# Best CRM Software - Page 8

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,084

### Category Stats (Jul 2026)

- **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 121,700+ Authentic Reviews
- 1,084+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### Nutshell

Founded in 2010, Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. If you're aiming to boost revenue, streamline your sales process, or craft engaging marketing messages, Nutshell could be the solution. Every Nutshell subscription includes unlimited CRM contacts and data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. In 2024, Nutshell introduced Nutshell Marketing and Nutshell Engagement. Nutshell Marketing helps businesses create compelling email campaigns and landing pages to drive audience engagement, while Nutshell Engagement connects you with leads and customers throughout the sales journey via web chat and text messaging. Nutshell also integrates with popular tools like Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers a mobile version, allowing sales reps to create, search, and edit contact information while in the field. Nutshell serves thousands of businesses around the world and has been named a top CRM for both user-friendliness and affordability. Nutshell has been honored as a "Leader" in G2's Grid® Report for CRM every quarter since Fall 2020.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-07-28T22%3A26%3A21Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1589&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3Fcoupon_code%3Dcustomerreferral10%26page%3D8&secure%5Btoken%5D=47e01a96adb83f4c538875501b3db4f859e7df38881919f4a8a76c2609d5002e&secure%5Burl%5D=https%3A%2F%2Fwww.nutshell.com%2Flp%2Fcrm%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dpaid-promotions%26utm_term%3Dcrm&secure%5Burl_type%5D=paid_promos)

[
Workbooks
](https://www.g2.com/products/workbooks/reviews)

By [Workbooks](https://www.g2.com/sellers/workbooks)

[

4.3/5(574)

](https://www.g2.com/products/workbooks/reviews)

What do users say?

Users consistently praise the ease of use and customization options of Workbooks, highlighting its intuitive interface that simplifies complex tasks. The responsive customer support further enhances t

Pros and Cons

[
Ease of Use (16)
](https://www.g2.com/products/workbooks/reviews?qs=pros-and-cons)[
Learning Curve (8)
](https://www.g2.com/products/workbooks/reviews?qs=pros-and-cons)

### [Workbooks](https://www.g2.com/products/workbooks/reviews)

Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joins up your entire business with a single cloud-based CRM solution and lowers the cost and risk of your CRM project with co-funded implementation. And with software and services from a single supplier, you can get a made-to-measure CRM, for an off-the-shelf price.

**Average Rating:** 4.3/5.0

**Total Reviews:** 534

#### How Do G2 Users Rate Workbooks?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.5/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Workbooks?

- **Seller:** [Workbooks](https://www.g2.com/sellers/workbooks)
- **Company Website:** www.Workbooks.com
- **Year Founded:** 2009
- **HQ Location:** Reading, Berkshire
- **Twitter:** @Workbooks  
2,702 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d79783bcf88166402cb5cea759d7a4f8bf066bc96806c6d2280bdda33f6abd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F225937%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Managing Director, Director
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About Workbooks?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Workbooks, appreciating its simple navigation and intuitive interface for tracking clients.
- Users value the **powerful reporting tools** in Workbooks, which enhance decision-making and data handling efficiency.
- Users value the **friendly and reliable customer support** of Workbooks, always providing timely and insightful assistance.
- Users value the **highly customizable options** in Workbooks, allowing tailored solutions for diverse team needs.
- Users value the **extensive feature set** of Workbooks, leveraging customization for effective reporting and decision-making.

##### Cons

- Users face a **steep learning curve** with Workbooks, struggling with setup and intuitive navigation for advanced features.
- Users experience **slow data loading** and lack features like dual screens, impacting overall efficiency and flexibility.
- Users find the **limited features** of Workbooks insufficient as their needs grow, impacting overall usability and efficiency.
- Users find the **complex features** of Workbooks can be clunky and require extra help for straightforward tasks.
- Users find the **limited customization options** in Workbooks restrict their ability to adapt easily and efficiently.

#### What Are Recent G2 Reviews of Workbooks?

**["All-in-One CRM with Room for Modernization"](https://www.g2.com/survey_responses/workbooks-review-12444760)**

**Rating:** 4.0/5.0 stars

_— Tordsen A._

[Read full review](https://www.g2.com/survey_responses/workbooks-review-12444760)

**["CRM, projects, marketing, and reporting all in one flow"](https://www.g2.com/survey_responses/workbooks-review-12403469)**

**Rating:** 5.0/5.0 stars

_— Kumail R._

[Read full review](https://www.g2.com/survey_responses/workbooks-review-12403469)

#### What Are G2 Users Discussing About Workbooks?

- [What is Workbooks used for?](https://www.g2.com/discussions/what-is-workbooks-used-for) - 1 comment

[
Prospect CRM
](https://www.g2.com/products/prospect-crm/reviews)

By [ProspectSoft](https://www.g2.com/sellers/prospectsoft)

[

4.6/5(100)

](https://www.g2.com/products/prospect-crm/reviews)

What do users say?

Users consistently praise the ease of use and integration capabilities of Prospect CRM, highlighting how it streamlines sales processes and enhances productivity. Many appreciate its ability to provid

Pros and Cons

[
Ease of Use (3)
](https://www.g2.com/products/prospect-crm/reviews?qs=pros-and-cons)[
Integration Issues (3)
](https://www.g2.com/products/prospect-crm/reviews?qs=pros-and-cons)

### [Prospect CRM](https://www.g2.com/products/prospect-crm/reviews)

Prospect, the #1 Stock-Aware CRM, is perfect for growing Wholesale, Distributor and Manufacturing businesses. Sell more, in less time, every time - with Prospect CRM! As part of the ERP division at The Access Group, Prospect CRM is delivered to more than 5,000 SME users worldwide. Stock-Aware CRM combines the best of traditional CRM – Marketing, Sales Pipelines and Customer Service Management – with the reality of selling B2B products – quoting, ordering, inventory management, special pricing, back orders, product information and even contracts, serial numbers and asset tracking...to ensure your sales and service teams are fully Stock-Aware.

**Average Rating:** 4.6/5.0

**Total Reviews:** 97

#### How Do G2 Users Rate Prospect CRM?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Prospect CRM?

- **Seller:** [ProspectSoft](https://www.g2.com/sellers/prospectsoft)
- **Year Founded:** 2000
- **HQ Location:** Loughborough, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=315425f48cf87d97b11f52073e75a7aae972cfab82699b3bbe9358dd9051060c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F128923%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Wholesale, Food Production
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About Prospect CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Prospect CRM, which simplifies database management and enhances workflow efficiency.
- Users value the **easy setup** of Prospect CRM, which enhances workflow efficiency and simplifies report generation.
- Users value the **efficiency** of Prospect CRM, facilitating smooth operations and effective report generation.
- Users value the **extensive features** of Prospect CRM, appreciating its customizable workflows and detailed sales reports.
- Users value the **organization efficiency** of Prospect CRM, which simplifies reporting and streamlines workflow effectively.

##### Cons

- Users report significant **integration issues** with Prospect CRM, leading to difficulties connecting with essential apps and services.
- Users express frustration over the **missing features** in Prospect CRM, limiting its effectiveness for B2B and B2C needs.
- Users express frustration with **deceptive sales promises** , highlighting poor support and lack of valuable features in Prospect CRM.
- Users report significant **connectivity issues** with Prospect CRM, including poor integration and syncing that hampers functionality.
- Users find **feature issues** with Prospect CRM, as promised functionalities lag behind real-world performance and integration.

#### What Are Recent G2 Reviews of Prospect CRM?

**["Keeping Tasks, Activities, and Follow-Ups Better Organized"](https://www.g2.com/survey_responses/prospect-crm-review-12896270)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/prospect-crm-review-12896270)

**["Streamlines B2B Sales with Strong German Market Fit"](https://www.g2.com/survey_responses/prospect-crm-review-12503853)**

**Rating:** 4.0/5.0 stars

_— Darcus B._

[Read full review](https://www.g2.com/survey_responses/prospect-crm-review-12503853)

#### What Are G2 Users Discussing About Prospect CRM?

- [What is Prospect CRM used for?](https://www.g2.com/discussions/what-is-prospect-crm-used-for)
- [How much does workflow max cost?](https://www.g2.com/discussions/how-much-does-workflow-max-cost)
- [What is a CRM tracking system?](https://www.g2.com/discussions/what-is-a-crm-tracking-system)
- [What is the best free CRM software?](https://www.g2.com/discussions/what-is-the-best-free-crm-software)
- [What are the features of CRM software?](https://www.g2.com/discussions/prospect-crm-what-are-the-features-of-crm-software)

[
Lime Go
](https://www.g2.com/products/lime-go/reviews)

By [Lime Technologies](https://www.g2.com/sellers/lime-technologies)

[

4.4/5(16)

](https://www.g2.com/products/lime-go/reviews)

What do users say?

Users consistently praise the ease of use and intuitive design of Lime Go, making it ideal for sales prospecting and lead management. The ability to track interactions and manage tasks efficiently is

Pros and Cons

[
Ease of Use (1)
](https://www.g2.com/products/lime-go/reviews?qs=pros-and-cons)[
Limited Features (1)
](https://www.g2.com/products/lime-go/reviews?qs=pros-and-cons)

### [Lime Go](https://www.g2.com/products/lime-go/reviews)

Lime Go is an intelligent AI- and data-driven CRM for growing B2B businesses or sales teams. Ideal for overseeing the entire sales process, from prospecting and lead nurturing to closing deals. Get access to a collaborative platform to make data-driven decisions and grow your customer base. Lime Go comes loaded with company data from Dun & Bradstreet and a range of features, making it easy to find new customers that are a perfect match for you. With Lime Go, it’s quick and easy to get an overview of your potential market. With a visual and adjustable sales pipeline, you have control of the entire process, and all data is stored in one place. Add reminders, notes, and ‘next steps’, to work methodically to close the deal. Utilize our intelligent AI features to encourage proactive behavior and keep track of your leads, deals, and upsells. Visual outcomes give you a quick overview of your and your team’s performance based on your respective targets. In addition, forecasts in Lime Go help you deliver even more sales volumes and allow you to constantly adjust any imbalances in your sales pipeline.

