# Best Cross-Channel Advertising Software for Small Business - Page 2

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 198

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 198+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5405&focus%5B%5D=5910&focus%5B%5D=3249&focus%5B%5D=4179&focus%5B%5D=3026&focus%5B%5D=1393260&focus%5B%5D=4907&focus%5B%5D=19103)

Highlighted products: Facebook for Business, StackAdapt, LocaliQ, Vendasta AI Platform, AdRoll, Adobe Real-Time CDP, The Trade Desk, and Bloomreach.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=facebook-for-business&focus%5B%5D=stackadapt&focus%5B%5D=localiq&focus%5B%5D=vendasta-ai-platform&focus%5B%5D=adroll&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=the-trade-desk&focus%5B%5D=bloomreach-bloomreach&segment=small-business)

**Sponsored**

### Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-10T13%3A17%3A25Z&secure%5Bdisplayable_resource_id%5D=245&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=576&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=576&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=1dbcbfb42d6cfe3ffc5936c6d6ed3e698c31f1b023db3dd677dccf07e41985e8&secure%5Burl%5D=https%3A%2F%2Fwww.zoho.com%2Fcrm%2Fsignup.html%3Fplan%3Denterprise&secure%5Burl_type%5D=free_trial)

### [Connect](https://www.g2.com/products/bridge-connect/reviews)

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Connect?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Connect?

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58f07e3c3ffa14dc19e66bd7ba9204e2366a683f408fb4506a37a575a5b19922&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-bridge-corporation&secure%5Burl_type%5D=linkedin_company_website)  
190 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 52% Small, 22% Large

#### What Do G2 Reviewers Say About Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient.
- Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts.
- Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions.
- Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations.
- Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency.

##### Cons

- Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience.
- Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency.
- Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options.
- Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features.
- Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences.

#### What Are Recent G2 Reviews of Connect?

**["Consistent Support and Effective Targeting with Connect"](https://www.g2.com/survey_responses/connect-review-11877730)**

**Rating:** 5.0/5.0 stars

_— Carlos F._

[Read full review](https://www.g2.com/survey_responses/connect-review-11877730)

**["Reliable Insights, Seamless Setup"](https://www.g2.com/survey_responses/connect-review-11884314)**

**Rating:** 5.0/5.0 stars

_— Carlos D._

[Read full review](https://www.g2.com/survey_responses/connect-review-11884314)

### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

**Average Rating:** 4.7/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate AdLib DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdLib DSP?

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About AdLib DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

##### Cons

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)**

**Rating:** 4.5/5.0 stars

_— Jesse B._

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

**["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smarter Ecommerce?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smarter Ecommerce?

- **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh)
- **Year Founded:** 2007
- **HQ Location:** Linz, Austria
- **Twitter:** @smec  
1,626 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 32% Small

#### What Are Recent G2 Reviews of Smarter Ecommerce?

**["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)**

**Rating:** 4.5/5.0 stars

_— Norman W._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)

**["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)**

**Rating:** 5.0/5.0 stars

_— Franziska N._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)

#### What Are G2 Users Discussing About Smarter Ecommerce?

- [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for)

### [Celtra](https://www.g2.com/products/celtra/reviews)

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Celtra?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Celtra?

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra  
4,349 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website)  
209 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Designer
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Celtra?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

##### Cons

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

**["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)**

**Rating:** 5.0/5.0 stars

_— Dunia S._

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

### [Propensity](https://www.g2.com/products/propensity/reviews)

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up.

**Average Rating:** 4.8/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Propensity?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Propensity?

- **Seller:** [Propensity](https://www.g2.com/sellers/propensity)
- **Company Website:** www.propensity.com
- **Year Founded:** 2017
- **HQ Location:** Exeter, New Hampshire
- **Twitter:** @propensitytech  
466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fed11759efb1c1ca4a6a7e7c68e82e3ea13aec26c8a4e4dfa2af8180cbf2b3c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1434043&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 61% Small, 33% Medium

#### What Do G2 Reviewers Say About Propensity?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **reliable intent data** from Propensity, noting its ease of reporting and comprehensive insights.
- Users praise the **responsive and helpful customer support** of Propensity, greatly enhancing their overall experience.
- Users laud Propensity for its **ease of use** , enhanced by strong support and intuitive navigation, ensuring a smooth experience.
- Users commend the **responsive customer support** and affordability of Propensity, enhancing their marketing and outreach efforts.
- Users find Propensity's **great customer service** and efficient workflow integration invaluable for enhancing their ABM strategies.

##### Cons

- Users find the **learning curve steep** , needing time to adjust to frequent updates and navigate the interface.
- Users report encountering **bugs and issues** while using Propensity, though the support team is responsive in resolving them.
- Users encounter **software bugs** that impact functionality, though the support team quickly addresses these issues.
- Users encounter **technical issues** with Propensity, often needing multiple iterations to resolve bugs and improve functionality.
- Users mention a **steep learning curve** due to the platform's comprehensive nature and less intuitive user experience.

