Top Free App Store Optimization Software

How Many App Store Optimization Software Products Does G2 Track?

Total Products under this Category: 66

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Applyra (+1.1%) - Among all products in this category, Applyra recorded the largest rating increase compared to last month

Last updated: October 15, 2026

How Does G2 Rank App Store Optimization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,000+ Authentic Reviews
  • 66+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for App Store Optimization Software

G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence

Highlighted products: Adjust, AppTweak, Applyra, AppFollow, Sensor Tower, MobileAction, Similarweb App Intelligence, and ASOMobile.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=apptweak&focus%5B%5D=applyra&focus%5B%5D=appfollow&focus%5B%5D=sensor-tower&focus%5B%5D=mobileaction&focus%5B%5D=similarweb-app-intelligence&focus%5B%5D=asomobile)

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 749

How Do G2 Users Rate Adjust?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 8.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Adjust?

  • Seller: adjust.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Berlin, Berlin
  • Twitter: @adjustcom
    7,389 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    474 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UA Marketing, UA
  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Medium, 38% Small

What Do G2 Reviewers Say About Adjust?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
  • Users commend the responsiveness and knowledge of Adjust's customer support, enhancing their overall experience significantly.
  • Users value Adjust's robust mobile attribution and fraud prevention features, enhancing transparency and ROI tracking for campaigns.
  • Users appreciate the intuitive reporting features of Adjust, enhancing their tracking and analysis of mobile marketing data.
  • Users value the strong mobile attribution tracking from Adjust, enhancing their understanding of installs and in-app events.
Cons
  • Users experience slow loading times for data refreshes, impacting their ability to react swiftly during peak hours.
  • Users often feel that the complexity of Adjust can be overwhelming, particularly for newcomers to the platform.
  • Users find Adjust to be expensive, particularly challenging for smaller companies with limited budgets.
  • Users face challenges with the dashboard complexity in Adjust, requiring additional time for customization and detailed reporting.
  • Users experience slow performance with data loading, especially during peak hours and with large datasets.

What Are Recent G2 Reviews of Adjust?

What Are G2 Users Discussing About Adjust?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 8.9/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

AppFollow

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

Average Rating: 4.6/5.0

Total Reviews: 190

How Do G2 Users Rate AppFollow?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.8/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AppFollow?

  • Seller: AppFollow
  • Year Founded: 2015
  • HQ Location: Helsinki
  • Twitter: @AppFollowIO
    2,960 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Social Media Manager
  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 65% Small, 23% Medium

What Do G2 Reviewers Say About AppFollow?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppFollow, benefiting from streamlined review tracking and management features.
  • Users appreciate the quick review tracking and AI features that enhance their response efficiency and analysis.
  • Users value the effective AI response capabilities of AppFollow, enhancing their app's reputation through high review management.
  • Users appreciate the centralized management of AppFollow, streamlining app store optimization and user feedback effectively.
  • Users appreciate the centralized app store optimization and feedback management in AppFollow, simplifying their experience significantly.
Cons
  • Users often face data inaccuracy with AppFollow, noting discrepancies in Google Play Console ratings reported by the AI.
  • Users feel that the pricing is a bit high, making it less accessible for smaller businesses and developers.
  • Users wish for improved multisite selection in the Reviews section for easier access to comments across platforms.
  • Users often experience inaccuracy in rating information from the AppFollow AI, leading to confusion and mistrust.
  • Users desire an improved review management feature that allows simultaneous selection of both CH Play and App Store.

What Are Recent G2 Reviews of AppFollow?

What Are G2 Users Discussing About AppFollow?

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MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 113

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.8/10)
  • Store Performance: 8.4/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • Twitter: @MobileAction
    6,629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users express a lack of information on performance improvement and competitor insights within MobileAction's platform.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users find the user interface challenging, especially newcomers, often leading to a steep learning curve.
  • Users find certain ad metrics confusing and the creative tab inconsistencies diminish the overall effectiveness of MobileAction.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Sensor Tower

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, web, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

Average Rating: 4.3/5.0

Total Reviews: 141

How Do G2 Users Rate Sensor Tower?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.1/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Sensor Tower?

  • Seller: Sensor Tower
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, California
  • Twitter: @SensorTower
    204,008 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games, Information Technology and Services
  • Company Size: 47% Medium, 31% Small

What Are Recent G2 Reviews of Sensor Tower?

What Are G2 Users Discussing About Sensor Tower?

Similarweb App Intelligence

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.