**Average Rating:** 4.4/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Lime Go?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 5.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.9/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Lime Go?

- **Seller:** [Lime Technologies](https://www.g2.com/sellers/lime-technologies)
- **Year Founded:** 1990
- **HQ Location:** Lund, Skane
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f313c5cff48d2b87ed49dde93be183af3d732b3fb74551cc633328dd7c089e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flimetechnologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
422 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 94% Small, 6% Medium

#### What Do G2 Reviewers Say About Lime Go?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Lime Go, making sales prospecting and lead management effortless and efficient.
- Users appreciate the **ease of use for lead management** in Lime Go, facilitating smooth sales prospecting and tracking.
- Users value the **time efficiency** of Lime Go, allowing quick tracking of leads and management tasks seamlessly.

##### Cons

- Users find the **limited features** of Lime Go restrict their functionality and result in extra charges for essential tools.
- Users find Lime Go lacking in **essential features** like advanced CRM tools and face extra charges for key functionalities.

#### What Are Recent G2 Reviews of Lime Go?

**["Simple, Sharp, and Sales-Focused—But Is It Enough?"](https://www.g2.com/survey_responses/lime-go-review-11325899)**

**Rating:** 4.5/5.0 stars

_— Ashley W._

[Read full review](https://www.g2.com/survey_responses/lime-go-review-11325899)

**["About Lime Go"](https://www.g2.com/survey_responses/lime-go-review-8995686)**

**Rating:** 5.0/5.0 stars

_— JAINAM D._

[Read full review](https://www.g2.com/survey_responses/lime-go-review-8995686)

#### What Are G2 Users Discussing About Lime Go?

- [What is Lime Go used for?](https://www.g2.com/discussions/what-is-lime-go-used-for)

[
noCRM.io
](https://www.g2.com/products/nocrm-io/reviews)

By [Positive Group Sales Solutions](https://www.g2.com/sellers/positive-group-sales-solutions)

[

4.7/5(110)

](https://www.g2.com/products/nocrm-io/reviews)

What do users say?

Users consistently praise the intuitive interface and ease of use of noCRM.io, which allows sales teams to manage leads efficiently without unnecessary complexity. The platform's focus on lead managem

Pros and Cons

[
Ease of Use (8)
](https://www.g2.com/products/nocrm-io/reviews?qs=pros-and-cons)[
Missing Features (5)
](https://www.g2.com/products/nocrm-io/reviews?qs=pros-and-cons)

### [noCRM.io](https://www.g2.com/products/nocrm-io/reviews)

Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut admin, and close more deals. Built for people who actually sell, noCRM is an action-driven lead management tool that keeps you focused on real opportunities. Whether you’re a solopreneur, growing a sales team, or running a high-performance outbound operation, noCRM helps you capture leads from any source, follow up consistently, advance deals with clarity, and close faster.

**Average Rating:** 4.7/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate noCRM.io?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.5/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind noCRM.io?

- **Seller:** [Positive Group Sales Solutions](https://www.g2.com/sellers/positive-group-sales-solutions)
- **Year Founded:** 2008
- **HQ Location:** Paris, France
- **Twitter:** @yoolink  
4,628 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090a6300e83ccff2b3429b88dd506c973196a33a32cbe58fd0a77b0b9184ba4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F233834%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 88% Small, 8% Medium

#### What Do G2 Reviewers Say About noCRM.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **clarity and simplicity** of noCRM.io, making it efficient and easy for all team members.
- Users value the **simplicity and intuitive design** of noCRM.io, enabling efficient sales management and focus on closing deals.
- Users appreciate the **easy setup** of noCRM.io, allowing for quick management of clients and leads seamlessly.
- Users appreciate the **clear and efficient lead management** that streamlines sales processes and improves team collaboration.
- Users appreciate the **great customer support** of noCRM.io, highlighting their fast response and helpfulness.

##### Cons

- Users find the **missing features** in noCRM, such as custom tags and campaign setups, limit their efficiency and flexibility.
- Users find the **limited customization** options in noCRM.io restrict report and dashboard flexibility, impacting their analytics experience.
- Users note **limited features** in noCRM.io, especially in marketing automation and reporting, hindering sales efficiency.
- Users face **bugs in the mobile app** that hinder date settings and require manual syncing for updated lead statuses.
- Users express frustration with the **call connection issues** , as it fails to connect to direct phone lines.

#### What Are Recent G2 Reviews of noCRM.io?

**["Efficient and User-Friendly, But Lack of Customization Options"](https://www.g2.com/survey_responses/nocrm-io-review-12930302)**

**Rating:** 4.0/5.0 stars

_— Luis A._

[Read full review](https://www.g2.com/survey_responses/nocrm-io-review-12930302)

**["A clean lead centric CRM for maintaining effective sales pipeline"](https://www.g2.com/survey_responses/nocrm-io-review-12542573)**

**Rating:** 4.5/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/nocrm-io-review-12542573)

#### What Are G2 Users Discussing About noCRM.io?

- [How do you leverage noCRM.io in your lead management, and what do you like most about it?](https://www.g2.com/discussions/how-do-you-leverage-nocrm-io-in-your-lead-management-and-what-do-you-like-most-about-it)
- [What is noCRM.io used for?](https://www.g2.com/discussions/what-is-nocrm-io-used-for)

[
Relenta CRM
](https://www.g2.com/products/relenta-crm/reviews)

By [Relenta CRM](https://www.g2.com/sellers/relenta-crm)

[

4.9/5(22)

](https://www.g2.com/products/relenta-crm/reviews)

What do users say?

Users consistently praise the ease of use and effective organization of Relenta CRM, highlighting how it streamlines email management and enhances productivity. Many appreciate the responsive support

### [Relenta CRM](https://www.g2.com/products/relenta-crm/reviews)

Email-based CRM for small teams to manage a large number of customer interactions.

**Average Rating:** 4.9/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Relenta CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Relenta CRM?

- **Seller:** [Relenta CRM](https://www.g2.com/sellers/relenta-crm)
- **HQ Location:** Miami, FL
- **Twitter:** @relenta  
415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 14% Medium

#### What Are Recent G2 Reviews of Relenta CRM?

**["Simple solution for a small asset management company"](https://www.g2.com/survey_responses/relenta-crm-review-4141090)**

**Rating:** 5.0/5.0 stars

_— Melanie P._

[Read full review](https://www.g2.com/survey_responses/relenta-crm-review-4141090)

**["It is avgreat CRM softwear."](https://www.g2.com/survey_responses/relenta-crm-review-4558685)**

**Rating:** 5.0/5.0 stars

_— Jessica M._

[Read full review](https://www.g2.com/survey_responses/relenta-crm-review-4558685)

#### What Are G2 Users Discussing About Relenta CRM?

- [What is Relenta CRM used for?](https://www.g2.com/discussions/what-is-relenta-crm-used-for)

[
Mothernode
](https://www.g2.com/products/mothernode/reviews)

By [Mothernode](https://www.g2.com/sellers/mothernode)

[

4.5/5(40)

](https://www.g2.com/products/mothernode/reviews)

What do users say?

Users consistently praise the product for its ease of use and excellent customer service, highlighting how it simplifies daily operations and enhances internal communication. Many appreciate its abili

### [Mothernode](https://www.g2.com/products/mothernode/reviews)

Mothernode CRM is an all-in-one CRM that combines rich features and efficiency often found in more expensive CRM software. Increase productivity and revenue with timesaving features that focus on customer management, salesforce automation, and marketing automation. Specifically designed for businesses looking to get organized and grow, Mothernode is the only CRM to offer expansion modules like sales orders, purchase orders, invoicing, quotes and more, enabling the software to offer more capabilities as your business needs expand, delivering a one-stop solution for all your CRM needs. Your sales team, account managers and customer service team will love how easy this software is to adopt and use. The intuitive application delivers all your client's activities and history in one simple interface. Based in the cloud, Mothernode CRM is accessible from any computer or mobile device, anywhere in the world with an Internet connection. Mothernode CRM supports management and their sales and customer service teams with detailed reporting about the history of client communications and current activity. Analyzing the data from your customer contact history can help guide your marketing team in creating specialized marketing messages for segments of your clientele, resulting in greater collaboration between the various departments of your organization. This increased collaboration results in a more consistent customer experience across all channels, helping to build brand loyalty and increase customer retention. Mothernode CRM also integrates with a number of popular software applications, including GMail and Outlook. Outlook integration allows you to synchronize your calendars and contacts so you can stay organized and on top of all your important activity. Integration with Quickbooks allows you to monitor spending and revenue from your sales, customer service, and marketing departments and export that data directly into your accounting software. With all of the time and effort saved through using Mothernode CRM, you can focus more on developing big-picture strategies for growing and developing your business.

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Mothernode?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.9/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Mothernode?

- **Seller:** [Mothernode](https://www.g2.com/sellers/mothernode)
- **Year Founded:** 2009
- **HQ Location:** Irving, TX
- **Twitter:** @Mothernode  
267 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f043c6ee0355c7331aee3289d736db3bfc52ddde89ff428a870afd555ee86d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F693754%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Architecture & Planning, Construction
- **Company Size:** 50% Small, 48% Medium

#### What Are Recent G2 Reviews of Mothernode?

**["An all-in-one platform to carry out your CRM operations effectively."](https://www.g2.com/survey_responses/mothernode-review-4506667)**

**Rating:** 4.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/mothernode-review-4506667)

**["Adaptive Software - Grows Alongside Your Team"](https://www.g2.com/survey_responses/mothernode-review-3814810)**

**Rating:** 5.0/5.0 stars

_— Jessica W._

[Read full review](https://www.g2.com/survey_responses/mothernode-review-3814810)

#### What Are G2 Users Discussing About Mothernode?

- [What is Mothernode used for?](https://www.g2.com/discussions/what-is-mothernode-used-for)

[
Act!
](https://www.g2.com/products/act/reviews)

By [Act!](https://www.g2.com/sellers/act)

[

3.9/5(516)

](https://www.g2.com/products/act/reviews)

What do users say?

