# Purple Reviews **Vendor:** Purple **Category:** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding) **Average Rating:** 4.1/5.0 **Total Reviews:** 39 ## About Purple Purple uses guest WiFi and interactive maps to enhance guest experience in venues. By integrating with existing technology, our secure platform enables organizations to capture valuable first-party data, understand guest behavior, and deliver personalized engagement. This data-driven approach, trusted by over 80,000 venues worldwide, helps companies deepen guest loyalty, optimize marketing efforts, and ultimately drive revenue growth. ## Purple Pros & Cons **What users like:** - Users appreciate the **efficiency** of Purple, remarking on its intuitive setup and remarkable cost-effectiveness. (4 reviews) - Users value the **highly responsive customer support** from Purple, enhancing their overall experience through proactive assistance. (3 reviews) - Users appreciate the **ease of use** of Purple, finding it intuitive and straightforward for various applications. (3 reviews) - Users appreciate the **intuitive features** of Purple, facilitating seamless navigation and excellent customer support. (3 reviews) - Users value the **collaborative support** from Purple, enhancing their healthcare navigation tools and overall patient experience. (2 reviews) - Personalization (2 reviews) - Users appreciate the **affordability** of Purple, finding it much less expensive than expected compared to competitors. (1 reviews) - Users value the **detailed analytics insights** and proactive support from Purple, enhancing their marketing strategies effectively. (1 reviews) - Users highlight the **business growth** achieved through a strong partnership and integration with Purple's evolving technology. (1 reviews) - Customer Experience (1 reviews) **What users dislike:** - Users find the **complex usability** of the splash page creator requires prior HTML knowledge, complicating their experience. (1 reviews) - Users find the **difficult learning** curve of the splash page creator challenging, despite receiving helpful support when needed. (1 reviews) - Users find the **difficult setup** of the splash page creator challenging, despite helpful support from account managers. (1 reviews) - Users feel that the pricing is **unclear** on the website, leading to confusion regarding costs. (1 reviews) - Users find that the **expertise required** for the splash page creator can be a barrier to easy usage. (1 reviews) - Users find **integration issues** with partners challenging, hindering a seamless experience with Purple's product. (1 reviews) ## Purple Reviews ### 1. Invaluable customer insights and data **Rating:** 5.0/5.0 stars **Reviewed by:** Cieran D. | Senior CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Purple?** We've been using Purple as our WiFi captive portal provider for three years now, and I've been really impressed with both the flexibility of the platform and how easy it is to administrate. The fully-customisable four-question mini-survey has been ridiculously helpful in terms of gathering a large volume of customer feedback, quickly and unobtrusively, allowing us to track sentiment across individual trains and stations over time. The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data and has allowed us to synchronise customer preferences across multiple touchpoints. I feel looked-after as a customer, and our support contacts couldn't be more helpful. **What do you dislike about Purple?** The splash page creator was historically somewhat difficult to use, requiring HTML knowledge, however our account manager was always helpful and quick to respond whenever new requests were raised, meaning we don't have to worry about scheduling or making changes ourselves. **What problems is Purple solving and how is that benefiting you?** - By sampling from customers across all demographics, the insights gained from the WiFi survey have been extremely helpful in managing customer feedback and satisfaction - The Salesforce integration was easy to set up and has meant we are automatically ingesting and managing customer data within our CRM - We are required to provide customers with high-quality, accessible WiFi and Purple provides an excellent gateway to that - The customisable splash pages let us promote partner events and special offers ### 2. Great partner, friendly staff, always striving for improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Allison Lee G. | Lead Innovation Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Purple?** I have been working personally with Purple for 3+ years, and my organization has for almost 10. We've had a great partnership integrating their technology into our system and have collaborated over my past three years very well. It's been exciting to see how their product has evolved and how it's benefitted our system. **What do you dislike about Purple?** I don't have any negatives specifically for Purple, but do acknowledge that our system has always had positive relations due to dedicated staff who manage our partnership and the work that is done on our site. It's possible that orgs who don't have have as many resources as ours, or the dedicated staff who support both the partnership and the client work, could experience something different. **What problems is Purple solving and how is that benefiting you?