Average Rating: 4.6/5.0

Total Reviews: 69

How Do G2 Users Rate Similarweb App Intelligence?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Similarweb App Intelligence?

  • Seller: Similarweb
  • Year Founded: 2007
  • HQ Location: New York
  • Twitter: @Similarweb
    62,619 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,251 employees on LinkedIn®
  • Ownership: NYSE: SMWB

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Small, 35% Medium

What Do G2 Reviewers Say About Similarweb App Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the deep insights into app performance provided by Similarweb App Intelligence for comprehensive competitive analysis.
  • Users value the enhanced competitive analysis capabilities of Similarweb's App Intelligence for mobile app insights.
  • Users appreciate the detailed competitor insights provided by Similarweb's App Intelligence, enhancing their market analysis significantly.
  • Users value the comprehensive data from Similarweb App Intelligence, enhancing competitive analysis in mobile environments.
  • Users value the data accuracy of Similarweb App Intelligence, greatly enhancing their competitive analysis and market insights.
Cons
  • Users find the competitor analysis features lacking, impacting the depth and flexibility of performance evaluations.
  • Users find the dashboard issues impact functionality, as features feel limited compared to the Web Intelligence section.
  • Users find the dashboard usability lacking in maturity compared to other sections, limiting in-depth analysis and insights.
  • Users find the limited features and data depth in Similarweb App Intelligence hinder their analysis capabilities compared to Web Intelligence.
  • Users find the inadequate competitor analysis in Similarweb App Intelligence limits thorough insights and effective performance evaluation.

What Are Recent G2 Reviews of Similarweb App Intelligence?

What Are G2 Users Discussing About Similarweb App Intelligence?

Asodesk

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.

Average Rating: 4.6/5.0

Total Reviews: 44

How Do G2 Users Rate Asodesk?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Asodesk?

  • Seller: Asodesk
  • Year Founded: 2016
  • HQ Location: Nicosia, Egkomi
  • Twitter: @ASOdesk
    1,289 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 64% Small, 32% Medium

What Are Recent G2 Reviews of Asodesk?

What Are G2 Users Discussing About Asodesk?

App Radar

App Radar by SplitMetrics focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.

Average Rating: 4.3/5.0

Total Reviews: 32

How Do G2 Users Rate App Radar?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Store Performance: 9.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind App Radar?

  • Seller: SplitMetrics, Inc.
  • Year Founded: 2014
  • HQ Location: Dover, DE
  • Twitter: @SplitMetrics
    1,500 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    163 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 75% Small, 13% Medium

What Are Recent G2 Reviews of App Radar?

What Are G2 Users Discussing About App Radar?

Checkaso

Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate Checkaso?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Checkaso?

  • Seller: Checkaso
  • HQ Location: Tallinn, Harjumaa, EE
  • Twitter: @checkasoteam
    405 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 93% Small, 14% Medium

What Are Recent G2 Reviews of Checkaso?

Appfigures

Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitive, and there are lots of guides and hands-on training resources available for you to master the craft.

Average Rating: 4.0/5.0

Total Reviews: 18

How Do G2 Users Rate Appfigures?

  • Has the product been a good partner in doing business?: 6.3/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Appfigures?

  • Seller: Appfigures
  • Year Founded: 2009
  • HQ Location: New York, NY
  • Twitter: @appfigures
    14,825 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Computer Games
  • Company Size: 89% Small, 11% Medium

What Are Recent G2 Reviews of Appfigures?

What Are G2 Users Discussing About Appfigures?

Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Average Rating: 4.1/5.0

Total Reviews: 132

How Do G2 Users Rate Kochava?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.8/10)
  • Store Performance: 6.7/10 (Category avg: 8.5/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Kochava?

  • Seller: Kochava
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Sandpoint, US
  • Twitter: @kochava
    12 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 39% Medium, 31% Large

What Do G2 Reviewers Say About Kochava?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support of Kochava, assisting with challenges and enhancing the integration process.
  • Users appreciate the ease of use in Kochava, highlighting its clear setup and responsive support team.
  • Users appreciate the ease of building deeplinks and robust attribution capabilities offered by Kochava.
  • Users value the exceptional support team at Kochava, which enhances their analytics and overall experience effectively.
  • Users find Kochava's responsive customer support invaluable for navigating its complex, data-rich platform effectively.
Cons
  • Users find the poor UI frustrating, wishing for a more intuitive and user-friendly experience overall.
  • Users find Kochava's complex features challenging, with a cumbersome UI that complicates report generation and data export.
  • Users find the learning difficulty in Kochava frustrating, particularly with event tracking and complex features.
  • Users find Kochava's interface not intuitive, with confusing terminology and outdated components affecting usability and report exports.
  • Users find the clunky and outdated UX of Kochava frustrating, impacting their overall satisfaction with the platform.

