# Best Lead Scoring Software - Page 2

## How Many Lead Scoring Software Products Does G2 Track?

**Total Products under this Category:** 109

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LeadsPlease (+0.76%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Lead Scoring Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 73,400+ Authentic Reviews
- 109+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Lead Scoring Software
 ![G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence](https://www.g2.com/categories/lead-scoring/grids.png?focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=135441&focus%5B%5D=4228&focus%5B%5D=1934&focus%5B%5D=576&focus%5B%5D=55370&focus%5B%5D=14535)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, 6sense Revenue Marketing, ActiveCampaign, Zoho CRM, 6sense Sales Intelligence, and Vanillasoft.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-sales&focus%5B%5D=vanillasoft)

**Sponsored**

### Zenzap

Zenzap is the professional work chat app trusted by 10,000+ businesses worldwide. Other team communication tools make you choose between something your team will actually use and something your business can control. Zenzap gives you both: as easy to use as texting, with the security and admin control that businesses need. Every employee can use it from day one without training or complicated setup. And that sits on top of everything a business actually needs: - Clear separation between work and personal life - Complete ownership of your company data - Full structure and control across the organization - Integrations with 5,000+ business tools When someone leaves, you remove their access in one click and everything stays with your business. That's what it means to finally have a work chat that works for everyone.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=495&secure%5Bchosen_at%5D=2026-08-10T09%3A54%3A57Z&secure%5Bdisplayable_resource_id%5D=2181&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1354845&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1354845&secure%5Bresource_id%5D=495&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring%3FhsCtaTracking%3Dcbea70fa-da58-4620-9855-cbd71ce7284c%257Cd19fa340-4ec2-4fb5-9eb8-937d81ff88eb%26page%3D2&secure%5Btoken%5D=a440a45d2d017461e0ab88e4350abe5f50e984def3c5f56a07e734bface94bfd&secure%5Burl%5D=https%3A%2F%2Fwww.zenzap.co%2F%3Futm_source%3Dg2paid%26utm_medium%3Dg2alt&secure%5Burl_type%5D=custom_url)

### [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews)

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

**Average Rating:** 4.4/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate D&B Rev.Up ABX?

- **Analysis:** 9.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.2/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind D&B Rev.Up ABX?

- **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet  
22,541 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,747 employees on LinkedIn®
- **Ownership:** NYSE: DNB
- **Total Revenue (USD mm):** $1,738

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About D&B Rev.Up ABX?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly.
- Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies.
- Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database.
- Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively.
- Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation.

##### Cons

- Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations.
- Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness.
- Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity.
- Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively.
- Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring.

#### What Are Recent G2 Reviews of D&B Rev.Up ABX?

**["Review for D&B Rev.UP ABX"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)

**["Cuts Through the Noise with Analytics-Based Targeting"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)**

**Rating:** 4.5/5.0 stars

_— ISHAN P._

[Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)

#### What Are G2 Users Discussing About D&B Rev.Up ABX?

- [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for)

### [Thryv](https://www.g2.com/products/thryv/reviews)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,894

#### How Do G2 Users Rate Thryv?

- **Analysis:** 6.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 6.8/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Thryv?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About Thryv?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration.
- Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement.
- Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns.
- Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness.
- Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging.

##### Cons

- Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv.
- Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively.
- Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options.
- Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities.
- Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity.

#### What Are Recent G2 Reviews of Thryv?

**["All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money"](https://www.g2.com/survey_responses/thryv-review-12972196)**

**Rating:** 5.0/5.0 stars

_— Alan H._

[Read full review](https://www.g2.com/survey_responses/thryv-review-12972196)

**["Keap/Thryv has helped me grow my business in ways I never thought I could"](https://www.g2.com/survey_responses/thryv-review-8053452)**

**Rating:** 5.0/5.0 stars

_— Heather W._

[Read full review](https://www.g2.com/survey_responses/thryv-review-8053452)

#### What Are G2 Users Discussing About Thryv?

- [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for)
- [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv)
- [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments
- [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software)
- [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments

### [Lightcast Gazelle](https://www.g2.com/products/lightcast-gazelle/reviews)

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies. Start your journey with our AI-generated growth scores and combine these with hundreds of other “growth” filters including: VC funding, fast revenue growth, key company events, industry heatmaps, clustering intelligence, emerging keywords search, among many others. Spend more time closing and less time chasing with the world’s first and only AI-powered company growth platform: Gazelle.ai.

**Average Rating:** 4.7/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Lightcast Gazelle?

- **Analysis:** 7.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.6/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Lightcast Gazelle?

