# Best Customer Data Platforms (CDP) - Page 4

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=3435&focus%5B%5D=22329)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Brevo Marketing Platform, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-06T03%3A01%3A32Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D4&secure%5Btoken%5D=2f5c345fd7ea895834a8cf4f4d006d5d3617f78222e0b7e51345c860fa95e9b3&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [MetaRouter](https://www.g2.com/products/metarouter/reviews)

MetaRouter is an enterprise-grade customer data infrastructure solution designed to help organizations manage and optimize their first-party data in a privacy-centric manner. This innovative platform is tailored for the AI era, enabling businesses to harness their data effectively while ensuring compliance with stringent privacy regulations. By utilizing server-side technology, MetaRouter empowers companies to take control of their data, enhancing both security and performance at scale. The target audience for MetaRouter includes large enterprises, particularly those in retail and e-commerce, that require robust data management solutions to support their marketing and personalization efforts. With a focus on privacy and compliance, MetaRouter is particularly beneficial for organizations that need to navigate complex regulatory environments while still leveraging their customer data for growth. The platform is designed to replace traditional, often fragile client-side tagging systems, providing a more secure and efficient foundation for data-driven initiatives. MetaRouter's key features include the ability to create AI-ready, consent-enforced data pipelines that facilitate real-time data processing and analytics. This capability allows organizations to implement advanced marketing strategies and personalized customer experiences without compromising on privacy. By ensuring that all data handling practices are compliant with regulations, MetaRouter not only protects customer information but also builds trust with consumers. The platform's architecture supports high performance and scalability, making it suitable for enterprises that handle large volumes of data. In addition to its core functionalities, MetaRouter stands out in its category by offering a private-cloud infrastructure that enhances data security and control. This approach mitigates the risks associated with third-party data handling and empowers organizations to maintain ownership of their data assets. As trusted by three of the top ten U.S. retailers, MetaRouter has proven its effectiveness in driving growth while adhering to the highest standards of privacy and compliance. By providing a comprehensive solution for customer data management, MetaRouter equips enterprises with the tools they need to thrive in a data-driven landscape.

**Average Rating:** 4.7/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate MetaRouter?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 5.8/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.1/10 (Category avg: 8.6/10)
- **Expandability:** 9.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MetaRouter?

- **Seller:** [MetaRouter](https://www.g2.com/sellers/metarouter)
- **Company Website:** www.metarouter.io
- **Year Founded:** 2018
- **HQ Location:** Denver, CO
- **Twitter:** @MetaRouter  
122 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48e785e68323341842d8b633f83ec784464e63ffca772febbbe7adfede11e3d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetarouter&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consulting
- **Company Size:** 52% Medium, 28% Small

#### What Do G2 Reviewers Say About MetaRouter?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MetaRouter's **ease of use** exceptional, enabling seamless integration and effortless management of customer profiles.
- Users value the **excellent customer support** from MetaRouter, enhancing their overall experience and simplifying implementation.
- Users value the **helpful and responsive team** of MetaRouter, enhancing their experience with effective solutions.
- Users find MetaRouter an **excellent partner for seamless data sourcing and activation** , enhancing their marketing efforts effortlessly.
- Users commend the **responsive support** from MetaRouter, enhancing their experience with efficient visitor tracking and user behavior analysis.

##### Cons

- Users feel frustrated by the **access restrictions** that require a demo for platform usage before trying it independently.
- Users find the pricing of MetaRouter to be **expensive** when comparing it to its functionality.
- Users face **insufficient guidance** , often requiring demonstrations to understand how to use MetaRouter effectively.
- Users experience **limited accessibility** to MetaRouter, needing demos rather than self-exploration of the platform.
- Users find the **pricing to be steep** compared to functionality, though they value the high data quality.

