--- title: VWO Testing Reviews meta_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 929 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Testing Reviews **Vendor:** VWO AB Tasty **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 929 ## About VWO Testing Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. ## VWO Testing Pros & Cons **What users like:** - Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. (180 reviews) - Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. (146 reviews) - Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. (138 reviews) - Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. (111 reviews) - Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. (92 reviews) - Users appreciate the **testing efficiency** of VWO, enabling quick A/B tests with seamless implementation and robust features. (86 reviews) - Experimentation (79 reviews) - Features (75 reviews) - Helpful (74 reviews) - Intuitive (69 reviews) **What users dislike:** - Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. (50 reviews) - Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. (47 reviews) - Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. (45 reviews) - Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. (34 reviews) - Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. (34 reviews) - Users experience **complex features** that can be buggy and difficult to navigate, impacting overall usability. (30 reviews) - Users face **testing difficulties** with VWO, including bugs, complex features, and doubts about test result accuracy. (30 reviews) - Expensive (28 reviews) - Editor Issues (27 reviews) - Slow Loading (26 reviews) ## VWO Testing Reviews ### 1. Great tool to do experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about VWO Testing?** The support I received from the VWO support team was amazing. Siddhant was very quick to respond to any query I had. The TAT for making changes especially for developments required for some experiments was very less. I could do 3 successful experiments within a short time span. **What do you dislike about VWO Testing?** Sometimes encountered few technical issues on VWO and had to reach out to the support term. **What problems is VWO Testing solving and how is that benefiting you?** Vwo could help identify the design vatiations which has the highest conversion. ### 2. Amazing Support Team **Rating:** 4.5/5.0 stars **Reviewed by:** Sarab . | Growth Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about VWO Testing?** The best thing about the tool is their support team that never denies any test that I wish to try for my website. Moreover, they help in developing the variations where a tech person is required. This makes my experience with VWO 10x. **What do you dislike about VWO Testing?** Not particularly a dislike but I only wish to have less dependency on tech requirements, so we can run more tests easily. **What problems is VWO Testing solving and how is that benefiting you?** As the name defines, it helps in testing different variations over the website. ### 3. Easy to use and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha T. | growth executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about VWO Testing?** Easy interface. Great to get tests out quickly. Can do complex tests with code and the visual editor is great too **What do you dislike about VWO Testing?** Sometimes it can be complex. For example need code knowledge **What problems is VWO Testing solving and how is that benefiting you?** Discount testing and conversion focus ### 4. User friendly and responsive customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Marinette U. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about VWO Testing?** The platform is user-friendly, with an intuitive dashboard that provides quick insights. Although there was a slight learning curve, VWO’s responsive support was a big help. It’s enabled us to make data-driven decisions, resulting in noticeable improvements in conversion rates and user engagement. Highly recommended! **What do you dislike about VWO Testing?** Need slight learning curve on using the feature **What problems is VWO Testing solving and how is that benefiting you?** It enabled us to make data-driven decisions, resulting in noticeable improvements in conversion rates and user engagement. ### 5. Solid testing platform, with continual releases indicating a focus on remaining competitive **Rating:** 4.0/5.0 stars **Reviewed by:** Faith D. | CRO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about VWO Testing?** Good CSM support, a continually developing roadmap and a team which seems genuinely interested in making the product better **What do you dislike about VWO Testing?** Insights functionality seems to attempt to replicate a digital experience analytics tool, when really i only need this platform to be a testing tool. Easy to use generally, with developers never having too much concern. Server side testing still not effectively used however, due to complexity **What problems is VWO Testing solving and how is that benefiting you?** Quick builds mean our testing velocity is where we would like it to be. ### 6. A Powerful Suite for Conversion Rate Optimization and A/B Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** VWO is a comprehensive and user-friendly platform. Its intuitive visual editor combined with robust targeting and segmentation capabilities. This combination allows both technical and non-technical users to create and launch A/B tests quickly and effectively without deep development resources. VWO enables granular targeting, so you can run tests on specific audience segments based on behavior, location, device type, referral source, or even custom events. **What do you dislike about VWO Testing?** On websites that are heavily JavaScript-based or use dynamic content (like SPAs), the visual editor can be less reliable. It may not render elements correctly or can break when interacting with certain UI components, requiring manual code workarounds. Although the reports are clean and accessible, they’re somewhat limited in customization. **What problems is VWO Testing solving and how is that benefiting you?