- **Seller:** [Lightcast](https://www.g2.com/sellers/lightcast)
- **Year Founded:** 2000
- **HQ Location:** Moscow, Idaho, United States
- **Twitter:** @LightcastData  
3,818 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e3c65e27031f8303e9a0aedd26d6e2ff67efae6bdd89623d5fca16e9f8e4673&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flightcastdata%2F&secure%5Burl_type%5D=linkedin_company_website)  
758 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Government Administration, International Trade and Development
- **Company Size:** 69% Small, 23% Medium

#### What Are Recent G2 Reviews of Lightcast Gazelle?

**["Gazelle.ai - great info, stellar customer service, and fun to use!"](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281)**

**Rating:** 5.0/5.0 stars

_— Susan C._

[Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281)

**["Very user friendly and comprehensive, excellent customer care"](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137)**

**Rating:** 4.5/5.0 stars

_— Verified User in International Trade and Development_

[Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137)

#### What Are G2 Users Discussing About Lightcast Gazelle?

- [What is Gazelle.ai used for?](https://www.g2.com/discussions/what-is-gazelle-ai-used-for)

### [PipeCandy](https://www.g2.com/products/pipecandy/reviews)

PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce.

**Average Rating:** 4.3/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate PipeCandy?

- **Analysis:** 8.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 9.6/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind PipeCandy?

- **Seller:** [PipeCandy](https://www.g2.com/sellers/pipecandy)
- **Year Founded:** 2016
- **HQ Location:** Walnut, CA
- **Twitter:** @PipeCandyHQ  
1,539 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7809f8ebb4f9e3a25a21bf5359df817cfd8a59a59a9a83b8bcfb07c75bc5ec70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13180115%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 34% Small

#### What Are Recent G2 Reviews of PipeCandy?

**["Great product with better support"](https://www.g2.com/survey_responses/pipecandy-review-7152755)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/pipecandy-review-7152755)

**["Very responsive support team and broad database"](https://www.g2.com/survey_responses/pipecandy-review-7187957)**

**Rating:** 4.0/5.0 stars

_— Cris L._

[Read full review](https://www.g2.com/survey_responses/pipecandy-review-7187957)

#### What Are G2 Users Discussing About PipeCandy?

- [What is PipeCandy used for?](https://www.g2.com/discussions/what-is-pipecandy-used-for)

### [MadKudu](https://www.g2.com/products/madkudu/reviews)

MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place.

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate MadKudu?

- **Analysis:** 8.4/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.4/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MadKudu?

- **Seller:** [HG Insights](https://www.g2.com/sellers/hg-insights)
- **Year Founded:** 2010
- **HQ Location:** Santa Barbara, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=183b4e69fc910e5b3b3561d3fc15a9eb26228eaf0208237fb4ac02f91fbf939e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1311279%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,004 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Medium, 26% Large

#### What Do G2 Reviewers Say About MadKudu?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MadKudu's **helpful support team** prompt in addressing queries, enhancing the overall user experience.
- Users value MadKudu for its ability to **efficiently generate high-potential leads** , streamlining sales processes and improving outreach.
- Users appreciate how MadKudu provides **high-quality prospecting** , enabling effective prioritization and valuable insights for sales teams.
- Users praise the **accurate data** from MadKudu, enabling effective prioritization and insights into engaged prospects.
- Users commend MadKudu for its **helpful and responsive customer support** , enhancing their overall experience with the platform.

##### Cons

- Users find the **dashboard issues** in MadKudu detrimental, wishing for more customization and real-time updates for efficiency.
- Users experience a noticeable **learning curve** in administering MadKudu, although support is helpful and knowledgeable.
- Users face **login issues** with MadKudu, limiting access primarily to Salesforce and lacking an account overview homepage.
- Users find the **bulk scoring process clunky** , complicating data merging with existing spreadsheets and manual input/outputs.
- Users find the **complexity** of MadKudu challenging, requiring detailed account reviews instead of a simple overview.

#### What Are Recent G2 Reviews of MadKudu?

**["Fast way to prioritizing high-potential leads"](https://www.g2.com/survey_responses/madkudu-review-10865565)**

**Rating:** 5.0/5.0 stars

_— Brandon D._

[Read full review](https://www.g2.com/survey_responses/madkudu-review-10865565)

**["Mad abilities to qualify your ICP"](https://www.g2.com/survey_responses/madkudu-review-10640503)**

**Rating:** 5.0/5.0 stars

_— Grant B._

[Read full review](https://www.g2.com/survey_responses/madkudu-review-10640503)

#### What Are G2 Users Discussing About MadKudu?

- [What is MadKudu used for?](https://www.g2.com/discussions/what-is-madkudu-used-for)

### [PX](https://www.g2.com/products/px/reviews)

The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results

**Average Rating:** 3.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate PX?

- **Analysis:** 4.2/10 (Category avg: 8.4/10)
- **Conversion Viability:** 4.2/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 5.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind PX?