#### What Are Recent G2 Reviews of MetaRouter?

**["A foundational tool for collecting high quality and consented data"](https://www.g2.com/survey_responses/metarouter-review-10772231)**

**Rating:** 4.5/5.0 stars

_— Matthew N._

[Read full review](https://www.g2.com/survey_responses/metarouter-review-10772231)

**["Media Agency Martech Expert"](https://www.g2.com/survey_responses/metarouter-review-10533142)**

**Rating:** 5.0/5.0 stars

_— Adrian R._

[Read full review](https://www.g2.com/survey_responses/metarouter-review-10533142)

#### What Are G2 Users Discussing About MetaRouter?

- [What is MetaRouter used for?](https://www.g2.com/discussions/what-is-metarouter-used-for) - 1 comment, 1 upvote

### [CaliberMind](https://www.g2.com/products/calibermind/reviews)

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

**Average Rating:** 4.5/5.0

**Total Reviews:** 193

#### How Do G2 Users Rate CaliberMind?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CaliberMind?

- **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind)
- **Company Website:** www.CaliberMind.com
- **Year Founded:** 2016
- **HQ Location:** Boulder, CO
- **Twitter:** @calibermind  
640 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39de4aa31da2664bc9b049102db2c55a3b96e5d45ce1f98018c2526ea5578dfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6439916%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 45% Large

#### What Do G2 Reviewers Say About CaliberMind?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of CaliberMind, appreciating its straightforward setup and flexible reporting capabilities.
- Users value the **clarity and flexibility in data insights** provided by CaliberMind, enhancing their marketing and sales strategies.
- Users praise CaliberMind for its **attribution accuracy** , enabling clear insights into marketing effectiveness and campaign performance.
- Users value the **responsive customer support** of CaliberMind, praising their efficient solutions and proactive communication.
- Users value the **remarkable analytics capabilities** of CaliberMind, enabling deep insights into campaign performance and engagement.

##### Cons

- Users face a **steep learning curve** with CaliberMind, making setup and maintenance challenging for new marketers.
- Users find the **complexity of data sharing and organization** a challenge, impacting their overall experience with CaliberMind.
- Users face a **steep learning curve** with CaliberMind, especially impacting junior marketers and data nuances.
- Users find **limitations in engagement options** and desire improved organization, faster loading, and fewer unnecessary functions.
- Users find CaliberMind to have a **not intuitive** setup process, complicating effective use and real-time data access.

#### What Are Recent G2 Reviews of CaliberMind?

**["Clear Multi-Channel Revenue Impact Insights in One UI"](https://www.g2.com/survey_responses/calibermind-review-12706399)**

**Rating:** 4.5/5.0 stars

_— Kaitlyn H._

[Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399)

**["Highly Customizable but Needs Improved Onboarding"](https://www.g2.com/survey_responses/calibermind-review-5378281)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/calibermind-review-5378281)

#### What Are G2 Users Discussing About CaliberMind?

- [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind)
- [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment
- [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace)
- [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment

### [SuperAGI](https://www.g2.com/products/superagi/reviews)

SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 439

#### How Do G2 Users Rate SuperAGI?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.1/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SuperAGI?

- **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi)
- **Company Website:** superagi.com
- **Year Founded:** 2023
- **HQ Location:** Palo Alto, California, United States
- **Twitter:** @\_superAGI  
6,088 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ee56b01dd831e6101f27ef930d09250ca045208f42f9b2fc657348584e9bab6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperagi%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Apparel & Fashion, Consumer Goods
- **Company Size:** 82% Small, 18% Medium

#### What Do G2 Reviewers Say About SuperAGI?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of SuperAGI, making it simple and efficient for various tasks.
- Users find the **helpful team** of SuperAGI to provide excellent support and guidance throughout their experience.
- Users praise the **fast and helpful customer support** of SuperAGI, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface and powerful segmentation** of SuperAGI, enhancing campaign building and customer journeys.
- Users value the **full control over automations** that SuperAGI offers, making audience segmentation and integration effortless.

##### Cons

- Users find the **missing features** of SuperAGI limiting, desiring more automation and analytics options for promotions.
- Users note **missing features and occasional errors** in SuperAGI, indicating a need for improved functionality and analytics.
- Users experience **technical issues** with glitches and speed, which can impact the overall functionality of SuperAGI.
- Users experience **bugs and glitches** with SuperAGI, including errors in emails and suboptimal UI details.
- Users find **limited features** in SuperAGI, noting missing options like WhatsApp marketing and fewer font styles.

