WoowUp Reviews & Product Details

The best thing about Woowup is the personalized follow-up by their team. Their new Segments section is a great evolution from what was there. The new integration with Claude is also very useful for reviewing and analyzing performance more quickly and easily. Its new design is a bit more organized. It is a great tool in relation to its cost. Their help articles are very clear and useful. Review collected by and hosted on G2.com.

Their integrated artificial intelligence leaves much to be desired. Their email builder is quite limited in terms of graphic design. Sometimes when building an email, the saving freezes and you lose progress, even leaving it at 0. Although I must say it is happening less than before. Review collected by and hosted on G2.com.

We work with WoowUp at Wanama Kids to manage our email marketing campaigns and the experience has been very positive. It is a very comprehensive platform, with dynamic dashboards that allow us to closely monitor the main indicators and make data-driven decisions. Additionally, they are incorporating AI features that provide useful analysis and conclusions to optimize actions. I also want to highlight the commitment of the human team, always willing to assist, resolve doubts, and provide excellent support. Review collected by and hosted on G2.com.

I find it difficult to find points that I don't like. Review collected by and hosted on G2.com.

I like that WoowUp has a new, more intuitive and comprehensive interface that facilitates advanced segmentation. I also appreciate that it offers a variety of templates for mailing and automations, ideal for those who are not familiar with design. Additionally, the customer service system is personalized, and the follow-up helps the company make the most of the tool. The customer search system and integration with platforms like Plex and Tiendastic are very intuitive. Another aspect I value is that WoowUp unifies customer data from online and offline channels, allowing for massive mailing campaigns and automations that work 24/7. The integrated Loyalty system is great because it allows customers to earn points both online and offline. Review collected by and hosted on G2.com.

I believe that overall, WoowUp works and delivers on what it promises. However, the platform has a lot of potential that we have not yet fully explored. An area for improvement could be offering a challenge plan to make the most of the tool. Additionally, we have had some issues with integrations, but it is important to note that these problems arose in another of the integrated platforms, not in WoowUp. WoowUp has always been very attentive to resolve the situations. Review collected by and hosted on G2.com.

I like that WoowUp is an interactive tool that is always changing or improving. I also find its monthly tracking system quite interesting. I use segmentation a lot because we work with various customer profiles and categories, and it used to be difficult to cross-reference information. Additionally, I value the metrics function, as it gathers all the information in one place. Review collected by and hosted on G2.com.

I think we could incorporate much more segmentation and suggestion through artificial intelligence. Today, it is not integrated into the platform, at least not in the user interface. Yes, in the report metrics, they were passing it to us in the follow-ups, which is valuable, but I think for segmentation, sending, and user knowledge, it would be good to integrate a bit of artificial intelligence. I would like to be able to create more predictive segmentation with these tools. Review collected by and hosted on G2.com.

I use WoowUp to send promotions from our department store. With its detailed reports, I can visualize the performance of the campaigns, the behavior of our customers, and how they interact with our mailings. This allows me to see opportunities for improvement for future campaigns. Review collected by and hosted on G2.com.

I would like WoowUp to allow reusing the structure (design) of campaigns between countries. When a promotion applies to two or three countries, I have to create the same campaign and recreate the design for each country, and having that option would save me time. Review collected by and hosted on G2.com.

I like the possibility of centralizing our clients' information and using it to generate more segmented and personalized communications. It allows us to have a more complete view of the client by unifying purchase information, behavior, and data in one place. This lets us segment according to each client's behavior and value. Additionally, WoowUp is a better CRM with qualities we need and it adapts to our business. The initial setup was predictive and they helped us do it. Review collected by and hosted on G2.com.

We are satisfied, but we believe there are opportunities to improve usability and the ease of configuring and maintaining complex automations. Review collected by and hosted on G2.com.

What I like most is the amount of information the platform provides and the way it is presented. It's clear that a lot of work went into the UX of the new version. The new AI features are also very useful on a daily basis. Review collected by and hosted on G2.com.

That it doesn't distinguish between physical stores and e-commerce in all panels. Review collected by and hosted on G2.com.

The platform is very intuitive and easy to learn to use. The support from the Woow Up team is key to getting the most out of the tool. Review collected by and hosted on G2.com.

I would love for the platform to have the option to identify which emails are valid and which are not. It would be great to clean the database from the platform. Review collected by and hosted on G2.com.

The traceability of sales and how relevant information is arranged on the platform. Review collected by and hosted on G2.com.

There might be some implementation issues that could cause delays, but not due to the service itself, rather due to technical difficulties. Review collected by and hosted on G2.com.

The personalization, support, and features within the CRM Review collected by and hosted on G2.com.

Nothing, my only observation is that it would be great to integrate AI into the visual design of emails Review collected by and hosted on G2.com.