
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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Real-Time Interaction Automation & Management Platform driven by AI. Synerise connects modern data collection, processing methods and analytics with AI-driven business scenario execution. Synerise uses AI to completely change the modern approach to data management. A comprehensive ecosystem provides the ability to collect information about end customers from multiple sources, analyze this data and draw conclusions on the optimization of business processes: all in real-time (milliseconds). Synerise offers its own unique, fast-acting database, ready-made machine learning-based business solutions and an open platform that can be adapted to each of your needs. Synerise is based on three technology pillars: 1. Terrarium Data Engine Our schema-less, column & row-oriented database is a scalable, ultra-fast tool that simultaneously processes data-heavy executing analytics and behavioral data to create various business scenarios in real-time. Terrarium is an "all in one" DB project that resolves the challenges no other available tool can solve. With Terrarium we didn’t need to string together several independent third-party technologies, which would result in both higher system complexity and costs. Terrarium enables effective and simultaneous executions of analytical / column and row queries. 2. Cleora.ai Cleora.ai is one of the fastest graph embedding algorithms in existence. It is an essential element for systems operating on data in the form of a network of connected nodes. These are recommendation systems, systems that predict the existence of connections between users in social media (e.g like / follow). Cleora underpins some parts of our ecosystem and we continuously implement solutions based on it in many companies. 3.Synerise platform Synerise platform collects unique knowledge about each user from multiple sources and creates a complete 360-degree customer profile, updated in real-time. Automate campaigns and personalize communication via e-mail, SMS, web push and mobile notifications using the intuitive 'drag & drop' editor and ready-to-use templates. Synerise also offers the ability to create various types of analyses, ranging from campaign results, by creating indicators with custom KPIs, to creating your own custom dash boards. The company has invested extensively in its own intellectual property and employing top AI researchers and data scientists to ensure that its AI Growth Ecosystem is free of vendor locks and fully scalable. The goal is to meet the requirements of international enterprises on the leading edge of innovation and digital transformation. We know the joy of winning The development of Synerisein the field of artificial intelligence is confirmed by winning numerous awards (podiums) at international AI competitions alongside such technology giants as Google Deep Mind, Baidu, Nvidiaor Layer6. • #17 Europe’s Fastest Growing Technology Sector Company according to Financial Times & statista.com • Microsoft Awards 2017-2019 Winner • Winner at Rakuten Data Challenge 2020, 1st place • Winner at ACM WSDM Booking.com Data Challenge 2021, 2nd place • Winner at ACM KDD Cup OGB-LSC 2021, 3rd place • Winner at ACM RecSys Twitter Challenge 2021, 2nd place Born in the cloud 🌤 and raised by data
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This description is provided by the seller.
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
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This description is provided by the seller.
Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co
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This description is provided by the seller.
Omeda is the only audience engagement platform built for organizations that rely on audience relationships to drive their business. With a suite of products combining customer data platforms (CDP), marketing automation, and subscription management, Omeda enables publishers, associations, non-profits, and broadcast media businesses to unify and harness the power of first-party data from every channel to deliver new products and programs that engage audiences and advertisers — all from one platform. Omeda has over 40 years of experience in audience relationship management. We send over 5.5 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.
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This description is provided by the seller.