#### What Are Recent G2 Reviews of SuperAGI?

**["Efficient Sales Automation with Room for Customization"](https://www.g2.com/survey_responses/superagi-review-11312934)**

**Rating:** 4.5/5.0 stars

_— Nicolás V._

[Read full review](https://www.g2.com/survey_responses/superagi-review-11312934)

**["SuperAGI is the hidden Gem of the CRM world in my opinion. It blows my mind that is has no reviews."](https://www.g2.com/survey_responses/superagi-review-11261861)**

**Rating:** 4.5/5.0 stars

_— Jon S._

[Read full review](https://www.g2.com/survey_responses/superagi-review-11261861)

### [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)

Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels.

**Average Rating:** 4.4/5.0

**Total Reviews:** 175

#### How Do G2 Users Rate mParticle by Rokt?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind mParticle by Rokt?

- **Seller:** [ROKT](https://www.g2.com/sellers/rokt)
- **Company Website:** rokt.com
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @ROKT  
1,134 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2249644d9206e741b9d785c56315be04e5cae169f6cf3fccd339f242a6e43921&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frokt%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Data Analyst
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Medium, 27% Small

#### What Do G2 Reviewers Say About mParticle by Rokt?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms.
- Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms.
- Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights.
- Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms.
- Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support.

##### Cons

- Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate.
- Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively.
- Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively.
- Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users.
- Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities.

#### What Are Recent G2 Reviews of mParticle by Rokt?

**["Love the tool mParticle – but with some troubles"](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)**

**Rating:** 4.0/5.0 stars

_— Ayur M._

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)

**["A tool that covers all the essentials to enable multi-channel marketing"](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)**

**Rating:** 4.0/5.0 stars

_— Ben D._

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)

#### What Are G2 Users Discussing About mParticle by Rokt?

- [What is Indicative used for?](https://www.g2.com/discussions/what-is-indicative-used-for)
- [What is mParticle used for?](https://www.g2.com/discussions/what-is-mparticle-used-for)

### [Forest](https://www.g2.com/products/forest-app/reviews)

Forest is the operational infrastructure regulated companies grow on. It's where your team and your AI agents run compliance and business operations together, across any provider and any database, with your data staying in your systems. The problem we solve. Regulated ops teams run compliance and business ops across a widening stack: more provider portals, tighter regulation, and now AI agents plugging into workflows nobody scoped. The result: ops capacity goes to managing the system, not managing risk. What we bring. Four layers that make agentic ops safe in regulated environments. 1. Sovereign data backbone. Forest reads and writes directly to your databases and APIs through datasources. Providers and AI models plug in through MCP connectors. Client-hosted, your data never leaves your infrastructure. 2. Intelligent ops orchestration. Build workflows or code actions where your team and AI agents work the same cases: KYC/KYB, AML, fraud, payment ops, disputes, crypto compliance. AI handles the repetitive; humans make the calls that matter. 3. Compliance and AI governance. One permission model for humans and AI agents. Record-level audit log with reasoning traces for AI steps. SOC 2 certified, GDPR-aligned. The evidence layer your compliance team needs to demonstrate compliance. 4. Composable and headless. Bring your own AI agents, model, and vendors. Forest's MCP server exposes data, actions, and workflows under your audit model. Swap a KYC provider, PSP, or model without rewriting workflows. Trusted by ambitious fintechs. Forest is the back-office powering Ops at fast-growing fintechs across Europe, the Americas, and beyond. Teams at Belvo, Qonto, Raylo, Roundtable, Spendesk, Swan, and Modern Treasury rely on Forest to run secure, auditable, and scalable operations. Forest was previously known as Forest Admin. Learn more at forest.app.

**Average Rating:** 4.6/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Forest?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.8/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Forest?