** Wayfinding is our primary, however we have been fortunate enough to hold pilots to test out their other features as well. Our system is large, with many campuses varying in our region, so the wayfinding support has been tremendous for our customers. ### 3. Good system and fast, friendly, responsive team **Rating:** 5.0/5.0 stars **Reviewed by:** Grant G. | Digital and Technical Lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Purple?** The system works well across multiple venues, giving us interesting insights and valuable marketing opt-in data. The team at Purple are attentive, quick to respond and typically go above and beyond the initial request to provide first-class service. They're also proactive - for example briefing customers ahead of the Apple mac address randomisation change, and providing useful mitigations against the impacts of that change. **What do you dislike about Purple?** This is no criticism of Purple, but it can be tricky to get various partners - networking, hardware, and wifi setup - working together to achieve a seamless experience for customers. **What problems is Purple solving and how is that benefiting you?** Providing a layer of branding, data capture and corporate compliance on top of the free wi-fi that we offer to visitors. The data captured by Purple is useful for location-based marketing and general visitor analytics. ### 4. Wayfinding assistance at our hospitals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Purple?** Working in healthcare, we understand how stressful it can be to navigate a hospital environment. That’s why our wayfinder tool, available both on our website and on-site kiosks, has been helping patients and visitors for over eight years. It offers step-by-step guidance using an interactive map, supporting users from the moment they leave home to when they reach their final destination. Purple continues to enhance this experience—making it intuitive for administrators to update locations and access performance metrics. What truly sets them apart is their personalized account management. Their support team is highly responsive and proactive, consistently seeking to understand our challenges and collaborate on solutions that improve the overall patient experience. **What do you dislike about Purple?** One of our ongoing challenges is leveraging the kiosk display as part of our broader marketing toolkit. From a marketing perspective, we're still exploring how to effectively use the on-site kiosks as a secondary channel to support our initiatives. **What problems is Purple solving and how is that benefiting you?** Our healthcare locations are continuously growing and navigating around the hospital can be a dissatisfier for our patients and visitors. This tool helps them as well as our staff with a digital map around the campus. ### 5. Setup in minutes and a very low cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Purple?** Ease of setup and use, it is very intuitive to use and the features and functions are well thought out. Cost also a major bonus, much less than I expected and compared to the other two we looked at. **What do you dislike about Purple?** The pricing could have been clearer on teh website **What problems is Purple solving and how is that benefiting you?** Onboarding of our staff, students and visitors integrating with Google Workspace ### 6. Improvement is required **Rating:** 2.5/5.0 stars **Reviewed by:** Monika n. | Project Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Purple?** I like Purple because it's user-friendly, makes it easy to log in, and lets you select from several languages. It gave us insight into how to utilize our spaces and assisted us in enhancing our services. **What do you dislike about Purple?** Our one and only major issue was with customer assistance. It is impossible to connect and find a solution to our concerns. It could be so much better. **What problems is Purple solving and how is that benefiting you?** By providing WiFi to our customers, we gain more knowledge about them to know their needs better. We can also use its marketing tool to connect with customers anytime. ### 7. Cloud base platform for easy internet connectivity **Rating:** 4.0/5.0 stars **Reviewed by:** Heena R. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Purple?** The ease of installation and usage globally, along with customer engagement and analysis. Moreover, the ease of access in multiple languages makes it unique. Ease of logging in is the cherry on top. **What do you dislike about Purple?** The overlay access to internet services through purple makes it ideal for building analytics; however, it would be better if it also had competitive data from a similar area for building research on it. **What problems is Purple solving and how is that benefiting you?** The ease in usage and seamless connectivity always adds better customer experience, which in turn helps build analytics over it to potential clients and expand the business. ### 8. good fir getting insights but support is not that good **Rating:** 2.5/5.0 stars **Reviewed by:** Arnob C. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Purple?** The dashboard is informative and insightful and helped in monitoring revenue streams **What do you dislike about Purple?** Support from purple team is not on the par, a bit good support and it will be better **What problems is Purple solving and how is that benefiting you?** Not much, but mainly used for monitoring our various channels and cohorts ### 9. geofencing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Purple?** Coverage of the monitoring factors and touchpoints **What do you dislike about Purple?** Speed and accuracy can enhance the overall product. **What problems is Purple solving and how is that benefiting you?