- **Seller:** [PX](https://www.g2.com/sellers/px)
- **Year Founded:** 2010
- **HQ Location:** New York, New York
- **Twitter:** @pxplatform  
172 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fec7ec370894a1a3b08ad9baa560e35fdac84c0303750bf7cabdaca556568805&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10123259&secure%5Burl_type%5D=linkedin_company_website)  
150 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 26% Medium

#### What Are Recent G2 Reviews of PX?

**["Cutting Edge Technology"](https://www.g2.com/survey_responses/px-review-1671541)**

**Rating:** 4.0/5.0 stars

_— Zac B._

[Read full review](https://www.g2.com/survey_responses/px-review-1671541)

**["Great attention to details"](https://www.g2.com/survey_responses/px-review-1684983)**

**Rating:** 4.0/5.0 stars

_— leah b._

[Read full review](https://www.g2.com/survey_responses/px-review-1684983)

### [Pocus](https://www.g2.com/products/pocus/reviews)

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week. AI That Tells Reps Exactly What to Do Next At the core of Pocus is the Relevance Agent™ and Intelligent Inbox - advanced always on AI agents that continuously analyze account data, buying signals, and market context. Reps receive 3–5 high-value recommendations daily, each with research summaries, talking points, and even ready-to-send emails. This gives leaders more control over their reps and ensures sales teams focus only on the opportunities most likely to convert. Designed for Modern Revenue Teams For reps: No more overload of random signals or struggling with unreliable lead scores. Pocus delivers a trusted prioritization engine that cuts through noise. For leaders: Gain more control and scale best practices across your sales team with prescriptive guidance that ensures consistency, accountability, and predictable pipeline growth. For complex deals: Unlike basic tools that focus only on single contacts, Pocus considers entire buying committees, multi-threaded relationships, and account dynamics. Proven Results with Leading Companies High-growth organizations like Monday.com, Canva, and LaunchDarkly use Pocus to: - Generate 70%+ of their pipeline through AI-driven prioritization - Save reps 10+ hours every week on manual prospecting - Increase rep productivity by 10x while improving win rates Why Choose Pocus? Pocus goes beyond traditional sales engagement or sales enablement tools. It’s not another “signal dashboard.” Instead, it delivers decision intelligence - actionable guidance that tells reps where to focus, who to engage, and how to win. By consolidating workflows, improving pipeline quality, and empowering reps with AI-powered recommendations, Pocus helps revenue teams build a consistent, scalable, and predictable GTM engine.

**Average Rating:** 4.4/5.0

**Total Reviews:** 134

#### How Do G2 Users Rate Pocus?

- **Analysis:** 8.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Pocus?

- **Seller:** [Pocus](https://www.g2.com/sellers/pocus)
- **Year Founded:** 2021
- **HQ Location:** New York, NY
- **Twitter:** @getpocus  
590 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e489b00aad1f0e217b8014558a8773f7497913e52f8801e90f9ad83ea7c56c2&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fpocus&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 40% Large

#### What Do G2 Reviewers Say About Pocus?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of lead generation** with Pocus, enhancing targeted outreach and streamlining email prospecting.
- Users value the **time-saving features** of Pocus, enabling faster workflows and seamless integration with CRMs.
- Users find Pocus **extremely easy to use** , with intuitive features that enhance organization and streamline insights extraction.
- Users find Pocus incredibly **time-saving** , combining insights and data seamlessly to enhance efficiency and productivity.
- Users appreciate the **efficiency** of Pocus in transforming outbound processes and saving valuable time for sales reps.

##### Cons

- Users report a **learning difficulty** with Pocus, citing a steep learning curve and cumbersome setup processes.
- Users find the **inaccurate data** in Pocus frustrating, requiring manual correction to ensure accuracy.
- Users notice a **difficult learning curve** with Pocus, requiring time and support for effective setup and navigation.
- Users experience a **steep learning curve** , needing significant time to fully understand Pocus's features and integration.
- Users face **integration issues** with Pocus, making it challenging to align with essential marketing tools and functions.

