Best Customer Advocacy Software with B2C Capabilities

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 155

Category Stats (Nov 2026)

  • Average Rating: 4.58/5 (↑0.05 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: FirstPromoter (+0.48%) - Among all products in this category, FirstPromoter recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,200+ Authentic Reviews
  • 155+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Okendo, Smile.io, NiceJob, Yotpo, Synup, Buyapowa, and Peerbound.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=yotpo&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=peerbound)

Okendo

Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 19,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage.

Average Rating: 4.7/5.0

Total Reviews: 520

How Do G2 Users Rate Okendo?

  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.1/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Okendo?

  • Seller: Okendo
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Sydney, Australia
  • LinkedIn® Page: www.linkedin.com
    158 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 71% Small, 19% Medium

What Do G2 Reviewers Say About Okendo?

AI-generated summary from verified user reviews

Pros
  • Users find Okendo's ease of use beneficial, making setup and integration seamless with Shopify's functionalities.
  • Users commend Okendo's exceptional customer support, appreciating the quick responses and helpful resources throughout their experience.
  • Users value the seamless Shopify integration of Okendo, enhancing brand flexibility and user experience effectively.
  • Users appreciate Okendo's seamless Shopify integration, powerful segmentation, and exceptional customer service enhancing their overall experience.
  • Users find the easy setup of Okendo extremely helpful, allowing for a quick and straightforward implementation process.
Cons
  • Users feel the limited customization options in Okendo restrict design flexibility and analytical depth for better decision-making.
  • Users express frustration over missing features in Okendo, limiting automation and user experience during multi-store management.
  • Users wish Okendo's pricing were a little cheaper, even though they find it competitive and fair.
  • Users find a lack of customization in Okendo, affecting their branding and overall user experience.
  • Users experience usage difficulties with Okendo, citing a complex interface and limitations in automation and multi-store management.

What Are Recent G2 Reviews of Okendo?

What Are G2 Users Discussing About Okendo?

Smile.io

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.

Average Rating: 4.6/5.0

Total Reviews: 470

How Do G2 Users Rate Smile.io?

  • Ease of Use: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Smile.io?

  • Seller: Smile.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Kitchener, Canada
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About Smile.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Smile.io, appreciating its quick setup and seamless Shopify integration.
  • Users commend the responsive customer support of Smile.io, ensuring prompt assistance and collaboration for business growth.
  • Users appreciate the customizable rewards program of Smile.io, valuing its ease of setup and effective integration with Shopify.
  • Users find the easy setup of Smile.io enhances their experience and integration with Shopify is seamless.
  • Users appreciate the easy integrations with Shopify, enhancing the overall user experience and efficiency.
Cons
  • Users find the pricing can be high for small businesses, especially when upgrading for additional features.
  • Users find limited customization options in Smile.io, affecting flexibility in rewards and campaign settings.
  • Users find the limited rewards system on Smile.io unsatisfactory, feeling guidance and notifications could enhance engagement.
  • Users express dissatisfaction with the limited customization of the rewards system and issues with order processing in Smile.io.
  • Users highlight the limited functionality of Smile.io, particularly in billing clarity and customization options.

What Are Recent G2 Reviews of Smile.io?

What Are G2 Users Discussing About Smile.io?

NiceJob

NiceJob is the AI growth platform and reputation marketing software for service businesses. It automates everything it takes to get found by new customers, recommended by past ones, and chosen over competitors, without paying for ads or hiring a marketing team. It starts with reviews. NiceJob sends automated SMS and email review requests after every completed job, with timed follow-ups. Those reviews put you at the top of Google Maps and build your visibility on AI search tools like ChatGPT, Claude, and Gemini. From online reputation management to repeat business and referrals, NiceJob turns happy customers into your best marketing and keeps them coming back: 🔎 Get found → Reviews, a dedicated reviews Microsite, and AI Replies to every review 📣 Spread the word → Social Proof website widgets, Social Sharing, and Referrals 🔁 Retain customers → Repeats rebooking reminders, Broadcasts email campaigns, and automated thank-you Gifts 📊 Keep improving → Team Leaderboard, NPS Surveys, and Competitive Intel 🌐 Convert more leads → AI Leads, an AI website chat and phone receptionist that scores every lead hot, warm, or cold, plus Sites, a fully managed, SEO-optimized website ⭐ Rated 4.9 from 4,000+ reviews and trusted by 50,000+ service businesses, with 2M+ reviews enabled 🔌 Connects with Jobber, ServiceTitan, Housecall Pro, QuickBooks, Square, and 9,000+ more apps via Zapier No contracts. 14-day free trial. Plans start at $95/month (Starter) and $135/month (Pro). → Start your free trial at nicejob.com ←

Average Rating: 4.8/5.0

Total Reviews: 429

How Do G2 Users Rate NiceJob?

