--- title: Purple Reviews meta_title: 'Purple Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Purple works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 44 scale: '5' date_modified: '2026-08-07' parent_category: name: Office Management Software url: https://www.g2.com/categories/office-management-software --- # Purple Reviews **Vendor:** Purple **Category:** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding) **Average Rating:** 4.2/5.0 **Total Reviews:** 44 ## About Purple Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place, integrating with the network infrastructure you already have. Guests log in once and become known customers, giving you first-party data you can act on to deepen loyalty and drive revenue. Staff get passwordless, zero trust access that provisions in seconds and revokes automatically when someone leaves, with no shared passwords or MAC whitelisting. Residents and students get their own private network bubble rather than a shared connection. Trusted by over 80,000 venues worldwide. ## Purple Pros & Cons **What users like:** - Users commend Purple for its **efficiency in administration and responsive support** , enhancing the overall system experience significantly. (4 reviews) - Users commend Purple's **highly responsive customer support** , appreciating their proactive approach and commitment to improving experiences. (3 reviews) - Users commend the **ease of use** of Purple, highlighting its intuitive interface and seamless setup process. (3 reviews) - Users appreciate the **intuitive setup and customizable features** of Purple, enhancing the overall user experience significantly. (3 reviews) - Users value the **collaborative support** from Purple, enhancing integration and overall patient experience through effective partnership. (2 reviews) - Personalization (2 reviews) - Users appreciate the **affordability** of Purple, finding it much less expensive than expected compared to competitors. (1 reviews) - Users value the **detailed analytics insights** and proactive support from Purple, enhancing their marketing strategies effectively. (1 reviews) - Users highlight the **business growth** achieved through a strong partnership and integration with Purple's evolving technology. (1 reviews) - Customer Experience (1 reviews) **What users dislike:** - Users find the **complex usability** of the splash page creator challenging, despite helpful support from the account manager. (1 reviews) - Users find the **difficult learning** curve of the splash page creator challenging despite helpful support from account managers. (1 reviews) - The setup for Purple can be **difficult** , but support from the account manager eases the learning process. (1 reviews) - Users find the **pricing unclear** on the website, leading to confusion about the true cost of Purple. (1 reviews) - Users find the **expertise required** for the splash page creator challenging, but appreciate the responsive support offered. (1 reviews) - Users find **integration issues** with partners challenging, hindering a seamless experience with Purple's product. (1 reviews) ## Purple Reviews ### 1. Invaluable customer insights and data **Rating:** 5.0/5.0 stars **Reviewed by:** Cieran D. | Senior CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Purple?** We've been using Purple as our WiFi captive portal provider for three years now, and I've been really impressed with both the flexibility of the platform and how easy it is to administrate. The fully-customisable four-question mini-survey has been ridiculously helpful in terms of gathering a large volume of customer feedback, quickly and unobtrusively, allowing us to track sentiment across individual trains and stations over time. The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data and has allowed us to synchronise customer preferences across multiple touchpoints. I feel looked-after as a customer, and our support contacts couldn't be more helpful. **What do you dislike about Purple?** The splash page creator was historically somewhat difficult to use, requiring HTML knowledge, however our account manager was always helpful and quick to respond whenever new requests were raised, meaning we don't have to worry about scheduling or making changes ourselves. **What problems is Purple solving and how is that benefiting you?** - By sampling from customers across all demographics, the insights gained from the WiFi survey have been extremely helpful in managing customer feedback and satisfaction - The Salesforce integration was easy to set up and has meant we are automatically ingesting and managing customer data within our CRM - We are required to provide customers with high-quality, accessible WiFi and Purple provides an excellent gateway to that - The customisable splash pages let us promote partner events and special offers ## Purple Discussions - [Do Purple sell direct?](https://www.g2.com/discussions/selling) - 1 comment, 2 upvotes - [How is the product priced?](https://www.g2.com/discussions/pricing-1d237ffb-e43e-480c-b617-6f422419e5bd) - 1 comment, 2 upvotes - [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) - 1 comment, 1 upvote - [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) - 1 comment, 1 upvote - [How do I place an order?](https://www.g2.com/discussions/place-an-order) - 1 comment, 1 upvote - [View Purple pricing details and edition comparison](https://www.g2.com/products/purple/reviews?filters%5Bsentiment_snippet%5D=2270428&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+22%3A12%3A59+-0500&secure%5Bsession_id%5D=53c4c34e-7469-40da-82ff-55ee025fe513&secure%5Btoken%5D=4d183b3fe4dfcc7bbee231bf75430ca62e70b9f76b64964089acb70520517522&format=llm_user) ## Purple Integrations - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [MyChart](https://www.g2.com/products/mychart/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Purple Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Customization** - Enhance maps - Themes - Update - Audio - Create maps **Login Portal** - Profile - Social WiFi - White Label - Multilingual Login **Reporting** - Visit Tracking - Visitor Retention - Visitor Engagement - Segmentation - Dashboards **Functionality ** - Integration - Location Tracking - Location Triggers - Location Determination **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Logistics - Digital Wayfinding** - Deployment - Analytics - Indoor and outdoor - Positioning systems **WiFi Usage** - Cost of Usage - Content Monitoring **Administration** - Integration - Performance and Reliability - User, Role, and Access Management **Management** - Fence Drawing - Compliance - Analytics - International Usability **Analytics** - Reports and Dashboards **Connectivity** - Hardware Integration - Number of Access Points **Mobile** - Mobile application **Agentic AI - Digital Wayfinding** - Proactive Assistance - Decision Making **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Purple Alternatives - [Connecteam](https://www.g2.com/products/connecteam/reviews) - 4.6/5.0 (3,491 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (621 reviews) - [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) - 4.9/5.0 (425 reviews)