What Are Recent G2 Reviews of Kochava?

What Are G2 Users Discussing About Kochava?

Optimove (formely Kumulos)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

Average Rating: 4.8/5.0

Total Reviews: 29

How Do G2 Users Rate Optimove (formely Kumulos)?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.8/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Optimove (formely Kumulos)?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 60% Small, 30% Medium

What Are Recent G2 Reviews of Optimove (formely Kumulos)?

What Are G2 Users Discussing About Optimove (formely Kumulos)?

AppRoast

AppRoast is an AI-powered app review monitoring tool built for mobile app founders, indie developers, and product managers who need to understand user sentiment without reading hundreds of reviews manually. Paste any app from the App Store or Google Play and get an instant breakdown of top complaints ranked by frequency, what users love, platform-specific sentiment (iOS vs Android), and actionable quick wins. No account needed for a one-time analysis. For ongoing intelligence, AppRoast monitors apps continuously with delta scans — automatic detection of what changed since your last check. Get email alerts when new complaint patterns emerge or ratings shift after an update. Competitive analysis tracks up to 8 rival apps, showing where competitors are losing users and what mistakes to avoid. AppRoast replaces hours of manual review reading with structured AI insight — ranked complaints, sentiment breakdowns, competitor gaps, and clear recommendations in seconds.

Who Is the Company Behind AppRoast?

ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth. Features: – Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON. – Unlimited Keywords Tracking & Insights: Automatically track keyword rankings in multiple locales, with no need to create manual keyword lists. Analyze keyword performance over time with clear, easy-to-read charts. – Competitor Analysis: Monitor competitor apps' keyword rankings, ratings, reviews, and overall strategies to find new opportunities for improvement. – App Info: Get detailed insights into any app’s metrics: installs, ratings, reviews, and revenue. Stay informed about app’s performance with data that’s always up-to-date. – Cross-Localization Tools: Duplicate and adjust keywords across multiple locales to enhance visibility in different regions without repetitive manual work. – Seamless App Store Connect Integration: Manage your app data directly from your App Store Connect account with ease. – Editor: Pricing & Subscriptions: manage app pricing and subscriptions across regions, adjust tiers, localize plans. It streamlines global price consistency and subscription optimization for better monetization. – Top by Category: top 500 apps in each category(free/top), providing insights into rankings, ratings, reviews, installs, and revenue. This helps developers monitor competitors, analyze trends, and optimize their app's visibility. – Reviews: view, track, and manage app reviews across different languages (translate included). It provides tools to filter reviews by rating, export them to Excel for detailed analysis, and report inappropriate reviews and respond by AI.

Who Is the Company Behind ASO.dev?

  • Seller: ASO.dev
  • Year Founded: 2022
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

ASOScan

Who we are: ASOScan is an App Store Optimization platform built and operated in Germany by its developer, Khalil Kitar. It went live in 2026 with one design goal: the complete ASO workflow in a single product, with the same depth at every price tier. What we do: ASOScan runs the full optimization cycle for iOS and Android across every App Store and Google Play market. Keyword research is grounded in per-market search volume and difficulty, with Keyword Spy reverse lookup, competitor gap analysis, and a ranked opportunity list recomputed daily. Rank tracking goes 200 positions deep per country. Competitor monitoring delivers real-time listing-change alerts with the exact before and after. A coverage simulator previews what a metadata edit would win before it ships, the AI drafts metadata and review replies that read native in each market's language, and reporting covers client-ready PDF reports, a weekly portfolio digest, Slack and Microsoft Teams alerts, and a read/write API. Why teams pick us: the structure, more than any single feature. Specialists get research depth without an enterprise contract. Studios and growth teams replace two or three overlapping subscriptions with one. Agencies run up to 100 client apps on one flat plan, with unlimited team seats and a keyword pool spent across the whole portfolio instead of priced per app. Plans are public, $15 to $299 a month, and the 7-day trial takes no credit card, so evaluation costs nothing but an afternoon.

Who Is the Company Behind ASOScan?

  • Seller: ASOScan
  • Year Founded: 2026
  • HQ Location: Darmstadt, DE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated March 10, 2026