G2

Emily C.

Senior Manager, Customer Marketing

Mid-Market (51-1000 emp.)

9/16/2025

"Great tool for use cases beyond selling"

5/5

What do you like best about Pocus?

As a customer marketer, I love the versatility of Pocus. Generating lists is easier than pulling a Salesforce report, and I appreciate that because it connects with so many other tools and data sources, I can make some pretty fantastic custom workflows. The team at Pocus is also very responsive and helpful in walking me through different use cases and fixing my workflows if I screw up. Review collected by and hosted on G2.com.

What do you dislike about Pocus?

Since the tool is really meant for more sales enablement and sales campaigns, it doesn't have some of the integrations that would make my work a little easier as a customer marketer (for example, integrations with G2, Sendoso, etc.). This is primarily because I'm using it a little off-label, though. Review collected by and hosted on G2.com.

What problems is Pocus solving and how is that benefiting you?

I'm using Pocus to help generate lists and playbooks to target customers for advocacy activity. For example, I have a playbook to invite new users with high product engagement who are associated with a more mature account to leave a G2 review. The workflow connects directly to an Outreach sequence. We're also using it to build campaigns to make it easier for account teams to invite customers to participate in surveys by building playbooks associated with SFDC campaigns. Review collected by and hosted on G2.com.