# Best Marketing Automation Software - Page 8 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Jul 2026) - **Average Rating:** 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month _Last updated: July 24, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,900+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Attentive, Klaviyo, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-30T08%3A40%3A00Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D8&secure%5Btoken%5D=dea52531770de76365f673880f0fd60e20ce04a641adf36db81cdca638481232&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) ### [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews) When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically. **Average Rating:** 4.4/5.0 **Total Reviews:** 140 #### How Do G2 Users Rate Maropost Marketing Cloud? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Maropost Marketing Cloud? - **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc) - **Year Founded:** 2011 - **HQ Location:** Toronto, Canada - **Twitter:** @Maropost 21,835 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website) 374 employees on LinkedIn® - **Phone:** 1-888-438-3152 -ext. 101 #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Maropost Marketing Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation. - Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively. - Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns. - Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling. - Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness. ##### Cons - Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud. - Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud. - Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts. - Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud. - Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize. #### What Are Recent G2 Reviews of Maropost Marketing Cloud? **["Maropost is a top email marketing platform for my clients we serve."](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)** **Rating:** 5.0/5.0 stars _— justin f._ [Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401) **["Maropost Marketing Cloud – Quick Review"](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)** **Rating:** 4.5/5.0 stars _— shubh b._ [Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302) #### What Are G2 Users Discussing About Maropost Marketing Cloud? - [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment ### [SuprSend](https://www.g2.com/products/suprsend/reviews) SuprSend is a notification infrastructure built for modern product teams who need reliable, scalable, and developer-friendly notifications without building everything from scratch. WHY TEAMS CHOOSE SUPRSEND: Stop Rebuilding Notifications Most teams waste 3-6 months building notification systems that break at scale. SuprSend gives you enterprise-grade infrastructure out of the box so you can ship notifications in days, not months. One API, Every Channel Send to email, SMS, WhatsApp, Slack, MS Teams, mobile push, web push, and in-app—all with a single API call. No more juggling multiple vendor SDKs or maintaining separate integrations. Built for Developers, Loved by Product Teams Developers get clean APIs and SDKs (Node, Python, Java, Go, PHP). Product teams get a no-code workflow builder to create, test, and launch notifications without engineering bottlenecks. Workflows That Actually Work Build smart notification workflows with batching, digests, delays, conditional logic, timezone support, and cross-channel routing. Send the right message, on the right channel, at the right time. WHAT YOU GET: - Unified Notification API - One API for all channels - Template Management - Version-controlled templates with live preview - Workflow Builder - Drag-and-drop workflows with conditions and delays - In-App Inbox & Feed - Drop-in React components for web and mobile - User Preferences - Out-of-the-box preference management - Multi-Tenancy - Per-tenant customization for B2B2C products - Vendor Management - Automatic failover between email/SMS providers - Smart Routing - Intelligent channel selection based on user behavior - Real-time Analytics - Logs, delivery rates, and failure alerts - Data Warehouse Integration - Run campaigns on top of your data BUILT FOR: - SaaS products needing transactional emails (password resets, invoices, alerts) - B2B2C platforms requiring per-tenant notification customization - Growth teams running engagement campaigns across multiple channels - Engineering teams who don't want to build notification infrastructure TRUSTED BY: Startups to scaling companies across SaaS, E-commerce, FinTech, HealthTech, and EdTech rely on SuprSend to handle millions of notifications daily. Try SuprSend for free: https://www.suprsend.com/ **Average Rating:** 4.8/5.0 **Total Reviews:** 127 #### How Do G2 Users Rate SuprSend? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind SuprSend? - **Seller:** [SuprSend](https://www.g2.com/sellers/suprsend) - **Company Website:** www.suprsend.com - **Year Founded:** 2022 - **HQ Location:** San Francisco, CA - **Twitter:** @SuprSend 102 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19169b3dd62326f960543ab21f2063675cd3c1e7e3bb664652d3f96378a03e99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuprsend%2F&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Small, 22% Medium #### What Do G2 Reviewers Say About SuprSend? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **visual workflow builder** for its simplicity and ease of managing notifications without coding. - Users value the **ease of use** of SuprSend, allowing seamless setup and management of notification workflows without coding. - Users value the **visual workflow builder** that simplifies managing notification flows efficiently and intuitively. - Users value the **simplicity and speed of integrations** with SuprSend, enhancing their workflow management efficiently. - Users value the **easy setup** of SuprSend, enabling personalized notifications without needing engineering support. ##### Cons - Users feel the analytics features lack depth, noting the **missing features** limit the product’s overall potential. - Users desire **more features** on SuprSend as marketing notifications currently lack power compared to other platforms. - Users find the **limited templates** frustrating, wishing for more options and edit capabilities to streamline their workflow. - Users find the **difficult setup** of SuprSend time-consuming and confusing, but it becomes easier after initial configuration. - Users find the **learning curve challenging** , especially regarding interface navigation and initial setup, but adjust over time. #### What Are Recent G2 Reviews of SuprSend? **["SuprSend Makes Multi-Channel Notifications Clean, Scalable, and Developer-Friendly"](https://www.g2.com/survey_responses/suprsend-review-12770173)** **Rating:** 4.0/5.0 stars _— Sakshi T._ [Read full review](https://www.g2.com/survey_responses/suprsend-review-12770173) **["Streamlining Multi-Channel Notifications with Ease"](https://www.g2.com/survey_responses/suprsend-review-12762968)** **Rating:** 5.0/5.0 stars _— Rutvik V._ [Read full review](https://www.g2.com/survey_responses/suprsend-review-12762968) ### [Freshsales](https://www.g2.com/products/freshsales/reviews) Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,198 #### How Do G2 Users Rate Freshsales? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Freshsales? - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc 19,020 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 7,505 employees on LinkedIn® - **Ownership:** NASDAQ: FRSH #### Who Uses This Product? - **Who Uses This:** CEO, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Freshsales? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks. - Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency. - Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals. - Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance. - Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices. ##### Cons - Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies. - Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives. - Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience. - Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales. - Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields. #### What Are Recent G2 Reviews of Freshsales? **["Logistics-Friendly CRM Lacks Mature Industry Interoperability"](https://www.g2.com/survey_responses/freshsales-review-12858179)** **Rating:** 4.5/5.0 stars _— Vehz H._ [Read full review](https://www.g2.com/survey_responses/freshsales-review-12858179) **["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886) #### What Are G2 Users Discussing About Freshsales? - [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote - [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### [Force24](https://www.g2.com/products/force24/reviews) When every moment matters and every minute counts, master marketing automation with Force24. **Average Rating:** 4.4/5.0 **Total Reviews:** 214 #### How Do G2 Users Rate Force24? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Force24? - **Seller:** [Force24](https://www.g2.com/sellers/force24) - **Company Website:** www.force24.co.uk - **Year Founded:** 2010 - **HQ Location:** Leeds, England - **Twitter:** @Force24uk 788 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cac6c1afef4ce69b168ba823e78b32ad887084c29858ee61323cc38ee23e036b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3154900%2F&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Staffing and Recruiting, Marketing and Advertising - **Company Size:** 54% Small, 39% Medium #### What Do G2 Reviewers Say About Force24? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly. - Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively. - Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly. - Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team. - Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting. ##### Cons - Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations. - Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features. - Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools. - Users find Force24's performance **slow** when handling large contact lists and integrating new features. - Users find the **limited customization** in reporting to be restrictive and not suited to all needs. #### What Are Recent G2 Reviews of Force24? **["Force24 Makes Email Marketing Automation and Targeted Journeys Effortless"](https://www.g2.com/survey_responses/force24-review-13144069)** **Rating:** 5.0/5.0 stars _— Jasmin C._ [Read full review](https://www.g2.com/survey_responses/force24-review-13144069) **["A Powerful Platform for Managing Email Campaigns"](https://www.g2.com/survey_responses/force24-review-12533524)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/force24-review-12533524) #### What Are G2 Users Discussing About Force24? - [What is Force24 used for?](https://www.g2.com/discussions/what-is-force24-used-for) ### [BIK](https://www.g2.com/products/bik/reviews) BIK (bik.ai) is the most intelligent conversational marketing platform helping E-commerce businesses drive multiple ROI. This platform enables a brand to transact automation with Chatbots, manage multitasking with CRM, create customized broadcasts with campaigns & attain real-time growth insights. With the vision of creating a customer-centric platform, BIK (bik.ai) is helping various segments of businesses earn an ROI of 137x and empowering businesses worldwide with the slogan of Making Brands Limitless! **Average Rating:** 4.5/5.0 **Total Reviews:** 66 #### How Do G2 Users Rate BIK? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind BIK? - **Seller:** [BIK](https://www.g2.com/sellers/bik) - **Year Founded:** 2019 - **HQ Location:** Palo Alto - **Twitter:** @Bikglobal 46 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa06fb5f4ffd7b107207c482ae11b02308a95c36d6929d5e7d307f1ef9c91a8a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbikglobal%2F&secure%5Burl_type%5D=linkedin_company_website) 345 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Cosmetics - **Company Size:** 62% Small, 30% Medium #### What Do G2 Reviewers Say About BIK? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **superb customer support** of BIK, highlighting its fast response and helpful onboarding process. - Users find BIK's platform exceptionally **easy to use** , enhancing their experience with seamless integration and support. - Users value the **ease of use and excellent features** of BIK, enhancing customer analysis and support. - Users value the **proactive support** and integration capabilities of BIK, making daily operations seamless and efficient. - Users value the **easy integrations** of BIK, enhancing support and simplifying their workflow across multiple platforms. ##### Cons - Users note the **missing features** like label-based segmentation hinder functionality and expect improvement in the chatbot experience. - Users report **software bugs** causing lags, notification issues, and poor performance with large data uploads in BIK. - Users note that BIK is **expensive** , but some believe it delivers value through its results-oriented features. - Users find the **campaign management tedious** , struggling with data tracking and reporting due to UI limitations. - Users suggest improvements for the **dashboard design** , seeking a more user-friendly interface and better UI. #### What Are Recent G2 Reviews of BIK? **["Great Brand Support"](https://www.g2.com/survey_responses/bik-review-11454398)** **Rating:** 4.0/5.0 stars _— Priya D._ [Read full review](https://www.g2.com/survey_responses/bik-review-11454398) **["User-Friendly and Integrated But Needs Mobile Optimization"](https://www.g2.com/survey_responses/bik-review-11657055)** **Rating:** 4.5/5.0 stars _— Vidhi D._ [Read full review](https://www.g2.com/survey_responses/bik-review-11657055) ### [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today. **Average Rating:** 4.5/5.0 **Total Reviews:** 179 #### How Do G2 Users Rate BenchmarkONE? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind BenchmarkONE? - **Seller:** [Polaris Software](https://www.g2.com/sellers/polaris-software) - **Year Founded:** 2004 - **HQ Location:** St. Louis, MO - **Twitter:** @BenchmarkEmail 17,267 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6ac781eaef895adc4b7a3766caa1c613230fa721f04e3522ad58894da94c0d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F834284%2F&secure%5Burl_type%5D=linkedin_company_website) 117 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 79% Small, 16% Medium #### What Do G2 Reviewers Say About BenchmarkONE? _AI-generated summary from verified user reviews_ ##### Pros - Users find BenchmarkONE **easy to use** , facilitating smooth tracking of contacts and efficient management of customer relationships. - Users find the **ease of use in tracking contacts** with BenchmarkONE to be a significant advantage. - Users value the **effective customer management** of BenchmarkONE, enhancing lead nurturing and operational efficiency. - Users value the **easy access** of BenchmarkONE, facilitating smooth transitions and efficient customer relationship management. - Users value the **easy setup** of BenchmarkONE, ensuring a swift and smooth transition for their businesses. ##### Cons - Users report **call issues** with BenchmarkONE, including email