- **Seller:** [Forest](https://www.g2.com/sellers/forest)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **Twitter:** @ForestAdmin  
1,410 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=597692f74dd005d735d5a648f36e216bbfcf7da17db93c034cd5743336f3fae9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6593185&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 59% Small, 38% Medium

#### What Do G2 Reviewers Say About Forest?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Forest, appreciating its intuitive design and flexible configuration for daily tasks.
- Users value the **customizability** of Forest Admin, enhancing efficiency and adapting tools to fit team needs seamlessly.
- Users find Forest Admin to be incredibly **intuitive** , streamlining workflows and enhancing internal efficiency effortlessly.
- Users value the **customizability** of Forest, empowering efficient workflows tailored to specific team needs without developer involvement.
- Users value the **customization options** of Forest, which enhance efficiency and adapt to team needs seamlessly.

##### Cons

- Users feel the design has **limitations** that could lead to management issues and inconsistencies across teams.
- Users face **onboarding difficulties** due to technical setup requirements, limiting self-sufficiency without engineering support.
- Users feel the **poor design** of Forest hinders team management and lacks a cohesive UI across teams.
- Users experience **slow performance** with Forest, particularly in data retrieval and loading times during use.
- Users express concerns about **update issues** , which can hinder setup and take time to resolve effectively.

#### What Are Recent G2 Reviews of Forest?

**["User Friendly & easy on the eye"](https://www.g2.com/survey_responses/forest-review-11075836)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/forest-review-11075836)

**["Massive-scale back‑office built in minutes, backed by exceptional support"](https://www.g2.com/survey_responses/forest-review-11314354)**

**Rating:** 5.0/5.0 stars

_— Sebastiaan D._

[Read full review](https://www.g2.com/survey_responses/forest-review-11314354)

#### What Are G2 Users Discussing About Forest?

- [What is Forest Admin used for?](https://www.g2.com/discussions/what-is-forest-admin-used-for)

### [Kizen](https://www.g2.com/products/kizen/reviews)

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

**Average Rating:** 4.4/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Kizen?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 6.3/10 (Category avg: 8.6/10)
- **Expandability:** 7.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kizen?

- **Seller:** [KIZEN](https://www.g2.com/sellers/kizen)
- **Year Founded:** 2018
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c2244e4e1eea36e72bcbb0e0a2c00a426f6c74df20ff6c4648fb3857e3361e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27108240%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 31% Medium

#### What Do G2 Reviewers Say About Kizen?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Kizen, which simplifies workflow automation and centralizes essential customer data effortlessly.
- Users value the **seamless automation** capabilities of Kizen, enhancing workflow efficiency and simplifying customer engagement processes.
- Users appreciate Kizen's **automation efficiency** , streamlining workflows and centralizing customer data for enhanced productivity.
- Users appreciate the **automation features** of Kizen, which streamline workflows and reduce manual workloads effectively.
- Users value the **powerful automation features** of Kizen that simplify workflows and improve overall efficiency.

##### Cons

- Users find the **advanced configurations limiting** and struggle with making deeper adjustments effectively.
- Users find the **limited native integrations** with third-party tools hinder their desired seamless workflow.
- Users feel that **access restrictions** in Kizen limit advanced configurations, making deeper adjustments difficult and frustrating.
- Users find the **complex features** of Kizen can be limiting and challenging to navigate for deeper adjustments.
- Users find **feature limitations** in Kizen, making advanced configurations and deeper adjustments challenging to implement.

#### What Are Recent G2 Reviews of Kizen?

**["All-in-One CRM That Keeps Sales, Contacts, and Follow-Ups Organized"](https://www.g2.com/survey_responses/kizen-review-12727389)**

**Rating:** 4.0/5.0 stars

_— Nicole A._

[Read full review](https://www.g2.com/survey_responses/kizen-review-12727389)

**["Intuitive, High-Performance Automation With Seamless Integrations"](https://www.g2.com/survey_responses/kizen-review-12785032)**

**Rating:** 4.5/5.0 stars

_— talha a._

[Read full review](https://www.g2.com/survey_responses/kizen-review-12785032)

#### What Are G2 Users Discussing About Kizen?

- [What is Kizen used for?](https://www.g2.com/discussions/what-is-kizen-used-for)

### [Dialog Insight](https://www.g2.com/products/dialog-insight/reviews)

Dialog Insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand loyalty through the automation of personalization. The platform features a range of tools for creating and deploying campaigns, as well as analytics and reporting capabilities to track the success of those campaigns. Dialog Insight's key benefits include the ability to segment and target customer groups, automate and personalize communication, and optimize campaigns for maximum performance. Dialog Insight delivers a true 1:1 customer experience, targeting the right segment across all channels, and maximizing ROI while reducing cost and time. 

