Top Free App Store Optimization Software

Check out our list of free App Store Optimization Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all App Store Optimization Software to ensure you get the right product.

View Free App Store Optimization Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
13 App Store Optimization Products Available
View all App Store Optimization Software
View all App Store Optimization Software

AppTweak

(206)4.6 out of 5
Entry Level Price:Free
2nd Easiest To Use in App Store Optimization software
View top Consulting Services for AppTweak
OverviewUser Satisfaction
Product Description

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stan

Users: ASO Manager, Marketing Manager · Industries: Computer Games, Marketing and Advertising · Market Segment: 40% Small-Business, 35% Mid-Market
User SatisfactionWhat G2 Users Think
AppTweak features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.8
8.9
Store Performance
Average: 8.4
9.2
Keyword Tools
Average: 8.7
8.5
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Verified User in Computer Software
AC
Daily tracking of keyword ranks. It is the only feature we really use Read review
Connie L.
CL
It easily allows us to see how our apps are doing against our competitors Read review
Seller Details
Year Founded
2014
HQ Location
Brussels, Brussels Region
Company Website
https://www.apptweak.com
Twitter
@AppTweak
LinkedIn® Page
https://www.linkedin.com/company/3055780/

AppFollow

(197)4.6 out of 5
Entry Level Price:Free
4th Easiest To Use in App Store Optimization software
View top Consulting Services for AppFollow
OverviewUser Satisfaction
Product Description

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi

Users: CEO, Social Media Manager · Industries: Information Technology and Services, Computer Games · Market Segment: 64% Small-Business, 23% Mid-Market
User SatisfactionWhat G2 Users Think
AppFollow features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.4
Store Performance
Average: 8.4
8.9
Keyword Tools
Average: 8.7
8.6
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Changseok K.
CK
Appfollow provide pretty much all of reviews on each platform. ZD feature does n't have direct link to App Store on Apple. but App foloow can make... Read review
RA
aso trafic and keyword and theres a free plan to use it for ever Read review
Seller Details
Year Founded
2015
HQ Location
Helsinki
Company Website
https://appfollow.io
Twitter
@AppFollowIO
LinkedIn® Page
https://www.linkedin.com/company/6403242/
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Adjust

(650)4.6 out of 5
Entry Level Price:Free
1st Easiest To Use in App Store Optimization software
View top Consulting Services for Adjust
OverviewUser Satisfaction
Product Description

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

Users: UA Marketing, UA · Industries: Marketing and Advertising, Computer Games · Market Segment: 47% Mid-Market, 36% Small-Business
User SatisfactionWhat G2 Users Think
Adjust features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.2
Store Performance
Average: 8.4
8.2
Keyword Tools
Average: 8.7
8.0
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Minh Tuấn T.
MT
Adjust's real-time data accuracy and easy-to-use dashboard make attribution tracking straightforward for our mobile app. The SDK integration with... Read review
Verified User in Information Technology and Services
AI
Adjust has become the backbone of our user acquisition strategy. While many tools provide data, Adjust provides clarity. It effectively bridges the... Read review
Seller Details
Year Founded
2012
HQ Location
Berlin, Berlin
Company Website
https://www.adjust.com/
Twitter
@adjustcom
LinkedIn® Page
https://www.linkedin.com/company/adjustcom/

Sensor Tower

(142)4.3 out of 5
7th Easiest To Use in App Store Optimization software
View top Consulting Services for Sensor Tower
OverviewUser Satisfaction
Product Description

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosy

Industries: Computer Games, Information Technology and Services · Market Segment: 47% Mid-Market, 31% Small-Business
User SatisfactionWhat G2 Users Think
Sensor Tower features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.8
8.3
Store Performance
Average: 8.4
8.1
Keyword Tools
Average: 8.7
7.5
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Verified User in Market Research
CM
To be honest, there's not much I like about Sensor Tower. I think the dashboard is okay. The teams that work at Sensor Tower are great. Read review
Verified User in Computer Games
UC
Data is very accurate and the team updates the tool frequently. Also it has a great support. Read review
Seller Details
Year Founded
2013
HQ Location
San Francisco, California
Company Website
https://sensortower.com/
Twitter
@SensorTower
LinkedIn® Page
https://www.linkedin.com/company/sensor-tower/