** capturing various touchpoints ### 10. Hard and confusing to use **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Purple?** I have not really been able to use the tool because it is very complex to understand how it works for our business. **What do you dislike about Purple?** It is very expensive to get support or help to integrate our systems with Purple tools. **What problems is Purple solving and how is that benefiting you?** To be able to provide wifi to our guests, so far we have not been able to solve any problems. ### 11. No one answers the phone, hard to understand definitions, screen shot everything and send via chat **Rating:** 0.0/5.0 stars **Reviewed by:** Steve S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Purple?** Great for people who do this thing all the time, nightmare for those who don't. The support number is constantly engaged and the chat makes my fingers ache. I have very little time available for making changes, so when I do I just want to get it done. Purple use a whole bunch of definitions I just do not understand. When you make changes there is no way of seeing how this affects the customer login. There is no way of testing the changes. Recently I spent 4 hours in total on chat explaining with screen shots making said changes and I was still faced with seething customers whose attempts to login were going round in circles! When the customer logs in they receive an email but the email doesn't come through because they are not logged in! I had spent the previous mentioned 4 hours trying to solve that specific issue!! Now I'm seething!! You think covid gives you mental health issues then you haven't used Purple!!! Purple suites pros who look after large multi businesses, not for very busy mere mortals who have single access points. Now I have to start the whole hopeless customer support process again, depressed. **What do you dislike about Purple?** Customer service, user definitions that only Purple understand, unable to test the system from a customers point of view, Chose a program thats easy to use and accessable customer support. You can always get through to sales but never to support. **Recommendations to others considering Purple:** Trial Purple and see if you find it intuitive? Customer support? **What problems is Purple solving and how is that benefiting you?** None, creating. Benefits of general customer logins make good emailing lists. ### 12. Purple is difficult to use and has poor customer service. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Purple?** This software does what it is supposed to do, but in a complicated way. **What do you dislike about Purple?** There is really no easy way to use this software. You have to know what you're doing and how to do it. Customer support is not great.... **What problems is Purple solving and how is that benefiting you?** This software has not really helped us to solve any new problems, and I feel there are better solutions. ### 13. Clear and Concise Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Purple?** Streamlined interface allows for quick and easy navigation **What do you dislike about Purple?** Not as widely used as other platforms, but should be **Recommendations to others considering Purple:** Thoroughly understand all the functions available to you, so nothing is left on the table **What problems is Purple solving and how is that benefiting you?** Easy access to to an enhanced customer experience without the hassle of building from the ground up ### 14. Functional Service with Middling Communication **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about Purple?** Purple does what we need them to do: providing a stable portal for our users to access the internet on the go. They do this well. The user interface of the portal is pleasant, and I appreciate having the flexibility to alter the user flow, send out microsurveys, and more. I look forward to working with my developers and UI team to improve our customer experience in the coming year. **What do you dislike about Purple?** It's difficult to get specialized attention from Purple, even as a large enterprise. I find that most of my questions lead back to the same answer: "Contact our support team". As the point of contact for a large team suffering from consistent issues within the portal, this is an unsatisfactory answer and a major point of frustration. The portal makes it difficult to collect large batches of useful data, as downloads are miserably slow for large data sets. **Recommendations to others considering Purple:** Purple is best utilized in organizations that are committed to providing quality WiFi to their guests. Purple is a good force multiplier, but won't be able to singlehandedly improve your WiFi system - nor should they be expected to. **What problems is Purple solving and how is that benefiting you?** Purple offers a better user interface than our enterprise's previous WiFi manager, and our CSM is able to provide useful data insight on short notice. We are using the data collected by Purple to create a sharper image of our customers by following them throughout our extensive network. Despite not being a priority within my institution, Purple has allowed me to stay informed on our WiFi statistics and push for an overhaul of our WiFi on the hardware side, which has been a major pain point for customers and analysts alike. Until my organization is committed to truly maximizing the potential of our WiFi, there is a soft ceiling on the potential for our relationship with Purple. ### 15. Why Purple WiFi is the only option to consider for your WiFi needs **Rating:** 5.0/5.0 stars **Reviewed by:** Nicola C. | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2019 **What do you like best about Purple?