#### What Are Recent G2 Reviews of Pocus?

**["Great tool for use cases beyond selling"](https://www.g2.com/survey_responses/pocus-review-11687746)**

**Rating:** 5.0/5.0 stars

_— Emily C._

[Read full review](https://www.g2.com/survey_responses/pocus-review-11687746)

**["Compelling AI-First platform for Sales"](https://www.g2.com/survey_responses/pocus-review-11663473)**

**Rating:** 5.0/5.0 stars

_— aaina a._

[Read full review](https://www.g2.com/survey_responses/pocus-review-11663473)

### [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews)

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 237

#### How Do G2 Users Rate Zoho SalesIQ?

- **Analysis:** 7.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.5/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 7.7/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Zoho SalesIQ?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Zoho SalesIQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zoho SalesIQ, facilitating seamless real-time engagement and efficient customer interactions.
- Users appreciate the **responsive real-time engagement** of Zoho SalesIQ, enabling effective visitor tracking and automated customer interactions.
- Users love the **real-time engagement features** of Zoho SalesIQ, enhancing interactions and boosting conversions effortlessly.
- Users appreciate the **seamless integrations** of Zoho SalesIQ, enhancing customer support and business efficiency effortlessly.
- Users praise the **superb customer support** of Zoho SalesIQ, finding it responsive and extremely helpful in managing interactions.

##### Cons

- Users experience **excessive notifications** , including delays and duplicates, which can disrupt the overall user experience on Zoho SalesIQ.
- Users find the **learning curve steep** with Zoho SalesIQ due to extensive customization and multiple integrations.
- Users find **customization limited** in Zoho SalesIQ, feeling overwhelmed by initial setup and execution complexities.
- Users experience **notification issues** with delays and double alerts on the Android app, impacting overall usability.
- Users find the interface of Zoho SalesIQ **not intuitive** , making initial setup and customization feel overwhelming and complex.

#### What Are Recent G2 Reviews of Zoho SalesIQ?

**["Zobot Makes Customization and Lead Qualification Effortless"](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)**

**Rating:** 5.0/5.0 stars

_— MANISH K._

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)

**["Real-Time Visitor Tracking and CRM Integration On-the-Go"](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)**

**Rating:** 4.5/5.0 stars

_— Nayeem M._

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)

### [Leadspace](https://www.g2.com/products/leadspace/reviews)

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

**Average Rating:** 4.3/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Leadspace?

- **Analysis:** 8.6/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Leadspace?

- **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **Twitter:** @Leadspace  
2,355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8087fda0e78423713fa7977979ae91a0b295a0c108c06aa5cda0030947ff26b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1493652%2F&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Medium, 45% Large

#### What Are Recent G2 Reviews of Leadspace?

**["Everything I needed to work with leads."](https://www.g2.com/survey_responses/leadspace-review-10238771)**

**Rating:** 4.5/5.0 stars

_— Hichem G._

[Read full review](https://www.g2.com/survey_responses/leadspace-review-10238771)

**["Leadspace"](https://www.g2.com/survey_responses/leadspace-review-8926587)**

**Rating:** 4.0/5.0 stars

_— Rajnikant M._

[Read full review](https://www.g2.com/survey_responses/leadspace-review-8926587)

#### What Are G2 Users Discussing About Leadspace?

- [How has Leadspace impacted your lead generation efforts, and what improvements could be made?](https://www.g2.com/discussions/how-has-leadspace-impacted-your-lead-generation-efforts-and-what-improvements-could-be-made)
- [What is Leadspace used for?](https://www.g2.com/discussions/what-is-leadspace-used-for)

### [Salespanel](https://www.g2.com/products/salespanel/reviews)

Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prospects with buying intent, track entire customer journeys, and plug data into their sales and marketing systems.
 Identify target accounts, track customer journeys across multiple touchpoints, and forward prospects with high lead scores to your sales teams.
 Schedule a demo or start your 14-day free trial today!

**Average Rating:** 4.6/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Salespanel?

- **Analysis:** 8.3/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.7/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Salespanel?

- **Seller:** [Salespanel](https://www.g2.com/sellers/salespanel)
- **Year Founded:** 2018
- **HQ Location:** Pune, IN
- **Twitter:** @salespanel  
148 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f988f9a65a446ea372b1bc8aaf71a9122123e453d72fc463b8ee6c070cc3883&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14453369&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 82% Small, 15% Medium

#### What Do G2 Reviewers Say About Salespanel?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy integration** of Salespanel, which simplifies CRM setups and enhances overall sales efficiency.
- Users value the **automation capabilities** of Salespanel, enhancing lead tracking and focusing efforts on high-potential prospects.
- Users value the **automation efficiency** of Salespanel, streamlining lead tracking and improving focus on high-value prospects.
- Users appreciate the **advanced customer engagement features** of Salespanel, enhancing lead qualification and prioritization significantly.
- Users appreciate the **efficiency** of Salespanel, streamlining lead tracking and enhancing focus on high-potential prospects.

