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Best Digital Analytics Tools - Page 8

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
Track any tagged digital event or conversion
Report on traffic over time and in real time
Segment traffic based on demographics, device, acquisition medium, geography, and cohort
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Featured Digital Analytics Software At A Glance

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CorralData
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Highest Performer:
Easiest to Use:
Top Trending:
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Highest Performer:
Easiest to Use:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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265 Listings in Digital Analytics Available
Product Avatar Image
Product Description
Pros and Cons

Users value the ease of use of Gauges, appreciating its straightforward feature presentation for small business owners.

Users appreciate the concise feature listing in Gauges, effectively catering to small business owners' needs without overwhelm.

Users appreciate the concise feature presentation in Gauges, making it easy for small business owners to understand.

Users find inadequate analytics in Gauges limits their ability to analyze data effectively and track user actions.

Users note that Gauges lacks advanced data analysis features, limiting insights into distinct sources and user actions.

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Product Description

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Product Description
Product Avatar Image
Product Description
Product Description
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Digital Analytics

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 67% Small-Business
    • 19% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Splitbee features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    7.9
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Splitbee
    Year Founded
    2020
    HQ Location
    Vienna, Austria
    Twitter
    @splitbee
    2,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Digital Analytics

Users
No information available
Industries
No information available
Market Segment
  • 67% Small-Business
  • 19% Mid-Market
Splitbee features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
7.9
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Splitbee
Year Founded
2020
HQ Location
Vienna, Austria
Twitter
@splitbee
2,126 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Product Avatar Image
Product Description
Product Avatar Image
Product Description
Product Description
Product Description
Pros and Cons

Users find Baysesian A/B testing straightforward with time-saving sequential analysis tools for complex experiments.

Users value the straightforward Bayesian A/B testing and time-saving sequential analysis tools for complex experiments.

Users find the Bayesian A/B testing capabilities intuitive and time-saving for complex experiments.

Users find the difficult learning curve of Analytics Toolkit challenging, particularly for beginners starting out.

Users find the learning curve steep, making it challenging for beginners to utilize the Analytics Toolkit effectively.

Users find the steep learning curve of Analytics Toolkit challenging for beginners, making initial use difficult.

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Product Description
Pros and Cons

Users value the effective data analysis capabilities of ReportDash, enabling quick and thorough reporting for clients.

Users find the efficient reporting capabilities of ReportDash enhance their data analysis process for clients.

Users find the general reporting features of ReportDash effective for producing thorough data analysis quickly.

Users experience a steep learning curve with ReportDash, often taking longer to adapt compared to similar tools.

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Product Description
Pros and Cons

Users appreciate the ease of use of Blue Green Analytics for quickly understanding website behavior and drop-off points.

Users appreciate the simple visual representation that effectively highlights user behavior and drop-off points on their site.

Users appreciate the simple visual representation of user behavior, making insights easier to understand compared to traditional analytics.

Users find the missing data point analysis challenging, making it hard to pinpoint drop-off causes effectively.

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Product Description
Pros and Cons

Users value the all-in-one solutions of SessionStack, enhancing their website functionality effectively.

Users value the business growth potential of SessionStack, enhancing their Shopify website effectively.

Users appreciate the excellent customer support of SessionStack, making it easier to understand customer needs.

Users report experiencing lagging issues with the software, affecting its overall performance and usability.

Users struggle with the limited search functionality, making it challenging to locate specific sessions effectively.

Users feel the visual presentation of SessionStack could be improved for a better overall experience.

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Product Description
Product Description