# Best Account-Based Analytics Software for Small Business - Page 2 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* HubSpot Marketing Hub is the top-ranked account-based analytics software in 2026, rated 4.4 out of 5 on G2 based on 14,800+ verified reviews. For teams prioritizing dark-funnel intent signals and Salesforce alignment, 6sense Revenue Marketing delivers predictive account prioritization. Notably, Fibbler achieves the highest user rating at 4.9 stars, though with a smaller review base focused on LinkedIn-to-pipeline attribution. 1. HubSpot Marketing Hub — 4.4/5 (14,800+ reviews): CRM-native account engagement and attribution tracking 2. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Dark-funnel account prioritization with Salesforce-native intent signals 3. Demandbase One — 4.4/5 (1,900+ reviews): Account-level intent analytics with CRM orchestration 4. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): Account-level intent tracking inside CRM pipelines 5. Fibbler — 4.9/5 (30+ reviews): LinkedIn ads attribution to pipeline and revenue *Updated June 2026. Based on 2026 G2 verified review data across 5 products.* Products classified in the overall Account-Based Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Analytics category. In addition to qualifying for inclusion in the Account-Based Analytics Software category, to qualify for inclusion in the Small Business Account-Based Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Account-Based Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,196 reviews) | CRM-native account engagement and attribution tracking | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,427 reviews) | Dark-funnel account prioritization with Salesforce-native intent signals | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 3 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Account-level intent analytics with CRM orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 4 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level intent tracking inside CRM pipelines | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" | | 5 | [Fibbler](https://www.g2.com/products/fibbler/reviews) | 4.9/5.0 (32 reviews) | LinkedIn ads attribution to pipeline and revenue | "[One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program](https://www.g2.com/survey_responses/fibbler-review-12103387)" | | 6 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven account targeting and audience activation | "[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)" | | 7 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad engagement analytics for ABM | "[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)" | | 8 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven account prioritization with multi-channel ABM | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" | | 9 | [Factors.AI](https://www.g2.com/products/factors-ai/reviews) | 4.5/5.0 (196 reviews) | Website deanonymization with account-level intent routing | "[Effective De-Anonymization, Complex UI Challenges](https://www.g2.com/survey_responses/factors-ai-review-9120807)" | | 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,025 reviews) | Salesforce-synced B2B account engagement analytics | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" | ## G2 Grid® for Account-Based Analytics Software ![G2 Grid® for Account-Based Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=419&focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=135441&focus%5B%5D=3199&focus%5B%5D=4805&focus%5B%5D=1544325) Highlighted products: HubSpot Marketing Hub, Adobe Marketo Engage, 6sense Revenue Marketing, Demandbase One, GTM Studio - Powered by ZoomInfo, Adobe Marketo Measure (formerly Bizible), Foundry ABM, and DemandSense. Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=foundry-abm&focus%5B%5D=demandsense&segment=small-business) ## How Many Account-Based Analytics Software Products Does G2 Track? **Total Products under this Category:** 67 ### Category Stats (Jul 2026) - **Average Rating**: 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Albacross (+0.13%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Account-Based Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,700+ Authentic Reviews - 67+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Scrut Automation Scrut Automation is a leading compliance automation platform designed for fast-growing businesses looking to streamline security, risk, and compliance without disrupting operations. It centralizes compliance functions, automates evidence collection, and simplifies audits, helping security teams reduce compliance efforts. Scrut supports 70+ out-of-the-box frameworks, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS, with the flexibility to add custom frameworks for unique regulatory needs. 