--- title: WoowUp Reviews meta_title: 'WoowUp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how WoowUp works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 10 scale: '5' date_modified: '2026-09-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # WoowUp Reviews **Vendor:** WoowUp **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 10 ## About WoowUp Woowup es la solución de CRM para Retail Omnicanal y de automatización de marketing más eficiente y completa de América Latina para identificar, segmentar, analizar clientes e incrementar LTV ## WoowUp Reviews ### 1. WoowUp: Much more than email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago S. | Responsable Omnicanal, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** July 14, 2026 **What do you like best about WoowUp?** We work with WoowUp at Wanama Kids to manage our email marketing campaigns and the experience has been very positive. It is a very comprehensive platform, with dynamic dashboards that allow us to closely monitor the main indicators and make data-driven decisions. Additionally, they are incorporating AI features that provide useful analysis and conclusions to optimize actions. I also want to highlight the commitment of the human team, always willing to assist, resolve doubts, and provide excellent support. **What do you dislike about WoowUp?** I find it difficult to find points that I don't like. **What problems is WoowUp solving and how is that benefiting you?** WoowUp helps us efficiently manage our customer base and segment it to reach each profile with the right proposal. It not only enhances our email marketing campaigns but also facilitates the generation of audiences for Google and Meta, including lookalike audiences, which improves the reach, relevance of our campaigns, and the results obtained. ### 2. Powerful CRM with Improved Segmentation **Rating:** 3.5/5.0 stars **Reviewed by:** Fabricio S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 20, 2026 **What do you like best about WoowUp?** I like that WoowUp is an interactive tool that is always changing or improving. I also find its monthly tracking system quite interesting. I use segmentation a lot because we work with various customer profiles and categories, and it used to be difficult to cross-reference information. Additionally, I value the metrics function, as it gathers all the information in one place. **What do you dislike about WoowUp?** I think we could incorporate much more segmentation and suggestion through artificial intelligence. Today, it is not integrated into the platform, at least not in the user interface. Yes, in the report metrics, they were passing it to us in the follow-ups, which is valuable, but I think for segmentation, sending, and user knowledge, it would be good to integrate a bit of artificial intelligence. I would like to be able to create more predictive segmentation with these tools. **What problems is WoowUp solving and how is that benefiting you?** WoowUp helps us with segmentation and metrics, integrating everything in one place and facilitating the analysis of email sends. However, it would be useful to incorporate artificial intelligence for more predictive segmentation. ### 3. Better Customer Management and Personalized Communication **Rating:** 4.5/5.0 stars **Reviewed by:** agustin b. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 11, 2026 **What do you like best about WoowUp?** I like the possibility of centralizing our clients' information and using it to generate more segmented and personalized communications. It allows us to have a more complete view of the client by unifying purchase information, behavior, and data in one place. This lets us segment according to each client's behavior and value. Additionally, WoowUp is a better CRM with qualities we need and it adapts to our business. The initial setup was predictive and they helped us do it. **What do you dislike about WoowUp?** We are satisfied, but we believe there are opportunities to improve usability and the ease of configuring and maintaining complex automations. **What problems is WoowUp solving and how is that benefiting you?** I use WoowUp to automate email marketing campaigns. It enhances customer management and communication by better segmenting, improving conversions and loyalty. It centralizes information, offering a complete view of the customer and efficiently personalizes communications. ### 4. A new way to visualize your important information. **Rating:** 4.5/5.0 stars **Reviewed by:** RODRIGO C. | Analista de competencias y Administrador de CRM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 11, 2026 **What do you like best about WoowUp?** It is an intuitive and simple platform that facilitates the way we view and understand metrics both for the channel and the company. **What do you dislike about WoowUp?** The weakest point is the query chatbot, which sometimes does not provide correct answers. **What problems is WoowUp solving and how is that benefiting you?** At the CRM level, organize the information by sectors of interest, and facilitate reaching our clients through the sending of Newsletters and WhatsApp. ### 5. Excellent omnichannel vision for online and offline sales **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela R. | Jefe CRM, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 24, 2026 **What do you like best about WoowUp?** The applicability for omnichannel, having a clear view of both online and offline sales **What do you dislike about WoowUp?** I would like it to have a journey creation system to identify contact opportunities **What problems is WoowUp solving and how is that benefiting you?** Communication and understanding of customer behavior ### 6. 360° view of the consumer and broad segmentation to better understand their preferences **Rating:** 4.5/5.0 stars **Reviewed by:** Noe D. | Social Media Manager & Analista Digital, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 11, 2026 **What do you like best about WoowUp?** The platform provides a 360° view of consumers and the ability to segment them broadly, which allows for a better understanding of their preferences. **What do you dislike about WoowUp?** At the moment, I have no objections to point out. **What problems is WoowUp solving and how is that benefiting you?** From a single panel, we can centralize communication to different marketing channels. ### 7. Weis Group Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ecommerce W. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 02, 2026 **What do you like best about WoowUp?** It is an intuitive and easy-to-use platform that allows precise user segmentation based on their interests, affinities, and behaviors. Additionally, it offers multiple comprehensive solutions in a single tool, facilitating the management, analysis, and activation of audiences to optimize strategies and performance. **What do you dislike about WoowUp?** It is a bit slow, although they have improved and it is "faster," it is still slow compared to other platforms. **What problems is WoowUp solving and how is that benefiting you?** n/a ### 8. Powerful technology and constant support to make the most of it **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon R. | Jefe CRM, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 05, 2026 **What do you like best about WoowUp?** The technology that the tool has and you are always accompanied to use it in the best way **What do you dislike about WoowUp?** In general terms, the tool and the team leave everything to satisfaction. **What problems is WoowUp solving and how is that benefiting you?** The entire CRM strategy of the company has helped us to have a solid understanding of the behavior of our databases and to take advantage of that. ### 9. Easy and intuitive, with good human support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 02, 2026 **What do you like best about WoowUp?** How easy and intuitive it is. I also greatly value the support and meetings with feedback and guides. **What do you dislike about WoowUp?** It's not designed for a more B2B world. The focus is more on B2C. It has limitations. **What problems is WoowUp solving and how is that benefiting you?** It greatly aids in the analysis, management, and visualization of segments. It helps make communications more effective and adds value to the recipient. ### 10. Quick support and constant updates with new AI tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** August 18, 2026 **What do you like best about WoowUp?** It has quite fast and useful support, essential for tools like this, and it updates quite quickly with the new tools offered by artificial intelligence. **What do you dislike about WoowUp?** Sometimes the tests don't work or the shipments are not sent to all clients as indicated. **What problems is WoowUp solving and how is that benefiting you?** Being able to contact all clients and have automation processes to contact different types of groups - [View WoowUp pricing details and edition comparison](https://www.g2.com/products/woowup/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-05+02%3A27%3A59+-0500&secure%5Bsession_id%5D=e7e1a14b-8de6-4463-ba19-320a2652c819&secure%5Btoken%5D=3083983c950db9f1a01233c13c9c9b47eb7027c4f70db3bccbfb7b82e9758698&format=llm_user) ## WoowUp Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates ## Top WoowUp Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,493 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,400 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,315 reviews)