Best Digital Analytics Tools - Page 12
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Best Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Get a clear vision of what is happening on your website in real-time. From User Behavior to marketing Campaign performances, AFS Analytics helps you, day after day, gather, stock and analyze essentia
- 60% Small-Business
- 40% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs.
- 67% Enterprise
- 33% Small-Business
44 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ConversionRuler runs completely as a web service. You access your reports through the ConversionRuler web site, and can access them from any computer
- 100% Small-Business
15 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Deep Log Analyzer is a comprehensive web analytics software designed for small to medium-sized websites, enabling users to analyze server log files and gain detailed insights into visitor behavior and
- 67% Mid-Market
- 33% Small-Business
37 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Data acquisition, calculation, analyses, data mining, recommendation, personalization
- 67% Small-Business
- 33% Mid-Market
169 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Non-public statistics and multiple page tracking.
- 67% Small-Business
- 33% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Flywheel is the all-in-one growth platform for B2B SaaS. It's the only product that combines product analytics, user engagement, session replays, and marketing analytics in a single platform.
- 33% Enterprise
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
KeyTiles is a dashboard for visualization of online content consumption.
- 75% Small-Business
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Every professional who wants her website to grow rapidly, needs to track the visitors activities, trends and other indicators on her site. Log2Stats provides you with all required tools for these task
- 67% Enterprise
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ocamba is a complete customer engagement platform for businesses that want to boost conversions, capture leads, and engage visitors through smart on-site and off-site messaging. Core Products: *
- 33% Enterprise
- 33% Mid-Market
9 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optise is the first AI-powered website insights platform for B2B companies. Optise delivers personalized insights and clear, prioritized recommendations, combining large language models, vision analys
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Plausible Analytics is a simple, open source, lightweight (< 1 KB) and privacy-friendly alternative to Google Analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
PriceSpider’s Brand Monitor solution gives brands the power to effectively monitor key retailers’ product detail pages (PDPs) using any combination of its six monitoring modules: Share of Search, Imag
- 67% Enterprise
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Discover Qualetics, your gateway to effortless AI automation. Our cutting-edge platform is designed to provide businesses with a seamless experience with its intuitive no-code AI capabilities. Say goo
- 25% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
TelemetryDeck is a privacy-first analytics platform designed for product teams developers who want to understand their users — without ever compromising their privacy. Founded in 2020 in Augsburg, Ger
- Computer Software
- 83% Small-Business