MobileAction

(113)4.4 out of 5
Entry Level Price:Free
3rd Easiest To Use in App Store Optimization software
OverviewUser Satisfaction
Product Description

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Industries: Marketing and Advertising, Computer Games · Market Segment: 47% Small-Business, 41% Mid-Market
User SatisfactionWhat G2 Users Think
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.4
Store Performance
Average: 8.4
9.0
Keyword Tools
Average: 8.7
8.6
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
SM
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,... Read review
IMRAN A.
IA
Some of the most helpful aspects of SearchAds.com are: • It allows you to easily create and manage multiple Apple Search Ads campaigns and ad... Read review
Seller Details
Year Founded
2013
HQ Location
San Francisco, California, United States
Company Website
https://mobileaction.co
Twitter
@MobileAction
LinkedIn® Page
https://www.linkedin.com/company/mobile-action/

Asodesk

(44)4.6 out of 5
5th Easiest To Use in App Store Optimization software
OverviewUser Satisfaction
Product Description

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency

Industries: Information Technology and Services, Computer Games · Market Segment: 64% Small-Business, 32% Mid-Market
User SatisfactionWhat G2 Users Think
Asodesk features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.8
10.0
Store Performance
Average: 8.4
9.6
Keyword Tools
Average: 8.7
10.0
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Pavel Y.
PY
1. ASOdesk Academy helped us teach our employee in ASO skills in 2 months from scratch. After Academy for several months, using this knowledge, he... Read review
Aleksey S.
AS
1. Ability to quickly assemble a semantic core, for any country. Very many automatic suggestions. This is the best I have ever worked with 2. Great... Read review
Seller Details
Year Founded
2016
HQ Location
Nicosia, Egkomi
Company Website
https://asodesk.com/
Twitter
@ASOdesk
LinkedIn® Page
https://www.linkedin.com/company/asodeskinc/

App Radar

(32)4.3 out of 5
Entry Level Price:Starting at €58.00
6th Easiest To Use in App Store Optimization software
OverviewUser Satisfaction
Product Description

App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or wi

Users: CEO · Industries: Computer Software, Marketing and Advertising · Market Segment: 75% Small-Business, 13% Mid-Market
User SatisfactionWhat G2 Users Think
App Radar features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.8
9.3
Store Performance
Average: 8.4
9.2
Keyword Tools
Average: 8.7
8.7
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Vijeta C.
VC
Quick result, helps in infusing relevant keywords into your App Description, provides a better understanding about competitors & what they're doing... Read review
Biswajit B.
BB
1. Easy-to-use app radar and nice UI 2. dashboard is very helpful 3. Connection with play console is very easy 4. I can see the the rating ,... Read review
Seller Details
Year Founded
2014
HQ Location
Wilmington, DE
Company Website
https://www.splitmetrics.com
Twitter
@SplitMetrics
LinkedIn® Page
https://www.linkedin.com/company/6379927

Appfigures

(17)4.2 out of 5
Entry Level Price:Free
8th Easiest To Use in App Store Optimization software
OverviewUser Satisfaction
Product Description

Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitiv

Industries: Computer Software · Market Segment: 88% Small-Business, 12% Mid-Market
User SatisfactionWhat G2 Users Think
Appfigures features and usability ratings that predict user satisfaction
6.3
Has the product been a good partner in doing business?
Average: 8.8
8.3
Store Performance
Average: 8.4
8.0
Keyword Tools
Average: 8.7
7.7
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Антон .
А
Reviews, native iOS app, top charts, ads Read review
Jon A.
JA
Their charting is generally good. I like being able to force the app to check for sales stats whenever I want. It's not automatically updated (on... Read review
Seller Details
Year Founded
2009
HQ Location
New York, NY
Company Website
https://appfigures.com
Twitter
@appfigures
LinkedIn® Page
https://www.linkedin.com/company/2246328/