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1038&secure%5Bchosen_at%5D=2026-07-14T09%3A58%3A55Z&secure%5Bdisplayable_resource_id%5D=2831&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=167976&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167976&secure%5Bresource_id%5D=1038&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-analytics%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=b313000f6e811154353680735accb9a5d6de992d35223b4c98c2de9c20a512ee&secure%5Burl%5D=https%3A%2F%2Fwww.scrut.io%2Fbook-a-demo%3Futm_source%3Dg2%2Bads%26utm_medium%3Dg2%26utm_campaign%3Dg2%2Bclicks&secure%5Burl_type%5D=book_demo) --- ## What Is Account-Based Analytics Software? [Account-Based Marketing Software](https://www.g2.com/categories/account-based-marketing) ## What Software Categories Are Similar to Account-Based Analytics Software? - [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Account Data Management Software](https://www.g2.com/categories/account-data-management) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) - [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) - [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences) --- ## How Do You Choose the Right Account-Based Analytics Software? ### What You Should Know About Account-Based Analytics Software ### What is Account-Based Analytics Software? Account-Based Analytics software provides marketers with a complete picture of how their account-based marketing (ABM) initiatives are impacting the sales pipeline and overall revenue. Similar to [attribution software](https://www.g2.com/categories/attribution), Account-Based Analytics software can help determine the success of an ABM campaign by attributing a closed sale to an ABM tactic. It’s not only important to report on the percentage of accounts reached but also whether you’re increasing interactions with identified individuals within your targeted accounts. Account-Based Analytics software assists with tracking overall engagement with your ABM campaigns, including trends around targeted accounts, contact engagement within targeted accounts, and which campaigns are creating the most opportunities and closing deals. Additionally, Account-Based Analytics software will help you allocate your resources and marketing budget more efficiently because you’ll be able to identify which ABM efforts provide the greatest ROI. Key Benefits of Account-Based Analytics Software - Identify content channels and strategies that are effective at moving accounts through the funnel - Measure engagement across targeted accounts within ABM campaigns - Attribute revenue and ROI of all ABM campaigns - Compare spending across accounts - Integrate with a sales database to build credibility and trust within your company by showcasing results of ABM initiatives ### Why Use Account-Based Analytics Software? It’s imperative to track the impact your ABM campaigns are having on targeted accounts to optimize your efforts. Identifying high-value accounts and contacts within those accounts is important, but it can also be time-consuming. Account-Based Analytics software will help identify which personalization tactics are working for certain accounts and which ones aren’t working quite as well. You will also be able to consolidate all of your data that has been captured across myriad accounts, channels, and campaigns, and integrate it into your sales database to get a 360-degree view of all your targeted accounts. ### Who Uses Account-Based Analytics Software? An account-based marketing approach requires alignment of both sales and marketing, which is more fondly known as “smarketing." Smarketing requires sales and marketing to work toward the same goal and collaborate on identifying targeted accounts. When deploying an ABM approach, it’s necessary for marketers to operate with a sales mindset, which means, as opposed to targeting individual buyers, focusing on targeted accounts and then identifying the decision-makers within those accounts. Sales can help marketers identify the best content to use since they have firsthand experience of what content resonates with buyers. Sales can then help track which content is performing better with targeted accounts using Account-Based Analytics software. While sales and marketing are both involved in an ABM approach, marketers would typically be the ones tracking how ABM campaigns are performing. **B2B marketers —** B2B marketers at companies of any size can benefit from using an ABM approach and Account-Based Analytics software. Marketers can use Account-Based Analytics software to generate account-based results metrics, which are useful to get a better understanding of their company’s overall target audience. Subsequently, marketers can then determine what types of content and methods of delivery resonate with their target accounts to obtain better results with their ABM efforts. ### Account-Based Analytics Software Features As a marketer, it's crucial to be able to show results from any and all campaigns that you execute. Account-Based Analytics software will enable you to highlight outcomes with the help of the features listed below. **Lead intelligence —** In ABM, lead intelligence refers to the data you gather across your targeted account segments. Even though you are targeting accounts, you still need to focus on the individuals within those accounts, which includes identifying demographics and behavioral information. You can leverage Account-Based Analytics software to help you gather insights, create buyer personas, and then hyperpersonalize content that resonates with that audience, all of which will help you tailor your ABM approach. Account-level insights highlight engagement across accounts, including the assets your targeted accounts are downloading, the leads you are generating within those accounts, and the correlation between ad exposure and website visits. These types of insights can help you sift through and translate your account engagement across channels and contact-level engagement within an