** VWO replaces guesswork with structured A/B, multivariate, and split testing. VWO offers integrated tools like heatmaps, click maps, scroll maps, and session recordings and these insights help you understand how users interact with your site. VWO allows segmentation and personalized targeting based on behavior, geography, device, or traffic source and visitors see more relevant content or experiences, which boosts engagement and reduces bounce rates. ### 7. Makes A/B testing so much easier without needing dev help **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** VWO Testing significantly reduces the need for engineering involvement, especially when adjusting traffic percentages across different variants. Business team members, such as Delivery Managers or Product Managers, can independently manage these settings, enhancing agility. The consistent application of traffic percentages across local, staging, and production environments eliminates repetitive configurations, streamlining our testing processes. It's also easy to integrate into our existing workflows, making setup and rollout quick and hassle-free. **What do you dislike about VWO Testing?** A notable concern is the rapid accumulation of session counts, which can quickly reach the session threshold without clear visibility, especially since sessions from all environments—local, staging, and production—are counted. This can lead to unexpected limitations. Moreover, while VWO offers comprehensive testing capabilities, its response time is comparatively slower than some other split testing tools, though this is a minor issue in our workflow. It would be beneficial to have more granular control over session tracking to focus analysis solely on production data. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us make quick, data-driven decisions without relying on developers. Business users can easily manage and adjust experiments, saving engineering time. It simplifies variant testing, accelerates experimentation cycles, and removes the need for repeated configurations across environments, ultimately improving our ability to test ideas and optimise user experience efficiently. ### 8. best tool for ab testing and insights out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** i like the visual editor to be very helpful to create quick versions of my landing pages and the best part is the new AI features, really helpful CSM **What do you dislike about VWO Testing?** nothing to be disliked as of now but the if they can provide AI for complex ab tests would be great **What problems is VWO Testing solving and how is that benefiting you?** it is helping to get us doing fast iterations of our landing page and optimizing them for better conversion ### 9. Great! User-friendly and Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about VWO Testing?** I like that VWO’s testing module is very user-friendly and easy to use, even for those without a technical background. I am particularly really enjoying the new Co-pilot feature which has meant that I've been able to build quite complex tests that I would usually need a developer for. I also really value being able to segment audiences and target tests based on detailed behavior or devices. The built-in reporting is clear and helps in quickly identifying winning variants, and the integration with GA4 is smooth, which adds value for deeper analysis. **What do you dislike about VWO Testing?** I still find some limitations with the reporting side. One of our key KPIs is around product performance, being able to drive a particular format (print Vs digital) or product type (subscription Vs single issue) which means I often need to rely on GA4, however the data is often very different to VWO which causes confusion and distrust in the results. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing is a great tool to get conclusive data on how our changes directly impact conversion. Combined with other modules, such as VWO Insights, we're able to make informed decisions on what the future of our web pages look like. We typically use VWO Testing to help increase customers adding to basket or complete checkout. Even when our tests are not successful, we are always learning about our users behaviour. ### 10. User-Friendly A/B Testing with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about VWO Testing?** We've been using VWO for A/B testing and optimization daily, and it’s been a smooth and productive experience. One of the standout features is how easy it is to use. The interface is intuitive even for non-technical users, making it simple to set up experiments, track goals, and analyze results without needing deep coding knowledge. Another huge advantage is VWO’s customer support. Their team is incredibly responsive and helpful — whether it's troubleshooting, onboarding, or just general advice, they go above and beyond to make sure you're getting the most out of the platform. Overall, VWO is a solid and user-friendly A/B testing tool backed by excellent support. Highly recommended for businesses looking to improve website performance through data-driven decisions. **What do you dislike about VWO Testing?** More flexible pricing model would make VWO even more accessible. **What problems is VWO Testing solving and how is that benefiting you?** VWO has solved a major bottleneck in our workflow by allowing our media buyers to run A/B tests independently, without needing support from our IT or development team. This has significantly sped up our experimentation process, enabled faster decision-making, and allowed us to optimize landing pages more efficiently based on real data. ### 11. It is a top-of-the-line tool on the market, robust and with great cost-benefit. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about VWO Testing?** The tool has a wide range of integrations, when we researched it was one of the only ones that integrated with GA4, in addition to the interface being user-friendly, and also allowing you to make very specific configurations, another very good feature is that it notifies you when a test already has statistical validity. **What do you dislike about VWO Testing?** The features related to mapping and prioritizing hypotheses are cool, but in my operation they are not very useful, we basically don't use them. **What problems is VWO Testing solving and how is that benefiting you?