##### Cons

- Users face a **steep learning curve** with reporting features, complicated by outdated UI and insufficient API documentation.
- Users face challenges with **data accuracy** due to insufficient API documentation and a complicated user interface.
- Users struggle with **difficult reporting** , facing a steep learning curve and outdated design complicating navigation and analysis.
- Users find the **costs escalate quickly** with increased site traffic, making it expensive for growing businesses.
- Users face **landing page issues** due to outdated UI, excessive navigation clicks, and inadequate API documentation.

#### What Are Recent G2 Reviews of Salespanel?

**["A Valuable Tool for B2B Lead Generation"](https://www.g2.com/survey_responses/salespanel-review-13149330)**

**Rating:** 5.0/5.0 stars

_— Dave B._

[Read full review](https://www.g2.com/survey_responses/salespanel-review-13149330)

**["Easy to Use and Versatile Integration"](https://www.g2.com/survey_responses/salespanel-review-13224091)**

**Rating:** 5.0/5.0 stars

_— Sebastian S._

[Read full review](https://www.g2.com/survey_responses/salespanel-review-13224091)

#### What Are G2 Users Discussing About Salespanel?

- [What is Salespanel used for?](https://www.g2.com/discussions/what-is-salespanel-used-for)

### [CloudLead](https://www.g2.com/products/cloudlead/reviews)

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate CloudLead?

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.8/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CloudLead?

- **Seller:** [CloudLead.co](https://www.g2.com/sellers/cloudlead-co)
- **Year Founded:** 2015
- **HQ Location:** San Mateo, California
- **Twitter:** @CloudLeadCo  
979 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42b22edb9ae1fa873ff24e8f7ec90d4d1b191c6686f2cc47c17f93be4eece2a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9310106%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 22% Medium

#### What Do G2 Reviewers Say About CloudLead?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CloudLead's interface **easy to use** , significantly simplifying their corporate tasks and improving efficiency.
- Users love how CloudLead offers **time-saving advantages** , making corporate tasks significantly easier and more efficient.

#### What Are Recent G2 Reviews of CloudLead?

**["Great work by team Cloud , I have been using Cloud apps for my corporate works its amazing"](https://www.g2.com/survey_responses/cloudlead-review-10888999)**

**Rating:** 5.0/5.0 stars

_— syed f._

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-10888999)

**["The time saver!!"](https://www.g2.com/survey_responses/cloudlead-review-8692084)**

**Rating:** 5.0/5.0 stars

_— ranjit s._

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-8692084)

#### What Are G2 Users Discussing About CloudLead?

- [What is CloudLead used for?](https://www.g2.com/discussions/what-is-cloudlead-used-for)

### [Actively AI](https://www.g2.com/products/actively-ai/reviews)

Actively AI is an advanced AI-driven platform designed to enhance the efficiency and effectiveness of go-to-market (GTM) teams by automating and optimizing outbound sales processes. Founded by Stanford AI researchers, Actively AI employs custom-trained reasoning models that analyze extensive data to identify high-impact opportunities, determine optimal outreach timing, and craft personalized messaging. This approach enables sales representatives to focus on engaging with the most promising prospects, thereby maximizing pipeline quality and revenue generation. Key Features and Functionality: - Custom AI Models: Actively AI develops private AI models tailored to a company's specific products, GTM strategies, and positioning, leveraging historical data to predict revenue-driving factors. - Per-Account Agents: The platform deploys always-on, per-account agents that retain full context and learn from outcomes to build pipelines, advance deals, and expand accounts. - Deep Reasoning Engine: Actively AI's reasoning engine synthesizes data from various sources to build comprehensive account profiles, enabling timely and informed decision-making. - Actionable Insights: The platform provides daily prioritized prospects, complete with context and engagement strategies, guiding sales teams on the next best actions to maximize revenue. - Seamless CRM Integration: Actively AI integrates with existing CRM systems, ensuring smooth adoption without disrupting current workflows. Primary Value and Solutions Provided: Actively AI addresses the challenges of modern sales environments by automating time-consuming tasks such as prospecting, lead scoring, and research. By delivering AI-driven insights on who to target, when to reach out, and what to say, the platform enables sales teams to: - Increase Efficiency: Automate tedious tasks, allowing sales representatives to focus on high-value activities like engaging with qualified leads and closing deals. - Enhance Pipeline Quality: Prioritize the most promising accounts, leading to higher conversion rates and more predictable revenue streams. - Shorten Sales Cycles: Engage prospects at the right moment with personalized messaging, reducing the time from initial contact to deal closure. - Improve Team Productivity: Reduce manual research and outreach efforts, enabling teams to achieve more with fewer resources. By leveraging Actively AI, organizations can transform their sales processes, achieving scalable, data-driven growth and staying competitive in an increasingly complex market.

**Average Rating:** 4.9/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Actively AI?

- **Analysis:** 9.6/10 (Category avg: 8.4/10)
- **Conversion Viability:** 9.4/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Actively AI?

