Visitor behavior intelligence software monitors the actions of each visitor to a physical venue via data sources such as guest Wi-Fi, people counters, or cameras to track the location of individuals. This enables physical venues to better understand the interactions, experiences, and motivations of their individual visitors, providing insight into their customer journeys and the general behavior of these visitors. These tools may also connect to data sources such as social media, customer data platforms, or other third-party data sources (like weather applications) to give a more holistic view of the visitors’ experience at a venue.
Once connected to such data sources, visitor behavior intelligence software delivers insights to brick-and-mortar locations that are similar to what e-commerce platforms receive from tracking their website visitors. These types of tools provide analytics dashboards to understand frequency of visits from a unique individual, demographic information, and foot traffic to optimize the layout of the venue and understand what hinders or motivates individuals. The dashboard may include heat maps of where visitors are congregating and the ability to segment charts and graphs by specific demographic information.
These tools directly integrate with guest Wi-Fi providers and customer data platforms (CDP) to capture and store individual visitor data. Additionally, visitor behavior intelligence solutions often integrate with a location-based marketing software to target individual visitors.
To qualify for inclusion in the Visitor Behavior Intelligence category, a product must:
Visitor Behavior Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Purple are a leading provider of WiFi analytics. WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, interests, hometown, contact details, footfall, dwell, frequency of visits and more. You can then use this data to build better customer profiles and drive personalized marketing campaigns - ultimately transforming your guest WiFi network into a revenue generating tool for your business. Purple's software solution ‘sits’ on top of your existing guest WiFi network. When guests connect, Purple captures their data via a captive login portal, and tracks their movement whilst in your venue using their devices’ unique MAC address. Purple's login portal can be completely customized to match your branding. The portal also connects with leading social media platforms, enabling guests to login quickly using their social media credentials. All of the data captured is stored within a centralized, enterprise-class reporting dashboard, ready for you to use to engage more effectively with your guests. For businesses that wish to transfer the data collected into another system, Purple offers an API, and connects with a number of leading CRM and marketing automation platforms, including Salesforce and Microsoft Dynamics. With over 80 million users worldwide across 45,000 venues, Purple works with a number of brands and venues including McDonalds, KFC, Walmart, AENA, Merlin Entertainment, Mercure Hotels, Miami Heat, Michael Kors, L’Oréal, NBA Indiana Pacers, Cueros Vélez S.A.S and more. Purple employs over 100 full-time staff globally with offices in the UK (HQ), US, Chile, Spain, and Australia. Purple also has an active partner base of 2,000 in over 100 countries.
Tanaza is the unique owner of a cloud-based solution designed to manage Wi-Fi networks of multi-vendor access points. Tanaza Cloud platform is a cost-effective and time-saving solution for ISPs and MSPs. The key features of Tanaza software are: - simplicity: zero-touch deployment, easy configuration and remote monitoring of the APs from a single web interface - scalability: no limits in the number of simultaneous connected clients, splash pages, coupons - freedom: supports a wide range of brands and models of APs With Tanaza comes also the hotspot management, which includes: - Captive portal (redirects to the Tanaza splash page or to another one) - Branded, fully customizable splash pages - Social login (Facebook, Twitter, Google+ and many more) - Responsive social dashboard and detailed analytics - Multi-role Couponing System
Locate is a bolt on WiFi location services tool for Encapto powered networks. Encapto Locate enables unparalleled insight into visitor behaviour based on how they move about in your WiFi zone. It works with leading WiFi vendors’ location services to recognise visitors by their device’s unique MAC address and captures information about where and when they are in your WiFi coverage area.
CaptiveXS provides out-of-the-box IoT discovery, management, and protection. This feature detects all devices (cameras, sensors, laptops, mobiles, tablets, consumer electricals, etc.) connected to a Wi-Fi network. It then categorizes and builds a profile of each device. The venue can then manage these devices and apply certain policies such as – device quarantine, bandwidth throttling and bypass authentication. CaptiveXS allows all the features and configuration management done through its cloud based dashboard.