#### What Are Recent G2 Reviews of Propensity?

**["Effortless ABM Campaigns with Exceptional Support"](https://www.g2.com/survey_responses/propensity-review-12874412)**

**Rating:** 4.5/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/propensity-review-12874412)

**["Straightforward Campaign Builder and Deanonymized Visitors"](https://www.g2.com/survey_responses/propensity-review-12876574)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/propensity-review-12876574)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Epsilon Digital](https://www.g2.com/products/epsilon-digital/reviews)

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.

**Average Rating:** 3.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Epsilon Digital?

- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Epsilon Digital?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 52% Small, 28% Medium

#### What Do G2 Reviewers Say About Epsilon Digital?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust targeting capabilities** of Epsilon Digital, enabling highly personalized and effective advertising campaigns.
- Users value the **easy integrations** of Epsilon Digital, enhancing their campaign personalization and effectiveness effortlessly.
- Users appreciate the **strong analytics and outcome-based reporting** from Epsilon Digital, enhancing campaign performance insights.
- Users value the **precise audience targeting capabilities** of Epsilon Digital, enhancing personalization and campaign effectiveness.
- Users value the **robust targeting capabilities** of Epsilon Digital, enabling highly personalized and effective advertising campaigns.

##### Cons

- Users find the **difficult setup** of Epsilon Digital frustrating, especially with extended onboarding and integration challenges.
- Users find the **integration issues** and onboarding process challenging, often needing support for a smoother experience.
- Users express concerns about **limited visibility into data sources** , impacting the effectiveness of audience solutions.
- Users find the **complex interface** of Epsilon Digital overwhelming, especially during initial setup and integration processes.
- Users find the **complex usability** of Epsilon Digital overwhelming, particularly during onboarding and third-party integrations.

#### What Are Recent G2 Reviews of Epsilon Digital?

**["A powerful and data-driven platform for digital campaign optimization"](https://www.g2.com/survey_responses/epsilon-digital-review-11215888)**

**Rating:** 5.0/5.0 stars

_— Belal H._

[Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11215888)

**["Epsilon Digital has the best software for its users"](https://www.g2.com/survey_responses/epsilon-digital-review-11206103)**

**Rating:** 5.0/5.0 stars

_— Sukrutha G._

[Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11206103)

#### What Are G2 Users Discussing About Epsilon Digital?

- [What is Epsilon Digital Media Solutions used for?](https://www.g2.com/discussions/what-is-epsilon-digital-media-solutions-used-for)

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [BidTheatre](https://www.g2.com/products/bidtheatre/reviews)

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate BidTheatre?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind BidTheatre?

- **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre)
- **Year Founded:** 2012
- **HQ Location:** Stockholm
- **Twitter:** @BidTheatre  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=716117ed2882acee6bcaa52354658e2ef15700f36bf6e867c9e2f2395e21e690&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2849969%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small, 8% Large

#### What Do G2 Reviewers Say About BidTheatre?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection.
- Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup.
- Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting.
- Users find BidTheatre's **intuitive interface** facilitates efficient setup and simplifies audience targeting.
- Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery.

#### What Are Recent G2 Reviews of BidTheatre?

**["Great interface and support"](https://www.g2.com/survey_responses/bidtheatre-review-10943145)**

**Rating:** 5.0/5.0 stars

_— Michelle L._

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145)

**["Simple UI and Responsive Support That Solves Problems"](https://www.g2.com/survey_responses/bidtheatre-review-12593094)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094)

#### What Are G2 Users Discussing About BidTheatre?

- [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for)

### [Google Marketing Platform](https://www.g2.com/de/products/google-marketing-platform/reviews)

Googles DoubleClick™ bietet Lösungen für Anzeigenverwaltung und Anzeigenschaltung für Unternehmen, die digitale Werbung kaufen, erstellen oder verkaufen. Die weltweit führenden Vermarkter, Verlage, Anzeigen-Netzwerke und Agenturen nutzen DoubleClick-Plattformen als Grundlage für ihr digitales Marketing. Mit tiefem Fachwissen in Anzeigenschaltung, Medienplanung, Suchmanagement, Rich Media, Video und Mobilgeräten helfen DoubleClick-Plattformen Kunden, digitale Medienstrategien effektiver umzusetzen.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **War the product ein guter Geschäftspartner?:** 7.6/10 (Category avg: 8.6/10)
- **Einfache Bedienung:** 7.9/10 (Category avg: 8.5/10)
- **Support-Qualität:** 6.9/10 (Category avg: 8.7/10)
- **Einfache Verwaltung:** 7.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Verkäufer:** [Google](https://www.g2.com/de/sellers/google)
- **Gründungsjahr:** 1998
- **Hauptsitz:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Kundenbetreuer
- **Top Industries:** Marketing und Werbung, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **einheitliche Plattform** der Google Marketing Platform, die das Datenmanagement vereinfacht und die Entscheidungsfindung für effektive Kampagnen verbessert.
- Benutzer schätzen das **konsolidierte Kampagnenmanagement** der Google Marketing Platform, das die Entscheidungsfindung und Leistungsüberwachung vereinfacht.
- Benutzer schätzen die **Benutzerfreundlichkeit** der Google Marketing Platform, da sie die Datenverwaltung und Kampagnenverfolgung vereinfacht.
- Benutzer schätzen die **Effizienz** der Google Marketing Platform für die Integration von Daten und Tools, die Rationalisierung der Entscheidungsfindung und das Kampagnenmanagement.
- Benutzer schätzen das **integrierte Leistungs-Tracking** der Google Marketing Platform, das intelligentere Entscheidungen und ein effizienteres Kampagnenmanagement ermöglicht.