- **Seller:** [Actively AI](https://www.g2.com/sellers/actively-ai)
- **Year Founded:** 2021
- **HQ Location:** New York City, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1697e43cdd4d056c67814061aed1fa617c6eee4a0da2bbeb37d91c3b3ab3fc79&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Factively-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 85% Medium, 15% Large

#### What Do G2 Reviewers Say About Actively AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **time-saving capabilities** of Actively AI, allowing them to focus on valuable outreach efforts.
- Users find the **customer support exceptional** , with prompt assistance from the team enhancing their experience with Actively AI.
- Users love that Actively AI enables **efficient prospecting** , allowing them to focus more on delivering value daily.
- Users find Actively AI **easy to use** , streamlining outreach and saving time in account research effectively.
- Users value the **efficiency** of Actively AI, saving time and enhancing focus on impactful work.

##### Cons

- Users note that maintaining **data quality** is crucial as it impacts the model training and effectiveness.
- Users find the **high complexity** of training the model time-consuming, especially with unclean data impacting its effectiveness.
- Users note that **learning difficulty** arises from the time needed to clean data and train the model effectively.

#### What Are Recent G2 Reviews of Actively AI?

**["Incredibly fast learning and amazing tool to help me streamline my process"](https://www.g2.com/survey_responses/actively-ai-review-10807410)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/actively-ai-review-10807410)

**["Salesforce Info at Your Fingertips for Fast Account Work"](https://www.g2.com/survey_responses/actively-ai-review-12494488)**

**Rating:** 5.0/5.0 stars

_— Marley M._

[Read full review](https://www.g2.com/survey_responses/actively-ai-review-12494488)

### [Aviso](https://www.g2.com/products/aviso/reviews)

Aviso is a leading AI revenue platform, highly regarded by enterprise giants such as Honeywell, Microsoft GitHub, HPE, and Citi for its exceptional ability to close deals, boost revenue growth, and mitigate risks. By merging human expertise with cutting-edge AI, Aviso consistently delivers remarkable results, including a 40% increase in deal win rates, a 15-36% rise in revenue, and 30% savings in CRM expenses. The core strengths of the Aviso AI Platform include: 1) AI-Guided Deal Forecasting 2) Pipeline & Deal Management 3) Relationship & Activity Intelligence 4) Conversational Intelligence 5) Coaching & Enablement 6) NLP Analytics & Reporting 7) Go-To-Market (GTM) Collaboration 8) Sales Engagement 9) Lead Intelligence 10) Customer Success Intelligence Central to Aviso's Generative AI approach is MIKI, the world's first Generative AI Chief of Staff for Revenue Intelligence, designed to boost GTM teams' productivity and save reps up to 15-20 hours/week. MIKI combines Aviso's core AI models with Generative AI to help various GTM personas with Account Research, Sales Planning & Management, Buyer Meeting Preparation, Prospecting, CRM updates Automation, Email follow-ups, and more. Aviso's platform integrates data from its comprehensive databases, CRM systems, and external sources, processed through an advanced AI/ML layer. This sophisticated system, accessible through web and mobile applications, optimizes customer interactions and sales decisions by harnessing MIKI's insights yet preserves the essential human element in these interactions. Aviso's contribution to advancing Generative AI in Revenue Operations has garnered recognition on prominent financial platforms like the NYSE and Nasdaq. Aviso has been making waves across the research landscape with notable mentions in Forrester Research, Constellation Research, and Harvard Business Review. In the G2 Fall 2023 APAC report, Aviso was distinguished in Customer Revenue Optimization and rated as a High Performer in AI Sales Assistants for enterprise and mid-market sectors, in addition to Sales Analytics. Find your Revenue True North with Aviso AI at www.aviso.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 977

#### How Do G2 Users Rate Aviso?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Aviso?

- **Seller:** [Aviso, Inc.](https://www.g2.com/sellers/aviso-inc)
- **Company Website:** www.aviso.com
- **Year Founded:** 2014
- **HQ Location:** Redwood City, CA
- **Twitter:** @AvisoInc  
895 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=190c48dc3d3231155d9e9039b9b23a7ea9b937faedc87ba6f04404ba7c38e625&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3713385%2F&secure%5Burl_type%5D=linkedin_company_website)  
379 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Large, 42% Medium

#### What Do G2 Reviewers Say About Aviso?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Aviso, with intuitive filters and clear dashboards enhancing their experience.
- Users value the **AI prediction feature** in Aviso, enhancing their ability to forecast and focus on key deals.
- Users value the **extensive feature set** of Aviso, enhancing their sales forecasting and routines effectively.
- Users enjoy the **clean and organized UI** of Aviso, which enhances navigation and insights for better decision-making.
- Users value the **efficiency** of Aviso, enabling fast updates and seamless data management for sales forecasts.

