# ActivePipe Reviews **Vendor:** MoxiWorks **Category:** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 11 ## About ActivePipe ActivePipe is a specialized marketing automation platform that helps real estate agents, agencies and mortgage brokers in Australia and New Zealand transform their contact databases into revenue-generating assets through behavioral intelligence, automated nurturing campaigns, and real-time lead scoring. The platform serves brokerages, team leaders, independent agents, and franchise networks seeking to systematically identify ready-to-move prospects, maintain consistent client engagement, and capture listing opportunities before competitors. Key Features and Capabilities Intent Engine & Behavioral Intelligence - Automatically identifies buyer and seller personas (first-time buyers, upsizers, downsizers, investors) through interactive surveys and engagement analysis - Tracks behavioral signals indicating purchase or sale intent, such as property research patterns, price range preferences, and home valuation clicks - Provides real-time lead scoring that surfaces "Up & Coming" contacts who re-engage after dormancy and "Highly Interactive" prospects requiring immediate follow-up Smart Property Matching - Delivers personalized property recommendations based on stated preferences and observed behavior - Ensures relevance by matching contact criteria (budget, bedrooms, location, property type) to available listings - Reduces irrelevant communications that damage engagement rates Pre-Built Real Estate Campaigns - Includes ready-to-use nurture sequences designed for real estate workflows: open house follow-up, post-purchase journeys, market insights, lifecycle campaigns - Launches in days rather than months required by generic marketing platforms - Maintains ANZ compliance with Spam Act 2003 and Privacy Act requirements Market Insights Automation - Automatically generates and distributes monthly branded local market reports with property price trends, recently sold properties, rental statistics, and demographics - Positions agents as trusted local experts through consistent, data-driven content - Tracks report engagement to identify prospects actively researching their local market Multi-Agent Management - Enables single administrators to manage campaigns for 100+ agents with centralized control and distributed delivery - Maintains consistent brand standards while personalizing communications to individual agents - Provides performance visibility showing which agents convert database opportunities versus letting them go cold Training & Implementation Support - Includes setup verification, step-by-step training, and dedicated support to prevent common automation failures - Offers brand-specific customer success managers for franchise networks - Provides ongoing training for new team members as organizations grow CRM Integration - Integrates with leading ANZ real estate CRMs including Rex, AgentBox, VaultRE, Eagle, and Box+Dice - Offers CSV upload alternatives when direct integration requires configuration time - Maintains CRM as source of truth while adding intelligence layer for marketing automation Use Cases ActivePipe addresses several critical real estate business challenges. Independent agents use the platform to compete against franchise marketing budgets by activating underutilized databases—the average agent database of 3,000 contacts represents 150 potential annual listings (5% transaction rate), most of which go uncaptured without systematic nurturing. Team leaders and principals standardize database engagement across agents, gaining visibility into conversion performance and scaling from 15 to 25+ agents without proportional cost increases. High-volume agents processing $50M+ annual sales use behavioral intelligence to prioritize follow-up automatically, focusing their time on negotiations while the platform identifies ready-to-move contacts 24/7. Franchise networks prevent brand risk from unsupervised office adoption while providing technical expertise and content localization that individual offices lack. Platform Benefits The platform eliminates cold calling by surfacing warm, engaged leads with context about their interests and timeline. Agents know who to call, when to call, and what to say based on behavioral data. Automated nurturing maintains agent visibility throughout multi-year buying and selling cycles without manual effort. The intelligence layer captures listing opportunities before competitors by identifying seller intent signals such as home valuation research and comparable property viewing patterns. Month-to-month flexibility supports agents during CRM transitions, allowing immediate database activation with CSV uploads while deeper integrations are configured. ## ActivePipe Pros & Cons **What users like:** - Users find ActivePipe to have **exceptional ease of use** , enhancing marketing efforts with its intuitive design and functionality. (3 reviews) - Users praise ActivePipe for its **automation capabilities** , enabling seamless email campaigns and empowering agents effortlessly. (2 reviews) - Users appreciate the **business growth support** from ActivePipe, enhancing lead generation and market insights effortlessly. (2 reviews) - Users praise ActivePipe's **responsive customer support** , enhancing their overall experience and effectiveness of email campaigns. (2 reviews) - Users appreciate the **customization capabilities** of ActivePipe, enabling tailored and effective email campaigns for real estate agents. (2 reviews) - Client Communication (1 reviews) - Communication Automation (1 reviews) - Email Automation (1 reviews) - Features (1 reviews) - Lead Generation (1 reviews) **What users dislike:** - Users face **integration issues** with ActivePipe, but appreciate the responsive support team for resolving them quickly. (1 reviews) - Users wish for more **design capabilities** , as limitations force them to create graphics externally before inputting. (1 reviews) ## ActivePipe Reviews ### 1. Active pipe has made a significant difference for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy S. | Marketing specialists team leader, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about ActivePipe?** Active pipe is easy to use. It supports multiple users under one office account. We can run simultaneous campaigns in the background that assists us with new business as well as market insights and lead generation. **What do you dislike about ActivePipe?