**Average Rating:** 4.6/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Dialog Insight?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.3/10 (Category avg: 8.6/10)
- **Expandability:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Dialog Insight?

- **Seller:** [Dialog Insight](https://www.g2.com/sellers/dialog-insight)
- **Year Founded:** 1999
- **HQ Location:** Quebec, Canada
- **Twitter:** @DialogInsight  
304 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0417efd8d539678f44f3a6a3566abd7ec503d55438f7389f32e91aef9de726d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdialoginsight&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management
- **Company Size:** 50% Small, 37% Medium

#### What Are Recent G2 Reviews of Dialog Insight?

**["Easy-to-use platform and excellent customer service"](https://www.g2.com/survey_responses/dialog-insight-review-9470698)**

**Rating:** 5.0/5.0 stars

_— Veronique F._

[Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9470698)

**["Great experience working with Dialog Insight"](https://www.g2.com/survey_responses/dialog-insight-review-9588620)**

**Rating:** 4.5/5.0 stars

_— Julie T._

[Read full review](https://www.g2.com/survey_responses/dialog-insight-review-9588620)

#### What Are G2 Users Discussing About Dialog Insight?

- [What is Dialog Insight used for?](https://www.g2.com/discussions/what-is-dialog-insight-used-for) - 1 upvote

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.5/10 (Category avg: 8.6/10)
- **Expandability:** 7.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Openprise](https://www.g2.com/products/openprise/reviews)

Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com.

**Average Rating:** 4.9/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Openprise?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.8/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Openprise?

- **Seller:** [Openprise](https://www.g2.com/sellers/openprise)
- **Year Founded:** 2014
- **HQ Location:** San Mateo, US
- **Twitter:** @openprisetech  
3,573 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a06d53d5b41c29b500284c2751e01fba08bff4013b283d4b99ce3715191b4b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3526047%2F&secure%5Burl_type%5D=linkedin_company_website)  
131 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Large, 34% Medium

#### What Do G2 Reviewers Say About Openprise?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **booking efficiency** of Openprise due to its advanced database and flexible lead routing options.
- Users value Openprise for its **strong database and flexible lead routing options** , enhancing their data management capabilities.
- Users value the **robust database and flexible lead routing options** of Openprise, enhancing data management efficiency.
- Users value the **flexible options** in Openprise for complex lead routing and robust database management.
- Users value the **strong database and flexible lead routing options** of Openprise, enhancing their lead generation capabilities.

##### Cons

- Users find the **navigation and configuration difficult** , indicating a need for improvements in the Openprise UI.

#### What Are Recent G2 Reviews of Openprise?

**["Robust and versatile tool for Lead routing process automation"](https://www.g2.com/survey_responses/openprise-review-10755221)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/openprise-review-10755221)

**["Great Tool, Even Better Implementation and Support Teams!"](https://www.g2.com/survey_responses/openprise-review-5210577)**

**Rating:** 5.0/5.0 stars

_— Veronica K._

[Read full review](https://www.g2.com/survey_responses/openprise-review-5210577)

#### What Are G2 Users Discussing About Openprise?

- [What is Openprise used for?](https://www.g2.com/discussions/what-is-openprise-used-for)

### [eSputnik](https://www.g2.com/products/esputnik/reviews)

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty.

**Average Rating:** 4.7/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate eSputnik?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind eSputnik?

- **Seller:** [eSputnik](https://www.g2.com/sellers/esputnik)
- **Year Founded:** 2012
- **HQ Location:** Dnipro, Dniprovs'ka
- **Twitter:** @eSputnikApp  
341 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331778f613da7224861a4dea5b1eca132d885ddb96564791e12affc7f73d308d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fesputnikcdp%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 60% Small, 36% Medium

#### What Do G2 Reviewers Say About eSputnik?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth.
- Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process.
- Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems.
- Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support.
- Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies.