##### Cons

- Benutzer finden die **Lernkurve überwältigend** , was es Anfängern erschwert, die Google Marketing Platform effektiv zu navigieren.
- Benutzer finden die **steile Lernkurve** der Google Marketing Platform herausfordernd, insbesondere für diejenigen, die neu in der Analyse und Werbetechnologie sind.
- Benutzer finden die **komplexe Einrichtung** der Google Marketing Platform für Anfänger herausfordernd, was zu einer steilen Lernkurve führt.
- Benutzer finden die **schwierige Einrichtung** der Google Marketing Platform herausfordernd, insbesondere für Anfänger, die mit Analysetools nicht vertraut sind.
- Benutzer finden die Google Marketing Platform **teuer** , insbesondere für kleinere Unternehmen mit ungenutzten Funktionen.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essentialsuite für das Webmarketing"](https://www.g2.com/de/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/de/survey_responses/google-marketing-platform-review-11590167)

**["Vereinheitlichte Marketing-Einblicke mit einer steilen Lernkurve"](https://www.g2.com/de/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/de/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/de/discussions/what-is-google-marketing-platform-used-for)

### [NT Technology](https://www.g2.com/products/nt-technology/reviews)

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate NT Technology?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind NT Technology?

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt\_programmatic  
32 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About NT Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage.
- Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics.
- Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights.
- Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team.
- Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats.

##### Cons

- Users desire more **real-time visualization features** in the dashboard for improved reporting experiences.
- Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts.
- Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization.
- Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort.
- Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request.

#### What Are Recent G2 Reviews of NT Technology?

**["Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"](https://www.g2.com/survey_responses/nt-technology-review-13186433)**

**Rating:** 4.0/5.0 stars

_— Umair R._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-13186433)

**["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)**

**Rating:** 5.0/5.0 stars

_— Habeeb Efiamotu M._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867)

### [Smartly](https://www.g2.com/products/smartly/reviews)

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate Smartly?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smartly?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Company Website:** smartly.io
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 30% Large

#### What Are Recent G2 Reviews of Smartly?

**["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)**

**Rating:** 5.0/5.0 stars

_— Jesus R._

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121983)

**["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121641)

#### What Are G2 Users Discussing About Smartly?

- [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)

Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.

**Average Rating:** 4.6/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Primer?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Primer?

- **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com)
- **Company Website:** sayprimer.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19df84470b394d8bc738536be5d8e9effea6f27b5d86351fbfff451d113feb4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsayprimer%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Medium, 43% Small

#### What Do G2 Reviewers Say About Primer?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Primer for its **effective audience targeting** , enhancing campaign performance and match rates effortlessly.
- Users highlight Primer's **ease of use** , enabling effective targeting on B2C channels like Facebook with confidence.
- Users appreciate Primer's **seamless integrations** with CRMs, enhancing their targeting capabilities and audience management effortlessly.
- Users highlight Primer's **high-quality data** and strong match rates, significantly enhancing targeting across marketing channels.
- Users value the **intuitive interface** of Primer, making it easy to navigate and optimize B2B marketing efforts.

##### Cons

- Users find **limited visibility** due to imposed spend caps, making it hard to strategize effectively for larger budgets.
- Users note that there are **limited features** when targeting niche audiences, affecting scaling possibilities with Primer.
- Users find the **limited reporting** features of Primer restrictive, hindering their ability to analyze audience exposure effectively.
- Users feel limited by **industry restrictions and small audience sizes** , hindering their ability to scale ad spend effectively.

#### What Are Recent G2 Reviews of Primer?

**["Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting"](https://www.g2.com/survey_responses/primer-review-12662902)**

**Rating:** 4.5/5.0 stars

_— Rafik F._

[Read full review](https://www.g2.com/survey_responses/primer-review-12662902)

**["SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok"](https://www.g2.com/survey_responses/primer-review-12606215)**

**Rating:** 5.0/5.0 stars

_— Dustin T._

[Read full review](https://www.g2.com/survey_responses/primer-review-12606215)

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