** The combination between the technology offering and the people you work with. There has been no difference between the attentive 'sales' team and the service since we've become a customer. We were able to conduct a proof of concept with clear objectives (that we surpassed) and were guided through a seamless and quick integration, which allows us to deliver an enhanced customer journey offering and a clear return on investment. **What do you dislike about Purple?** We integrated directly with our CDP which required a little further understanding between both parties. It was brand new so we hit a few bumps along the way but working with people who really cared about achieving our goal showed what a great team we have to work with at Purple. **Recommendations to others considering Purple:** Make sure you ask every question you want to get the most out of the fabulous consultants you work with. We really didn't think that it would be so quick and easy to integrate with our CDP but it was! **What problems is Purple solving and how is that benefiting you?** We're able to identify 5% more customers who come through our stores - and this is just a starter. We can then set up automated communications to potential customers and convert them to orders, as well as being able to drill down into the analytics provided to us using the Purple WiFi suite to learn more about both our customers and prospects. ### 16. Very good after sales service **Rating:** 4.5/5.0 stars **Reviewed by:** Bernardo M. | Supervisor de Medios Digitales, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Purple?** What the brand values ​​most is the support of the supplier in order to grow and improve your metrics. Every time we have any questions to see how to improve our analysis we can receive a meeting with our agent and in an hour give us solutions for the future of the tool. You can always adapt to our times and constantly make webinars so that we follow good practices. **What do you dislike about Purple?** We don't like to see the global context without thinking of smaller markets like ours where people's behavior is different from a tool like the one we have today. **Recommendations to others considering Purple:** We recommend the use because each marketing campaign can be stronger with the use of data that is downloaded from the tool, you can gain good knowledge of the people who visit their branches. **What problems is Purple solving and how is that benefiting you?** The problems that help us solve is the penetration of the tool and the amount of time people spend on it. Many times this helps us so that we can put more publicity. ### 17. Purple always is looking for ways to get better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Purple?** Purple is always evolving its tools for the better of the costumer. Looking for more accurate data and working on its vizualization. The support group is always ready to help when troubleshooting or explaining its tools. **What do you dislike about Purple?** At first i felt los in how to navigate the platform and through reporting, but through time new seminars have been happening and mos simple tools have been added, making the platform easier to use. **Recommendations to others considering Purple:** It has a lot of tools that when executed well they make a difference in the user experience. **What problems is Purple solving and how is that benefiting you?** Lead Generation, we had a hard time getting first party data. But this had helped us in many ways to capture leads and most importantly clean leads. ### 18. Fantastic digital ecosystem integration options **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about Purple?** Robust means of integrating data collected in WiFi registration with an overall digital ecosystem: analytics, advertising audience list population, advertising attribution reporting, and conversion optimization. **What do you dislike about Purple?** The process for resetting your password is a touch cumbersome :) **What problems is Purple solving and how is that benefiting you?** First - giving users an elegant means of accessing WiFI. Secondarily, but just as importantly - it gave us new avenues of advertising to those users, and lookalikes thereof. ### 19. Change the world with Purple World **Rating:** 5.0/5.0 stars **Reviewed by:** Amit J. | Business Partner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Purple?** 1) Cloud access helps to monitor from remote location 2) Simple Dashboard for laymen to understand 3) Data analytics is very good 4) 24-7 Support **What do you dislike about Purple?** i don't think i would dislike purple ... **Recommendations to others considering Purple:** Please use this Platform if you are in Hospitality Industries **What problems is Purple solving and how is that benefiting you?** Managing wifi for guest has become very easy more and more customers coming for using free wifi ### 20. Powerful wi-fi dashboard and excellent technical support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Purple?** Have been working with the team at Purple Wi-Fi for several months now and it's clear that it's well supported, with several new features released. The team are very proactive and regularly have follow up calls to try to ensure we have the best experience possible. The dashboard for managing the Wi-Fi is very flexiblle in terms of analytics/reporting and gives us some fantastic inghts. **What do you dislike about Purple?