account. Market insights are also vital when it comes to gathering intent data across your targeted accounts. Intent data will let you know what your targeted accounts are likely going to do next and when they are ready to buy. Account-Based Analytics software will allow you to get updates on your accounts’ online activities, for example, when they are featured in the news, what they are saying online, what articles they are reading, and what social media channels they are visiting. **Lead management —** Even with an ABM approach, you still need to manage all of your leads and prioritize high-potential accounts that are most likely to convert to sales. The lead management feature within Account-Based Analytics software will help you segment customer and prospect data and also assist you in identifying and distributing accounts internally to team members. **Omnichannel tracking —** Account-Based Analytics software can provide an omnichannel tracking feature, which is similar to a multi-touch attribution model. This means that you will be able to attribute revenue to certain media channels and touchpoints throughout the consumer’s journey. For this to be effective, however, you will need to ensure that the correct leads are mapped to the appropriate accounts you are targeting. Omnichannel tracking will provide tracking across multiple digital advertising channels such as video, mobile, and social media, as well as offline channels. **Revenue planning —** If you can attribute revenue to specific ABM campaigns, you can subsequently allocate your future marketing budget to other campaigns based on the predicted amount of incoming revenue. Account-Based Analytics software is able to assist in mapping out your resources and budgeting appropriately across your ABM strategy. **Customization —** Marketers can measure success in different ways but will want to focus on tracking distinct metrics. A customization feature will allow you to create custom reports that align with your company’s specific goals. Some custom reports can include overall target account tracking, opportunities opened, and custom pipeline dashboards. #### Additional Features **Opportunity timeline —** This feature will provide a timeline to visualize the effects of individual campaigns, leads, and other opportunities. A timeline will allow you to map every ABM campaign to a touchpoint on a timeline so you can pinpoint exactly where your lead interacted with your company and when that lead successfully converted to a sale. Additional metrics you can identify within this opportunity timeline include any contact or activity missing from lost opportunities and any actions you could have taken to prevent a lost opportunity. ### Potential Issues with Account-Based Analytics Software **Sales and marketing alignment —** As mentioned previously, it’s imperative for sales and marketing to work in tandem when initiating ABM campaigns to targeted accounts. Marketers and sales need to be aligned when it comes to segmenting targeted accounts and how to personalize ABM efforts toward those accounts. Without this alignment, it will prove difficult to gain the full benefits from Account-Based Analytics software because marketing will want to identify and analyze certain account insights, while sales will want to look at insights that are completely different. ### Software and Services Related to Account-Based Analytics Software **Attribution software —** Marketing attribution software is used by companies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales efforts. Companies leverage marketing attribution software to assign a value to any factor that may have had a contribution to the success of a sale, based on the influence it had on the customer or prospect during their interactions with the company. Account-Based Analytics software will also provide metrics on which channels or content attributed to a targeted account converting into a customer (i.e., generated revenue). [**Account-based marketing software**](https://www.g2.com/categories/account-based-marketing) **—** Not surprisingly, Account-Based Analytics software wouldn’t be significant without account-based marketing software. ABM software redirects marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. Account-Based Analytics software helps marketers optimize their ABM efforts over time and prove ROI. [**Account-based execution software**](https://www.g2.com/categories/account-based-execution) **—** Account-based execution software is often implemented as a part of a larger ABM strategy. This type of software facilitates the assembly of custom messaging based on prospect persona. It does this by delivering content on an account-by-account basis in several forms, such as website personalization, targeted advertising, and more. These tools assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. Account-Based Analytics software can then help marketers analyze what personalization strategies are working and which ones can be improved. [**Marketing account intelligence software**](https://www.g2.com/categories/marketing-account-intelligence) **—** Commonly implemented with ABM software, marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond surface-level contact data. You will be able to understand industry and company trends, identify opportunities at targeted accounts, and manage data profiles with the help of marketing account intelligence software.