# Best Connected TV (CTV) Advertising Platforms for Medium-Sized Businesses

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Connected TV (CTV) Advertising Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Connected TV (CTV) Advertising Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Connected TV (CTV) Advertising Platforms category.

In addition to qualifying for inclusion in the Connected TV (CTV) Advertising Platforms category, to qualify for inclusion in the Medium-Sized Business Connected TV (CTV) Advertising Platforms category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.





## Top Connected TV (CTV) Advertising Platforms at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (866 reviews) | Full-funnel CTV buying with white-glove support | "[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)" |
| 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel CTV buying with AI-driven optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 3 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV campaign launch with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" |
| 4 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Performance-attributed CTV advertising with conversion tracking | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" |
| 5 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.3/5.0 (23 reviews) | — | "[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)" |
| 6 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal CTV with geofenced footfall attribution | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" |
| 7 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" |
| 8 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (763 reviews) | Managed CTV retargeting with full-funnel display | "[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)" |
| 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (187 reviews) | Cookieless full-funnel CTV and display activation | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" |
| 10 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (650 reviews) | Multi-channel ABM with CRM-synced account targeting | "[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)" |


## G2 Grid® for Connected TV (CTV) Advertising Platforms
![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=4907&focus%5B%5D=5910&focus%5B%5D=10731&focus%5B%5D=1185713&focus%5B%5D=23359&focus%5B%5D=54066&focus%5B%5D=5532&focus%5B%5D=3026)
Highlighted products: The Trade Desk, StackAdapt, Viant Technology, Vibe, Extreme Reach, AdRoll ABM (Formerly RollWorks), Quantcast Platform, and AdRoll.
Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=the-trade-desk&focus%5B%5D=stackadapt&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=extreme-reach&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=quantcast-platform&focus%5B%5D=adroll&segment=mid-market)


## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?
**Total Products under this Category:** 49

### Category Stats (Jul 2026)
- **Average Rating**: 4.4/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Quantcast Platform (+0.12%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month
*Last updated: July 20, 2026*


## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Connected TV (CTV) Advertising Platforms Is Best for Your Use Case?

- **Best for Small Businesses:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best for Mid-Market:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Best for Enterprise:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Highest User Satisfaction:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Kochava](https://www.g2.com/products/kochava/reviews)


---

**Sponsored**

### Profound

Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1009394&secure%5Bchosen_at%5D=2026-07-21T15%3A16%3A42Z&secure%5Bdisplayable_resource_id%5D=1010585&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1384736&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1384736&secure%5Bresource_id%5D=1009394&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconnected-tv-ctv-advertising-platforms%2Fmid-market&secure%5Btoken%5D=41829ca089739ead5d07639d44a6f8e599c95406a12d11bf00d3ff6d1010e6fc&secure%5Burl%5D=https%3A%2F%2Fwww.tryprofound.com%2Fcontact-sales%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dg2-clicks-campaign&secure%5Burl_type%5D=book_demo)

---

## What Are the Top-Rated Connected TV (CTV) Advertising Platforms Products in 2026?
### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


**Average Rating:** 4.4/5.0
**Total Reviews:** 182

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Mid-Market, 31% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (31 reviews)
- Ease of Use (27 reviews)
- Audience Targeting (25 reviews)
- Targeting (23 reviews)
- Campaign Management (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (13 reviews)
- Complexity (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (10 reviews)


### What Do G2 Reviewers Say About The Trade Desk?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

**Cons:**

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"**

**Rating:** 4.5/5.0 stars
*— Nijat I.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

---

**"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"**

**Rating:** 4.0/5.0 stars
*— sai v.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

---


#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### 2. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


**Average Rating:** 4.7/5.0
**Total Reviews:** 866

**Who Is the Company Behind StackAdapt?**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small-Business, 31% Mid-Market


#### What Are StackAdapt's Pros and Cons?

**Pros:**

- Ease of Use (121 reviews)
- Customer Support (116 reviews)
- Team Helpfulness (98 reviews)
- Helpful (87 reviews)
- Features (77 reviews)

**Cons:**

- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)
- Budget Management (20 reviews)
- Limited Reporting (19 reviews)
- Poor Reporting (19 reviews)


### What Do G2 Reviewers Say About StackAdapt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

**Cons:**

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"**

**Rating:** 5.0/5.0 stars
*— Alex S.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008)

---

**"[StackAdapt: Effortless Targeting and Exceptional Support](https://www.g2.com/survey_responses/stackadapt-review-13132433)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13132433)

---


#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### 3. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


**Average Rating:** 4.2/5.0
**Total Reviews:** 310

**Who Is the Company Behind Viant Technology?**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,996 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Mid-Market, 39% Small-Business


#### What Are Viant Technology's Pros and Cons?

**Pros:**

- Customer Support (17 reviews)
- Ease of Use (17 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)


### What Do G2 Reviewers Say About Viant Technology?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

**Cons:**

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"**

**Rating:** 4.5/5.0 stars
*— Stephanie F.*

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

---

**"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"**

**Rating:** 4.5/5.0 stars
*— Luciana S.*

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

---


#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### 4. [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews)
Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $50/day.


**Average Rating:** 4.8/5.0
**Total Reviews:** 135

**Who Is the Company Behind Vibe?**

- **Seller:** [Vibe](https://www.g2.com/sellers/vibe)
- **Company Website:** https://www.vibe.co/
- **Year Founded:** 2022
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/vibe-ctv-ott (199 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 75% Small-Business, 21% Mid-Market


#### What Are Vibe's Pros and Cons?

**Pros:**

- Ease of Use (57 reviews)
- Customer Support (27 reviews)
- Helpful (24 reviews)
- Setup Ease (20 reviews)
- Campaign Management (14 reviews)

**Cons:**

- Reporting Limitations (9 reviews)
- Difficult Setup (3 reviews)
- Limited Features (3 reviews)
- Ad Issues (2 reviews)
- Editing Difficulties (2 reviews)


### What Do G2 Reviewers Say About Vibe?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Vibe, enjoying straightforward campaign creation and accessible tracking features.
- Users praise the **exceptional customer support** of Vibe, highlighting its proactive and knowledgeable team for effective solutions.
- Users find Vibe's support team to be **incredibly helpful** , enhancing their experience with excellent guidance and collaboration.
- Users find the **setup incredibly easy** , enabling swift launch and integration of campaigns with impressive support.
- Users appreciate the **efficient campaign management** of Vibe, experiencing easy setups and quick lead generation.

**Cons:**

- Users find the **reporting limitations** of Vibe frustrating, especially for performance assessment and attribution accuracy.
- Users find the **difficult setup** of Vibe challenging, especially with integration and advanced features requiring extra training.
- Users find the **limited features** of Vibe restrict their creativity and options for video editing and advertising.
- Users express a desire for **clickable ads** , noting limitations with daily ad spend requirements on Vibe.
- Users face **editing difficulties** with Vibe, finding it challenging to correct mistakes during ongoing campaigns.

#### What Are Recent G2 Reviews of Vibe?

**"[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)"**

**Rating:** 5.0/5.0 stars
*— Koju A.*

[Read full review](https://www.g2.com/survey_responses/vibe-review-12517453)

---

**"[Effortless Campaign Management and Unmatched Flexibility](https://www.g2.com/survey_responses/vibe-review-12177629)"**

**Rating:** 5.0/5.0 stars
*— Channing C.*

[Read full review](https://www.g2.com/survey_responses/vibe-review-12177629)

---



### 5. [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews)
XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global


**Average Rating:** 4.3/5.0
**Total Reviews:** 23

**Who Is the Company Behind Extreme Reach?**

- **Seller:** [Extreme Reach](https://www.g2.com/sellers/extreme-reach)
- **Company Website:** https://www.xr.global/
- **Year Founded:** 2008
- **HQ Location:** Hudson Yards, NYC, US
- **LinkedIn® Page:** https://www.linkedin.com/company/extreme-reach/ (990 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 48% Mid-Market, 30% Small-Business



#### What Are Recent G2 Reviews of Extreme Reach?

**"[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13080002)

---

**"[User-Friendly, Fast, and Cost-Effective with Outstanding Support](https://www.g2.com/survey_responses/extreme-reach-review-13051362)"**

**Rating:** 5.0/5.0 stars
*— Rebecca G.*

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13051362)

---



### 6. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


**Average Rating:** 4.3/5.0
**Total Reviews:** 650

**Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 28% Small-Business


#### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons?

