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Purple Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

8 months

Purple Integrations

(3)
Integration information sourced from real user reviews.

Purple Media

Purple Demo - Splash Page Creator
Design modern, professional splash pages in minutes.
Purple Demo - Analytics
Pull together detailed reports and analyze your guests' behavior.
Purple Demo - Digital Profiles
Build detailed customer profiles to personalize every interaction with your brand.
Purple Demo - LogicFlow
Purple's real-time marketing & personalization tool - use workflows to give customers the right message and the right time.
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Purple Reviews (39)

Reviews

Purple Reviews (39)

4.1
39 reviews

Pros & Cons

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Cieran D.
CD
Senior CRM Executive
Mid-Market (51-1000 emp.)
"Invaluable customer insights and data"
What do you like best about Purple?

We've been using Purple as our WiFi captive portal provider for three years now, and I've been really impressed with both the flexibility of the platform and how easy it is to administrate.

The fully-customisable four-question mini-survey has been ridiculously helpful in terms of gathering a large volume of customer feedback, quickly and unobtrusively, allowing us to track sentiment across individual trains and stations over time.

The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data and has allowed us to synchronise customer preferences across multiple touchpoints.

I feel looked-after as a customer, and our support contacts couldn't be more helpful. Review collected by and hosted on G2.com.

What do you dislike about Purple?

The splash page creator was historically somewhat difficult to use, requiring HTML knowledge, however our account manager was always helpful and quick to respond whenever new requests were raised, meaning we don't have to worry about scheduling or making changes ourselves. Review collected by and hosted on G2.com.

Allison Lee G.
AG
Lead Innovation Strategist
Enterprise (> 1000 emp.)
"Great partner, friendly staff, always striving for improvements"
What do you like best about Purple?

I have been working personally with Purple for 3+ years, and my organization has for almost 10. We've had a great partnership integrating their technology into our system and have collaborated over my past three years very well. It's been exciting to see how their product has evolved and how it's benefitted our system. Review collected by and hosted on G2.com.

What do you dislike about Purple?

I don't have any negatives specifically for Purple, but do acknowledge that our system has always had positive relations due to dedicated staff who manage our partnership and the work that is done on our site. It's possible that orgs who don't have have as many resources as ours, or the dedicated staff who support both the partnership and the client work, could experience something different. Review collected by and hosted on G2.com.

Grant G.
GG
Digital and Technical Lead
Enterprise (> 1000 emp.)
"Good system and fast, friendly, responsive team"
What do you like best about Purple?

The system works well across multiple venues, giving us interesting insights and valuable marketing opt-in data.

The team at Purple are attentive, quick to respond and typically go above and beyond the initial request to provide first-class service. They're also proactive - for example briefing customers ahead of the Apple mac address randomisation change, and providing useful mitigations against the impacts of that change. Review collected by and hosted on G2.com.

What do you dislike about Purple?

This is no criticism of Purple, but it can be tricky to get various partners - networking, hardware, and wifi setup - working together to achieve a seamless experience for customers. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Enterprise (> 1000 emp.)
"Wayfinding assistance at our hospitals"
What do you like best about Purple?

Working in healthcare, we understand how stressful it can be to navigate a hospital environment. That’s why our wayfinder tool, available both on our website and on-site kiosks, has been helping patients and visitors for over eight years. It offers step-by-step guidance using an interactive map, supporting users from the moment they leave home to when they reach their final destination.

Purple continues to enhance this experience—making it intuitive for administrators to update locations and access performance metrics. What truly sets them apart is their personalized account management. Their support team is highly responsive and proactive, consistently seeking to understand our challenges and collaborate on solutions that improve the overall patient experience. Review collected by and hosted on G2.com.

What do you dislike about Purple?

One of our ongoing challenges is leveraging the kiosk display as part of our broader marketing toolkit. From a marketing perspective, we're still exploring how to effectively use the on-site kiosks as a secondary channel to support our initiatives. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
AP
Mid-Market (51-1000 emp.)
"Setup in minutes and a very low cost"
What do you like best about Purple?

Ease of setup and use, it is very intuitive to use and the features and functions are well thought out. Cost also a major bonus, much less than I expected and compared to the other two we looked at. Review collected by and hosted on G2.com.

What do you dislike about Purple?

The pricing could have been clearer on teh website Review collected by and hosted on G2.com.

Monika n.
MN
Project Associate
Mid-Market (51-1000 emp.)
"Improvement is required"
What do you like best about Purple?

I like Purple because it's user-friendly, makes it easy to log in, and lets you select from several languages. It gave us insight into how to utilize our spaces and assisted us in enhancing our services. Review collected by and hosted on G2.com.

What do you dislike about Purple?

Our one and only major issue was with customer assistance. It is impossible to connect and find a solution to our concerns. It could be so much better. Review collected by and hosted on G2.com.

Heena R.
HR
Data Analyst
Small-Business (50 or fewer emp.)
"Cloud base platform for easy internet connectivity"
What do you like best about Purple?

The ease of installation and usage globally, along with customer engagement and analysis. Moreover, the ease of access in multiple languages makes it unique. Ease of logging in is the cherry on top. Review collected by and hosted on G2.com.

What do you dislike about Purple?

The overlay access to internet services through purple makes it ideal for building analytics; however, it would be better if it also had competitive data from a similar area for building research on it. Review collected by and hosted on G2.com.

Arnob C.
AC
Software Developer
Mid-Market (51-1000 emp.)
"good fir getting insights but support is not that good"
What do you like best about Purple?

The dashboard is informative and insightful and helped in monitoring revenue streams Review collected by and hosted on G2.com.

What do you dislike about Purple?

Support from purple team is not on the par, a bit good support and it will be better Review collected by and hosted on G2.com.

Verified User in Market Research
IM
Mid-Market (51-1000 emp.)
"geofencing"
What do you like best about Purple?

Coverage of the monitoring factors and touchpoints Review collected by and hosted on G2.com.

What do you dislike about Purple?

Speed and accuracy can enhance the overall product. Review collected by and hosted on G2.com.

Verified User in Restaurants
AR
Small-Business (50 or fewer emp.)
"Hard and confusing to use"
What do you like best about Purple?

I have not really been able to use the tool because it is very complex to understand how it works for our business. Review collected by and hosted on G2.com.

What do you dislike about Purple?

It is very expensive to get support or help to integrate our systems with Purple tools. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

8 months

Perceived Cost

$$$$$
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Purple Features
Profile
Social WiFi
White Label
Hardware Integration
Number of Access Points
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