# Best App Store Optimization Software for Small Business

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall App Store Optimization category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business App Store Optimization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business App Store Optimization category.

In addition to qualifying for inclusion in the App Store Optimization Software category, to qualify for inclusion in the Small Business App Store Optimization Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 47


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,800+ Authentic Reviews
- 47+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Adjust](https://www.g2.com/products/adjust/reviews)
  Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 671

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.2/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** https://www.adjust.com/
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom (7,367 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adjustcom/ (470 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** UA Marketing, UA
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 47% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (152 reviews)
- Customer Support (112 reviews)
- Insights (88 reviews)
- Reporting (83 reviews)
- Analytics (76 reviews)

**Cons:**

- Complexity (41 reviews)
- Slow Loading (41 reviews)
- Expensive (36 reviews)
- Slow Performance (34 reviews)
- Dashboard Issues (33 reviews)

  ### 2. [AppTweak](https://www.g2.com/products/apptweak/reviews)
  AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Apple Ads Campaign Management, App Store Review Management, Market Intelligence, and AI Agents for App Growth. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 203

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Store Performance:** 8.9/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** https://www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak (4,434 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3055780/ (136 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** ASO Manager, Marketing Manager
  - **Top Industries:** Computer Games, Marketing and Advertising
  - **Company Size:** 40% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (64 reviews)
- Helpful (51 reviews)
- Features (45 reviews)
- Insights (43 reviews)
- Customer Support (40 reviews)

**Cons:**

- Data Inaccuracy (19 reviews)
- Limited Features (18 reviews)
- Lack of Information (14 reviews)
- Difficult Learning (11 reviews)
- Expensive (11 reviews)

  ### 3. [AppFollow](https://www.g2.com/products/appfollow/reviews)
  AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 192

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.9/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO (2,961 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6403242/ (69 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Social Media Manager
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- AI Integration (2 reviews)
- Centralized Reviews (2 reviews)
- Business Growth (1 reviews)
- Centralized Management (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Expensive (1 reviews)
- Improvements Needed (1 reviews)
- Inaccuracy (1 reviews)
- Review Management (1 reviews)

  ### 4. [MobileAction](https://www.g2.com/products/mobileaction/reviews)
  Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 113

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction (6,674 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (109 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 47% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Features (17 reviews)
- Helpful (16 reviews)
- Customer Support (13 reviews)
- Insights (12 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Limited Features (4 reviews)
- Data Inaccuracy (3 reviews)
- Difficult Learning (3 reviews)
- Expensive (3 reviews)

  ### 5. [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 141

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.1/10 (Category avg: 8.7/10)
- **Keyword Localization:** 7.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower (204,064 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (411 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 31% Small-Business


  ### 6. [App Radar](https://www.g2.com/products/app-radar/reviews)
  App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. The international team of App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Store Performance:** 9.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,498 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 75% Small-Business, 13% Mid-Market


  ### 7. [ASOMobile](https://www.g2.com/products/asomobile/reviews)
  ASOMobile – App Store Optimization Platform for Google Play & App Store ASOMobile is an ASO and mobile analytics platform that helps app developers, ASO specialists, and product teams grow organic downloads through smarter keyword research, competitor intelligence, and app store analytics – without the enterprise price tag. What ASOMobile does: Keyword Research & Metadata – Find high-traffic keywords, build your semantic core, and generate optimized metadata with AI-powered tools. Stop guessing what users search for and start ranking for terms that actually drive installs. Rankings & Visibility – Track keyword positions and category rankings in real time. Monitor app indexation and catch ranking drops before they hurt your growth. Competitor Intelligence – See exactly how competitors are positioned: their metadata, keyword strategies, download and revenue estimates, and in-app purchase performance. Use their playbook to build a better one. Market & Niche Analysis – Identify the most profitable categories and niches before entering a market. Benchmark your app against the competition with store-wide data across 90+ countries. Ratings & Reviews – Monitor user feedback, protect your conversion rate, and respond to reviews from one place. Why teams switch to ASOMobile: - 10M+ apps scanned daily across Google Play and App Store - Coverage across 90+ countries in a single interface - AI-powered metadata creation – faster ASO, fewer revisions - Full competitor keyword and revenue visibility - In-app purchase keyword tracking – rare even among premium tools - Professional-grade analytics at a fraction of enterprise cost Plans start at $46/month. Used by indie developers, solo ASO specialists, startups, and scaling app teams worldwide.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 9.5/10 (Category avg: 8.4/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Valeriya](https://www.g2.com/sellers/valeriya)
- **Year Founded:** 2018
- **HQ Location:** Ajman, AE
- **Twitter:** @aso_mobile (257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/showcase/asomobile-net/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business