Users consistently praise the ease of use and customizability of Act!, highlighting its intuitive interface that simplifies contact management and enhances productivity. Many appreciate its ability to

Pros and Cons

[
Ease of Use (33)
](https://www.g2.com/products/act/reviews?qs=pros-and-cons)[
Missing Features (14)
](https://www.g2.com/products/act/reviews?qs=pros-and-cons)

### [Act!](https://www.g2.com/products/act/reviews)

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

**Average Rating:** 3.9/5.0

**Total Reviews:** 504

#### How Do G2 Users Rate Act!?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.9/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 7.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Act!?

- **Seller:** [Act!](https://www.g2.com/sellers/act)
- **Company Website:** www.act.com
- **Year Founded:** 1987
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @ActCRM  
5,296 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4786e3db3f1595a57fa4d296d36a512c5798795d8ad44575fe2c8463bee23a11&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F77772%2F&secure%5Burl_type%5D=linkedin_company_website)  
217 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About Act!?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data.
- Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts.
- Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance.
- Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data.
- Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity.

##### Cons

- Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction.
- Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools.
- Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation.
- Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks.
- Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly.

#### What Are Recent G2 Reviews of Act!?

**["Good Visibility Across Contacts, Activities, and Follow-Ups"](https://www.g2.com/survey_responses/act-review-12945733)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/act-review-12945733)

**["Managing contacts, opportunities, and follow-ups with the right context"](https://www.g2.com/survey_responses/act-review-13108958)**

**Rating:** 4.5/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/act-review-13108958)

#### What Are G2 Users Discussing About Act!?

- [What is Act! used for?](https://www.g2.com/discussions/what-is-act-used-for)

[
BenchmarkONE
](https://www.g2.com/products/benchmarkone/reviews)

By [Polaris Software](https://www.g2.com/sellers/polaris-software)

[

4.5/5(189)

](https://www.g2.com/products/benchmarkone/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of the software, highlighting how it simplifies email marketing and CRM tasks. Many appreciate the excellent customer support that aid

Pros and Cons

[
Ease of Use (2)
](https://www.g2.com/products/benchmarkone/reviews?qs=pros-and-cons)[
Call Issues (1)
](https://www.g2.com/products/benchmarkone/reviews?qs=pros-and-cons)

### [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews)

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate BenchmarkONE?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.2/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BenchmarkONE?

- **Seller:** [Polaris Software](https://www.g2.com/sellers/polaris-software)
- **Year Founded:** 2004
- **HQ Location:** St. Louis, MO
- **Twitter:** @BenchmarkEmail  
17,267 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6ac781eaef895adc4b7a3766caa1c613230fa721f04e3522ad58894da94c0d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F834284%2F&secure%5Burl_type%5D=linkedin_company_website)  
117 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 80% Small, 15% Medium

#### What Do G2 Reviewers Say About BenchmarkONE?

_AI-generated summary from verified user reviews_

##### Pros

- Users find BenchmarkONE **easy to use** , facilitating smooth tracking of contacts and efficient management of customer relationships.
- Users find the **ease of use in tracking contacts** with BenchmarkONE to be a significant advantage.
- Users value the **effective customer management** of BenchmarkONE, enhancing lead nurturing and operational efficiency.
- Users value the **easy access** of BenchmarkONE, facilitating smooth transitions and efficient customer relationship management.
- Users value the **easy setup** of BenchmarkONE, ensuring a swift and smooth transition for their businesses.

##### Cons

- Users report **call issues** with BenchmarkONE, including email and phone IDs being marked as spam affecting communications.
- Users face **email issues** with BenchmarkONE, leading to important emails landing in spam and affecting phone ID visibility.
- Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting communication effectiveness.

#### What Are Recent G2 Reviews of BenchmarkONE?

**["BenchmarkONE: User-Friendly All-in-One CRM & Marketing Automation with Great Support"](https://www.g2.com/survey_responses/benchmarkone-review-12825567)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/benchmarkone-review-12825567)

**["Effective and Easy-to-Use Automation"](https://www.g2.com/survey_responses/benchmarkone-review-13176881)**

**Rating:** 5.0/5.0 stars

_— Bryan J._

[Read full review](https://www.g2.com/survey_responses/benchmarkone-review-13176881)

#### What Are G2 Users Discussing About BenchmarkONE?

- [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for)

[
aCloud CRM
](https://www.g2.com/products/acloud-crm/reviews)

By [The Access Group](https://www.g2.com/sellers/the-access-group-c8efff47-00e5-4546-a552-82de6e4cb43b)

[

4.4/5(11)

](https://www.g2.com/products/acloud-crm/reviews)

What do users say?

Users consistently praise the software for its user-friendly interface and effective customer data management, which simplifies tracking and organizing accounts. Many appreciate its ability to enhance

### [aCloud CRM](https://www.g2.com/products/acloud-crm/reviews)

aCloud CRM is a cloud based customer relationship management tool that allow user to leverage customer data to improve relations and accelerate sales cycles; anywhere, anytime, offering accurate pipeline and order forecasting to visualise KPIs, the ability to equip sales team with campaign and opportunity insights, empower customers with straightforward self-service and keep in touch while on the move with a dedicated mobile app.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate aCloud CRM?

- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.8/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind aCloud CRM?

- **Seller:** [The Access Group](https://www.g2.com/sellers/the-access-group-c8efff47-00e5-4546-a552-82de6e4cb43b)
- **Year Founded:** 1991
- **HQ Location:** Loughborough, Leicestershire
- **Twitter:** @theaccessgroup  
4,212 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7d689cc464901fd3aa942af89c7f040bc00c8abaacfbcea26e99b033248162&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F403139%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,362 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 82% Medium, 18% Large

#### What Are Recent G2 Reviews of aCloud CRM?

**["aCloud CRM - Makes work life easy"](https://www.g2.com/survey_responses/acloud-crm-review-9707841)**

**Rating:** 4.0/5.0 stars

_— Nikita D._

[Read full review](https://www.g2.com/survey_responses/acloud-crm-review-9707841)

**["User Friendly Software"](https://www.g2.com/survey_responses/acloud-crm-review-9487176)**

**Rating:** 4.0/5.0 stars

_— Rahul G._

[Read full review](https://www.g2.com/survey_responses/acloud-crm-review-9487176)

#### What Are G2 Users Discussing About aCloud CRM?

- [What is aCloud CRM used for?](https://www.g2.com/discussions/what-is-acloud-crm-used-for)

[
Salesboom
](https://www.g2.com/products/salesboom/reviews)

By [Salesboom.com](https://www.g2.com/sellers/salesboom-com)

[

4.5/5(24)

](https://www.g2.com/products/salesboom/reviews)

What do users say?

Users consistently praise the ease of use and customizability of Salesboom, highlighting how it simplifies managing sales processes and enhances team collaboration. Many appreciate the responsive cust

### [Salesboom](https://www.g2.com/products/salesboom/reviews)

Work harder and Smarter with Salesboom Cloud Sales & CRM. 20 years as a pioneer and value-leading Cloud CRM and Sales Automation software-as-a-Service vendor. Customer Database Sales Pipeline Management Leads, Contacts, Accounts, Opportunities, Campaigns, Quotes Real-time alerts Sales Scripts Outlook to CRM and GMail to CRM Lead, Account & Opportunity Scoring Drip Campaigns Workflow Customizable Reports, Analytics & Dashboards Customizable Web Forms Surveys Mobile Sales Apps for iOS & Android API and Integrations with Zapier, Quickbooks, Twilio, Stripe, and many more. We make Sales better, with easy-to-use, yet fully customizable, point-and-click Cloud Solutions for Sales that keep you up-to-date with real-time customer information. You get a system built for you. We configure the CRM, roll out, and train users with our in-house professional services. We also build customization and integrations for you. New Mobile apps for iOS and Android. Create contacts and save e-mails to your Contacts, from your e-mail account, with new e-mail plug-ins for Microsoft 365 Outlook and Gmail. We unify all your Sales, marketing, customer service, Quote to Cash, all in one easy platform that is pre-integrated and fully customizable by business users with no-code, point-and-click ease. Perfect for Small to Medium-Sized Businesses and large enterprises alike. Sign up for a free trial today at www.salesboom.com or email sales@salesboom.com or call 617-600-7989

**Average Rating:** 4.5/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Salesboom?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Salesboom?

- **Seller:** [Salesboom.com](https://www.g2.com/sellers/salesboom-com)
- **Year Founded:** 2002
- **HQ Location:** Halifax, Nova Scotia
- **Twitter:** @SalesboomCloud  
2,905 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f87a058c2f639e74f9dfe0625d0e83f87d0c683ef7688aa46bc9aa4d36bc5c6f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F147454%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 25% Medium

#### What Are Recent G2 Reviews of Salesboom?

**["A brilliant software to comprehend with B2B and B2C communication."](https://www.g2.com/survey_responses/salesboom-review-4305681)**

**Rating:** 4.5/5.0 stars

_— Justin W._

[Read full review](https://www.g2.com/survey_responses/salesboom-review-4305681)

**["Brilliant software for all types of commercial utilization."](https://www.g2.com/survey_responses/salesboom-review-4296546)**

**Rating:** 4.5/5.0 stars

_— Simone L._

[Read full review](https://www.g2.com/survey_responses/salesboom-review-4296546)

#### What Are G2 Users Discussing About Salesboom?

- [What is Salesboom used for?](https://www.g2.com/discussions/what-is-salesboom-used-for)

[
1Channel
](https://www.g2.com/products/1channel/reviews)

By [1Channel](https://www.g2.com/sellers/1channel)

[

4.8/5(68)

](https://www.g2.com/products/1channel/reviews)

What do users say?

Users consistently praise the user-friendly interface and customization options of the software, which make it easy to navigate and tailor to specific business needs. The application effectively strea

### [1Channel](https://www.g2.com/products/1channel/reviews)

1Channel is a comprehensive platform designed to empower businesses with next-gen automation across sales, distribution, and customer engagement. Trusted by companies in 40+ countries, we deliver measurable outcomes through our suite of solutions: Sales Force Automation (SFA), Field CRM, Channel and Influencer Loyalty, and Retail Merchandising Execution. Clients trust 1Channel not just for software, but for solving real business problems with data-driven insights, innovative technology, and reliable support. From organizing field force operations to strengthening channel partnerships and ensuring flawless retail execution, we help brands achieve growth with efficiency and clarity. What makes 1Channel stand apart is its nimbleness, adaptability, and responsiveness. Our solutions are configurable to diverse business models, offering configurations without unnecessary complexity. With AI-powered tools, intuitive dashboards, and timely support, we enable organizations to transform processes, drive loyalty, and maximize ROI. More than a technology provider, 1Channel is a partner committed to delivering on promises including high-quality execution, on-time delivery, and an eager-to-help culture. Businesses rely on us for growth, reliability, and a fair return on every investment they make.

**Average Rating:** 4.8/5.0

**Total Reviews:** 64

#### How Do G2 Users Rate 1Channel?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.8/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind 1Channel?

- **Seller:** [1Channel](https://www.g2.com/sellers/1channel)
- **Year Founded:** 2006
- **HQ Location:** Gurgaon/Gurugram, Haryana
- **Twitter:** @AssistiveCRM  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7075d27a2a53b07ff32333e06399896b257af36934c4c90d72223d8a592c4f6c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1channeltechstack%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 60% Medium, 22% Large

#### What Are Recent G2 Reviews of 1Channel?

**["Offline Mode and Live Dashboard Deliver Powerful Real-Time Field Intelligence"](https://www.g2.com/survey_responses/1channel-review-12701261)**

**Rating:** 5.0/5.0 stars

_— Marcio B._

[Read full review](https://www.g2.com/survey_responses/1channel-review-12701261)

**["Reliable tool for field force tracking and daily reporting"](https://www.g2.com/survey_responses/1channel-review-12521008)**

**Rating:** 4.0/5.0 stars

_— Vidur S._

[Read full review](https://www.g2.com/survey_responses/1channel-review-12521008)

[
webCRM
](https://www.g2.com/products/webcrm/reviews)

By [webCRM](https://www.g2.com/sellers/webcrm)

[

4.5/5(10)

](https://www.g2.com/products/webcrm/reviews)

What do users say?

Users consistently praise the ease of use and customization options of webCRM, highlighting its ability to streamline lead management and enhance team collaboration. Many appreciate the clear document

Pros and Cons

[
Lead Management (4)
](https://www.g2.com/products/webcrm/reviews?qs=pros-and-cons)[
Learning Curve (3)
](https://www.g2.com/products/webcrm/reviews?qs=pros-and-cons)

### [webCRM](https://www.g2.com/products/webcrm/reviews)

Increase revenue, nurture customer relationships, and analyse your performance with our award-winning CRM platform. webCRM is flexible and customisable based on your business needs. The best part? Get up and running faster than ever. The founders of webCRM decided to create their own CRM system, as they considered the systems on the market to be overly complicated. Therefore, you can now choose a cloud-based CRM system that provides a complete overview and makes it simple to follow up with your clients. That’s webCRM. Our mission remains unchanged - a truly good CRM system is an uncomplicated tool that makes every workday easier. Let your team take care of the customers, and webCRM will handle everything else.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate webCRM?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind webCRM?

- **Seller:** [webCRM](https://www.g2.com/sellers/webcrm)
- **Year Founded:** 2002
- **HQ Location:** København Ø, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c014a42d97bb3ec95e60cd6eab0e6a27337a85e1d041c2f058287c96cbcde49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2686093&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 40% Medium

#### What Do G2 Reviewers Say About webCRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **clarity and structure** webCRM provides for managing leads, enhancing accountability and decision-making.
- Users value the **quick setup and user-friendly interface** of webCRM for efficient task management and sales tracking.
- Users value the **ease of use** of webCRM, appreciating its clarity and straightforward setup for managing customer relationships.
- Users find **easy navigation** in webCRM enhances their experience, allowing effortless tracking and organization of tasks and clients.
- Users appreciate the **user-friendly interface** of webCRM, making it accessible for both technical and non-technical users.

##### Cons

- Users find the **learning curve steep** in webCRM, requiring time to grasp advanced features and data interactions.
- Users find the **ongoing subscription costs** of webCRM to be quite high, especially for smaller teams.
- Users find the **feature overload** overwhelming initially, with a learning curve and mobile usability concerns.
- Users find the **filter issues** in webCRM intimidating and time-consuming, especially for those less skilled with data.
- Users experience **integration issues** with webCRM, facing challenges in connecting with marketing tools and customizing reports.

#### What Are Recent G2 Reviews of webCRM?

**["Streamlined Lead Management, Powerful CRM"](https://www.g2.com/survey_responses/webcrm-review-12291430)**

**Rating:** 4.5/5.0 stars

_— Bianca D._

[Read full review](https://www.g2.com/survey_responses/webcrm-review-12291430)

**["Excellent, No-Nonsense CRM for a Growing Agency"](https://www.g2.com/survey_responses/webcrm-review-11145696)**

**Rating:** 4.0/5.0 stars

_— Ritesh K._

[Read full review](https://www.g2.com/survey_responses/webcrm-review-11145696)

#### What Are G2 Users Discussing About webCRM?

- [What is webCRM used for?](https://www.g2.com/discussions/what-is-webcrm-used-for)

[
OroCommerce
](https://www.g2.com/products/orocommerce/reviews)

By [Oro, Inc](https://www.g2.com/sellers/oro-inc)

[

4.3/5(37)

](https://www.g2.com/products/orocommerce/reviews)

What do users say?

Users consistently praise the product for its flexibility and scalability, making it suitable for various B2B needs. The platform's powerful features and open-source nature allow for extensive customi

Pros and Cons

[
B2B (1)
](https://www.g2.com/products/orocommerce/reviews?qs=pros-and-cons)[
Learning Curve (1)
](https://www.g2.com/products/orocommerce/reviews?qs=pros-and-cons)

### [OroCommerce](https://www.g2.com/products/orocommerce/reviews)

OroCommerce is a leading AI-enabled B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, Marketplace, and AI productivity capabilities into a single, cost-efficient solution, covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations. Every essential B2B feature is delivered natively out of the box: corporate account hierarchies for both buyers and sellers, personalized B2B customer portals, CPQ functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and built-in AI tools designed specifically for B2B use cases. The AI capabilities provide immediate operational gains, automating routine tasks, improving data quality, and enabling teams to make better-informed decisions from day one. OroCommerce is built for secure AI adoption at scale. Its structured data model, granular roles and permissions, and workflow controls create guardrails that allow organizations to deploy AI responsibly while maintaining full visibility and control. The platform’s flexible architecture supports the expansion of AI-driven capabilities over time, without compromising security, performance, or compliance. Designed for connectivity and flexibility, OroCommerce includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems, ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. A comprehensive set of front-end and back-end APIs supports deep customization while keeping complexity manageable. By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its one platform, one license model. Merchants gain true differentiation power through a flexible architecture that adapts to their unique processes while providing a secure foundation for long-term innovation. Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that: - Grow through acquisition and manage multiple brands under one roof. - Operate across diverse locations and markets. - Rely on complex, personalized sales processes and approval workflows. Recognized by industry analysts and trusted by over 150 B2B enterprise customers, OroCommerce continues to lead the market: - Recognized by Gartner in “Magic Quadrant for Digital Commerce” for five consecutive years. - Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth. Founded by seasoned eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin, OroCommerce is more than a commerce platform. It is a secure, enterprise-grade foundation for organizations that want to operationalize AI, support complex selling models, and scale with confidence in an increasingly digital B2B landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate OroCommerce?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.1/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind OroCommerce?

- **Seller:** [Oro, Inc](https://www.g2.com/sellers/oro-inc)
- **Year Founded:** 2012
- **HQ Location:** Los Angeles, CA
- **Twitter:** @OroCommerce  
2,807 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78d1c00f32fa809093111728ee697d99a42845af0e99e6697d5354cd6880c027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3522756%2F&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 46% Small, 46% Medium

#### What Do G2 Reviewers Say About OroCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **thoughtful design for B2B needs** in OroCommerce, benefiting from its customizable and flexible features.
- Users appreciate the **support from the Oro team and community** , finding help and documentation readily available.
- Users appreciate the **solid customer support** from the Oro team and community, ensuring help is always available.
- Users appreciate the **customizability** of OroCommerce, benefiting from its flexibility and integration capabilities for B2B needs.
- Users value the **intuitive interface** of OroCommerce, finding it easy to navigate after initial use.

##### Cons

- Users find the **learning curve steep** for OroCommerce, impacting ease of onboarding for new users.
- Users find **limited customization** options in OroCommerce hindered their onboarding experience and ease of use initially.
- Users find the **onboarding process challenging** due to the steep learning curve and complexity for non-technical teams.

#### What Are Recent G2 Reviews of OroCommerce?

**["Powerful and Flexible B2B Platform That Grows With Your Business"](https://www.g2.com/survey_responses/orocommerce-review-11920278)**

**Rating:** 5.0/5.0 stars

_— Mohit P._

[Read full review](https://www.g2.com/survey_responses/orocommerce-review-11920278)

**["Excellent product for Medium size business best ecommerce product"](https://www.g2.com/survey_responses/orocommerce-review-10428944)**

**Rating:** 5.0/5.0 stars

_— Roushan K._

[Read full review](https://www.g2.com/survey_responses/orocommerce-review-10428944)

#### What Are G2 Users Discussing About OroCommerce?

- [What is OroCRM used for?](https://www.g2.com/discussions/what-is-orocrm-used-for)
- [What is the best B2B platform?](https://www.g2.com/discussions/what-is-the-best-b2b-platform)
- [What is Oro platform?](https://www.g2.com/discussions/what-is-oro-platform)
- [What is OroCommerce?](https://www.g2.com/discussions/what-is-orocommerce)

[
NetHunt CRM
](https://www.g2.com/products/nethunt-crm/reviews)

By [NetHunt CRM](https://www.g2.com/sellers/nethunt-crm)

[

4.6/5(280)

](https://www.g2.com/products/nethunt-crm/reviews)

What do users say?

Users consistently praise the Gmail integration of NetHunt CRM, which allows for seamless management of leads and customer interactions directly within their inbox. The customizable workflows and intu

Pros and Cons

[
Ease of Use (16)
](https://www.g2.com/products/nethunt-crm/reviews?qs=pros-and-cons)[
Learning Curve (7)
](https://www.g2.com/products/nethunt-crm/reviews?qs=pros-and-cons)

### [NetHunt CRM](https://www.g2.com/products/nethunt-crm/reviews)

NetHunt is a sales automation tool that literally lives inside your Gmail and other Google Workspace apps. It helps sales teams manage leads, nurture customer relations, monitor sales progress, and close more deals. Businesses grow x5 with NetHunt CRM, check customer stories - https://nethunt.com/case-studies 🥇 Google Cloud Partner 🥇 Google Security Assessment Program Passed We’ve built the best CRM integration with Gmail allowing for 100% CRM functionality from within Gmail. ✅ No more switching tabs ✅ No more data entry ✅ Everything is in one place ✅ In a familiar interface, within an app that you use daily Watch our demo: https://youtu.be/wD-tjeX6x\_s Browse Help Center: https://help.nethunt.com/en/ MORE ABOUT NETHUNT CRM 🙂 Organize your customer base Use core CRM features in NetHunt to organize your customer base in the most efficient way. ✓ Say goodbye to tedious data entry forever. ✓ Use NetHunt’s duplicate prevention feature to keep your data clean at all times. ✓ The required fields feature watches over your data to make sure you’ve got what you need. ✓ Your customer base is securely stored in one place, protected from leaks or prying eyes by proper access management. 📞 Capture new leads through multiple channels NetHunt CRM is integrated with multiple tools that allows you to get new leads from different sources and store communication within CRM records. ✓ Create new leads from inbound and outbound calls ✓ Turn website chats into new leads ✓ Get new leads from social media platforms ✓ Add new leads to CRM from messengers ✓ Capture leads from custom web forms 📋 Segment leads and customers base Break down your customer base into targeted segments to send personalized pitches by using various macros - job title, need, company size and more. ✓ Use custom filters and views to segment your contacts. ✓ Save an unlimited number of segments for yourself or share them with the team. ✓ Have these segments updated automatically when new users match certain parameters. 💲 Build sales pipeline Turn contacts into leads and push them down the beautiful, functional pipeline. ✓ Add new deals, their value, probability of closing and expected close date. ✓ Track deals progress through the pipeline stages. ✓ Know revenue stuck at every stage of the pipeline ✓ Spot blocked leads and how to push them towards purchase. ✓ Create one or several custom pipelines for your products and services. ✓ Build forecasts you can trust. ⭕ Manage Tasks Organize your workday and manage the workload of your team. All within Gmail. ✓ Manage Tasks and collaborate with your team inside Gmail. ✓ Assign Tasks automatically by certain criteria or round-robin algorithm. ✓ Link Tasks to emails and CRM records. ✓ Receive daily Tasks Digest to plan your day. 🤖 Automate sales processes in Gmail NetHunt CRM allows users to automate the entire sales process – from lead capture to deals’ pipeline stage to notifications. ✓ Capture leads from different sources and add them in your CRM. ✓ Assign managers to leads and set up personalised auto-replies. ✓ Prioritise leads automatically depending on their behaviour ✓ Set sequences to nurture leads. ✓ Automatically link email conversations, chats, calls to CRM profiles. ✓ Have an algorithm move a lead to the next pipeline stage based on the lead’s response. ✓ Create automatic tasks for the team. ✓ Set notifications to the team when important changes happen in the pipeline. ✓ Automate data entry. ✉️ Email automation ✓ Create personal and shared email templates in Gmail. ✓ Write repetitive emails easily and quickly. ✓ Personalize email templates with custom fields. ✓ Use email templates in daily email correspondence, email campaigns or automated email sequences. 📩 Email tracking Track your email opens and clicks in Gmail. ✓ Know if, when, and how often the receiver views your emails in real-time. ✓ Know when people open your emails to provide insights for your team. ✓ Prioritise leads based on how many times they open emails or click on the links. ✓ Use email tracking for regular emails, email campaigns and automated email sequences. 🔁 Email campaigns Send email campaigns and follow-up campaigns in Gmail. ✓ Send email campaigns to custom segments or all of your customer base. ✓ Set follow-up emails to previous email campaigns. ✓ Monitor campaigns stats: opens, clicks, unsubscribes, bounces, and replies. ✓ Send email campaigns via Gmail, NetHunt SMTP or your own SMTP server. 📊 Sales reporting Track key business metrics and team performance with reports in NetHunt CRM. ✓ Track the effectiveness of the entire team and every manager separately – the number of sent emails, presentations made, calls made, etc. ✓ Analyze business growth compared to previous periods – the number of closed deals as well as revenue generated. ✓ Analyze revenue by breaking it down by a manager, by a certain product, by country, etc. ✓ Track your quota attainment. ✓ Analyze the reasons for losing deals. ✓ Build a sales forecast you can trust.

**Average Rating:** 4.6/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate NetHunt CRM?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.3/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind NetHunt CRM?

- **Seller:** [NetHunt CRM](https://www.g2.com/sellers/nethunt-crm)
- **Year Founded:** 2015
- **HQ Location:** Kiev
- **Twitter:** @nethuntcrm  
2,154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=673091bfe1f447ccc4194cd6fb9c56d25569f39bda5f77935ce1cf63eb600ede&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10626162%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 18% Medium

#### What Do G2 Reviewers Say About NetHunt CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of NetHunt CRM, benefiting from seamless integration and efficient workflow management.
- Users value the **Gmail integration** of NetHunt CRM, enabling seamless access to chats and lead management.
- Users love the **seamless integrations** with GSuite and LinkedIn, enhancing productivity and accessibility across platforms.
- Users love the **seamless integration** of NetHunt CRM with GSuite and LinkedIn, enhancing their workflow efficiency.
- Users love the **easy integration** with GSuite and LinkedIn, enhancing productivity and streamlining lead management.

##### Cons

- Users find the **learning curve steep** , requiring significant time and experience to effectively implement NetHunt CRM.
- Users notice **missing features** in NetHunt CRM, including insufficient email capabilities and limited project management tools.
- Users find **email issues** with NetHunt CRM, including lag, limits on sending, and cumbersome campaign setup.
- Users express concerns about **limited features** , especially regarding advanced automations and in-depth reporting capabilities.
- Users find the **complexity of automation and reporting features** a challenge, requiring time and effort to master.

#### What Are Recent G2 Reviews of NetHunt CRM?

**["NetHunt Keeps Sales in Gmail, Streamlining CRM, Pipelines, and Customer Engagement"](https://www.g2.com/survey_responses/nethunt-crm-review-12819919)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/nethunt-crm-review-12819919)

**["Consultation Workflow and Daily Task Tracking Feel More Clear"](https://www.g2.com/survey_responses/nethunt-crm-review-12887155)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/nethunt-crm-review-12887155)

#### What Are G2 Users Discussing About NetHunt CRM?

- [What is NetHunt CRM used for?](https://www.g2.com/discussions/what-is-nethunt-crm-used-for)
- [What does NetHunt CRM do?](https://www.g2.com/discussions/what-does-nethunt-crm-do) - 1 comment
- [Does Google have a CRM software?](https://www.g2.com/discussions/does-google-have-a-crm-software)
- [How does a CRM software work?](https://www.g2.com/discussions/how-does-a-crm-software-work) - 1 comment
- [What is NetHunt CRM?](https://www.g2.com/discussions/what-is-nethunt-crm) - 1 comment

[
Positive User
](https://www.g2.com/products/positive-user/reviews)

By [Positive User](https://www.g2.com/sellers/positive-user)

[

4.3/5(51)

](https://www.g2.com/products/positive-user/reviews)

What do users say?

Users consistently praise the product for its intuitive interface and responsive customer support, which make it easy to set up and manage marketing automation. The all-in-one solution allows teams to

Pros and Cons

[
Automation (3)
](https://www.g2.com/products/positive-user/reviews?qs=pros-and-cons)[
Automation Complexity (3)
](https://www.g2.com/products/positive-user/reviews?qs=pros-and-cons)

### [Positive User](https://www.g2.com/products/positive-user/reviews)

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

**Average Rating:** 4.3/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Positive User?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.9/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Positive User?

- **Seller:** [Positive User](https://www.g2.com/sellers/positive-user)
- **Year Founded:** 2016
- **HQ Location:** Paris, FR
- **Twitter:** @user\_com\_app  
6,263 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a50bafdda6c7c884c51ce22a55aa41734c9b2cfedfb7901c2703a98a724261&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuser-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 18% Medium

#### What Do G2 Reviewers Say About Positive User?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effortless automation** capabilities of User.com, streamlining marketing operations and saving significant time.
- Users value the **automation features** of User.com, enabling efficient campaign management and seamless engagement across channels.
- Users commend the **ease of use** of User.com, highlighting its intuitive setup and streamlined marketing processes.
- Users appreciate the **easy implementation** of User.com, allowing for a quick and straightforward setup process for marketing automation.
- Users appreciate the **easy setup** of User.com, enabling quick onboarding and seamless integration with existing tools.

##### Cons

- Users face **automation complexity** in Positive User, struggling with advanced setups and overwhelming features for new users.
- Users find the **automation limitations** in Positive User hinder complex workflows, requiring cumbersome workarounds for advanced scenarios.
- Users experience **occasional glitches** with email delivery and integrations that hinder workflow efficiency.
- Users find the **learning curve steep** with User.com due to complex features and automation setups for new users.
- Users note a **lack of advanced customization** in workflow options, limiting complex automation abilities and user journeys.

#### What Are Recent G2 Reviews of Positive User?

**["Comprehensive CRM and Automation, Needs Enhanced Insights"](https://www.g2.com/survey_responses/positive-user-review-12532905)**

**Rating:** 4.0/5.0 stars

_— Udaya D._

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12532905)

**["Perfect Fit for DACH B2B Sales Compliance"](https://www.g2.com/survey_responses/positive-user-review-12983474)**

**Rating:** 4.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12983474)

#### What Are G2 Users Discussing About Positive User?

- [What does User.Com do?](https://www.g2.com/discussions/what-does-user-com-do) - 1 comment
- [What is UserEngage?](https://www.g2.com/discussions/what-is-userengage)
- [Is User com good?](https://www.g2.com/discussions/is-user-com-good) - 1 comment
- [Is user com a CRM?](https://www.g2.com/discussions/is-user-com-a-crm)

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[Browse CRM Themes](/categories/crm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

Show More

* * *

## How Do You Choose the Right CRM Software?

### Everything About CRMs

### CRM software buying insights at a glance

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) strategically manages customer interactions across marketing, sales, service, and analytics functions, using capabilities such as customer data aggregation, workflow automation, and analytics-driven insights.

Organizations primarily use CRM software to manage leads, track customer interactions, automate sales pipelines, and centralize customer data. CRM systems range from sales automation tools to specialized solutions tailored for industries such as real estate, finance, or nonprofits.

Most CRM solutions are priced per user monthly or annually, averaging approximately $35 per user/month, with free plans for small businesses and premium enterprise solutions reaching up to $3,960 per user/year.

If you’re evaluating CRM software, consider your organization's size, desired integrations, pricing transparency, ease of use, feature availability, vendor support quality, and AI capabilities. Essential questions include:

- How transparent and scalable is the pricing structure?
- What training and onboarding resources are provided?
- What integrations are supported, and how user-friendly are they?
- How responsive is the vendor to customer support issues?
- Does the CRM utilize AI to automate interactions or insights?

G2's top-rated CRM systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ActiveCampaign, ClickUp, and Close.

### What is CRM software?

G2 defines [CRM software](https://www.g2.com/categories/crm) as platforms and applications designed to strategically manage and optimize customer interactions across marketing, sales, service, and analytics functions. Effective CRM systems aggregate multiple data sources, automate customer-facing workflows, and offer insights to accelerate sales conversions.

Organizations typically source first-party customer data through call center interactions, web-based lead forms, social media engagements, and targeted marketing campaigns. CRM modules then organize this information systematically by demographic attributes, customer interactions, purchasing signals, and conversion potential.

CRM tools further simplify sales processes by automating lead nurturing, prospect outreach, and campaign management. These applications provide a centralized system to track deal progression, customer interactions, financial transactions, and post-sale support, delivering a unified, real-time view of the entire customer journey.

The CRM market is projected to reach $96.39 billion by 2026, growing at a compound annual growth rate (CAGR) of 10.6% between 2021 and 2026. ([_Source 1_](https://www.g2.com/articles/sales-statistics))

G2 currently covers 785 CRM products, with 9963 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top reviewed CRM systems on G2?

G2 scores the top-rated CRM systems based on a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated CRM products G2 for this category:

#### 1. [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 20,244
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

#### 2. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 9,685
- Satisfaction: 99
- Market Presence: 87
- G2 Score: 93

#### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

- Number of Reviews: 3,503
- Satisfaction: 94
- Market Presence: 70
- G2 Score: 82

#### 4. [ClickUp](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1,507
- Satisfaction: 93
- Market Presence: 70
- G2 Score: 81

#### 5. [Close](https://www.g2.com/products/close/reviews)

- Number of Reviews: 1,346
- Satisfaction: 98
- Market Presence: 63
- G2 Score: 81

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### CRM software pricing and cost considerations

CRM software pricing varies significantly depending on the vendor, scale, complexity, and deployment model. Pricing categories typically include:

- Free tier: Basic functionality suitable for startups or small businesses requiring minimal CRM capabilities.
- Entry-level and mid-market Tiers: Moderate feature sets with per-user subscription pricing targeted at mid-sized businesses.
- Enterprise-level tiers: Comprehensive, highly customizable solutions with extensive support, integrations, advanced analytics, and strategic implementation support.

Most CRM software solutions on the market are priced per–user per month, but they can also be offered at annual rates. According to G2 data covering 86 CRM products (245 editions), the average annual license cost is about $415.95, roughly $35 per user per month when paid yearly. Some products offer [free versions](https://www.g2.com/categories/crm/free), while high-end, enterprise-level solutions can cost up to $3,960 per user per year.

Organizations should carefully evaluate Total Cost of Ownership (TCO), including hidden costs such as onboarding, integrations, training, and ongoing technical support. For on-premises solutions, factor in hardware, IT resources, and ongoing maintenance.

### Types of CRM software on G2

CRM software solutions typically fall into the following categories, each with distinctive functionalities suited to specific organizational needs:

- Sales Automation CRM: Focuses primarily on automating sales processes, enhancing productivity, and streamlining pipeline management.
- Analytical CRM: Provides deep data-driven insights, predictive analytics, and customer segmentation through advanced AI-driven reporting.
- Industry-Specific CRM: This type of CRM offers specialized features tailored to industry-specific operational requirements. This includes [real estate CRM software](https://www.g2.com/categories/real-estate-crm), [construction CRM software](https://www.g2.com/categories/construction-crm), [financial services CRM software](https://www.g2.com/categories/financial-services-crm), [mortgage CRM software](https://www.g2.com/categories/mortgage-crm), [legal CRM software](https://www.g2.com/categories/legal-crm), [PR CRM software](https://www.g2.com/categories/pr-crm), and [nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm).
- [Social CRM](https://www.g2.com/categories/crm/f/social-network-integration): Captures and manages customer interactions from social media channels, facilitating seamless cross-platform engagement.
- [Mobile CRM](https://learn.g2.com/mobile-crm): Enables sales and marketing teams to access CRM capabilities via mobile apps, supporting productivity on the go.
- [All-in-One CRM](https://www.g2.com/categories/crm/f/all-in-one): Combines multiple CRM functions into a unified platform, eliminating the need for disparate applications. This software supplants the need for broken software chains like standalone [ERPs](https://www.g2.com/categories/erp-systems) or [human capital management systems (HCMs)](https://www.g2.com/categories/hcm-software).
- [Standalone CRM](https://www.g2.com/categories/crm/f/standalone): Operates independently without requiring extensive integration into an existing tech ecosystem. Often found in small or mid-sized businesses that prefer simpler setups.
- Cloud-based CRM: Delivers scalable and secure solutions through cloud infrastructure, reducing IT complexity and promoting agile growth.
- [Small Business CRM](https://www.g2.com/categories/crm/small-business): This type of CRM provides accessible, intuitive CRM tools specifically designed for smaller organizations with straightforward deployment and lower costs.

### Top CRM software features rated by G2 reviewers

There is no [best CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) for everyone. Different CRM features within CRM software can help users in a few ways:

- Contact & account management: Store customer data and manage interactions centrally.
- Opportunity & pipeline management: Track sales deals through each stage from lead to close.
- Task & activity management: Schedule tasks, assign deadlines, and track activities.
- Lead management: Capture, qualify, and manage leads throughout the sales process
- Email marketing & campaign management: Create, launch, and measure email and multi-channel campaigns.
- Reporting & dashboards: Visualize performance and trends through intuitive dashboards and customizable reports.
- Mobile & social integration: Access CRM on mobile devices; engage customers through social media channels.
- Workflow automation: Automate repetitive tasks and streamline business processes.
- Customer support & case management: Track and resolve customer inquiries and issues effectively.
- Integration capabilities: Seamlessly integrate CRM with other essential software and business systems.
- AI capabilities: Use generative AI to automate text creation and enhance customer interactions.

### Top CRM software benefits identified by G2 reviewers

Effective CRM implementation can yield multiple strategic business benefits, including:

**Enhanced customer insights:** CRM systems consolidate interaction data for deeper customer understanding, enabling personalized engagements and proactive sales efforts.

_“It consolidates all customer data onto a single platform, tracking the entire customer journey within our system through a single interface. This includes all interactions from the initial point of contact, whether inbound or outbound, through marketing or direct sales, to the final outcome of either a closed win or closed loss.”_ - [Akshay S., Sales Development Manager](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10680560).

**Improved revenue growth:** CRM tools support targeted marketing campaigns, streamline lead management, and accelerate sales processes that drive increased revenue.

_“The tool helps me keep track of leads, follow-ups, and client interactions without things slipping through the cracks.”_ - [Chelsea D., CEO](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-10856634).

**Optimized productivity and efficiency:** CRM software automates repetitive tasks, minimizing manual intervention and freeing staff to focus on high-value strategic activities.

“_The automation features save us a ton of time by cutting out manual data entry and follow-ups. This means we can focus more on growing the business and less on chasing details, which has definitely helped our team stay more productive and organized._” - [Byron S., VP, SFDC & Data Administration](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10275142).

**Improved collaboration and transparency:** CRM solutions offer centralized visibility into customer journeys, facilitating cross-functional collaboration and aligning sales and marketing efforts.

_“The tool allows us to have transparency and a centralized location for all of our staff to store the information we need to help the customers.”_ - [Ryan L](https://www.g2.com/products/close/reviews/close-review-8802552).