** Mainly our testing capacity has increased with the mutually exclusive user features, with it we can do more tests at the same time and in the same user flow/journey ### 12. VWO great for testing with an AI that is getting more and more powerfull **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** I like the wysiwyg interface, the AI and the continuous improvements they are doing to the platform. Next to that, I really appreciate the help and service I receive from their team. **What do you dislike about VWO Testing?** In the past, I would have said their AI. But it is continuously evolving and getting more performant every month **What problems is VWO Testing solving and how is that benefiting you?** Simple wysiwyg interface and the possibility to manage different accounts and give different users different Access rights ### 13. VWO is our go to testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2022 **What do you like best about VWO Testing?** Flexibility in A/B Tests, Screen recordings, heat/click maps, and ability to save views. More recently, the AI summarising features have been a huge time saver. **What do you dislike about VWO Testing?** Not a dislike, but we're not using Deploy/Personalize as of yet. **What problems is VWO Testing solving and how is that benefiting you?** Being able to generate insights and use AI summaries also as a guide, testing our ideas before handing them over to dev implementation and being able to show the potential impact before wasting resources. **Official Response from VWO Reviews:** > Hi, thanks for sharing your feedback. Glad to know that you love the tool. ~Neha from VWO ### 14. VWO has been an incredibly effective tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** VWO has been an incredibly effective tool for running A/B tests and optimizing our user experience. Its intuitive interface, robust targeting options, and real-time insights make it easy to experiment and drive data-informed decisions. Highly recommended for teams looking to scale experimentation without heavy dev involvement. **What do you dislike about VWO Testing?** Nothing I can think of to the level of my usage. **What problems is VWO Testing solving and how is that benefiting you?** Drive data-informed decisions without heavy dev involvement. ### 15. Detailed tool for testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about VWO Testing?** It's a great tool for A/B testing, customization, test ideas, etc. When you need support, the support team is always there. They help you very fast. I use it every day for several brands and it has many capabilities with easy use. **What do you dislike about VWO Testing?** Visual editor doesn't work always well. This can be improved. **What problems is VWO Testing solving and how is that benefiting you?** It allows me to run A/B tests quickly and easily and see the results ### 16. Great experience so far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about VWO Testing?** Has been really useful for A/B testing, recordings, heatmaps and surveys. We use VWO every day. The analytics feature is great too. The support team has a very quick response time which is great, especially in the beginning. **What do you dislike about VWO Testing?** The visual editor is a bit buggy. The code editor has been more dependable so far. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing solves the problem of subjective decision-making and guesswork when optimizing our website. Instead of relying on assumptions about what might work, we can run A/B tests and make data-driven decisions. This helps us improve conversion rates, optimize user experience, and measure the real impact of changes before fully implementing them. ### 17. Reliable Platform with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about VWO Testing?** VWO Testing stands out for its ease of setup and user-friendly interface, making it simple to launch experiments quickly. The support from the VWO team has been consistently responsive and helpful, guiding us through both strategic and technical queries. Additionally, the ease of tracking performance and results allows for clear, data-driven decision-making. **What do you dislike about VWO Testing?** During A/B testing, certain elements on the website occasionally pick up the wrong CSS class, which can unintentionally alter the layout or styling of unrelated sections of the site. This requires extra attention during setup and QA to ensure accurate targeting. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing helps us optimize our website performance by allowing us to run A/B tests and validate design or content decisions with real user data. This reduces guesswork, improves user experience, and ultimately boosts conversion rates. The ease of setup and tracking makes it efficient to experiment and iterate quickly. ### 18. Exceptional A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about VWO Testing?** Clear setup of campaigns, easily editable thanks to either the code editor or visual editor. The fact one can reuse goals is also useful, as it avoids creating the same goals for every new campaign. Great (and fast) help also coming from the support team too in case I have troubles with campaigns. **What do you dislike about VWO Testing?** Some features require specific plans, and it can sometimes be confusing what is included in what. **What problems is VWO Testing solving and how is that benefiting you?** We need to A/B test changes made to the website to ensure that these are effective and actually help users. VWO helps us determine the effectiveness of the changes applied through various metrics. ### 19. Very good tool for A/B Testing and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Alen A. | Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about VWO Testing?** Ease of doing A/B Testing. Good insight and visualization. **What do you dislike about VWO Testing?** Integration is little tough. Not all features work out of the box. **What problems is VWO Testing solving and how is that benefiting you?** A/B testing ### 20. Provide all capabilities for Running A/B experiments both on client side as well as server side. **Rating:** 4.5/5.0 stars **Reviewed by:** Nitin S. | Staff Software Engineers, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** Forcing a variant for a specific user based on the user ID, helps the testing team to test the different variants better. **What do you dislike about VWO Testing?** Should provide more details of the users lying in the experimentation, based on the graph/heatmaps. **What problems is VWO Testing solving and how is that benefiting you?