--- title: GroundTruth Ads Manager Reviews meta_title: 'GroundTruth Ads Manager Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how GroundTruth Ads Manager works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 11 scale: '5' date_modified: '2026-05-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # GroundTruth Ads Manager Reviews **Vendor:** GroundTruth **Category:** [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing) **Average Rating:** 3.9/5.0 **Total Reviews:** 11 ## About GroundTruth Ads Manager GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits. ## GroundTruth Ads Manager Reviews ### 1. Not great for B2B event targeting, but probably great for retail, general events, B2C **Rating:** 3.5/5.0 stars **Reviewed by:** Julie L. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about GroundTruth Ads Manager?** No charge for using the platform. You get charged per 1000 impressions and the PPM is very affordable. I tried using it for a few tradeshow events. This works great if you are trying to get immediate foot traffic from a general target audience to a local event, retail store sale, doctor office promo, school enrollments, or church invitations. It's based on address and/or radius/coordinates, so location is key. You can also do a retargeting campaign for served impressions on both mobile and desktop. Static ads and video ads. My account rep was super helpful. Nice support team! **What do you dislike about GroundTruth Ads Manager?** If you are trying to get immediate traffic to a location, the tracking works great. You can see if they ended up in that designated location. If your goal is to get them to click to your website, you may have difficulty getting proper analytics, because of in-app clicks vs. browser clicks. Don't recommend for B2B efforts with target companies and job titles (ABM approach). You can't narrow it down. Platform reads location and coordinates. No Hubspot integration. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** Not sure that it solved any of my problems . It wasn't the best tech match for my B2B objections, but if I will recommend to any marketing friends with B2C goals. ### 2. A Saturated Digital Advertising Solution that is Self-Serve **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff M. | Director of Digital Strategies, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about GroundTruth Ads Manager?** GroundTruth provides a unique solution that combines the ability to launch various types of digital advertising campaigns, from local, geofence, OTT, display, ALL on a self-serve platform that is easy to use and launch campaigns. **What do you dislike about GroundTruth Ads Manager?** GroundTruth's UI is a bit clunky. It's not awful but the user-experience in terms of accessing, editing, and launching campaigns could be laid out much cleaner. I think they will get there eventually but for now it's just something you will need to deal with. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** GroundTruth allows our agency to quickly launch muti-touch campaigns for clients on a self-serve basis which gives us autonomy to decide which tactics work best and how to control their distribution. The audience selection is also a big win in that GroundTruth provides different choices for targeting - i.e. audience, local (geo), and even weather-based. ### 3. Cool! **Rating:** 4.5/5.0 stars **Reviewed by:** James T. | Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about GroundTruth Ads Manager?** I really like how it helps in creating brand awareness and its ability to set boundaries for targeting. The support team is always there to assist and resolve any issues that come up. While the interface could be more user friendly overall its a tool, for driving marketing efforts. **What do you dislike about GroundTruth Ads Manager?** One drawback is its measurement capabilities, which makes it challenging to align with our business goals and optimize our efforts. Its crucial to understand the metrics and their impact on performance indicators (KPIs), for achieving success. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** GroundTruth Ads Manager effectively addresses the issue of measurement by providing data on the effectiveness of our advertising campaigns. This enables us to make decisions based on data analysis leading to optimized marketing strategies and better outcomes. ### 4. Best audience target tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham S. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about GroundTruth Ads Manager?** Groundtruth is best tool is to find best niche audience. The best part is the tool is mobile friendly so, you don't need to open laptop each time to get exact audience for your business. **What do you dislike about GroundTruth Ads Manager?** Target low and high keyword both in one audience. It will be great if we get high low type of audience seperately. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** Sometimes we are not able to get exact audience but with the help of this tool we can. It provides audience of allmost every business verical. ### 5. Interesting tool **Rating:** 2.0/5.0 stars **Reviewed by:** Adam F. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about GroundTruth Ads Manager?** Support was helpful when I had questions as a first time user. **What do you dislike about GroundTruth Ads Manager?** I wish there were something like a "pro tips" section **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** We don't have brick and mortar locations so we used it to perform location based marketing at an industry conference, and was the best tool to be able to do this. ### 6. Over-all a good solution for client needs **Rating:** 4.0/5.0 stars **Reviewed by:** Scott C. | Brand Strategy and Communications , Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about GroundTruth Ads Manager?