  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind NiceJob?

  • Seller: Paystone
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Montréal, CA
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Construction, Consumer Services
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About NiceJob?

AI-generated summary from verified user reviews

Pros
  • Users find NiceJob's ease of use remarkable, streamlining review management and saving valuable time effortlessly.
  • Users appreciate the seamless review generation from NiceJob, enjoying effortless customer engagement and outstanding support.
  • Users appreciate the effortless review management of NiceJob, which saves time and simplifies the review process.
  • Users praise the easy setup of NiceJob, which requires minimal management and integrates seamlessly with other tools.
  • Users appreciate how NiceJob provides helpful support and easy review management, making the process efficient and hassle-free.
Cons
  • Users identify missing features in NiceJob, such as lack of multi-photo uploads and no referral program.
  • Users find NiceJob's pricing to be too expensive, especially for solo business operations and those on tight budgets.
  • Users find it challenging to manage review responses efficiently, desiring more streamlined and personalized features for interactions.
  • Users experience communication delays and lack of support from representatives, making the service feel disconnected and frustrating.
  • Users face challenges with client upload difficulties, particularly for not being able to add contacts individually.

What Are Recent G2 Reviews of NiceJob?

What Are G2 Users Discussing About NiceJob?

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Yotpo

Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more

Average Rating: 4.3/5.0

Total Reviews: 258

How Do G2 Users Rate Yotpo?

  • Ease of Use: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Yotpo?

  • Seller: Yotpo
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    756 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 73% Small, 24% Medium

What Do G2 Reviewers Say About Yotpo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Yotpo, making setup and management of customer interactions seamless and efficient.
  • Users highly value the dedicated customer support from Yotpo, enhancing their overall experience with the platform.
  • Users appreciate the user-friendly rewards system of Yotpo, enhancing customer engagement and satisfaction effortlessly.
  • Users value the seamless integration of loyalty, reviews, and SMS, enhancing customer engagement and satisfaction with Yotpo.
  • Users love Yotpo's streamlined review management that enhances customer engagement and boosts sales effectively.
Cons
  • Users find Yotpo to be expensive and overly complex, especially when adding more modules to the platform.
  • Users find Yotpo lacking in missing features, with outdated UI and slow performance impacting their experience.
  • Users find Yotpo's features to be limited and outdated, leading to frustrations with overall performance and usability.
  • Users find Yotpo's limited functionality frustrating, especially compared to other platforms and due to high costs.
  • Users face significant feature limitations in Yotpo, with frustrations stemming from unreliable software and poor support.

What Are Recent G2 Reviews of Yotpo?

What Are G2 Users Discussing About Yotpo?

Buyapowa

Buyapowa is an enterprise referral and reward platform designed for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for industries including telecoms, energy, insurance, financial services and gaming — sectors where compliance requirements, eligibility rules, cooling-off periods and financial risk shape every customer journey. Most marketing technology was built for retail: fast clicks, simple funnels and short decision cycles. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to help brands activate structured advocacy. Our platform supports customer referral programmes, employee referral, partner and affiliate growth, influencer mechanics, intermediary and broker programmes, lead generation referrals, welcome offers and reward payout campaigns. The platform is flexible by design. Clients can deploy a single solution or integrate multiple programme types across acquisition and retention, all powered by one advocacy infrastructure. Built-in validation logic, fraud controls, reward sourcing and automated fulfilment help ensure programmes operate responsibly, measurably and in line with regulatory requirements. Buyapowa helps brands formalise what already happens informally: customers recommending businesses they believe in. The result is measurable growth, lower acquisition costs, improved conversion rates and stronger retention — driven by trust, not just traffic.

