The recent update on Optise is awesome! It's even clearer and more action-oriented

Optise provides a comprehensive view of our website’s health, offering straightforward buyer journey scores and clear, easy-to-understand metrics. Compared to Google Analytics, it is much more user-friendly and visually appealing. The insights it delivers are both intelligent and precise, but what truly sets it apart are the suggested actions. These recommendations clearly highlight which fixes and opportunities will have the greatest impact. The Optise team are very agile, responsive and helpful, and the integration to our website was extremely straightforward.

We've been using Optise since August of this year. It's been very helpful to help dissect our website performance and areas for improvement, as well as shedding light on what we've been doing successfully. As with many analytics tools for marketers, they tend to get cumbersome and require specialists to review all of the data points for them to make sense for B2B marketing. Both in smaller and larger B2B marketing teams I see Optise being very helpful, the design is very intuitive and clean - the insights are relevant and the suggested actions have been helpful for us to help maximise our website's potential and conversion. What we've been happy with as well is that they keep adding more features and functionality within the platform, while still keeping it flexible and easy to use - so I see this developing into an all round platform for B2B marketing. It's very easy to implement and their customer support so far has been very responsive and helpful.