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)


### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

**Cons:**

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"**

**Rating:** 4.5/5.0 stars
*— Amit Y.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)

---

**"[A Valuable Platform for Account-Based Marketing and Display Advertising](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)"**

**Rating:** 5.0/5.0 stars
*— Sandra T.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

---


#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### 7. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


**Average Rating:** 4.2/5.0
**Total Reviews:** 187

**Who Is the Company Behind Quantcast Platform?**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Mid-Market, 34% Small-Business


#### What Are Quantcast Platform's Pros and Cons?

**Pros:**

- Ease of Use (37 reviews)
- Insights (36 reviews)
- Helpful (29 reviews)
- User Interface (28 reviews)
- Campaign Management (23 reviews)

**Cons:**

- Limited Features (15 reviews)
- Missing Features (15 reviews)
- Poor Reporting (11 reviews)
- Reporting Issues (11 reviews)
- Reporting Limitations (10 reviews)


### What Do G2 Reviewers Say About Quantcast Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

**Cons:**

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)

---

**"[Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)"**

**Rating:** 5.0/5.0 stars
*— Michelle M.*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

---


#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### 8. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


**Average Rating:** 4.5/5.0
**Total Reviews:** 153

**Who Is the Company Behind Simpli.fi?**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,808 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small-Business, 36% Mid-Market


#### What Are Simpli.fi's Pros and Cons?

**Pros:**

- Customer Support (10 reviews)
- Ease of Use (8 reviews)
- Helpful (7 reviews)
- Team Helpfulness (6 reviews)
- Campaigns (5 reviews)

**Cons:**

- Expensive (4 reviews)
- Extra Fees (3 reviews)
- Lack of Clarity (3 reviews)
- Ad Management Issues (2 reviews)
- Complex Onboarding (2 reviews)


### What Do G2 Reviewers Say About Simpli.fi?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

**Cons:**

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"**

**Rating:** 4.0/5.0 stars
*— Jacob D.*

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

---

**"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

---


#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### 9. [AdRoll](https://www.g2.com/products/adroll/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


**Average Rating:** 4.1/5.0
**Total Reviews:** 763

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)


### What Do G2 Reviewers Say About AdRoll?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

**Cons:**

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**"[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)"**

**Rating:** 4.0/5.0 stars
*— Raad S.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

---

**"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"**

**Rating:** 5.0/5.0 stars
*— Ghiselle L.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12697341)

---


#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### 10. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


**Average Rating:** 3.8/5.0
**Total Reviews:** 218

**Who Is the Company Behind Criteo Commerce Growth?**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,673 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Mid-Market, 41% Small-Business



#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"**

**Rating:** 4.5/5.0 stars
*— Prahlad K.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

---

**"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"**

**Rating:** 4.5/5.0 stars
*— Ritik S.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

---


#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### 11. [Kochava](https://www.g2.com/products/kochava/reviews)
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


**Average Rating:** 4.1/5.0
**Total Reviews:** 131

**Who Is the Company Behind Kochava?**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Mid-Market, 31% Enterprise


#### What Are Kochava's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Attribution (5 reviews)
- Data Investigation (5 reviews)
- Insights (5 reviews)
- User Interface (5 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)
- Limitations (4 reviews)


### What Do G2 Reviewers Say About Kochava?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

**Cons:**

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**"[Outstanding Custom Support and Insightful Solutions](https://www.g2.com/survey_responses/kochava-review-12580512)"**

**Rating:** 5.0/5.0 stars
*— Mike R.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

---

**"[Exceptional Support, Room For Innovation](https://www.g2.com/survey_responses/kochava-review-12543755)"**

**Rating:** 4.0/5.0 stars
*— Mike T.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12543755)

---


#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment


## What Is Connected TV (CTV) Advertising Platforms?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Connected TV (CTV) Advertising Platforms?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)