Average Rating: 4.5/5.0

Total Reviews: 56

How Do G2 Users Rate Buyapowa?

  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Buyapowa?

  • Seller: Buyapowa
  • Year Founded: 2011
  • HQ Location: London, London
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Telecommunications, Oil & Energy
  • Company Size: 44% Medium, 42% Large

What Do G2 Reviewers Say About Buyapowa?

AI-generated summary from verified user reviews

Pros
  • Users commend Buyapowa's exceptional customer support, highlighting responsiveness, collaboration, and tailored training for success.
  • Users highlight the intuitive interface of Buyapowa, making program launches organized and manageable with effective support.
  • Users love the quick and attentive support from Buyapowa representatives, enhancing their overall experience and success.
  • Users value the efficient management of Buyapowa, feeling supported and organized throughout their referral program launch.
  • Users commend Buyapowa for their helpful and responsive support, enhancing the onboarding experience and ensuring program success.
Cons
  • Users indicate there's a need for better reporting, as insights can be conflicting and less flexible than desired.
  • Users desire more customization options for templates and reporting in Buyapowa to enhance their experience.
  • Users find the missing features of Buyapowa frustrating, especially the inability to edit pages and limited reporting.
  • Users express frustration over the poor rewards system that complicates incentive earnings and payment options.
  • Users report communication delays affecting alignment with the business customer service team, leading to frustrations.

What Are Recent G2 Reviews of Buyapowa?

Talkable

Talkable’s marketing technology empowers e-commerce brands to acquire & retain high-value customers through referral & loyalty marketing programs. As a single-source solution for your referral marketing and loyalty marketing needs, brands are able to create seamless user experiences designed to increase brand engagement and build brand affinity. For both referral and loyalty solutions, Talkable offers comprehensive segmentation capabilities, a built-in A/B testing suite, and best-in-class fraud prevention intelligence. Talkable is more than just a technology solution, we’re also your partner. As such, every client has a dedicated team of experts who will strategize, envision, create, deploy, optimize all of your campaigns. The customer success team will act as an extension of your marketing team designing referral and loyalty programs that exceed your expectations. Talkable is best suited for brands with $4M+ in annual revenue. Our enterprise clients on average see a 52X ROI from their referral programs. Talkable’s Marketing Solutions are used to: -Identify, target, and reward your most valuable customers through in-depth data analysis. -Acquire and retain your highest-value clients at a low cost -Drive more sales and increase revenue Talkable was founded in 2009 and pioneered the ability to digitally track the virality of word-of-mouth marketing which ultimately sparked the creation of Referral Marketing. Today, Talkable develops and implements long-term growth strategies targeting new customer acquisition, increased retention, higher LTV, all at a significantly lower CPA than other marketing channels. Talkable is trusted by 250 brands such as L’Occitane, FitJoy, American Eagle, and TOMS– bringing over $1 billion in referral sales for its customers.

Average Rating: 4.5/5.0

Total Reviews: 59

How Do G2 Users Rate Talkable?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.9/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Talkable?

  • Seller: Talkable
  • Company Website:
  • Year Founded: 2010
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 64% Medium, 27% Small

What Do G2 Reviewers Say About Talkable?

AI-generated summary from verified user reviews

Pros
  • Users praise Talkable for their excellent customer support, making the referral program setup and management seamless.
  • Users enjoy the ease of setup and ongoing support from Talkable, enabling a hands-off partnership for success.
  • Users value Talkable for its flexibility, excellent support, and powerful fraud prevention, enhancing referral program success.
  • Users value Talkable for its excellent support and partnership, facilitating hands-off account management and growth.
  • Users appreciate the hands-off support from Talkable, allowing small teams to efficiently manage referral strategies and testing.
Cons
  • Users express frustration with communication delays from marketing leadership, affecting important initiatives and follow-ups.
  • Users express frustration with poor customer support, highlighting a lack of communication and follow-through from the marketing team.
  • Users express frustration with poor management affecting communication and follow-through on marketing initiatives and account strategies.
  • Users express frustration over account management issues and lack of communication from marketing leadership affecting collaboration.
  • Users experience email issues with slow follow-ups from the marketing team, leading to frustration and stalled projects.

What Are Recent G2 Reviews of Talkable?