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises. We have 500+ product integrations today across CRM, Mobile analytics, Web re- targeting, Voice / Customer care, cloud telephony, CMS, Ad networks, programmatic ad tools, Social etc. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge. Our Deep learning and Artificial Intelligence capabilities provide the marketers with an edge in terms of being able to ingest data from unstructured data sources, to being able to leverage platform level predictive recommendations spanning ideal channel, type of content, and time of nudge. Our Machine Learning based auto segmentation feature also enables creation of system defined dynamic segment recommendations, that the marketer can leverage to drive greater campaign conversations, across all channels. One important thing about FirstHive is that we are only about opt-in First part data for enterprises. Every enterprises data set is exclusive and unique to that enterprise. We are GDPR and CCPA compliant and help enterprises in their journey to manage their customer data in compliance with the emerging privacy regulations, and sits at the heart of an enterprise’s digital transformation journey. Awards & Recognition: * Accenture Fintech Lab, Asia Pacific, 2019 * Singapore Tourism Board Accelerator, 2019 * Nasscom CoE DSAI (Data Science & Artificial Intelligence Center of Excellence) * Fintegrate F50 (2019) * YourStory TechSparks TECH30 (2018) * ‘League of 10’ Emerge 50 awards at Nasscom Product Conclave (2017) * ‘Best use of technology in a loyalty program’ at 11th Customer Loyalty Summit * ‘Best use of technology in a loyalty program’ at 12th Customer Loyalty Summit * ‘Best customer engagement in Auto sector’ at 12th Customer Loyalty Summit * Champions of the Champions - Loyalty Program of the Year at 13th Loyalty Summit * Best Influencer Marketing Platform at 13th Loyalty Summit * ‘Best use of Gamification’ at 8th Customer Loyalty Summit * Microsoft Accelerator, 2017 * Reliance Jio GenNext Accelerator, 2018 * NetApp Accelerator, 2019 * Unbound 50, Singapore, 2018 * Top 8 Best Data and AI Products in APAC, 2018 * Best CDP in India, Martech Awards 2019
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This description is provided by the seller.
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.
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This description is provided by the seller.
SeekWell is the easiest way to sync your customer data between your data warehouse and the operational apps you use every day in customer success, sales, and marketing, with the SQL you already know. Sign up for your 14-day free trial here: https://bit.ly/3aSMxs3
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This description is provided by the seller.
RevSetter is a cutting-edge CS and revenue platform built on a unique data model and insights engine to super-charge customer success, account management, and revenue teams across the globe. RevSetter unlocks the efficiency of your revenue-facing teams – starting with a streamlined onboarding and fast time-to-value, it’s fully customizable for ICs, managers, and the C-Suite and capable of powering the actions and workflows of the full revenue journey. We built our platform to address the market’s current challenges, while also future-proofing the evolving needs of revenue teams worldwide. It’s time to empower your business with a comprehensive set of solutions ranging from automated workflows, robust data management, dynamic customer journeys, product usage analytics, and much more – all in one innovative solution.
This description is provided by the seller.
This description is provided by the seller.
BambooBox helps growth marketing teams drive revenue across the GTM motions viz. aquisition, cross-sell and upsell. The platform has 4 building blocks: 1. A powerful CDP Engine Ingest, cleanse, organize, visualize and analyze data across customer touch points. 2. AI-driven 6-D scoring Determine journey stages and prioritize key accounts. 3. Next-best-action insights Receive actionable recommendations across the buyer journey to increase funnel velocity. 4. Robust segmentation & orchestration Intelligent segmentation for multi-channel campaign execution. Fast-growing B2B companies like airtel Business, Algonomy, Capillary, DarwinBox, Exotel, Rootstock, Qwickcilver, Mobisy, SupportLogic and Arrowstream have chosen BambooBox to drive revenue faster. Want to experience the difference for yourself? Hit us up and find out. www.bamboobox.ai
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This description is provided by the seller.
The Hive Marketing Cloud is a Customer Insight and Engagement Platform that encompasses a Customer Data Platform (CDP), powered by the Hive Keychain (customer identity resolution), analysis and insight features, customer journey automation and reporting dashboards. Hive helps brands engage and convert audiences at scale by deploying highly personalised, relevant and sophisticated multi-channel marketing from a single platform.
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This description is provided by the seller.
MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with embedded AI. Optimizely One is presented as both fully-composable, offering organizations the flexibility to design a system that works for any unique needs, as well as purpose-built, providing teams the simplicity of an integrated suite. When it all comes together, Optimizely One helps brands to orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize interactions. Products that are part of the Optimizely One family include: -Optimizely Web Experimentation -Optimizely Feature Experimentation -Optimizely Content Marketing Platform -Optimizely Content Management System -Optimizely Configured Commerce -Optimizely Commerce Connect -Optimizely Personalization -Optimizely Warehouse-Native Analytics
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.














