Checkaso is an analytical platform designed to enhance App Store Optimization for applications on both the App Store and Google Play. Launched in 2019, it caters to users of all experience levels, from beginners to seasoned professionals, by providing comprehensive tools to improve app visibility and conversion rates.
Key Features and Functionality:
- Keyword Analysis: Offers robust tools for keyword research, including starter packs, suggestions, ranking history, and up-to-date metrics, enabling users to analyze relevant keywords and track app rankings for data-driven ASO decisions.
- Competitor Monitoring: Allows analysis of up to 20 competitors, providing live search results with competitors highlighted for easy comparison, and the ability to compare any two apps side-by-side.
- App Store Page Optimization: Features a text editor to optimize app store pages, covering more keywords, testing different versions, and localizing translations for various markets, with tips to improve each page element.
- Ratings and Reviews Tracking: Enables monitoring of competitor ratings and reviews over time, filtered by specific criteria, to identify areas for app improvement.
- Performance Metrics: Provides customizable dashboards to track key performance indicators , including financial statements such as profit and loss, balance sheet, and cash flow reports.
Primary Value and User Solutions:
Checkaso addresses the challenges of app discoverability and user acquisition by offering a suite of tools that streamline the ASO process. By providing detailed insights into keyword performance, competitor strategies, and app store page optimization, it empowers developers and marketers to make informed decisions that enhance app visibility and conversion rates. The platform's user-friendly interface and comprehensive features make it a valuable asset for anyone looking to improve their app's performance in a competitive marketplace.