  ### 8. [Asodesk](https://www.g2.com/products/asodesk/reviews)
  One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.7/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk)
- **Year Founded:** 2016
- **HQ Location:** Nicosia, Egkomi
- **Twitter:** @ASOdesk (1,294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/asodeskinc/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 32% Mid-Market


  ### 9. [ASO Tools](https://www.g2.com/products/aso-tools/reviews)
  ASOTools is a comprehensive App Store Optimization (ASO) platform designed to enhance the visibility and performance of mobile applications across both iOS and Android platforms. By offering a suite of tools that cover keyword analysis, app analytics, and market intelligence, ASOTools empowers developers and marketers to make informed decisions that drive app growth and user engagement. Key Features and Functionality: - Keyword Research and Analysis: ASOTools provides robust keyword research capabilities, enabling users to identify high-performing keywords and track their rankings over time. This feature assists in optimizing app metadata to improve search visibility. - App Analytics: The platform offers detailed insights into app performance metrics, including download and revenue estimates, user reviews, and competitor analysis. These analytics help users understand market trends and app positioning. - Market Intelligence: ASOTools delivers comprehensive market data, such as top charts and category rankings, allowing users to discover new opportunities and monitor industry leaders. - Integration Capabilities: The platform supports integrations with various services, including Google Play Console, Firebase, BigQuery, and Slack, facilitating seamless workflows and data synchronization. Primary Value and User Solutions: ASOTools addresses the critical need for effective app store optimization by providing a centralized platform that combines keyword research, performance analytics, and market intelligence. By leveraging these tools, developers and marketers can enhance their app's visibility, attract more organic downloads, and stay competitive in the dynamic app marketplace. The integration capabilities further streamline operations, allowing for efficient management of app data and marketing strategies.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.6/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [https://asotools.io/](https://www.g2.com/sellers/https-asotools-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


  ### 10. [StoreMaven](https://www.g2.com/products/storemaven/reviews)
  In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 51

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Store Performance:** 8.5/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [mavens° [formerly Storemaven]](https://www.g2.com/sellers/mavens-formerly-storemaven)
- **Year Founded:** 2015
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @storemaven (429 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/storemaven/ (80 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Retail
  - **Company Size:** 58% Small-Business, 28% Mid-Market


  ### 11. [Checkaso](https://www.g2.com/products/checkaso/reviews)
  Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.4/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.7/10)
- **Keyword Localization:** 9.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Checkaso](https://www.g2.com/sellers/checkaso)
- **HQ Location:** Tallinn, Harjumaa, EE
- **Twitter:** @checkasoteam (407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/checkaso (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business, 14% Mid-Market


  ### 12. [Appfigures](https://www.g2.com/products/appfigures/reviews)
  Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitive, and there are lots of guides and hands-on training resources available for you to master the craft.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.4/10)
- **Keyword Tools:** 8.0/10 (Category avg: 8.7/10)
- **Keyword Localization:** 7.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Appfigures](https://www.g2.com/sellers/appfigures)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @appfigures (14,550 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2246328/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 88% Small-Business, 12% Mid-Market




## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)
- [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)
- [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence)