# What is SmartyAds DSP used for?

What is SmartyAds DSP used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Hello!

I’m Zoriana from SmartyAds Marketing team.


SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted impressions at the best prices. The self-serve platform simplifies the process: set campaign parameters, launch, and let it bid on relevant impressions.


The system's auto-optimization maximizes cost-effectiveness by learning and adapting to optimal bidding strategies. Registration is straightforward, and the platform extends beyond RTB, offering private marketplace auctions (PMP) and direct deals with publishers. Efficiency is key at SmartyAds DSP, that’s why it also has real-time analytical reports and budget distribution tools.


##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Junior Marketing Manager




## Related Product
[SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews)

## Related Category
[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

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