** Pretty easy to use, and reporting is simple. **What do you dislike about GroundTruth Ads Manager?** The interface could be a bit more user intuitive. Certain actions take a bit longer and more clicks to get through. No option to batch upload ad creatives. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** We are successfully running geofence campaigns for clients based on trade show locations. The traffic we are getting is well-targeted and in the right audience for the products. ### 7. Beacon based ads for Orange County **Rating:** 4.0/5.0 stars **Reviewed by:** Mike O. | Copywriter and Digital Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about GroundTruth Ads Manager?** I loved how easy it was to navigate the system from start to finish. The tutorials were easy to understand and the process simple to implement. **What do you dislike about GroundTruth Ads Manager?** There were a few bugs when uploading images, but they may have been a user issue for sure. The platform didn't seem to have a clear AB split testing capacity. **Recommendations to others considering GroundTruth Ads Manager:** Follow tutorials step by step as they are extremely valuable and well laid out! **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** Brand awareness in a busy world is something every new business can improve on. The ad placements from GroundTruth helped get our brand in front of viewers for reasonable CPM. ### 8. Self-Serve Geo-Fencing That Really Works **Rating:** 4.5/5.0 stars **Reviewed by:** Larry F. | V, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about GroundTruth Ads Manager?** The step-by-step, ease of use online interface allows for seamless campaign creation. **What do you dislike about GroundTruth Ads Manager?** The bulk upload of geo-intended locations didn't always work as I had expected, but a quick chat with support resolved everything. **Recommendations to others considering GroundTruth Ads Manager:** It does what it claims to do! **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** Self-service geo-fencing and geo-targeting without the need to hire a 3rd party or install a client application is a major advantage. Pricing is simple and affordable and there's no term commitment. ### 9. Fairly easy to use for small advertisers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about GroundTruth Ads Manager?** Easy to use, can be utilized to target local campaigns for local businesses. **What do you dislike about GroundTruth Ads Manager?** The lack of support. There is a contact feature but takes days to get a response. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** No minimums so businesses can advertise. ### 10. Great Geo-Fencing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about GroundTruth Ads Manager?** We love their customer service. They're quick to respond with questions and they always give walkthroughs when we need them. They're also very proactive when it comes to looking for optimization opportunities and keeping our client's budget in mind. **What do you dislike about GroundTruth Ads Manager?** I don't have much that I dislike, besides not loving the lack of conversion. However, being a geo-fencing platform, we don't go into Groundtruth looking for conversions. We mostly focus on brand awareness with this platform. **Recommendations to others considering GroundTruth Ads Manager:** Utilize your rep. They are happy to answer your questions and want to help you achieve your goals. They truly are and addition to your team. **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** We are able to generate brand awareness in a variety of different places. We've used the GT both domestically and internationally and seen great results in terms of impressions and CTR. ### 11. Good platform limited measurement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about GroundTruth Ads Manager?** The dynamic abilities of the ad and the support from the team in optimizing these **What do you dislike about GroundTruth Ads Manager?** Difficulty in measuring and getting true incremntality rather than just estimated lift **Recommendations to others considering GroundTruth Ads Manager:** Make sure you understanding measurement limitations and how the metrics fit your business KPIs **What problems is GroundTruth Ads Manager solving and how is that benefiting you?** Driving traffic to stores in a world where everything is e-comm ## GroundTruth Ads Manager Discussions - [What does ground truth company do?](https://www.g2.com/discussions/what-does-ground-truth-company-do) - [What is xAd?](https://www.g2.com/discussions/what-is-xad) - [Is SaaS a GroundTruth?](https://www.g2.com/discussions/is-saas-a-groundtruth) - [What is GroundTruth ads manager?](https://www.g2.com/discussions/what-is-groundtruth-ads-manager) - [View GroundTruth Ads Manager pricing details and edition comparison](https://www.g2.com/products/groundtruth-ads-manager/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-28+03%3A43%3A20+-0500&secure%5Bsession_id%5D=9df16dcf-6bd4-4945-a15d-7f6b41be26f6&secure%5Btoken%5D=4fd989fe08b20a00e8ccb194526d71f7b30bc3a0b954c499bb42e34c1ef22c14&format=llm_user) ## GroundTruth Ads Manager Features **Channel Functionality** - Display Functionality **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top GroundTruth Ads Manager Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (365 reviews)