### Top CRM systems challenges identified by G2 reviewers

Implementing CRM software often presents specific challenges that can impact overall success. Analyzing G2 user reviews reveals frequent issues, including pricing concerns, complexity of user experience, limited or underdeveloped features, inadequate customer support, and integration limitations. Here are the most common hurdles users face, along with practical advice to address them:

**1. Cost concerns:** Reviewers frequently identify high or unclear pricing as a barrier, particularly with enterprise-level CRM systems, making affordability an ongoing concern, especially for small or mid-sized businesses.

- **Essential questions to ask your CRM vendor:** How is your pricing structured, and what exactly is included in each tier? Are there additional costs for adding users, premium features, or customer support?
- **How to overcome the challenge:** Seek transparency from vendors upfront and consider scalable solutions or tiered pricing options that align costs with your business growth.

**2. Steep learning curve:** CRM software often introduces unfamiliar workflows, resulting in slow adoption or even resistance within teams accustomed to different processes.

- **Essential questions to ask your CRM vendor:** What training programs or onboarding resources do you provide? How do you help teams transition smoothly from their existing processes?
- **How to overcome the challenge:** To facilitate an easier transition, opt for CRM solutions that offer comprehensive onboarding materials, continuous training, and strong vendor support.

**3. Limited or underdeveloped features:** Many CRM users express disappointment regarding missing or insufficiently developed functionality, limiting effectiveness in critical business scenarios.

- **Essential questions to ask your CRM vendor:** Can you outline your current features and upcoming development roadmap? How responsive are you to customer feedback when prioritizing new features?
- **How to overcome the challenge:** Prioritize CRM providers who are transparent about feature availability and future development, ensuring alignment with your essential business needs.

**4. Support and reliability issues:** Users commonly cite inadequate customer support, slow response times, or unreliable systems as major pain points negatively affecting daily operations.

- **Essential questions to ask your CRM vendor:** What support channels are available, and what are your average response and resolution times? Do you provide clearly defined Service Level Agreements (SLAs)?
- **How to overcome the challenge:** Evaluate vendors based on proven reliability and responsive customer support. Clarify expectations with detailed SLAs.

**5. Integration limitations:** CRM solutions can become less effective when integration with existing tools is difficult, limited, or complex, reducing overall productivity.

- **Essential questions to ask your CRM vendor:** What integrations do you currently support, and how complex is the setup process? Do you assist customers with integrations and troubleshooting?
- **How to overcome the challenge:** Choose CRM software with robust, user-friendly integrations. Confirm compatibility with essential tools early in the evaluation process.

### What is CRM software used for?

Analysis of CRM software reviews reveals the following common scenarios:

- **Lead management & tracking:** Businesses use CRM tools to capture, qualify, assign, and monitor leads throughout the sales funnel, ensuring leads never slip through the cracks.
- **Centralized customer & contact data:** Reviewers say CRM solutions help store all customer interactions and communications in one centralized system, ensuring multiple departments access accurate, up-to-date records without duplication.
- **Pipeline & deal management:** CRM applications organize sales opportunities clearly by stage, value, and timeline, allowing sales teams to prioritize deals and forecast revenue effectively
- **Collaborative account & case management:** Reviewers say CRM platforms simplify customer support by enabling multiple stakeholders to collaborate on customer inquiries, case management, and issue resolution, keeping all communication records linked and up-to-date.

### Who uses CRM systems?

CRM software users span various roles, from senior executives to frontline sales and marketing professionals. Based on G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries include computer software, marketing and advertising, information technology, financial services, and real estate.

### Common CRM software integrations

We analyzed extensive user-review data to identify common software categories users frequently integrate with CRM:

- **Marketing automation software:** Integrating CRM software with [marketing automation tools](https://www.g2.com/categories/marketing-automation) allows businesses to automate email campaigns, streamline lead nurturing, and enhance lead scoring capabilities.
- **Email & calendar tools:** CRM integrations with [popular email](https://www.g2.com/categories/email) and [calendar platforms](https://www.g2.com/categories/calendar-software) help centralize communication, appointments, and contact management, providing a unified view of customer interactions.
- **Workflow and custom integration tools:** Flexible integrations using APIs and [workflow automation tools](https://www.g2.com/categories/workflow-management) enable businesses to synchronize CRM data seamlessly across multiple applications, enhancing operational efficiency.
- **Collaboration & communication platforms:** Connecting CRM tools with [internal collaboration and messaging platforms](https://www.g2.com/categories/internal-communications) facilitates instant communication, simplifies meeting scheduling, and enhances internal team coordination.
- **Website and lead capture software:** Integrating CRM apps with website and [form-building software](https://www.g2.com/categories/online-form-builder) allows real-time lead capture, automated follow-ups, and personalized customer engagement directly from web-based interactions.

### What's the best CRM app for small business owners?

For [small business owners](https://www.g2.com/categories/crm/small-business), I recommend exploring CRM apps specifically designed for small and medium-sized businesses (SMBs) as they focus on ease of use and cost-effectiveness, such as:&nbsp;

1. [Microsoft Dynamics CRM](https://www.g2.com/products/dynamics-365-sales/reviews)&nbsp;offers a robust solution to boost sales productivity and marketing effectiveness with social insights, business intelligence, and campaign management. It provides both on-premises and cloud solutions, with mobile CRM apps for on-the-go management.
2. [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews)&nbsp;is tailored for small to medium-sized businesses, providing a 360-degree customer view. It optimizes sales, support, and marketing touch-points with AI-powered tools and robust automation to enhance customer experiences across various channels.
3. [BSI Software](https://www.g2.com/products/bsi-software/reviews)&nbsp;delivers a comprehensive platform for the digitalization of customer relationships, with a strong CRM system supporting industries like banking, insurance, and energy. It emphasizes a 360° customer view and uses AI to improve processes and customer interactions.

### What CRM is the best for e-commerce platforms?

The best CRM software for eCommerce platforms depends on your business size, sale volume, and integration needs. With that in mind, here are some top choices to support your business based on G2 reviews:

1. [HighLevel](https://www.g2.com/products/highlevel/reviews): An all-in-one Sales & Marketing CRM with CRM, Email, 2-way SMS, consolidated messaging, outbound calling, and more.
2. [Close](https://www.g2.com/products/close/reviews): A CRM designed to help small, scaling businesses close deals fast with built-in communication, automation, and reporting tools.
3. [Agile CRM](https://www.g2.com/products/agile-crm/reviews): A fully integrated CRM with sales tracking, contact management, marketing automation, and telephony.

### Future of CRM software

- **AI-driven insights and predictive analytics:** CRM platforms increasingly leverage AI and machine learning to process vast customer data, predict behaviors, and recommend the next best actions. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This helps teams identify high-value leads, reduce churn, and personalize communications. Predictive analytics accelerate sales cycles and improve marketing campaign targeting. AI-powered insights also automate manual tasks, allowing teams to focus on strategic interactions rather than data entry.
- **Omnichannel engagement and conversational interfaces:** Businesses are meeting customers on their terms, whether via chat, social media, or voice assistants. CRMs of the future will integrate new channels effortlessly and use conversational AI to streamline interactions. ([_Source 4_](https://solutionsmetrix.com/article/top-crm-trends-2024/))
- **Deeper IoT integration for real-time engagement:** With the rise of IoT (smart devices, wearables, sensors), next-generation CRMs will sync with real-time data streams. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This will enable proactive customer service, automated triggers for maintenance or support, and personalized product recommendations based on real-world usage.

### CRM Software FAQs

### Most Popular FAQs

#### **Which CRM Software has the best reviews?**

Based on verified user ratings across thousands of reviews, these CRM platforms consistently earn top marks for overall satisfaction:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A widely adopted CRM known for its clean interface, cross-team collaboration tools, and strong alignment between sales and marketing workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform built for agencies and small businesses, praised for its automation capabilities, multi-channel communication tools, and competitive pricing.
- [Close](https://www.g2.com/products/close/reviews) — A sales-focused CRM built for speed and simplicity, highly rated by outbound teams for its integrated calling, SMS, email, and intuitive lead management.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A pipeline-centric CRM recognized for its visual deal management, ease of use, and robust integration ecosystem.

#### **What is CRM software used for?**

CRM (Customer Relationship Management) software is a tool that helps businesses organize, track, and manage their interactions with leads, prospects, and customers in one centralized platform. At its core, CRM software solves the problem of scattered customer data by consolidating contact records, communication history, sales pipeline stages, and task management into a single system. Users across industries rely on CRM software to automate follow-up sequences, reduce manual data entry, manage deal pipelines, generate performance reports, and improve response times. Beyond basic contact management, modern CRM platforms increasingly incorporate email and SMS marketing, AI-powered assistants, chatbots, and workflow automation — making them the operational backbone of sales, marketing, and customer support teams alike.

#### **What is the best cloud-based CRM for the service industry?**

Cloud-based CRM tools built for service-oriented businesses prioritize scheduling, client communication, and workflow visibility. The following options earn strong marks from service industry users:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A cloud-native CRM that centralizes client outreach, deal tracking, and email sequences, making it a practical choice for service teams managing ongoing client relationships.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — A cloud-based platform popular with service-based agencies that need integrated appointment booking, reputation management, and automated client follow-up under one subscription.
- [OctopusPro](https://www.g2.com/products/octopuspro/reviews) — A field service management and CRM platform designed for mobile and on-site service businesses, offering ticketing, scheduling, and customizable workflow tracking.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A hosted CRM with strong pipeline visualization tools, activity reminders, and integration capabilities suited for service businesses managing multiple client engagements.

