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Purple Reviews & Product Details

Purple Overview

What is Purple?

Purple improves the way visitors connect with complex spaces. Serving the retail, healthcare, hospitality, attractions, airports, and stadium verticals, Purple's solutions are utilized in 120 countries, serving over 1 million end-users per day across more than 70,000 venues. Through Purple's indoor location services, businesses have been able to enhance visitor experiences by understanding who their visitors are and how they behave when they’re onsite. Through this insight, businesses have made insight-driven decisions to optimize operations and boost revenue streams.

Purple Details
Discussions
Purple Community
Languages Supported
Arabic, Bulgarian, Catalan, Czech, Welsh, German, Greek, Basque, Finnish, French, Galician, Hebrew, Croatian, Hungarian, Indonesian, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Serbian, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Purple is a leading provider of indoor location services that help physical venues survive and thrive. Through hardware-agnostic solutions such as guest WiFi analytics, digital wayfinding, asset tracking, and occupancy management, Purple enables businesses to gain highly valuable operational and visitor insights at a fraction of the cost of replacing existing hardware infrastructures.

How do you position yourself against your competitors?

Founded in 2012 by award-winning entrepreneur, Gavin Wheeldon, Purple was the first to market - driving industry-wide demand for venue analytics.


Seller Details
Seller
Purple
Year Founded
2012
HQ Location
Manchester, England
Twitter
@Purple_Spaces
29,990 Twitter followers
LinkedIn® Page
www.linkedin.com
183 employees on LinkedIn®

CS
Overview Provided by:

Recent Purple Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
1.5 out of 5
"Hard and confusing to use"
I have not really been able to use the tool because it is very complex to understand how it works for our business.
Monika n.
MN
Monika n.Mid-Market (51-1000 emp.)
2.5 out of 5
"Improvement is required"
I like Purple because it's user-friendly, makes it easy to log in, and lets you select from several languages. It gave us insight into how to utili...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"geofencing"
coverage of the monitoring factors and touchpoints
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Purple Media

Purple Demo - New vs. Repeat Customers
See how loyal your customers are
Purple Demo - Customer Profile
Build better customer profiles and personalize communications
Purple Demo - Visitor Age Range
Pull detailed demographic reports
Purple Demo - LogicFlow 2.0
Purple's real-time marketing tool - connect with customers at the right time to drive in venue spend
Purple Demo - Custom Login Screens
Create beautifully branded splash screens
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Have you used Purple before?
Yes

35 Purple Reviews

3.9 out of 5
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35 Purple Reviews
3.9 out of 5
35 Purple Reviews
3.9 out of 5

Overall Review Sentiment for PurpleQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Monika n.
MN
Project Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

I like Purple because it's user-friendly, makes it easy to log in, and lets you select from several languages. It gave us insight into how to utilize our spaces and assisted us in enhancing our services. Review collected by and hosted on G2.com.

What do you dislike about Purple?

Our one and only major issue was with customer assistance. It is impossible to connect and find a solution to our concerns. It could be so much better. Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

By providing WiFi to our customers, we gain more knowledge about them to know their needs better. We can also use its marketing tool to connect with customers anytime. Review collected by and hosted on G2.com.

Heena R.
HR
Data Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

The ease of installation and usage globally, along with customer engagement and analysis. Moreover, the ease of access in multiple languages makes it unique. Ease of logging in is the cherry on top. Review collected by and hosted on G2.com.

What do you dislike about Purple?

The overlay access to internet services through purple makes it ideal for building analytics; however, it would be better if it also had competitive data from a similar area for building research on it. Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

The ease in usage and seamless connectivity always adds better customer experience, which in turn helps build analytics over it to potential clients and expand the business. Review collected by and hosted on G2.com.

Anusha G.
AG
Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Purple?

I like how FAQs and customer feedback are already in place. There is also an option to connect with sleep experts which is amazing. Review collected by and hosted on G2.com.

What do you dislike about Purple?

Offer customers to get a real-time feel of the product by introducing some trial period. Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

The basic needs to set up your own space and how to visualize it is essentially addressed by purple and how helpful the technology is helping in increasing the comfort of mattresses. Review collected by and hosted on G2.com.

Arnob C.
AC
Software Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

The dashboard is informative and insightful and helped in monitoring revenue streams Review collected by and hosted on G2.com.

What do you dislike about Purple?

