We've been using Optise since August of this year. It's been very helpful to help dissect our website performance and areas for improvement, as well as shedding light on what we've been doing successfully. As with many analytics tools for marketers, they tend to get cumbersome and require specialists to review all of the data points for them to make sense for B2B marketing. Both in smaller and larger B2B marketing teams I see Optise being very helpful, the design is very intuitive and clean - the insights are relevant and the suggested actions have been helpful for us to help maximise our website's potential and conversion. What we've been happy with as well is that they keep adding more features and functionality within the platform, while still keeping it flexible and easy to use - so I see this developing into an all round platform for B2B marketing. It's very easy to implement and their customer support so far has been very responsive and helpful. Review collected by and hosted on G2.com.
I would potentially like a bit more autonomy in terms of how the platform is tailored to each use case, but the team is working towards that direction so I foresee that being a possibility going forward. Review collected by and hosted on G2.com.
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