I like that all my clients can have their own contacts. For instance, client #1 can have it's own set of contacts. In addition, Client #1 can have many "groups" of contacts like "Dealerships Miami", "Dealerships New York", "Dealerships Los Angeles". The way Relenta is set up is that each time a group is created, a new database is created.
All clients are kept separate. I looked at other platforms and some are limited because only one database is create for the small business itself. That's why Relenta is great for marketing agencies/companies. All your clients can have their own area and not get bundled together.
i can't be too picky since I know I cannot get everything within one CRM. This is one thing they are about to change ASAP: Track Open Rates. By the time you read this, I'm sure the feature will be implemented.
Look at the structure of your marketing agency. I am approaching this from the agency standpoint. If I was a regular small business, it would work too, but as an agency, it's much more powerful because I can do email marketing for many of my clients. All this with just one software.
Since I have bundled email mail marketing into my proposals, I have to reach out to prospective companies to build relationships. Keeping track of all contacts without a CRM is impossible. Organization is important, but just as important is doing more MARKETING and not getting encumbered by the CRM (like Sales Force).
The Relenta CRM helps streamline the process. I reviewed almost 10 Email marketing CRMs and Relenta was all the way at the top. It all depends on what is important to the marketing company.