##### Cons

- Users experience a **steep learning curve** with Aviso, as setup and navigation can be challenging and time-consuming.
- Users report **slow loading times** exceeding 10 seconds per page, hindering their workflow and efficiency.
- Users experience **inaccurate data** with Aviso, leading to issues in salesforce integration and unreliable AI forecasts.
- Users find Aviso's **missing features** frustrating, as it requires additional forecasting processes and complicates usage.
- Users experience **slow performance** , facing lag and delays that hinder data loading and overall usability.

#### What Are Recent G2 Reviews of Aviso?

**["Streamlines Forecasting with Intuitive Insights"](https://www.g2.com/survey_responses/aviso-review-12792275)**

**Rating:** 4.0/5.0 stars

_— Tushar P._

[Read full review](https://www.g2.com/survey_responses/aviso-review-12792275)

**["Aviso Simplifies Sales Forecasting and Keeps Us on Track"](https://www.g2.com/survey_responses/aviso-review-10761402)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/aviso-review-10761402)

#### What Are G2 Users Discussing About Aviso?

- [What is Aviso used for?](https://www.g2.com/discussions/what-is-aviso-used-for)

### [Forwrd](https://www.g2.com/products/forwrd/reviews)

Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers. ✅ No more manual updates to your scoring method as your marketing evolves. ✅ Your model gets smarter every day by learning from fresh data. ✅ Accurate scoring means focusing on your AAA leads. ✅ Connect your CRM, HubSpot, product analytics, ticketing system, and more! ✅ No need for analysts or data teams. There's a reason B2B SaaS leaders like Jasper.ai, AppsFlyer, and WalkMe use Forwrd to focus on their best leads, MQLs, PQLs, SQLs, and customers. – "4X more PQLs", PowToon – "48% more opportunities", AppsFlyer – "21% more qualified pipeline", Totango – "31% better retention", WalkMe

**Average Rating:** 4.8/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Forwrd?

- **Analysis:** 9.4/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.5/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Forwrd?

- **Seller:** [Forwrd](https://www.g2.com/sellers/forwrd)
- **Year Founded:** 2021
- **HQ Location:** Tel Aviv-Yafo, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0631f745f0bf7734b30ee61e05ca5b2e5eb732e0405bfe4c54c36c396c144d90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74519590&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 66% Medium, 16% Large

#### What Do G2 Reviewers Say About Forwrd?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Forwrd's interface to be **exceptionally easy to use** , enabling efficient data model development and analysis.
- Users appreciate the **ease of building machine learning models** with Forwrd, streamlining data analysis and improving efficiency.
- Users praised the **seamless onboarding and integration** of Forwrd, enhancing their experience and efficiency in model building.
- Users highlight the **intuitive dashboard** , enabling easy data exploration and efficient machine learning model building.
- Users value the **automation capabilities** of Forwrd, which streamline their data analysis and modeling processes efficiently.

##### Cons

- Users face **learning difficulties** initially but can overcome them with guidance from support, enabling successful model building.

#### What Are Recent G2 Reviews of Forwrd?

**["Access to AI/machine learning for normies!"](https://www.g2.com/survey_responses/forwrd-review-10519268)**

**Rating:** 4.5/5.0 stars

_— Stuart W._

[Read full review](https://www.g2.com/survey_responses/forwrd-review-10519268)

**["Transparent, ML-Powered BI"](https://www.g2.com/survey_responses/forwrd-review-10064071)**

**Rating:** 5.0/5.0 stars

_— Josh R._

[Read full review](https://www.g2.com/survey_responses/forwrd-review-10064071)