Checkaso

(14)4.9 out of 5
Free trial available
OverviewUser Satisfaction
Product Description

Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to en

Market Segment: 93% Small-Business, 14% Mid-Market
User SatisfactionWhat G2 Users Think
Checkaso features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.8
10.0
Store Performance
Average: 8.4
9.6
Keyword Tools
Average: 8.7
9.6
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Дмитрий .
Д
- Number of features to analyze competitors - Intuitive UI - Extended trial period Read review
Nemanja N.
NN
When I publish an application in Play Market, I need every information field (title, description, etc) to be filled in, at least to match store... Read review
Seller Details
HQ Location
Tallinn, Harjumaa, EE
Company Website
https://checkaso.io
Twitter
@checkasoteam
LinkedIn® Page
https://www.linkedin.com/company/checkaso

Similarweb App Intelligence

(61)4.7 out of 5
Free trial available
OverviewUser Satisfaction
Product Description

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich hi

Industries: Computer Software, Marketing and Advertising · Market Segment: 49% Small-Business, 34% Mid-Market
User SatisfactionWhat G2 Users Think
Similarweb App Intelligence features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.8
10.0
Store Performance
Average: 8.4
10.0
Keyword Tools
Average: 8.7
9.2
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
SG
I needed meta-data from Mexico apps, I doubted their API could help, but after a short demonstration I realized how useful is data 42matters... Read review
Dmitriy P.
DP
The visual UI of Explorer is really user-friendly, also we love an export to Excel. Explorer service provides a lot of filters and ways for... Read review
Seller Details
Year Founded
2007
HQ Location
New York
Company Website
https://www.similarweb.com
Twitter
@Similarweb
LinkedIn® Page
https://www.linkedin.com/company/429838/
Ownership
NYSE: SMWB

Kochava

(136)4.1 out of 5
Free trial available
View top Consulting Services for Kochava
OverviewUser Satisfaction
Product Description

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Industries: Marketing and Advertising, Entertainment · Market Segment: 39% Mid-Market, 31% Enterprise
User SatisfactionWhat G2 Users Think
Kochava features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.8
6.7
Store Performance
Average: 8.4
10.0
Keyword Tools
Average: 8.7
10.0
Keyword Localization
Average: 8.2
What G2 Users ThinkSeller Details
Vaibhav S.
VS
The tracking of purchases and the analytics that can be tracked and automated. The cost analysis and also funnel etc with so many features. Just... Read review
Verified User in Information Technology and Services
AI
The overwhelming cost performance is the one and only attraction.On top of thatSupport on top of thatOn top of that, the support is solid.On top of... Read review
Seller Details
Year Founded
2011
HQ Location
Sandpoint, US
Company Website
https://www.kochava.com
Twitter
@kochava
LinkedIn® Page
https://www.linkedin.com/company/2377474/

Optimove (formely Kumulos)

(30)4.8 out of 5
OverviewUser Satisfaction
Product Description

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

Industries: Computer Software · Market Segment: 60% Small-Business, 30% Mid-Market
User SatisfactionWhat G2 Users Think
Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.8
0.0
No information available
10.0
Keyword Tools
Average: 8.7
0.0
No information available
What G2 Users ThinkSeller Details
David M.
DM
I have easy access to all of the data I need and a very customizable interface for the API calls Read review
Verified User in Computer Software
EC
How easy the platform is to set up and use. We consolidated the technology we had on our mobile apps. Previously we have 7 services integrated into... Read review
Seller Details
Year Founded
2012
HQ Location
New York
Company Website
https://www.optimove.com
Twitter
@Optimove
LinkedIn® Page
https://www.linkedin.com/company/227901/

ASO.dev

0 ratings
Entry Level Price:Starting at $9.00
OverviewUser Satisfaction
Product Description

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developer

User SatisfactionSeller Details
ASO.dev features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2022
HQ Location
London, GB
Company Website
https://aso.dev
LinkedIn® Page
https://www.linkedin.com/company/asodev