** We'd like to have more flexibility when it comes to designing e-mail campaigns off the back of Wi-Fi signups. This also applies to splash pages, although they are a bit more customisable. The best solution would be the ability to upload our own HTML. Also, we would like to be able to download our weekly e-mail reports from the dashboard in the form of a PDF document. It would be great if we can get a monthly report in this format. **What problems is Purple solving and how is that benefiting you?** Greater marketing to our Wi-Fi network. The ability to follow up with people using the Wi-Fi and suggest events/offers they might be interesting. The analytics also really helps us to know our audience better. ### 21. Partner Review - Innovative company to work alongside **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Purple?** Using the Purple WiFi portal is really simple with all its user friendly features. Purple have a development team which works hard to consistently find improvements to the portal, ensuring it stays ahead of the competition. There is now a feedback feature forum too which allows you to leave a request, the more people that agree with that request, the larger chance there is of Purple creating it. It gives users and partners some control of what they require on the portal. The company in general is also easy to work with. You are assigned an account manager, as well as working closely alongside employees in different areas of the business. We've managed to build a successful relationship with many Purple employees, to ensure we help each other when needed. **What do you dislike about Purple?** During the server switch there was a long period of roughly a month where the portal was very slow at times, hindering our day to day activities. Such as providing training for our customers but when the portal doesn't work, it can make us look unprofessional. However, we're fully aware that those changes needed to happen and in fact it was partly due to the improvements being made on the portal, which of course we are happy about. **Recommendations to others considering Purple:** Purple WiFi is a global leader in their marketplace, their provide an easy to use system which consistently has updated features. They listen to user advice to implement said features. The team behind Purple are also great to work with. **What problems is Purple solving and how is that benefiting you?** We work closely to Purple WiFi to solve any issues with new/current customers. The portal allows in depth training/demonstrations to prospect potential customers. The team we work with at Purple are also always on hand to support with questions or meetings. Some features which solve popular problems are the TripAdvisor Review express in connectors, the email platform makes things easy for the end user, especially with all the automation options, and we are beginning to use the Logic Flow options more frequently as this solves many problems for business owners. ### 22. Easy to set-up and use Guest WiFi solution **Rating:** 5.0/5.0 stars **Reviewed by:** Bas V. | Webanalist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Purple?** The user friendly backoffice environment. And Purple offers more then only Guest WiFi like the marketing tool that comes with it. Also Purple gives us insights in the use of our venues. **What do you dislike about Purple?** Some things you need to figure out yourself because some parts are not that good translated to our native language. **What problems is Purple solving and how is that benefiting you?** We get insights in our customers by offering them free WiFi. Also we can reach out to them using the marketing tool that Purple offers. ### 23. We are happy with purple hotspot after using the different local solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Yalçın B. | IT Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Purple?** As a technical perspective easy to implement, and the analytics section on web UI of Purple. We can see the user details and determine our customer characteristics. In addition to all, we can easily compare the network usage of different locations. **What do you dislike about Purple?** We found the e-shot feature is quite slow for our marketing purposes. At the initial process, we thought that e-shots are working like sending e-mails **Recommendations to others considering Purple:** Sometimes we need more network related issues like configuring VPN when using Purple Hotspot and etc.. **What problems is Purple solving and how is that benefiting you?** We know our users better and we decide our road map in terms of the details which we get from purple's analytics platform. ### 24. Purple WiFi valuable to a company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2019 **What do you like best about Purple?** It's true when they say the company of Purple WiFi are valuable. They provide wifi easily and they were the first company to create such a high demand for needing wifi in the work place for when we do presentations and need the connection in a place we normally don't have it **What do you dislike about Purple?** I haven't had a bad experience yet to be able to explain my dislikes. **Recommendations to others considering Purple:** It is well worth the time setting up accounts and using them. It will make presentations and more so much easier. **What problems is Purple solving and how is that benefiting you?