and phone IDs being marked as spam affecting communications. - Users face **email issues** with BenchmarkONE, leading to important emails landing in spam and affecting phone ID visibility. - Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting communication effectiveness. #### What Are Recent G2 Reviews of BenchmarkONE? **["BenchmarkONE: User-Friendly All-in-One CRM & Marketing Automation with Great Support"](https://www.g2.com/survey_responses/benchmarkone-review-12825567)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/benchmarkone-review-12825567) **["Effective and Easy-to-Use Automation"](https://www.g2.com/survey_responses/benchmarkone-review-13176881)** **Rating:** 5.0/5.0 stars _— Bryan J._ [Read full review](https://www.g2.com/survey_responses/benchmarkone-review-13176881) #### What Are G2 Users Discussing About BenchmarkONE? - [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for) ### [eMarketeer](https://www.g2.com/products/emarketeer/reviews) eMarketeer is a B2B marketing automation and lead management platform that unifies the entire lead lifecycle—from first touch to sales handoff—into one seamless system. Built around a structured process of Lead Generation, Enrichment, Nurturing, Qualification, Distribution, and Reporting, eMarketeer helps marketing and sales teams work together efficiently and focus on high-quality leads. With multi-channel campaign tools, businesses can capture leads via email, landing pages, events, surveys, SMS, mobile apps, and integrated LinkedIn and Facebook Lead Ads. All leads flow directly into eMarketeer, where they are automatically enriched with company data, engagement history, and website behavior, building complete contact and company profiles. Automated Journeys allow marketers to nurture leads with personalized workflows, triggers, CRM updates, tagging, scoring, and conditional logic—ensuring every lead receives the right communication at the right time. Lead Streams qualify leads based on engagement and profile data, and the visual Lead Board gives sales teams a clear view of MQLs, SQLs, and opportunities for smooth handoff and follow-up. With the Reporting & Analysis suite, including traffic source tracking and campaign dashboards, eMarketeer provides insights into which activities generate real results—giving marketing teams the proof and visibility they need. eMarketeer replaces disconnected tools with one powerful, GDPR-friendly platform designed to deliver better leads, stronger alignment, and measurable B2B marketing outcomes. **Average Rating:** 4.4/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate eMarketeer? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind eMarketeer? - **Seller:** [Emarketeer](https://www.g2.com/sellers/emarketeer) - **Year Founded:** 2002 - **HQ Location:** Sundbyberg, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fec4107e3edeae815526c7c431f5ebb37bb1b3509cfbf578685043b479845450&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femarketeer&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® - **Ownership:** 100% equity - **Phone:** +4687644600 #### Who Uses This Product? - **Company Size:** 58% Small, 21% Medium #### What Do G2 Reviewers Say About eMarketeer? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy integrations** of eMarketeer, enhancing collaboration between marketing and sales through seamless CRM connectivity. - Users appreciate the **seamless CRM integrations** of eMarketeer, enhancing marketing effectiveness and bridging sales with marketing data. - Users highlight the **seamless CRM integration** of eMarketeer, enhancing collaboration and visibility between sales and marketing efforts. - Users value the **ease of use** of eMarketeer, enjoying intuitive navigation and seamless CRM integration for effective marketing. - Users praise the **easy integration** of eMarketeer, enhancing CRM collaboration and streamlining marketing efforts seamlessly. ##### Cons - Users find the **contact management feature less intuitive** , which can lead to a frustrating experience with the product. - Users feel that the **pricing is on the higher side** , suggesting it could be more affordable. - Users find the **form complexity** of eMarketeer challenging, particularly due to its outdated and technical forms editor. - Users find the **forms editor outdated** , and the new version is too complex for some to utilize effectively. - Users find the **learning curve steep** due to outdated components and the complexities of new features in eMarketeer. #### What Are Recent G2 Reviews of eMarketeer? **["User-Friendly, CRM-Integrated Marketing Powerhouse"](https://www.g2.com/survey_responses/emarketeer-review-12104176)** **Rating:** 5.0/5.0 stars _— Fredrik M._ [Read full review](https://www.g2.com/survey_responses/emarketeer-review-12104176) **["Effortless Insights and Powerful Marketing Analytics"](https://www.g2.com/survey_responses/emarketeer-review-12011744)** **Rating:** 5.0/5.0 stars _— Verified User in Legal Services_ [Read full review](https://www.g2.com/survey_responses/emarketeer-review-12011744) #### What Are G2 Users Discussing About eMarketeer? - [What is eMarketeer used