#### **What is the best CRM solution with marketing automation features?**

The strongest CRM platforms with embedded marketing automation go beyond basic contact management to support full campaign execution, lead nurturing, and cross-channel outreach. Top options include:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Offers tightly integrated sales and marketing tools including email sequences, deal tracking, and web visit tracking, with an interface designed for non-technical users.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — A CRM and marketing automation platform built around flexible workflow builders, enabling businesses to automate complex multi-step email and SMS campaigns with conditional logic.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform that combines CRM, email, SMS, social media automation, funnel building, and AI voice agents, purpose-built for marketing agencies managing multiple clients.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — An affordable CRM suite that consolidates email marketing, contact management, landing page creation, and support ticketing in a single interface.

#### **What is the best CRM for beginners?**

New CRM users consistently prioritize ease of setup, guided onboarding, and an interface that doesn't require technical expertise. The following platforms earn high marks for accessibility among first-time CRM users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Frequently cited by new users for its intuitive visual pipeline, clean drag-and-drop interface, and short onboarding curve — users routinely describe going live within a day.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — A straightforward CRM praised for quick setup and a responsive support team that helps new teams get organized with minimal friction.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Known for its simple, navigable interface, extensive learning resources, and live webinars that help users new to CRM get up to speed quickly.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A lightweight CRM designed as an entry point into the Zoho ecosystem, offering pipeline management and contact organization with minimal setup complexity.

### Small Business FAQs

#### **What is the most affordable CRM software for SMBs?**

For small and medium-sized businesses, the best CRM at an affordable price point balances essential functionality with low total cost of ownership. These platforms consistently earn recognition from SMB users on a budget:

- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — One of the most cost-effective all-in-one platforms for small businesses, offering CRM, email marketing, and support features at a price point that rivals far more limited tools.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Frequently highlighted by SMB users for delivering core CRM and automation features at a price that competes favorably with enterprise-tier alternatives.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A purposefully lean and affordable CRM built for small teams, offering pipeline management, contact tracking, and the ability to scale into the broader Zoho ecosystem as needs grow.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — A moderately priced CRM that small businesses frequently choose for its clean UI, fast implementation, and value relative to more expensive mid-market platforms.

#### **What is the best CRM software for startups?**

Startups need a CRM that can be implemented quickly, scales with growth, and doesn't require a dedicated admin to maintain. These platforms are well-suited for early-stage teams, and you can explore the full [SMB CRM software](https://www.g2.com/categories/crm?segment=small-business) category on G2 for a complete view of top-rated options:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A popular choice among startups for its free tier, ease of use, and the ability to grow into more advanced sales and marketing automation as the team scales.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Startup founders and small sales teams frequently cite Pipedrive's visual pipeline and quick setup as a practical way to get deal tracking in place immediately.
- [Close](https://www.g2.com/products/close/reviews) — Built specifically for sales-first startups, Close consolidates calling, emailing, and SMS in one interface with a fast onboarding experience and no-bloat feature set.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — Startup users appreciate its low cost and all-in-one approach to managing contacts, automating outreach, and handling support tickets without adding additional tools.

#### **Which CRM software is the most user-friendly for startups?**

Ease of use is critical for lean startup teams where no one has the bandwidth for weeks of onboarding. Among the CRM platforms reviewed, these earn the highest usability marks from small-team users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Consistently cited for its visual, drag-and-drop pipeline and minimal learning curve, making it one of the most accessible CRMs for teams adopting their first dedicated sales tool.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Startup users highlight how quickly their teams got comfortable with the interface, with most reporting same-day or next-day adoption without formal training.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Praised for a clean, distraction-free interface and a responsive support team that guides new users through setup and configuration challenges.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A CRM built around a modern, Notion-inspired interface that resonates strongly with startup founders and small teams who find traditional CRMs overly complex.

#### **What is the best CRM for small teams in financial services?**

Financial services firms at the small business level need a CRM that can reliably track client accounts, log correspondence, and support compliance-adjacent record-keeping. You can browse the full [small business CRM software](https://www.g2.com/categories/crm?segment=small-business) landscape on G2 to compare options by industry:

- [Maximizer](https://www.g2.com/products/maximizer/reviews) — A CRM used by financial advisors and insurance professionals, valued for its robust contact-to-account lifecycle tracking, task scheduling for renewals, and detailed client record storage.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Widely used in financial services SMBs for managing client outreach, tracking deal pipelines, and aligning sales and marketing communication in a single platform.
- [Close](https://www.g2.com/products/close/reviews) — Used by small financial services sales teams for its speed of entry, multi-channel outreach, and streamlined lead management without unnecessary complexity.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Adopted by small financial services teams for its intuitive pipeline management and integration flexibility with quoting and productivity tools.

#### **What CRM tools are best suited for solo business owners and freelancers?**

Solo operators and freelancers need a CRM that's fast to set up, low-maintenance, and handles the essential tasks of contact management and follow-up without requiring a team to administer it. The following platforms see strong adoption among single-person operations, and you can explore the full [small business CRM](https://www.g2.com/categories/crm?segment=small-business) category for additional options:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A top pick among freelancers and solo sales professionals for keeping deal pipelines organized without requiring daily admin overhead.
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — Built explicitly for solopreneurs and micro-businesses, prioritizing simplicity and a flat-rate pricing model that avoids the per-feature upgrade cycle common in larger platforms.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A modern, lightweight CRM designed around relationship management that resonates strongly with founders and freelancers who rely heavily on LinkedIn and email for outreach.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Solo users highlight Nutshell's ease of implementation and task-based reminders as core value drivers for staying organized without dedicated CRM support.

### Enterprise FAQs

#### **What is the best-rated CRM software for tech enterprises?**

Technology enterprises require a CRM with deep customization, scalable architecture, and strong developer ecosystems. These platforms earn the highest marks from enterprise tech buyers, and you can explore the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — The market's most recognized enterprise CRM, built for large tech organizations that require custom objects, complex automation, AI-driven sales assistance, and broad ecosystem integrations.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Increasingly adopted by mid-to-large tech companies for its accessible interface, cross-functional deal visibility, and tight alignment between marketing and sales data.
- [Creatio](https://www.g2.com/products/creatio/reviews) — A no-code-first CRM platform valued by enterprise tech teams for its powerful marketing suite, flexible workflow automation, and deep customization without requiring developer resources.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — An enterprise-grade platform that combines CRM capabilities with ERP, finance, and inventory management, making it a strong fit for tech companies that need unified business operations.

#### **What is the most reliable CRM software tool for enterprises?**

Enterprise buyers prioritize uptime, data integrity, and consistent performance at scale. Among platforms with significant enterprise user bases in this review dataset, the following earn recognition for reliability:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Long the enterprise reliability benchmark, Salesforce is recognized for centralized data management, extensive uptime infrastructure, and a mature ecosystem of support and implementation partners.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise teams frequently cite HubSpot's consistent platform availability, predictable performance, and strong user permissions and admin controls.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's stability across large user deployments, noting its hosted and on-premise options and continuous platform enhancements as drivers of long-term confidence.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — Trusted by enterprises for housing critical business data across CRM, financials, and operations in a single auditable system, with robust case-based support infrastructure.

#### **What is the best-reviewed CRM software for enterprise app integration?**

Integration depth is a top evaluation criterion for enterprise CRM buyers managing complex tech stacks. These platforms stand out for their integration ecosystems, and you can explore the [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for in-depth comparison:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's AppExchange and native API infrastructure make it a top choice for enterprises requiring integration with ERP, marketing, service, and analytics platforms at scale.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise users praise HubSpot's native integrations and marketplace ecosystem for connecting sales data across business intelligence, email, and communication tools.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — Recognized for strong third-party integrations including Salesforce and Zapier, making it a practical choice for enterprises embedding CRM and marketing automation into broader workflows.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise reviewers highlight Creatio's flexible integration framework and no-code tooling as differentiators for connecting CRM processes with legacy and third-party systems.

#### **What is the best enterprise CRM for customer success teams?**

Customer success functions within enterprise organizations require a CRM layer that goes beyond pipeline management — one that tracks client health, onboarding progress, and renewal timelines. You can browse the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for a complete list of top-rated options:

- [Planhat](https://www.g2.com/products/planhat/reviews) — Purpose-built for enterprise customer success teams, Planhat manages the full post-sale lifecycle from onboarding through renewal with health scoring, timeline management, and proactive account planning tools.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise customer success teams use HubSpot for cross-department deal visibility and contact management, particularly in environments where CS and sales operate from shared data.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Used by enterprise CS teams that need deep customization and integration to map complex customer journeys, connect service records, and track success metrics across accounts.
- [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) — An enterprise CRM that centralizes account information, customer contracts, and support requests, earning high marks from administrators for its configurability and clean information architecture.

#### **What is the best enterprise CRM with AI capabilities?**

AI functionality in enterprise CRM has moved from differentiator to expectation, spanning predictive analytics, automated outreach, intelligent forecasting, and virtual sales assistants. The following platforms lead on AI maturity within the enterprise segment reviewed here, and you can explore the [enterprise CRM](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for the latest AI feature comparisons:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's native AI layer, Einstein, delivers predictive lead scoring, automated data capture, and conversational AI for enterprise sales teams operating at scale.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's rapidly expanding AI capabilities integrated within its no-code workflow environment, enabling smarter automation without developer dependency.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — HubSpot has embedded AI across email tracking, deal predictions, and content assistance — features enterprise teams are actively incorporating into daily sales workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — Reviewers in tech-oriented agencies highlight HighLevel's AI voice employee and AI-driven workflow features as a meaningful competitive advantage, particularly for teams managing high volumes of inbound and outbound communication.

### Sources

1. [73+ Sales Statistics To Achieve Business Targets in 2024](https://www.g2.com/articles/sales-statistics), G2
2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies).
3. [CRM technology trends](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html), SAP
4. [Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect](https://solutionsmetrix.com/article/top-crm-trends-2024/)​, Solutions Metrix

Last Updated on 04/20/2026

_﻿Written and researched by&nbsp;_[_Blue Bowen_](https://research.g2.com/insights/author/blue-bowen)

_Reviewed and edited by&nbsp;_[_Sinchana Mistry_](https://www.linkedin.com/in/sinchana-mistry95/)