** It keeps track of data for me which then shows patterns and increases and decreases it makes that easier for me and the price is incredible ### 25. Guest WiFi improved **Rating:** 5.0/5.0 stars **Reviewed by:** Bojan K. | Network Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Purple?** Purple solution is very simple to use and improves greatly Guest user WiFi experience **What do you dislike about Purple?** Sometimes users are confused with too many options offered on the splash page **Recommendations to others considering Purple:** First try it, you will soon see it is very simple to use and inexpensive compared to other products on the market. Provides great Guest WiFi experience for users, and their support is also super fast and efficient. Currently one of the best solutions out there **What problems is Purple solving and how is that benefiting you?** POS locations need Guest WiFi and Purple has proven to be the best and most simple one to use. Cost is insignificant also, which is always a good thing ### 26. Highland Council Public WIFi with Purple **Rating:** 5.0/5.0 stars **Reviewed by:** Keith G. | Project manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Purple?** The analytics is where Purple comes into its own - fantastic reporting and breakdown of data. The new portal is especially user friendly and helpful for setting up automated reporting **What do you dislike about Purple?** Not easy to edit spalsh pages etc Portal can be slow at times. **What problems is Purple solving and how is that benefiting you?** Fantastic Data analytics that we are sharing with internal and external shareholders. Safe family friendly filtering - great control of the system. ### 27. Missing viruses **Rating:** 5.0/5.0 stars **Reviewed by:** juan daniel p. | Virus Vanish , Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2019 **What do you like best about Purple?** I like it since it is very easy to use work in a comfortable and safe way. It is a multi functional program. It adapts to any kind of environment, whether in work or out of reach in remote places, purple wifi is very effective, constantly updated, Esexelente to work with clients and co-workers **What do you dislike about Purple?** I can not find you how to store the data in my own database, **Recommendations to others considering Purple:** I totally recommend it to take control and communication with your clients **What problems is Purple solving and how is that benefiting you?** It is super easy to use and I can buy and sell for my clients ### 28. Very helpful marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Purple?** Purple Wifi is ideal for combining guest wifi and marketing. The customers get free Wifi and we have the possibility to send marketing material to the customers. We can also start short surveys to get to know the customer even better. **What do you dislike about Purple?** The dashboard has too long loading times. **What problems is Purple solving and how is that benefiting you?** Our customers now have the advantage of having Internet in our store. They can now use our app more conveniently. ### 29. Great marketing automation functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Shane L. | Sn. Manager -Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Purple?** Able to generate details information of customers **What do you dislike about Purple?** No able to generate Unique visitors on multiple venue **What problems is Purple solving and how is that benefiting you?** We know who's login to our networks, their usage frequency, age group, most visited venue, and their interest ### 30. Partner since 2017 **Rating:** 3.5/5.0 stars **Reviewed by:** Bader A. | MD, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Purple?** Strong platform. Knowledgable support team. **What do you dislike about Purple?** New Twilio approach is bad. The old SMS approach was much better. Twilio does not support all regions, and more expensive for Saudi and Middle East. Support response time is slow. **What problems is Purple solving and how is that benefiting you?** Positive ### 31. A lot of functionality, not the most intuitive user interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Purple?** Purple provides a complete solution, it has almost all features and functionality that we could ask for. Their system is more mature than many of their competitors and things tend to work better. **What do you dislike about Purple?** The user interface is not very intuitive. It takes a while to figure out how to accomplish what seems to be fairly simple tasks. There is a fairly steep learning curve. Also, the functionality in terms of design is more limited than I would like. This gap is closed some by the ability to use custom code, but this makes it more difficult to execute, requiring a programmer (although they did provide some templates to help get us going). **Recommendations to others considering Purple:** It is expensive, but you get a lot. With more time using the product, I expect the UI issues to be not as important. **What problems is Purple solving and how is that benefiting you?** Guest wifi, splash page builder, analytics, email campaigns. ### 32. Easy & efficent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Purple?** Really easy to use very effective and reliable service. **What do you dislike about Purple?** Nothing everthing is fine I havent any negatives **Recommendations to others considering Purple:** yes so easy to start and use immediately **What problems is Purple solving and how is that benefiting you?