for?](https://www.g2.com/discussions/what-is-emarketeer-used-for) ### [Engagelab](https://www.g2.com/products/engagelab/reviews) EngageLab is an AI-first customer engagement platform that helps you build stronger customer relationships with AI agents, unified customer data, and reliable delivery across channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 38 #### Who Is the Company Behind Engagelab? - **Seller:** [METAVERSE CLOUD](https://www.g2.com/sellers/metaverse-cloud) - **Company Website:** metaverse-sg.cloud - **Year Founded:** 2022 - **HQ Location:** Singapore River, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60cb0965b15281d075788c7de6fac8f91d693b2c18cc7fd8d04f6d8e7f492efe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetaverse-cloud-solution-pte-ltd%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 71% Medium, 24% Large #### What Are Recent G2 Reviews of Engagelab? **["EngageLab Streamlines Multichannel Customer Communication with Ease"](https://www.g2.com/survey_responses/engagelab-review-13180775)** **Rating:** 5.0/5.0 stars _— Paulina W._ [Read full review](https://www.g2.com/survey_responses/engagelab-review-13180775) **["EngageLab Scales Smoothly with an Intuitive Interface and Clear Reporting"](https://www.g2.com/survey_responses/engagelab-review-13180601)** **Rating:** 5.0/5.0 stars _— Muhammad Sabtain S._ [Read full review](https://www.g2.com/survey_responses/engagelab-review-13180601) ### [Manychat](https://www.g2.com/products/manychat/reviews) Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is. **Average Rating:** 4.5/5.0 **Total Reviews:** 151 #### How Do G2 Users Rate Manychat? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Manychat? - **Seller:** [ManyChat](https://www.g2.com/sellers/manychat) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, US - **Twitter:** @ManyChatHQ 3,747 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ef3801e651bd8830c57841dcfa85d4ed3b3aeac3af81b59430dff194590a20c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11058494%2F&secure%5Burl_type%5D=linkedin_company_website) 558 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 87% Small, 10% Medium #### What Do G2 Reviewers Say About Manychat? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** in Manychat, enabling quick setup and personalized customer interactions effortlessly. - Users love the **automation features** of Manychat, finding it user-friendly and time-saving for managing interactions. - Users appreciate the **ease of automation** with ManyChat, enhancing response rates and saving valuable time. - Users admire the **user-friendly and intuitive features** of Manychat, enhancing client engagement and streamlining communication effortlessly. - Users find Manychat **extremely user-friendly** , simplifying automations and enhancing client engagement effortlessly. ##### Cons - Users find Manychat's **limited features** restrictive, especially on the free plan, leading to frustration and confusion. - Users feel Manychat is **expensive** , particularly for smaller businesses, and suggest more affordable pricing options. - Users express dissatisfaction with **poor customer support** and unresponsive help links, complicating troubleshooting efforts. - Users report **missing features** in Manychat, leading to frustrations with integrations and support availability. - Users find the **pricing structure inflexible** , limiting access for smaller businesses or individuals on a budget. #### What Are Recent G2 Reviews of Manychat? **["Streamlined Instagram DM Automation, Saves Hours Weekly"](https://www.g2.com/survey_responses/manychat-review-12461079)** **Rating:** 5.0/5.0 stars _— Jordan G._ [Read full review](https://www.g2.com/survey_responses/manychat-review-12461079) **["Streamlined Client Interaction with Robust Automation"](https://www.g2.com/survey_responses/manychat-review-12832287)** **Rating:** 5.0/5.0 stars _— Felipe C._ [Read full review](https://www.g2.com/survey_responses/manychat-review-12832287) #### What Are G2 Users Discussing About Manychat? - [Is many chat free?](https://www.g2.com/discussions/is-many-chat-free) - [What is ManyChat app?](https://www.g2.com/discussions/what-is-manychat-app) - [What is ManyChat?](https://www.g2.com/discussions/what-is-manychat) - 1 comment, 1 upvote - [What is ManyChat used for?](https://www.g2.com/discussions/what-is-manychat-used-for) ### [1CRM](https://www.g2.com/products/1crm/reviews) 1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost-effective customer relationship management (CRM) solution on the market. By focusing on a comprehensive and easy to customize CRM solution, 1CRM is putting tailored-fit CRMs within reach of businesses everywhere. With so many CRMs available, what sort is right for you? You'll see CRMs that are limited sales & marketing CRM products, others that are good at Mass Emailing, and then some that include Order Management, Service Management, or Project Management. For businesses with up to about 250 users, the All-in-One type of CRM has proven popular - and that's where 1CRM fits in. 1CRM offers a Sales & Marketing CRM with strong Mass Email capabilities. But it also includes very comprehensive Order Management (Quotes, Invoices, Payments - as well as the Purchasing side), Service Management and Project Management. Throw in Timesheets, Expense Reports, Vacation & Sick Day tracking - and you can see why they call us an All-in-One CRM! **Average Rating:** 4.3/5.0 **Total Reviews:** 38 #### How Do G2 Users Rate 1CRM? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind 1CRM? - **Seller:** [1CRM](https://www.g2.com/sellers/1crm) - **Year Founded:** 1997 - **HQ Location:** British Columbia, Canada - **Twitter:** @1CRMCorp 1,923 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a6413328d3488248f441c45bc3083f763c0d2b0d713e34110d2faf055438aa0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1crm-corp-&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Outsourcing/Offshoring, Marketing and Advertising - **Company Size:** 46% Medium, 46% Small #### What Do G2 Reviewers Say About 1CRM? _AI-generated summary from verified user reviews_ ##### Pros - Users find 1CRM's **ease of use** invaluable for efficiently storing and accessing client information. - Users value the **excellent customer support** of 1CRM, enhancing their experience through effective case management and assistance. - Users highly value the **ease of managing sales and lead processes** with 1CRM's customizable and integrated platform. - Users value the **affordability** of 1CRM, enjoying its customizable features and seamless integration for various business processes. - Users value the **convenient client information storage** in 1CRM, enhancing their ability to manage sales interactions. ##### Cons - Users find 1CRM **inefficient** due to its outdated interface and slow setup, requiring significant team effort for maintenance. - Users find the **learning curve steep** and require more time to adapt to 1CRM's outdated interface and detailed features. - Users find 1CRM's interface **not intuitive** , as it feels outdated and requires time to get accustomed to. - Users find 1CRM's interface to be **not user-friendly** , often feeling outdated and complicating their experience. - Users experience **slow performance** with 1CRM, especially with large databases and complex workflows affecting usability. #### What Are Recent G2 Reviews of 1CRM? **["Brilliant Centralization at a Fair Price"](https://www.g2.com/survey_responses/1crm-review-12863592)** **Rating:** 4.0/5.0 stars _— Souvik J._ [Read full review](https://www.g2.com/survey_responses/1crm-review-12863592) **["Tailored for Tax Compliance, But Needs Better Integration"](https://www.g2.com/survey_responses/1crm-review-12995621)** **Rating:** 4.0/5.0 stars _— Jose C._ [Read full review](https://www.g2.com/survey_responses/1crm-review-12995621) #### What Are G2 Users Discussing About 1CRM? - [What is 1CRM used for?](https://www.g2.com/discussions/what-is-1crm-used-for) ### [Connectif](https://www.g2.com/products/connectif/reviews) Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng **Average Rating:** 4.8/5.0 **Total Reviews:** 22 #### How Do G2 Users Rate Connectif? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Connectif? - **Seller:** [Connectif Artificial Intelligence](https://www.g2.com/sellers/connectif-artificial-intelligence) - **Year Founded:** 2018 - **HQ Location:** Murcia, ES - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d8dd5f0b0163267fca261a746da7609baa659234cb066d656406666414ec33a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnectif-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small, 23% Medium #### What Do G2 Reviewers Say About Connectif? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation efficiency** of Connectif, enabling effective tracking and streamlined marketing strategy development. - Users appreciate the **responsive customer support** of Connectif, which is always helpful and quick to resolve queries. - Users find the **easy setup** of Connectif incredibly intuitive, facilitating daily use and personalization. - Users find Connectif to be a **super intuitive platform** , making it easy to use and implement daily. - Users appreciate the **powerful automation features** of Connectif, enabling effective tracking and strategy development through an intuitive dashboard. ##### Cons - Users are frustrated by **campaign issues** arising from account pauses at usage limits, impacting growth and planning. - Users find the **technical expertise required** for Connectif challenging, making implementation difficult without prior knowledge. - Users face **integration issues** with Connectif, as not all data imports successfully during direct integrations. - Users express concern about **poor customer support** during account reactivation, especially with usage limits impacting service continuity. #### What Are Recent G2 Reviews of Connectif? **["With Connectif, the sky is the limit"](https://www.g2.com/survey_responses/connectif-review-11193306)** **Rating:** 5.0/5.0 stars _— Carla Ingeborg N._ [Read full review](https://www.g2.com/survey_responses/connectif-review-11193306) **["Automation and robust segmentation 100% adapted to the e-commerce environment"](https://www.g2.com/survey_responses/connectif-review-11188204)** **Rating:** 4.5/5.0 stars _— Gonzalo M._ [Read full review](https://www.g2.com/survey_responses/connectif-review-11188204) #### What Are G2 Users Discussing About Connectif? - [What is Connectif used for?](https://www.g2.com/discussions/what-is-connectif-used-for) ### [Plumb5](https://www.g2.com/products/plumb5/reviews) Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps. **Average Rating:** 4.0/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate Plumb5? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Plumb5? - **Seller:** [Decisive Analytical Solutions](https://www.g2.com/sellers/decisive-analytical-solutions) - **Year Founded:** 2013 - **HQ Location:** Bangalore, India - **Twitter:** @plumb\_five 740 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a4feb1e2abdcfd0fe13f48a0aa2db6f2a86daff3610ee9235549f09315848d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2345177%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 56% Small, 38% Medium #### What Do G2 Reviewers Say About Plumb5? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **fast and effective customer support** of Plumb5, which enhances their overall experience and satisfaction. - Users value the **analytics expertise** of Plumb5 for enhancing customer engagement through insightful data analysis. - Users value the **automation efficiency** of Plumb5, enhancing customer engagement through streamlined data management and analysis. - Users value the **personalized customer engagement** capabilities of Plumb5, enhancing decision-making and automating marketing efforts. - Users value the **ease of personalizing customer engagements** through advanced analytics and centralized data management. #### What Are Recent G2 Reviews of Plumb5? **["Plumb5 Makes Customer Data Centralization and Marketing Automation Effortless"](https://www.g2.com/survey_responses/plumb5-review-12270681)** **Rating:** 4.5/5.0 stars _— Felice C._ [Read full review](https://www.g2.com/survey_responses/plumb5-review-12270681) **["Essential Recruitment Automation for Small Teams"](https://www.g2.com/survey_responses/plumb5-review-13034751)** **Rating:** 4.0/5.0 stars _— Verified User in Libraries_ [Read full review](https://www.g2.com/survey_responses/plumb5-review-13034751) #### What Are G2 Users Discussing About Plumb5? - [What is Plumb5 used for?](https://www.g2.com/discussions/what-is-plumb5-used-for) ### [Gist](https://www.g2.com/products/gist/reviews) Gist is a suite of tools businesses use to market, sell and communicate with their customers. And we're on a mission to help marketing, sales and support teams create great customer experiences in every interaction across the customer lifecycle, at scale. Today, over 10,000 businesses are using Gist and we're just getting started. Customers use us to talk to their leads and customers and be that central source of truth. We believe that we’re in the middle of a huge shift in SaaS space towards all-in-one platforms and we need your help. Join us on this journey and help us transform the way people run businesses :) **Average Rating:** 4.6/5.0 **Total Reviews:** 219 #### How Do G2 Users Rate Gist? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) #### Who Is the Company Behind Gist? - **Seller:** [Gist](https://www.g2.com/sellers/gist) - **Year Founded:** 2020 - **HQ Location:** Newark, Delaware - **Twitter:** @gistplatform 2,741 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9682c8e2cb5aa5530e4891cbd496814874c27b58953775d6e8057e2e0b2df957&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13263466%2F&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 94% Small, 5% Medium #### What Do G2 Reviewers Say About Gist? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Gist, finding it simple to engage and support their customers effectively. - Users highlight the **efficient customer support** of Gist, praising its fast responses and helpful knowledge base. - Users love Gist's **all-inclusive platform** , combining marketing and business management with easy-to-use features and tools. - Users appreciate the **intuitive chat features** of Gist, enhancing customer engagement and support efficiency. - Users love Gist for its **all-inclusive email marketing solution** , which simplifies business processes and enhances customer engagement. ##### Cons - Users face a notable **learning curve** with Gist, making it challenging to navigate and utilize advanced features initially. - Users find Gist's **limited features** frustrating, especially regarding customization and chat automation across multiple channels. - Users find **limited options** in Gist's mobile app, causing frustrating experiences when chatting with clients. - Users report issues with **live chat functionality** , experiencing app crashes and problems with message delivery. - Users find Gist's interface **not intuitive** , with a frustrating learning curve and misplaced settings causing confusion initially. #### What Are Recent G2 Reviews of Gist? **["The best live chat software for the money."](https://www.g2.com/survey_responses/gist-review-2813601)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/gist-review-2813601) **["Impressive Chat Features and a CRM That Truly Helps"](https://www.g2.com/survey_responses/gist-review-2814277)** **Rating:** 5.0/5.0 stars _— Verified User in Animation_ [Read full review](https://www.g2.com/survey_responses/gist-review-2814277) #### What Are G2 Users Discussing About Gist? - [What is Gist used for?](https://www.g2.com/discussions/what-is-gist-used-for) ### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. **Average Rating:** 4.1/5.0 **Total Reviews:** 332 #### How Do G2 Users Rate Adobe Campaign? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Campaign? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® - **Ownership:** NASDAQ:ADBE #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 36% Small, 34% Medium #### What Do G2 Reviewers Say About Adobe Campaign? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. - Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. - Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. - Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. ##### Cons - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. - Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. - Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. - Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. - Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. #### What Are Recent G2 Reviews of Adobe Campaign? **["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)** **Rating:** 4.0/5.0 stars _— Victor F._ [Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552) **["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)** **Rating:** 5.0/5.0 stars _— Jayasri J R._ [Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479) #### What Are G2 Users Discussing About Adobe Campaign? - [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for) - [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign) - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for) ### [Dialog Insight](https://www.g2.com/products/dialog-insight/reviews) Dialog Insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand loyalty through the automation of personalization. The platform features a range of tools for creating and deploying campaigns, as well as analytics and reporting capabilities to track the success of those campaigns. Dialog Insight's key benefits include the ability to segment and target customer groups, automate and personalize communication, and optimize campaigns for maximum performance. Dialog Insight delivers a true 1:1 customer experience, targeting the right segment across all channels, and maximizing ROI while reducing cost and time.  **Average Rating:** 4.6/5.0 **Total Reviews:** 37 #### How Do G2 Users Rate Dialog Insight? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Dialog Insight? - **Seller:** [Dialog Insight](https://www.g2.com/sellers/dialog-insight) - **Year Founded:** 1999 - **HQ Location:** Quebec, Canada - **Twitter:** @DialogInsight 304 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0417efd8d539678f44f3a6a3566abd7ec503d55438f7389f32e91aef9de726d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdialoginsight&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Non-Profit Organization Management - **Company Size:** 50% Small, 37% Medium #### What Are Recent G2 Reviews of Dialog Insight? **["Easy-to-use platform and excellent customer service"](https://www.g2.com/survey_responses/dialog-insight-review-9470698)** **Rating:** 5.0/5.0 stars _— Veronique F._ [Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9470698) **["Great experience working with Dialog Insight"](https://www.g2.com/survey_responses/dialog-insight-review-9588620)** **Rating:** 4.5/5.0 stars _— Julie T._ [Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9588620) #### What Are G2 Users Discussing About Dialog Insight? - [What is Dialog Insight used for?](https://www.g2.com/discussions/what-is-dialog-insight-used-for) - 1 upvote - [‹ Prev‹ Prev](/categories/marketing-automation?order=g2_score&page=7#product-list) - [1](/categories/marketing-automation?order=g2_score#product-list) - [2](/categories/marketing-automation?order=g2_score&page=2#product-list) - … - [4](/categories/marketing-automation?order=g2_score&page=4#product-list) - [5](/categories/marketing-automation?order=g2_score&page=5#product-list) - [6](/categories/marketing-automation?order=g2_score&page=6#product-list) - [7](/categories/marketing-automation?order=g2_score&page=7#product-list) - 8 - [9](/categories/marketing-automation?order=g2_score&page=9#product-list) - [10](/categories/marketing-automation?order=g2_score&page=10#product-list) - [11](/categories/marketing-automation?order=g2_score&page=11#product-list) - [12](/categories/marketing-automation?order=g2_score&page=12#product-list) - … - [33](/categories/marketing-automation?order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?order=g2_score&page=9#product-list) Spotlight Categories [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) [Accounting Software](https://www.g2.com/categories/accounting) [Help Desk Software](https://www.g2.com/categories/help-desk) [Customer Success Software](https://www.g2.com/categories/customer-success) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.