** We have a very limited scope of running A/B experiments in Android/iOS/Web(Server Side). VWO solves are purposes for all 3 platforms. ### 21. Great tool for A/B testing **Rating:** 5.0/5.0 stars **Reviewed by:** Robert P. | Global Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about VWO Testing?** VWO has made a big difference in our ability to quickly test new website pages and designs. Support from Priyanka has also been great. **What do you dislike about VWO Testing?** Setup of conversion events could be made simpler **What problems is VWO Testing solving and how is that benefiting you?** We're now able to test new website pages and functionality before going live, and see the differences in behaviour by audience or traffic source as part of that test. ### 22. Optimize Use **Rating:** 4.0/5.0 stars **Reviewed by:** Mayuri K. | Data Analsyt, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** It instantly helps me to change the front end of the website very quickly and easy to use. **What do you dislike about VWO Testing?** events mostly do not get captured and we have to change the code. Sometime difficult to make changes on multiple pages. **What problems is VWO Testing solving and how is that benefiting you?** It helps me to make changes on the front end of the website which is useful in conversions ### 23. Strong value for the investment **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew G. | Digital Demand Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about VWO Testing?** VWO allows me to A/B test messaging and imagery on my website, to see which experiments are more likely to lead to inbound conversions. For us, conversions are leads generated, content downloaded, videos viewed and deeper engagement with the site. VWO is simple to implement and has strong customer support. I use the platform weekly and the calls with our CSM are productive. Integrations with Google Analytics and 6sense were straightforward, but then using 6sense data as variables for personalization is not quite as easy. The Heatmaps and Clickmaps features in VWO Insights are very helpful for making decisions about the website layout and design. **What do you dislike about VWO Testing?** Sometimes the platform can be buggy. Heatmaps and clickmaps often don't work or are a challenge to share internally - likely due to the security provisions we have in place on our browsers/devices. Personalization is not as easy to do at scale compared to other platforms; setting up custom variables requires some effort. Simple edits are easy to do in the WYSIWYG editor but more advanced changes require CSS/HTML coding and can be difficult to implement without bugs in how they are displayed. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing helps us maximize our website for generating conversions. For us, that means more leads and engaged sessions from our web visitors. VWO allows us to run experiments to improve the website experience for our target prospects. ### 24. Useful tool but encountered issues **Rating:** 3.5/5.0 stars **Reviewed by:** Camila S. | Digital marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about VWO Testing?** Ease of use, features and communication with rep. **What do you dislike about VWO Testing?** I encountered a lot of issues along the way, especially with the visual editor. That being said, support always helped me fixed them. **What problems is VWO Testing solving and how is that benefiting you?** Makes it easy to iterate and try many different things. The visual editor is the best since we can set up tests without needing time from our technical team. ### 25. I'm so happy with VWO **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce B. | CRO specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about VWO Testing?** Continuously improves and is progressive **What do you dislike about VWO Testing?** Somethimes an element (like a button) isn't working when I setup a simple test. I've so figure out what I do wrong. **What problems is VWO Testing solving and how is that benefiting you?** I want to increase multiple conversions such as purchases, request contact, clicks on specific buttons/objects etc. Another problem is that we have a rather busy website. So I'm testing which elements I can be removed. ### 26. Excellent tool. Innovative tech and ongoing enhancements. Great support. **Rating:** 5.0/5.0 stars **Reviewed by:** Bridget H. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** This tool is a must-have at our org. It gets daily use and we always find something interesting and actionable. **What do you dislike about VWO Testing?** If I had to find something to complain about I'd say it surfaces more ideas than we're able to act on :) **What problems is VWO Testing solving and how is that benefiting you?** Helps us validate hypotheses for new features and clear up issues for users to convert. ### 27. One of the best A/B testing tools with top notch customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Nauzad D. | CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** VWO is an easy to use A/B testing platform that allows you to create tests with their simple drag and drop interface. Of course you could use their code editor for more complex needs or if you have dev resources available to you. What u really love about them is their support. Mayank, my point of contact is great. He helps me with queries within 24 hours, goes above and beyond in trying to help me set things up and keeps me in check by constantly following up with me on my progress and pipeline for future tests planned. Their support is their biggest differentiator beyond their innovation and product updates. **What do you dislike about VWO Testing?** Like most A/B testing platforms, there is small impact on site metrics and core web vitals. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us with our conversion problems and helps us test quickly with a small set of users so that we can deploy the winning variation for the test. It is great to test and make changes to our product and website based on data! ### 28. A great product with an even greater support team. **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan A. | Data Entry Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** VWO offers a wide array of user research and testing features that are designed with ease-of-use as a top priority. Its easy to set up, the toolbox is expansive, the data is easy to digest, and the insights they offer are relevant to any business with an internet presence. The very best of VWO, though, is their staff, who are as friendly as they are driven in their pursuit of our success with their product. **What do you dislike about VWO Testing?