relevant and easy to read. I usually get 5% of my new business per month from ActivePipe on existing clients wanting to refinance/ purchase a new property or revisit existing leads that fizzled out naturally Review collected by and hosted on G2.com.

What problems is ActivePipe solving and how is that benefiting you?

Staying in touch with existing clients is very important as it help them think of me when the email pops up. This brings me to their attention when they need. Review collected by and hosted on G2.com.

Adabel M.

Marketing Specialist

Mid-Market (51-1000 emp.)

12/8/2021

"User friendly, seamless interface, with cutting-edge logic"

4.5/5

What do you like best about ActivePipe?

I like how easy the interface is to use. The drag and drop functionality is seamless and the integrations are nice which happen to be connected to the MLS. Competitors' platforms are typically outdated and are not as intuitive to the user. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

The learning curve was a huge stepping stone (regarding design and implementation). It requires training to make it work, I would recommend to definitely take advantage of ActivePipe's team to have the system integrated as desired and make the system become a habit for everyone on the team. Review collected by and hosted on G2.com.

Recommendations to others considering ActivePipe:

Find out what your needs are, communicate them with ActivePipe's team, and allow them to show you a new way to approach email marketing for any industry. Review collected by and hosted on G2.com.

What problems is ActivePipe solving and how is that benefiting you?

We wanted a holistic approach — full integration with our current CRM system, email capabilities, along with its design capabilities. Integrating full databases have been a key success for agents. Review collected by and hosted on G2.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

6/15/2021

"Very User Friendly and Easy to Use"

4/5

What do you like best about ActivePipe?

The program is reliable and user friendly. Review collected by and hosted on G2.com.

What do you dislike about ActivePipe?

I'm not too fond of the terms used. EX: tags, audiences and campaigns. I wish they would refer to them as contacts and lists or something else. I also wish that I could type in individual email addresses when I am sending it instead of making a new contact. Review collected by and hosted on G2.com.