### [Workbooks](https://www.g2.com/products/workbooks/reviews)

Workbooks is a cloud-based Customer Relationship Management (CRM) solution designed specifically for midmarket firms seeking to streamline their business processes and enhance customer engagement. This comprehensive platform integrates various aspects of business operations, allowing organizations to manage their sales, marketing, and customer service functions from a single interface. By combining advanced software capabilities with exceptional consultancy, implementation, and support services, Workbooks aims to deliver a seamless experience for its users. Targeted at midmarket companies, Workbooks addresses the unique challenges these organizations face, such as resource constraints and the need for scalable solutions. The platform is particularly beneficial for businesses looking to improve their customer relationships and operational efficiency without the complexities often associated with larger CRM systems. Workbooks is designed to cater to a diverse range of industries, making it a versatile choice for firms that require a tailored approach to CRM. One of the standout features of Workbooks is its co-funded implementation model, which significantly reduces the cost and risk associated with CRM projects. This approach not only makes the software more accessible but also ensures that businesses receive the necessary support during the setup process. By working closely with clients, Workbooks delivers a customized CRM solution that aligns with specific business needs, all while maintaining an off-the-shelf price point. This unique offering allows organizations to benefit from a tailored system without the financial burden typically associated with bespoke software development. In addition to its cost-effective implementation, Workbooks provides a range of key features that enhance its functionality. Users can expect robust tools for sales automation, marketing campaign management, customer service tracking, project and task management, and sales order processing. The platform also includes advanced reporting and analytics capabilities, enabling businesses to gain valuable insights into their operations and customer interactions. This data-driven approach empowers organizations to make informed decisions and optimize their strategies for better outcomes. The Workbooks platform is powered by AI agents which can be automated via workflows to boost productivity and help drive greater revenue growth. Overall, Workbooks stands out in the CRM landscape by offering a comprehensive solution that combines powerful software with dedicated support services. Its focus on midmarket firms, cost-effective implementation, and customizable features makes it an attractive option for businesses looking to enhance their customer relationship management efforts. By integrating various business functions into a single platform, Workbooks helps organizations improve efficiency, reduce operational risks, and ultimately drive growth.

**Average Rating:** 4.3/5.0

**Total Reviews:** 535

#### How Do G2 Users Rate Workbooks?

- **Analysis:** 7.5/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.9/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Workbooks?

- **Seller:** [Workbooks](https://www.g2.com/sellers/workbooks)
- **Company Website:** www.Workbooks.com
- **Year Founded:** 2009
- **HQ Location:** Reading, Berkshire
- **Twitter:** @Workbooks  
2,702 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d79783bcf88166402cb5cea759d7a4f8bf066bc96806c6d2280bdda33f6abd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F225937%2F&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Managing Director, Director
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About Workbooks?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Workbooks, appreciating its simple navigation and intuitive interface for tracking clients.
- Users value the **powerful reporting tools** in Workbooks, which enhance decision-making and data handling efficiency.
- Users value the **friendly and reliable customer support** of Workbooks, always providing timely and insightful assistance.
- Users value the **highly customizable options** in Workbooks, allowing tailored solutions for diverse team needs.
- Users value the **extensive feature set** of Workbooks, leveraging customization for effective reporting and decision-making.

##### Cons

- Users face a **steep learning curve** with Workbooks, struggling with setup and intuitive navigation for advanced features.
- Users experience **slow data loading** and lack features like dual screens, impacting overall efficiency and flexibility.
- Users find the **limited features** of Workbooks insufficient as their needs grow, impacting overall usability and efficiency.
- Users find the **complex features** of Workbooks can be clunky and require extra help for straightforward tasks.
- Users find the **limited customization options** in Workbooks restrict their ability to adapt easily and efficiently.

#### What Are Recent G2 Reviews of Workbooks?

**["Easy Customer Management That Boosts Teamwork and Productivity"](https://www.g2.com/survey_responses/workbooks-review-12870050)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/workbooks-review-12870050)

**["CRM, projects, marketing, and reporting all in one flow"](https://www.g2.com/survey_responses/workbooks-review-12403469)**

**Rating:** 5.0/5.0 stars

_— Kumail R._

[Read full review](https://www.g2.com/survey_responses/workbooks-review-12403469)

#### What Are G2 Users Discussing About Workbooks?

- [What is Workbooks used for?](https://www.g2.com/discussions/what-is-workbooks-used-for) - 1 comment

- [‹ Prev‹ Prev](/categories/lead-scoring?hsCtaTracking=cbea70fa-da58-4620-9855-cbd71ce7284c%7Cd19fa340-4ec2-4fb5-9eb8-937d81ff88eb&order=g2_score#product-list)
- [1](/categories/lead-scoring?hsCtaTracking=cbea70fa-da58-4620-9855-cbd71ce7284c%7Cd19fa340-4ec2-4fb5-9eb8-937d81ff88eb&order=g2_score#product-list)
- 2
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Spotlight Categories

[Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring)

[Project Management Software](https://www.g2.com/categories/project-management)

[Data Observability Software](https://www.g2.com/categories/data-observability)

[Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

[AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant)

Similar Categories

- [Lead Capture](/categories/lead-capture)
- [Lead Intelligence](/categories/lead-intelligence)

- [Lead Mining](/categories/lead-mining)
- [Other Lead Generation](/categories/other-lead-generation)

- [Visitor Identification](/categories/visitor-identification)

[Browse Lead Scoring Themes](/categories/lead-scoring/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm).

To qualify for inclusion in the Lead Scoring category, a solution must:

- Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
- Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
- Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
- Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence)
- Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)

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