** Nothing. Active Pipe is amazing. We have only had a great experience so far. **What problems is ActivePipe solving and how is that benefiting you?** Active pipe interacts with our large database on a constant level. It assists us with creating multiple touch points to enhance our customer experience. ### 2. ActivePipe To Make Your Email Marketing Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel C. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about ActivePipe?** I love how ActivePipe seamlessly integrates with all the applications we use at our company and how easy it makes it for real estate agents to pull in MLS market data and listing info. **What do you dislike about ActivePipe?** I wish there were more design capabilities. Sometimes it feels like we are limited and have to design outside of the program and then input graphics etc etc. **What problems is ActivePipe solving and how is that benefiting you?** Agent Newsletters & other forms of email marketing. We also use it internally for our department newsletters and evites. ### 3. Boost Engagement, Control Branding, and Empower Agents **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about ActivePipe?** As Director of Digital Resources, managing agent branding and technology is key. ActivePipe nails both! The drag-and-drop interface keeps emails on-brand, while empowering agents with ease of use. Their responsive customer service and impressive results (we have sent out over 49 million emails, with nearly double the industry standard open rate) speak volumes. I love that we are able to create content for our agents and push it down to them. And even set them up for automated emails so they don't have to do anything. Plus, it's cost-effective for our agents and firm. For user-friendly, reliable, and brand-compliant email marketing, ActivePipe is a game-changer! **What do you dislike about ActivePipe?** Luckily, when there is an issue or suggestion I am able to go directly to my Customer Success Manager and work with them to implement (reasonable) changes. **What problems is ActivePipe solving and how is that benefiting you?** We are able to create content and push it down to our agents. In doing so, we are making sure that everything is branded and our agents have solid content they can easily share with their clients. ### 4. Taking Email Marketing to the Next Level! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about ActivePipe?** The previous bulk email system we used as a company was very basic - limited & very manual/tedious design capabilities, jumbled reporting, and our users could not customize the emails sent on their behalf. Now, with ActivePipe, we can design emails that integrate seamlessly with other company products and services (e.g., Smart Feeds, property feeds, data insights, etc.). We can design cleaner, sleeker, and ultimately smarter emails that provide the reporting we need to make these emails impactful beyond the initial send! ActivePipe's Campaigns allow us to send more targeted and relevant emails using Tags, Audiences, and intricate campaign-building capabilities. ActivePipe also allows our users to engage with the platform to send out emails on their own to contribute to their marketing efforts. Thus far, ActivePipe has proved easy to use for our end users as well as our administrators of the system. Their Support Team is also responsive and helpful! **What do you dislike about ActivePipe?** When implementing a new system, bumps in the road are expected. Our CRM is particularly difficult to integrate with, but any issues we encountered were either fixed immediately by the ActivePipe Support Team or they worked diligently to find the best long-term solution to the issue. They keep us updated every step of the way! **What problems is ActivePipe solving and how is that benefiting you?** Our company is continuously growing, so ActivePipe allows our Marketing team to be more efficient and also addresses scalability concerns other platforms could not. We use ActivePipe to send out corporate-level emails, but our largest project each month is sending out a newsletter on behalf of each agent at our company. ActivePipe makes this process easy by first integrating with our CRM to ensure all users are accounted for and their contacts lists are synced over and continuously updated. Secondly, ActivePipe allows us to design an email and schedule an accompanying campaign for each region we operate in and all the agents in that region - seamlessly! Since each agent can access the ActivePipe system, they can view the emails created on their behalf and customize them as well as see the Report for the email after it sends which is a stand-out feature and one that benefits the agent and the company as a whole. Email marketing is incredibly important for staying top of mind in our industry, so having a tool like ActivePipe is a game changer. ### 5. Great platform for designing and automating emails **Rating:** 4.5/5.0 stars **Reviewed by:** Emma R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about ActivePipe?** The ease of dragging and droping images to be included in the email. I also like the ability to tag contacts to be included in groups when uploading. Customer Support has been a huge help in setting up some of our more complex send outs. **What do you dislike about ActivePipe?** I would like a little more control over the text (size, color, font) rather than just the prebuilt options. **What problems is ActivePipe solving and how is that benefiting you?** Allows an easy way to send information to our agents from one platform and lets us create content for our agents to use within their spheres. ### 6. An authority in email marketing for real estate agents **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan H. | Account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about ActivePipe?** CRM integration and simple use and design. High quality data insights for warm conversation with clients **What do you dislike about ActivePipe?** A few cool crm data points could be used for even better marketing **What problems is ActivePipe solving and how is that benefiting you?** Saving so much time with email marketing. It's virtually set and forget. ### 7. Multiple Marketing Resource **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2022 **What do you like best about ActivePipe?