Donor management software is used by nonprofit organizations to manage relationships with donors. It enables organizations to manage donor information, including donations, volunteer work, etc., and use that information to devise personalized strategies for donor retention. Depending on the fundraising strategy of the organization, this type of software can be used to invite donors to donate online, in person at fundraising events, or to use other payment methods such as check, electronic transfer, and more. Multichannel communication is also an important part of maintaining the relationship between not for profits and donors.
Donor management software needs to integrate with donor prospect research software in order to have up to date information about donors available. Also, integration with nonprofit accounting and fundraising software helps organizations match donors with fundraising programs and track payments.
To qualify for inclusion in the Donor Management category, a product must:
- Manage donor information and donations history
- Include options to communicate with donors on multiple channels
- Deliver value proposition management functionality
- Allow users to create workflows that facilitate donors’ contributions
- Provide acknowledgment letters and tax receipts
- Analyze donor activity and contributions to the organization