What Are G2 Users Discussing About Talkable?

FirstPromoter

Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial.

Average Rating: 4.6/5.0

Total Reviews: 37

How Do G2 Users Rate FirstPromoter?

  • Ease of Use: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.0/10 (Category avg: 8.7/10)

Who Is the Company Behind FirstPromoter?

  • Seller: Firstpromoter
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Sibiu, Sibiu
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About FirstPromoter?

AI-generated summary from verified user reviews

Pros
  • Users praise FirstPromoter's exceptional customer support, highlighting personalized assistance that greatly enhances their experience.
  • Users appreciate the ease of use of FirstPromoter, highlighting its intuitive interface and effective customer support.
  • Users value the s seamless integrations of FirstPromoter, enhancing their ability to manage subscriptions and payouts effortlessly.
  • Users value the automation features of FirstPromoter, simplifying commission management and integration with existing software.
  • Users commend FirstPromoter for its exceptional customer support, ensuring a smooth and effective affiliate marketing experience.
Cons
  • Users experienced integration issues with FirstPromoter, often needing consultant assistance for complex setups.
  • The learning curve for FirstPromoter can be steep, often requiring consultant assistance for complex integrations.
  • Users note the limited customization for reward views across different promoter pages, restricting personalization options.
  • Customers face challenges with poor customer support, making problem resolution, like testing tracing codes, difficult.
  • Users find the setup process challenging, often needing external help for complex integrations with FirstPromoter.

What Are Recent G2 Reviews of FirstPromoter?

What Are G2 Users Discussing About FirstPromoter?

Cello

Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success!

Average Rating: 4.9/5.0

Total Reviews: 36

How Do G2 Users Rate Cello?

  • Ease of Use: 9.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Cello?

  • Seller: Cello
  • Year Founded: 2022
  • HQ Location: Munich, DE
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Cello?

BON Loyalty

BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and many more. With our powerful points system, customers can effortlessly earn or redeem points with 18 earning ways and 6 redemption methods including making purchases, special day celebrations, and social media sharing. Additionally, merchants can keep customers more engaged, and foster brand advocacy thanks to our ultimate VIP tiers and Referral Programs. BON also seamlessly integrates with other platforms such as Klaviyo, Judge.me, LAI, and PageFly. These integrations help merchants enhance their marketing efforts, and optimize their store’s performance, ensuring a cohesive and efficient approach to customer engagement.

Average Rating: 4.8/5.0

Total Reviews: 59

How Do G2 Users Rate BON Loyalty?

  • Ease of Use: 9.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind BON Loyalty?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 89% Small, 8% Medium

What Do G2 Reviewers Say About BON Loyalty?

AI-generated summary from verified user reviews

Pros
  • Users value the kind and effective customer support of BON Loyalty, making setup and troubleshooting a breeze.
  • Users find BON Loyalty to be easy to use and install, appreciating the exceptional support from the team.
  • Users find BON Loyalty’s customer support outstanding, providing kind and patient assistance throughout the setup process.
  • Users highlight the super easy setup of BON Loyalty, appreciating quick and effective support throughout the process.
  • Users praise the exceptional customer support of BON Loyalty, appreciating the seamless integration and smooth setup.
Cons
  • Users find data accessibility limited, often needing to upgrade their plan for essential features, causing frustration and extra costs.
  • Users find BON Loyalty to be expensive, as essential features often require costly plan upgrades or additional payments.
  • Users note that the limited customization options can be a drawback, suggesting room for improvement.
  • Users find the missing features frustrating, often needing plan upgrades for basic functionalities and incurring extra costs.
  • Users desire improved connection issues with Shopify discounts, as it limits their ability to manage promotions effectively.

What Are Recent G2 Reviews of BON Loyalty?