Support from purple team is not on the par, a bit good support and it will be better Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

Not much, but mainly used for monitoring our various channels and cohorts Review collected by and hosted on G2.com.

Verified User in Market Research
IM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

coverage of the monitoring factors and touchpoints Review collected by and hosted on G2.com.

What do you dislike about Purple?

speed and accuracy can enhance the overall product Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

capturing various touchpoints Review collected by and hosted on G2.com.

Verified User in Restaurants
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Purple?

I have not really been able to use the tool because it is very complex to understand how it works for our business. Review collected by and hosted on G2.com.

What do you dislike about Purple?

It is very expensive to get support or help to integrate our systems with Purple tools. Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

To be able to provide wifi to our guests, so far we have not been able to solve any problems. Review collected by and hosted on G2.com.

Steve S.
SS
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Purple?

Great for people who do this thing all the time, nightmare for those who don't. The support number is constantly engaged and the chat makes my fingers ache. I have very little time available for making changes, so when I do I just want to get it done. Purple use a whole bunch of definitions I just do not understand. When you make changes there is no way of seeing how this affects the customer login. There is no way of testing the changes. Recently I spent 4 hours in total on chat explaining with screen shots making said changes and I was still faced with seething customers whose attempts to login were going round in circles! When the customer logs in they receive an email but the email doesn't come through because they are not logged in! I had spent the previous mentioned 4 hours trying to solve that specific issue!! Now I'm seething!! You think covid gives you mental health issues then you haven't used Purple!!!

Purple suites pros who look after large multi businesses, not for very busy mere mortals who have single access points.

Now I have to start the whole hopeless customer support process again, depressed. Review collected by and hosted on G2.com.

What do you dislike about Purple?

Customer service, user definitions that only Purple understand, unable to test the system from a customers point of view, Chose a program thats easy to use and accessable customer support. You can always get through to sales but never to support. Review collected by and hosted on G2.com.

Recommendations to others considering Purple:

Trial Purple and see if you find it intuitive? Customer support? Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

None, creating. Benefits of general customer logins make good emailing lists. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

This software does what it is supposed to do, but in a complicated way. Review collected by and hosted on G2.com.

What do you dislike about Purple?

There is really no easy way to use this software. You have to know what you're doing and how to do it. Customer support is not great.... Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

This software has not really helped us to solve any new problems, and I feel there are better solutions. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
IC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Purple?

Streamlined interface allows for quick and easy navigation Review collected by and hosted on G2.com.

What do you dislike about Purple?

Not as widely used as other platforms, but should be Review collected by and hosted on G2.com.

Recommendations to others considering Purple:

Thoroughly understand all the functions available to you, so nothing is left on the table Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

Easy access to to an enhanced customer experience without the hassle of building from the ground up Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
AT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Purple?

Purple does what we need them to do: providing a stable portal for our users to access the internet on the go. They do this well. The user interface of the portal is pleasant, and I appreciate having the flexibility to alter the user flow, send out microsurveys, and more. I look forward to working with my developers and UI team to improve our customer experience in the coming year. Review collected by and hosted on G2.com.

What do you dislike about Purple?

It's difficult to get specialized attention from Purple, even as a large enterprise. I find that most of my questions lead back to the same answer: "Contact our support team". As the point of contact for a large team suffering from consistent issues within the portal, this is an unsatisfactory answer and a major point of frustration. The portal makes it difficult to collect large batches of useful data, as downloads are miserably slow for large data sets. Review collected by and hosted on G2.com.

Recommendations to others considering Purple:

Purple is best utilized in organizations that are committed to providing quality WiFi to their guests. Purple is a good force multiplier, but won't be able to singlehandedly improve your WiFi system - nor should they be expected to. Review collected by and hosted on G2.com.

What problems is Purple solving and how is that benefiting you?

Purple offers a better user interface than our enterprise's previous WiFi manager, and our CSM is able to provide useful data insight on short notice. We are using the data collected by Purple to create a sharper image of our customers by following them throughout our extensive network.

Despite not being a priority within my institution, Purple has allowed me to stay informed on our WiFi statistics and push for an overhaul of our WiFi on the hardware side, which has been a major pain point for customers and analysts alike. Until my organization is committed to truly maximizing the potential of our WiFi, there is a soft ceiling on the potential for our relationship with Purple. Review collected by and hosted on G2.com.