I really like Listrak for how easy it is to create emails and journeys. The email creator is simple to understand and use. It's also great that the tracking software helps us know if the changes we make to our campaigns are helping or hurting. The customizable Journeys feature, known as Nextgen, is another highlight, and it's very effective at reporting revenue and response. Christie (our CSM) is worth her weight in gold, so helpful and smart! Review collected by and hosted on G2.com.

There are quite a few things that could be improved with Listrak. First, there are a lot of old tools and tracking menu items that seem unnecessary, although they are working on new dashboards to fix this. I'd appreciate if the standard learning resources were as helpful as their live webinars, which I really like. It would also be nice to have more AI features like the competition offers, especially for creating automated workflows or journeys. The learning curve for Journeys is pretty steep for beginners. Finally, I'd like the email composer to offer more robust features with better options for mobile view and dark mode since the mobile emails often look clunky and outdated. I really wish there was a full "Listrak Academy" of classes, videos, and specialized trainings that I could take and learn all the features it has to offer - I see the "resources" section, but maybe setting these resources up in different packages for different jobs/roles at a company? Review collected by and hosted on G2.com.