#### What Are Recent G2 Reviews of eSputnik?

**["Exceptional Support, Easy Email Editor, and Great Value"](https://www.g2.com/survey_responses/esputnik-review-12870615)**

**Rating:** 4.0/5.0 stars

_— Matvey G._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12870615)

**["Reliable Platform with Fast Support and Powerful Automation"](https://www.g2.com/survey_responses/esputnik-review-12883364)**

**Rating:** 4.0/5.0 stars

_— Yevhen H._

[Read full review](https://www.g2.com/survey_responses/esputnik-review-12883364)

#### What Are G2 Users Discussing About eSputnik?

- [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for)

### [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews)

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Redpoint Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.1/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.9/10 (Category avg: 8.6/10)
- **Expandability:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Redpoint Customer Data Platform?

- **Seller:** [Redpoint Global](https://www.g2.com/sellers/redpoint-global)
- **Company Website:** www.redpointglobal.com
- **Year Founded:** 2006
- **HQ Location:** Wellesley, Massachusetts
- **Twitter:** @RedPointGlobal  
1,266 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=927bbf8e70e13afeec5af9029843f4792435c60a894c41b2841c5899a3ee03b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1191453%2F&secure%5Burl_type%5D=linkedin_company_website)  
112 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consulting
- **Company Size:** 45% Small, 32% Large

#### What Do G2 Reviewers Say About Redpoint Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Redpoint Customer Data Platform, simplifying complex data projects for efficient execution.
- Users commend Redpoint Customer Data Platform for its **exceptional customer support** , highlighting responsiveness and deep investment in client success.
- Users appreciate the **seamless integration** of Redpoint, which enhances efficiency and empowers teams to execute complex projects.
- Users appreciate the **automation efficiency** of Redpoint Customer Data Platform, which streamlines complex data initiatives and enhances productivity.
- Users value the **exceptional data quality** of Redpoint Customer Data Platform, ensuring accurate and reliable customer data for campaigns.

##### Cons

- Users find the **learning curve steep** for Redpoint CDP, particularly for those lacking strong technical backgrounds.
- Users find the **difficult learning** curve of Redpoint CDP challenging, especially for those without technical skills.
- Users find the **difficult navigation** of the Redpoint Customer Data Platform challenging, especially for non-technical marketers.
- Users find the **Redpoint CDP not user-friendly** , especially for non-technical marketers facing a steep learning curve.
- Users note a **steep learning curve** with Redpoint CDP, particularly for those lacking technical expertise.

#### What Are Recent G2 Reviews of Redpoint Customer Data Platform?

**["Achieving True Data Readiness with Redpoint CDP"](https://www.g2.com/survey_responses/redpoint-customer-data-platform-review-10260650)**

**Rating:** 5.0/5.0 stars

_— Sanjay M._

[Read full review](https://www.g2.com/survey_responses/redpoint-customer-data-platform-review-10260650)

**["Unified Customer Data Solutions with Scalability"](https://www.g2.com/survey_responses/redpoint-customer-data-platform-review-12734300)**

**Rating:** 4.0/5.0 stars

_— Marc B._

[Read full review](https://www.g2.com/survey_responses/redpoint-customer-data-platform-review-12734300)

#### What Are G2 Users Discussing About Redpoint Customer Data Platform?

- [What is Redpoint Customer Data Platform used for?](https://www.g2.com/discussions/what-is-redpoint-customer-data-platform-used-for)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.1/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
246 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success.
- Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform.
- Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts.
- Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities.
- Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience.