** data collect for my marketing ### 33. PURPLE IN THE PHILIPPINES **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Purple?** How i can see the dash board and quickly adjust the survey when needed. **What do you dislike about Purple?** we cannnot save the data into our own data base. **Recommendations to others considering Purple:** Try it! It will definitely solve your wifi Guest WIFI Solution. **What problems is Purple solving and how is that benefiting you?** Understanding more what our clients need. ### 34. Very Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Purple?** Love the user experience from the first day of use... **What do you dislike about Purple?** No comment. Very satisfied. No issues have yet to come up **What problems is Purple solving and how is that benefiting you?** Guest Wifi ### 35. Incredible Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Purple?** The ability to capture guest emails is incredibly powerful and effective. I've never seen anything grow a database like Purple Wifi can. **What do you dislike about Purple?** On the expensive side, but well worth it. **What problems is Purple solving and how is that benefiting you?** Our clients need to grow their database and capture information from their guests, especially those who aren't transacting and providing an email through the transaction. ### 36. Purple Wifi a good tool? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2019 **What do you like best about Purple?** The easy interaction of people for free is what I like the best at Purple wifi. **What do you dislike about Purple?** Meeting cheaters that use the easy interaction of purple wifdi is what I dislake the most at purple wifi. **What problems is Purple solving and how is that benefiting you?** Instant chat, discussion lead to close deals more easily than in email messaging. ### 37. Decent Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Purple?** Used the product to capture client information for marketing purposes **What do you dislike about Purple?** Would block users for using internet access even after signing in **What problems is Purple solving and how is that benefiting you?** None at this point, had to remove product ### 38. Purple-Making Brick N Mortar more intelligent space. **Rating:** 4.5/5.0 stars **Reviewed by:** Thangaraja K. | Sales Head, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Purple?** Making offline business more smart and feeding with Rich analytics. An optimal and most economic way to market to the customers. Always evolving with more technology. **What do you dislike about Purple?** There is not much to dislike as such, but would have been more grateful had purple would have given same amount of significance in Marketing as it does to European and U.S. **What problems is Purple solving and how is that benefiting you?** Customer's database and their behavior which is must to survive in business, is provided comprehensively by Purple AI ### 39. Purple has helped business to increase footfall and Business revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about Purple?** Tripadvisor + NPS + Analytics + Multi office support **What do you dislike about Purple?** expensive + no office in INdia + Integration charges are high **What problems is Purple solving and how is that benefiting you?** Helps in increasing Footfall , Visibility , ## Purple Discussions - [Do Purple sell direct?](https://www.g2.com/discussions/selling) - 1 comment, 2 upvotes - [How is the product priced?](https://www.g2.com/discussions/pricing-1d237ffb-e43e-480c-b617-6f422419e5bd) - 1 comment, 2 upvotes - [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) - 1 comment, 1 upvote - [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) - 1 comment, 1 upvote - [How do I place an order?](https://www.g2.com/discussions/place-an-order) - 1 comment, 1 upvote - [View Purple pricing details and edition comparison](https://www.g2.com/products/purple/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+04%3A05%3A44+-0500&secure%5Bsession_id%5D=a0409217-33eb-49a1-8cf4-0a689cbcdd2c&secure%5Btoken%5D=2f4c88ccbfdd1c6378849a0b712af6099066b8c577bfb4932ef0b32cf6a4951e&format=llm_user) ## Purple Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [MyChart](https://www.g2.com/products/mychart/reviews) ## Purple Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Customization** - Enhance maps - Themes - Update - Audio - Create maps **Login Portal** - Profile - Social WiFi - White Label - Multilingual Login **Reporting** - Visit Tracking - Visitor Retention - Visitor Engagement - Segmentation - Dashboards **Functionality ** - Integration - Location Tracking - Location Triggers - Location Determination **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Logistics - Digital Wayfinding** - Deployment - Analytics - Indoor and outdoor - Positioning systems **WiFi Usage** - Cost of Usage - Content Monitoring **Administration** - Integration - Performance and Reliability - User, Role, and Access Management **Management** - Fence Drawing - Compliance - Analytics - International Usability **Analytics** - Reports and Dashboards **Connectivity** - Hardware Integration - Number of Access Points **Mobile** - Mobile application **Agentic AI - Digital Wayfinding** - Proactive Assistance - Decision Making **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Purple Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (583 reviews) - [Connecteam](https://www.g2.com/products/connecteam/reviews) - 4.6/5.0 (3,487 reviews) - [Displai](https://www.g2.com/products/displai/reviews) - 4.7/5.0 (389 reviews)