ReferenceEdge

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes. Purpose-built search and matching helps teams quickly find the right advocate or customer content, while automation manages requests, recruiting, profile maintenance, approvals, and advocate utilization to reduce manual work and prevent overuse. ReferenceEdgeAI expands how teams put that foundation to work. Users can access advocacy data and initiate workflows conversationally through the ReferenceEdge MCP and Microsoft Copilot (with Teams), ChatGPT, Claude or Slackbot; or Salesforce Agentforce. AI interprets intent and unstructured information while ReferenceEdge executes established search, matching, business rules, and workflows, combining the flexibility of AI with the reliability of deterministic automation. Predictive capabilities help program teams identify advocate supply and demand gaps, while 60+ Salesforce reports and dashboards measure utilization, engagement, revenue influence, win rates, fulfillment, and overall program impact. Built on Salesforce and backed by more than two decades of customer advocacy expertise, ReferenceEdge gives enterprises a governed, scalable way to get more value from every advocate while making advocacy easier to access wherever people work.

Average Rating: 4.6/5.0

Total Reviews: 53

How Do G2 Users Rate ReferenceEdge?

  • Ease of Use: 8.7/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.7/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind ReferenceEdge?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 72% Large, 23% Medium

What Do G2 Reviewers Say About ReferenceEdge?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional customer support provided by ReferenceEdge, enhancing their overall experience and success.
  • Users find ReferenceEdge easy to use, significantly saving time and enhancing productivity with its intuitive features.
  • Users highlight the effective review management of ReferenceEdge, streamlining reference tracking and enhancing advocacy efforts.
  • Users appreciate the tracking efficiency of ReferenceEdge, enabling clear measurement of reference impact on business outcomes.
  • Users find the support from the ReferenceEdge team invaluable, enhancing their experience and driving success in reference management.
Cons
  • Users find the poor UI of ReferenceEdge can be intimidating and outdated, hindering a smooth navigation experience.
  • Users find the implementation process overwhelming due to its time-consuming nature and manual limitations impacting usability.
  • Users report frequent software bugs requiring workarounds, complicating workflows and overall functionality of ReferenceEdge.
  • Users highlight the customer confusion caused by activating opportunity attributes, leading to unnecessary complexity in usage.
  • Users face filtering issues in ReferenceEdge, complicating data accuracy and slowing down the implementation process.

What Are Recent G2 Reviews of ReferenceEdge?

Tapfiliate

Maximize Growth with Our Easiest Affiliate Tracking Software For E-commerce, SaaS, Retail, and Online Services by Subscription. Create, track, and scale your affiliate programs in one place. Provide affiliates with branded portals, personal links, and real-time stats. Boost conversions with in-depth reports and seamless rewards. Turn limited budgets into 10x growth!

Average Rating: 4.3/5.0

Total Reviews: 58

How Do G2 Users Rate Tapfiliate?

  • Ease of Use: 8.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Tapfiliate?

Who Uses This Product?

  • Top Industries: Computer Software, Leisure, Travel & Tourism
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Tapfiliate?

AI-generated summary from verified user reviews

Pros
  • Users find Tapfiliate's ease of use exceptional, with a simple interface and intuitive navigation for effortless setup.
  • Users commend the ease of use and automation in Tapfiliate, making it perfect for small to medium businesses.
  • Users appreciate the easy setup of Tapfiliate, finding it intuitive and perfect for managing online partnerships effortlessly.
  • Users love the setup ease of Tapfiliate, finding it simple and intuitive for building online partnerships.
  • Users love the automation features of Tapfiliate, streamlining partnership rewards and notifications efficiently.
Cons
  • Users find the limited data options frustrating due to poor export capabilities and lack of advanced analytics.
  • Users express concerns over the missing features, particularly in analytics and affiliate management functionalities.
  • Users express concern over the inability to manage larger affiliate groups, impacting communication and engagement on the platform.
  • Users face challenges with filtering issues, including poor data export and slow, unhelpful support.
  • Users find inadequate analytics in Tapfiliate, limiting their ability to derive insights and automate processes effectively.

What Are Recent G2 Reviews of Tapfiliate?

What Are G2 Users Discussing About Tapfiliate?