##### Cons

- Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features.
- Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences.
- Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use.
- Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support.
- Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [RudderStack](https://www.g2.com/products/rudderstack/reviews)

RudderStack’s agentic CDP enables you to collect, unify, and activate customer data from an integrated platform that wraps around your data warehouse as the system of record. Our infrastructure is battle tested with proven reliability at peak loads up to 1M events/second and 99.95% uptime. Proactive governance tools enable you to enforce data quality and compliance in pipeline, so downstream systems always get activation ready data. And our AI capabilities transform both how you work with customer data and what you can do with it. With RudderStack, your whole business can trust and use customer data. Data teams ship faster, business teams self-serve rich customer context, and agents consistently deliver powerful, privacy safe experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

**Average Rating:** 4.7/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate RudderStack?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 5.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.4/10 (Category avg: 8.6/10)
- **Expandability:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind RudderStack?

- **Seller:** [RudderStack](https://www.g2.com/sellers/rudderstack)
- **Company Website:** www.rudderstack.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @RudderStack  
1,695 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=080bc3195986e7cdd761ac96f44346a55722583926f4cc42d6045c7301b1f863&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frudderlabs%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
129 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Medium, 46% Small

#### What Do G2 Reviewers Say About RudderStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of RudderStack, simplifying data management and integration without extensive coding.
- Users commend the **exceptional customer support** from RudderStack, enhancing their experience and ensuring successful implementations.
- Users highlight the **easy integration** of RudderStack, allowing seamless connections to various tools and sources.
- Users value the **easy setup** of RudderStack, appreciating its quick implementation and intuitive interface.
- Users value the **easy integrations** of RudderStack, streamlining connections while ensuring clean, consistent data delivery.

##### Cons

- Users experience a **challenging learning curve** with RudderStack, particularly due to inconsistent schema and complex setup processes.
- Users find **limited customization options** in RudderStack, making it challenging to tailor functionalities to their needs.
- Users find the **complexity of the setup process** challenging, especially those with less technical experience, impacting onboarding.
- Users find **insufficient guidance** in documentation and troubleshooting, making the experience more challenging with RudderStack.
- Users face **onboarding difficulties** due to tricky setup and insufficient documentation, requiring additional support for connections.

#### What Are Recent G2 Reviews of RudderStack?

**["Smooth migration from Segment"](https://www.g2.com/survey_responses/rudderstack-review-11236491)**

**Rating:** 5.0/5.0 stars

_— Steven C._

[Read full review](https://www.g2.com/survey_responses/rudderstack-review-11236491)

**["The Modern Data stack's secret weapon "](https://www.g2.com/survey_responses/rudderstack-review-10282067)**

**Rating:** 5.0/5.0 stars

_— Venkata M._

[Read full review](https://www.g2.com/survey_responses/rudderstack-review-10282067)

### [Formaloo](https://www.g2.com/products/formaloo/reviews)

Create beautiful forms, smart docs, e‑signatures, and automate approvals, all powered by AI, with unlimited responses, free forever. Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code. Trusted by 35,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools, all from one centralized, scalable platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 184

#### How Do G2 Users Rate Formaloo?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Formaloo?

- **Seller:** [Formaloo](https://www.g2.com/sellers/formaloo)
- **Year Founded:** 2020
- **HQ Location:** Toronto, CA
- **Twitter:** @formaloo  
670 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e720b9d8db825fafe1d77f84e76a27c5c8f8d934f18658339b7a32ef781f021c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformaloohq%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 85% Small, 9% Medium

#### What Do G2 Reviewers Say About Formaloo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Formaloo to be **extremely user-friendly** , effortlessly streamlining form creation and data collection processes.
- Users value the **high flexibility** of Formaloo, enabling quick customization and a powerful, user-friendly experience.
- Users appreciate the **design flexibility** of Formaloo, allowing for tailored forms that align with their brand identity.
- Users find Formaloo's **easy setup** and intuitive interface make it a valuable tool for everyday work.
- Users appreciate the **ease of use** and versatility of Formaloo, making complex form creation straightforward and effective.

##### Cons

- Users often feel the need for **missing features** , such as a native MCP and improved UI for complex tasks.
- Users often face **layout issues** that hinder workflow, especially with a crowded UI and limited element movement.
- Users find the **learning curve challenging** with complex logic functions and a crowded UI in Formaloo.
- Users find the **template management cumbersome** , especially with limited customization and navigation issues that hinder usability.
- Users often struggle with the **crowded dashboard and limited precision** in the logic builder, complicating their workflow.