** Activepipe is an amazing marketing source that has multiple products and methods of relaying the information. Mainly being able to send out through ways such as Mobile/SMS/Email all in the one platform. Customisation the messages to our own preference, and the overview of when the information has been sent out/ received/ Opened. This allows the business to determine how often different marketing relays are looked at by our clients. The system is amazing in the way it can be automated with specfic sets of newsletters when a contact is added to the campaign, they will start receiving Newsletter 1, 2,.. .etc at a scheduled stage. **What do you dislike about ActivePipe?** When creating customised messages and adding in 'GIFS', has to be at certain size or this creates a lag or slow loading of the 'GIFS' to the newsletters. When creating campaigns and sending them out, it is critical to double check all the information or it'll be difficult to cancel the campaign on time before it is sent out to clients. **Recommendations to others considering ActivePipe:** If you require a lot of information/data to be sent out through various ways such as mobile/email/sms, this would be perfect system to use. Advice, it does take time to get use to creating emails and then creating campaigns. **What problems is ActivePipe solving and how is that benefiting you?** We're able to automate more marketing material to clients on a consisten basis and being able to view the status of audiences to determine how many times they have viewed it, or if they have not opened it at all. This benefits the business by creating information for clients that are more relevant, to increase more 'view' traffic with consistent information. ### 8. Ease to staying front of mind with existing and new clients **Rating:** 4.0/5.0 stars **Reviewed by:** Nick C. | Mortgage broker, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2022 **What do you like best about ActivePipe?** Activepipe helps with keeping in touch with my existing client base and new leads automatically. **What do you dislike about ActivePipe?** overall, I have not used it enough to dislike it. Will be a useful to understand more of its features **Recommendations to others considering ActivePipe:** ActvePipe has well written monthly newsletter that are relevant and easy to read. I usually get 5% of my new business per month from ActivePipe on existing clients wanting to refinance/ purchase a new property or revisit existing leads that fizzled out naturally **What problems is ActivePipe solving and how is that benefiting you?** Staying in touch with existing clients is very important as it help them think of me when the email pops up. This brings me to their attention when they need. ### 9. User friendly, seamless interface, with cutting-edge logic **Rating:** 4.5/5.0 stars **Reviewed by:** Adabel M. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about ActivePipe?** I like how easy the interface is to use. The drag and drop functionality is seamless and the integrations are nice which happen to be connected to the MLS. Competitors' platforms are typically outdated and are not as intuitive to the user. **What do you dislike about ActivePipe?** The learning curve was a huge stepping stone (regarding design and implementation). It requires training to make it work, I would recommend to definitely take advantage of ActivePipe's team to have the system integrated as desired and make the system become a habit for everyone on the team. **Recommendations to others considering ActivePipe:** Find out what your needs are, communicate them with ActivePipe's team, and allow them to show you a new way to approach email marketing for any industry. **What problems is ActivePipe solving and how is that benefiting you?** We wanted a holistic approach — full integration with our current CRM system, email capabilities, along with its design capabilities. Integrating full databases have been a key success for agents. ### 10. Very User Friendly and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2021 **What do you like best about ActivePipe?** The program is reliable and user friendly. **What do you dislike about ActivePipe?** I'm not too fond of the terms used. EX: tags, audiences and campaigns. I wish they would refer to them as contacts and lists or something else. I also wish that I could type in individual email addresses when I am sending it instead of making a new contact. **What problems is ActivePipe solving and how is that benefiting you?** We can switch between all the agents here and "login as them" throughout admin settings, which allows the staff to send email newsletters and eblasts out for multiple people without getting everyone's password and login and logout. ### 11. Next level real estate email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan H. | Licensee, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about ActivePipe?** It feeds off your existing CRM database but gives you such flexibility and customisation compared to the CRM systems newsletter function. **What do you dislike about ActivePipe?** Users can get overwhelmed with the complexity of the system. Whilst its very user friendly for someone with some tech knowledge, for the average real estate professional that is more a people person than a tech person, they are better off leaving it for the admins in the office to customise. **What problems is ActivePipe solving and how is that benefiting you?** We now have email marketing tailored to each client without having to run several marketing newsletters. The properties selected are picked based on that client's needs. We also have way better analytics on what is being clicked and by who ## ActivePipe Discussions - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) - [View ActivePipe pricing details and edition comparison](https://www.g2.com/products/activepipe/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A44%3A50+-0500&secure%5Bsession_id%5D=1a4d7ab4-ebd1-4219-9b4a-b01782733fcb&secure%5Btoken%5D=475799bc58c62693933707aeb1206c0db7576295ebfc72b0f8914717c7296985&format=llm_user) ## ActivePipe Features **Agent Effectiveness** - Market Intelligence - Pipeline Management - Real-Estate Specific RM **Relationship Management** - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Operations** - Real Estate Software Integration **Task Management** - Marketing Automation - Third-Party Integration **Platform Features** - Contact & Account Management - Email Marketing - Lead Management - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Communication Management - Campaign Building **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM ## Top ActivePipe Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,477 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (393 reviews)