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Average Rating: 4.4/5.0

Total Reviews: 2,753

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How Do G2 Users Rate impact.com?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 15% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, highlighting its user-friendly dashboard and simple setup process.
  • Users value the user-friendly dashboard of impact.com, enjoying easy tracking and management of marketing programs.
  • Users value the transparent, user-friendly dashboard of Impact.com for tracking performance and managing partnerships with ease.
  • Users appreciate the granularity of reports on impact.com, enhancing their affiliate marketing management and partner connections.
  • Users value the user-friendly dashboard of Impact.com, making performance tracking and partnership management effortless.
Cons
  • Users find the platform not intuitive due to hidden offers and complex navigation, leading to a frustrating experience.
  • Users note the steep learning curve for advanced features, wishing for better documentation and initial support.
  • Users find the complexity of the platform challenging, especially during onboarding and report customization processes.
  • Users find the poor usability of impact.com frustrating, especially with hidden offers and a slow platform experience.
  • Users report technical issues with the platform, including bugs and delays in support responses, impacting workflow efficiency.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

Referral Factory

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks. Referral Factory helps businesses promote referral programs across online and offline channels, track referrals and conversions from start to finish, automate communications and rewards, and give customers a branded portal to view their activity. The platform supports referral workflows across industries including financial services, insurance, SaaS and multi-location home services. With Referral Factory, teams can: 👉 Build branded referral pages, forms and customer portals 👉 Create referral links for existing customers or allow customers to register themselves 👉 Promote programs using widgets, pop-ups, sticky bars, QR codes, landing pages and email campaigns 👉 Embed referral experiences inside websites, applications and logged-in portals 👉 Collect referred leads through custom forms 👉 Automate emails when customers join, refer, convert or qualify for rewards 👉 Track who referred whom, which referrals converted and which rewards are due 👉 Measure performance and ROI through real-time reporting and advanced analytics 👉 Integrate with hundreds of applications, including HubSpot, Salesforce, Stripe, Intercom, Zoho, Zapier, Make and more 👉 Connect referral data to custom systems using APIs and webhooks 👉 Automate 200+ reward options, including gift cards, Stripe credits, PayPal payouts and custom rewards Referral Factory supports the security, integration and governance requirements of established businesses. The platform is GDPR compliant, SOC 2 and ISO 27001 certified, and offers SSO, advanced integrations and flexible data-hosting options for larger organisations. Referral Factory provides 24/7 support, with dedicated onboarding and account support available for Pro and Enterprise customers.

Average Rating: 4.8/5.0

Total Reviews: 192

How Do G2 Users Rate Referral Factory?

  • Ease of Use: 9.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Referral Factory?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About Referral Factory?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Referral Factory, finding it simple to create and manage referral programs effectively.
  • Users value the easy setup of Referral Factory, allowing anyone to create effective referral programs effortlessly.
  • Users love the easy customization and management of referral programs with Referral Factory, making it user-friendly and effective.
  • Users value the excellent customer support from Referral Factory, which greatly enhances their overall experience.
  • Users value the easy setup and extensive integration options, enhancing their referral campaign experience significantly.
Cons
  • Users find limited customization options frustrating, impacting their ability to adjust and enhance their referral campaigns effectively.
  • Users find the difficult learning curve for advanced features in Referral Factory frustrating and time-consuming.
  • Users find the dashboard clunky and struggle to utilize the built-in affiliate network effectively.
  • Users experience customer confusion due to a clunky dashboard and uncertainty in utilizing the built-in affiliate network.
  • Users find the dashboard clunky and struggle to effectively use the built-in affiliate network.

What Are Recent G2 Reviews of Referral Factory?

What Are G2 Users Discussing About Referral Factory?

Friendbuy

Friendbuy is the leading referral, loyalty, and influencer marketing platform for consumer brands and services. It helps marketing teams acquire new customers through customer and creator advocacy, encourage repeat purchases, and grow customer lifetime value. Brands including AG1, FIGS, Away, Sam’s Club, ResortPass, and Quick Quack Car Wash use Friendbuy to power their programs. Built for businesses across retail and ecommerce, financial services, consumer services, and travel and hospitality, Friendbuy combines flexible technology, advanced analytics, and hands-on expertise. Acquire customers. Build loyalty. Grow advocacy. - Referral Marketing: Turn satisfied customers into a measurable acquisition channel with branded referral experiences, flexible incentives, fraud prevention, and automated reward fulfillment. - Customer Loyalty: Encourage repeat purchases and ongoing engagement with points, VIP tiers, exclusive perks, and personalized rewards. Recognize and reward customer activity across online and offline channels, including ecommerce, physical locations, and third-party retailers. - Influencer Marketing: Build and manage influencer and ambassador programs with flexible incentives, performance tracking, and automated rewards. Built around your brand and your goals Customize program experiences, incentives, and rules to fit your business. Connect Friendbuy with your existing technology through APIs and integrations, and extend programs across channels with capabilities including receipt scanning and mobile wallet experiences. Track acquisition, engagement, and revenue performance with advanced analytics. Use A/B testing to improve program experiences and identify what drives results. From implementation through ongoing optimization, Friendbuy’s experienced team helps you launch, manage, and improve your programs, with hands-on onboarding, strategic guidance, and support as your needs evolve.