#### What Are Recent G2 Reviews of Formaloo?

**["Simple, Practical, and Organized Platform for Wellness Forms, Surveys, and Feedback Collection"](https://www.g2.com/survey_responses/formaloo-review-12854720)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-12854720)

**["Formaloo: Effortless Drag-and-Drop Form Builder with Flexible Workflows"](https://www.g2.com/survey_responses/formaloo-review-13052636)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-13052636)

#### What Are G2 Users Discussing About Formaloo?

- [What is Formaloo used for?](https://www.g2.com/discussions/what-is-formaloo-used-for) - 1 comment, 2 upvotes

### [Raptor by Ibexa](https://www.g2.com/products/raptor-by-ibexa/reviews)

Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging advanced data analytics and user behavior recognition across multiple channels, Raptor empowers businesses to deliver tailored experiences that resonate with their audience. Raptor's CDP is particularly valuable for brands seeking to enhance customer interactions and drive conversion rates through personalized marketing strategies. The target audience for Raptor includes marketing and CRM teams, e-commerce businesses, and customer experience professionals who are focused on optimizing their engagement strategies. With the increasing demand for personalized content and recommendations, brands that utilize Raptor can effectively harness customer data to create meaningful interactions. This is especially crucial in today’s competitive market, where understanding consumer behavior is key to retaining customers and fostering loyalty. Raptor offers a variety of use cases that cater to different aspects of customer engagement. For instance, brands can utilize the platform to analyze user behavior across various touchpoints, allowing for the identification of trends and preferences. This insight enables companies to craft personalized recommendations that enhance the shopping experience. Additionally, the platform facilitates seamless data activation across channels, ensuring that marketing efforts are cohesive and targeted, ultimately leading to improved conversion rates and customer satisfaction. Key features of Raptor include robust data integration capabilities, real-time analytics, and customizable user interfaces. The platform allows businesses to consolidate data from various sources, providing a holistic view of customer interactions. Real-time analytics enable brands to respond promptly to user behavior, making it possible to adjust marketing strategies on the fly. Furthermore, the customizable interface allows users to tailor the platform to their specific needs, ensuring that they can access the information and tools necessary for their unique marketing objectives. By offering a comprehensive solution for personalization and data management, Raptor Services stands out in the market as a vital tool for brands aiming to enhance their customer engagement strategies. The ability to recognize and respond to user behavior across channels not only improves workflows but also enriches the overall user experience, making it an essential resource for any brand looking to thrive in a data-driven landscape.

**Average Rating:** 4.7/5.0

**Total Reviews:** 94

#### How Do G2 Users Rate Raptor by Ibexa?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Raptor by Ibexa?

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** www.ibexa.co
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 36% Small

#### What Do G2 Reviewers Say About Raptor by Ibexa?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from Raptor, consistently praising their professional and responsive assistance.
- Users commend Raptor for its **helpful support** and effective solutions that enhance their business operations and customer experience.
- Users value the **personalization capabilities** of Raptor, enhancing customer experiences through tailored recommendations and insights.
- Users value the **extensive customization** options of Raptor, enhancing their business's effectiveness and customer experience.
- Users praise the **ease of use** of Raptor, highlighting its quick installation and effective personalization tools.

##### Cons

- Users experience **complex implementation** challenges with Raptor, leading to confusion and extended development times during setup.
- Users experience **delays** with Raptor's implementation and updates, leading to confusion and extra development work.
- Users find the **cost to be steep** , especially for small businesses and those new to personalization.
- Users note the **lack of auto-generated audiences** in Raptor complicates initial data setup and usage for customer insights.
- Users experience **implementation delays** with Raptor, finding it slower to integrate with existing systems compared to competitors.

#### What Are Recent G2 Reviews of Raptor by Ibexa?

**["A professional partnership – even when things get tough"](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11942206)**

**Rating:** 4.5/5.0 stars

_— Anette B._

[Read full review](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11942206)

**["The smart and simple way to do personalisation"](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11941605)**

**Rating:** 4.0/5.0 stars

_— Nikolaj E._

[Read full review](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11941605)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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