Average Rating: 4.3/5.0

Total Reviews: 59

How Do G2 Users Rate Friendbuy?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Friendbuy?

  • Seller: Friendbuy
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Los Angeles, CA
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Retail
  • Company Size: 61% Medium, 36% Small

What Do G2 Reviewers Say About Friendbuy?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the fantastic customer support from Friendbuy, which enhances the setup and implementation experience significantly.
  • Users value the seamless referral process and dedicated support from Friendbuy, enhancing customer engagement and retention.
  • Users value the user-friendly platform of Friendbuy, appreciating the seamless setup and excellent customer support.
  • Users appreciate the quick and helpful customer support from Friendbuy, enhancing their experience during setup and implementation.
  • Users appreciate the effective rewards program, finding it easy for customer engagement and successful point redemption.
Cons
  • Users face significant integration issues with Friendbuy, relying on external platforms for customer data and communication.
  • Users highlight poor reporting dashboards and inaccuracies in Friendbuy’s reporting, leading to confusion and inefficiencies.
  • Users are frustrated with poor reporting dashboards and inaccurate data that hinder effective decision-making.
  • Users find the account management and customer service lacking, with poor knowledge about their own product and support challenges.
  • Users find the difficult setup of Friendbuy frustrating, creating challenges with integration and customizations.

What Are Recent G2 Reviews of Friendbuy?

ReferralCandy

Your all-in-one affiliate & referral marketing solution! Grow your brand with referral & affiliate programs, instead of expensive ads. ReferralCandy helps you get more sales by rewarding loyal customers and working with affiliates. Our new Referral Expert, a built-in AI assistant, helps you launch and fine-tune campaigns from your store's real data. You already own the best acquisition channels: your own customers & affiliates. Automate your rewards and payouts, reward your customers to spread the word, and watch new orders come in. - Available for Shopify, WooCommerce, BigCommerce, Squarespace and custom stores - Run multiple targeted referral and affiliate campaigns with accurate attribution - Fully embedded into your Shopify store theme with app blocks and extensions - Offer custom coupon codes, store credits, cash and custom rewards - Works with Klaviyo, Recharge, Loop, Skio, Bold and all Shopify subscription apps - Offer tiered rewards for affiliate and referral programs

Average Rating: 4.5/5.0

Total Reviews: 112

How Do G2 Users Rate ReferralCandy?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.7/10 (Category avg: 8.7/10)

Who Is the Company Behind ReferralCandy?

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 88% Small, 12% Medium

What Do G2 Reviewers Say About ReferralCandy?

AI-generated summary from verified user reviews

Pros
  • Users praise ReferralCandy for its exceptional customer support, always ready to assist with quick and effective solutions.
  • Users value the easy setup of ReferralCandy, enabling quick launch and efficient management of referral programs.
  • Users appreciate the automation features of ReferralCandy, making referral tracking and rewards management effortless and efficient.
  • Users commend the excellent customer service and easy integration of ReferralCandy with their Shopify stores.
  • Users commend the helpful support team, particularly praising Lariza for her prompt and friendly assistance.
Cons
  • Users seek greater customization options for themes and templates to enhance branding and user experience.
  • Users experience connection issues with ReferralCandy, requiring reloading Shopify for the dropdown menu to function properly.
  • Users are frustrated by the limited rewards system that doesn't reward repeat purchases, hindering potential benefits.
  • Users find the setup process complicated, yet with assistance, the system functions well afterward.
  • Users experience slow performance with ReferralCandy's dropdown menu, often needing to reload Shopify for functionality.

What Are Recent G2 Reviews of ReferralCandy?

What Are G2 Users Discussing About ReferralCandy?