** I am satisfied overall with VWO, but it seems to me that their insights should include complete site traffic analytics, or at least an integration with GA4 that offers cleaned up dashboards to compensate for GA4's low usability. It'd be immensely helpful for my use case (and I imagine many others) to have all that user data under one roof. For a product about understanding user behavior, it seems an oversight to not have this be core feature of the product. The second point I have is that the data/insights from their different tools should be easier to explort/share. PDF's of the heat/click maps would really up their game, and with how usable their toolbox is, I was surprised it was so difficult to share our findings. **What problems is VWO Testing solving and how is that benefiting you?** All the insights lacking in GA4 (not to mention what it lacks in usability) are covered by VWO. The heat maps, click maps, a/b and multivariate testing allow us to make informed decisions on the brand / technical changes to our web presence that result in a growing pipeline of engaged users. ### 29. Great AB Testing Tool and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Tay A. | Senior UX Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** I've been using VWO's AB Testing tool frequently for a year now and have found that it has empowered our UX team to create AB tests ourselves with minimal technical knowledge. This allowed us to double the number of experiments we would typically run for the year and freed up our web development resources to work on other projects. Support was always available when required and special thanks to our customer success manager, Vikas, who has always been attentive to our team and has made working with VWO a pleasure. **What do you dislike about VWO Testing?** Getting used to the tool was a bit of a learning curve but this was my first experience in using a third party for creating AB tests so I imagine it would be a similar experience with any other competitor. However, support was easy to reach and helped to answer any questions or doubts. **What problems is VWO Testing solving and how is that benefiting you?** VWO has helped to turn around the time it takes for AB tests to be created as it allowed our team to build the tests ourselves without needing to use web development resources. Analysis of tests is also made easier as segments and metrics can be created within VWO and the stats engine makes monitoring tests quick and easy. I'm able to run more experiments throughout the year using VWO. ### 30. VWO is essential to Sendbird’s conversion optimization stack—AI Overview is a game-changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about VWO Testing?** VWO helps us at us run experiments that improve conversion rates across key pages like the homepage and contact forms. The platform is easy to use, and the AI Overview feature gives helpful summaries of session recordings and reports that guide what to test next. Special thanks to Mayank from the CSM team—he’s been proactive, responsive, and always willing to help us get more out of the product. **What do you dislike about VWO Testing?** Nothing. Very easy to use A/B testing platform, great value. **What problems is VWO Testing solving and how is that benefiting you?** We're able to test and personalize + see attribution all the way into our Marketo lead reports ### 31. Powerful tool for A/B testing and conversion optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Tatyana L. | Web Analytics and CRO specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about VWO Testing?** VWO makes it easy to run A/B tests and track user behavior with heatmaps and session recordings. The interface is user-friendly **What do you dislike about VWO Testing?** Nothing in particular – the tool works well for our needs **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us run A/B tests to identify what drives better user engagement and conversions. It removes guesswork and supports data-driven decisions, improving overall site performance. ### 32. Affordable tool that gets the job done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about VWO Testing?** Easy to use UX, simple setup for tests ran directly through the platform - especially for marketers without much dev resources Can easily run as many tests as necessary at one time **What do you dislike about VWO Testing?** Data between platforms often mismatches (for example, VWO to GA4 to internal databases), especially for redirect tests **What problems is VWO Testing solving and how is that benefiting you?** Although we have an entire team dedicated to testing at my company, and use many internal resources to run tests in-app, VWO allows me (as a marketer) to run tests easily and with minimal help from my dev/product team myself. Basically, independence and speed are benefits from this. ### 33. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Anvitha B. | Web developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about VWO Testing?** Flexibility in using the product and the instant support **What do you dislike about VWO Testing?** VWO has got almost every option that we are looking forward to having on any other platform. **What problems is VWO Testing solving and how is that benefiting you?** VWO always helped me to find out the best version of the feature that we have implemented. Using Data360 is really flexible when it comes to the metric/event creation. ### 34. Powerful, User-Friendly Tool That Drives Real Conversion Results **Rating:** 4.0/5.0 stars **Reviewed by:** Vimlesh M. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2024 **What do you like best about VWO Testing?** After using VWO for over six months, I can confidently say it's been a game-changer for our conversion optimization efforts. With around 100 A/B tests under our belt, we’ve seen a solid 15% increase in our conversion rate, which has directly impacted our business growth. **What do you dislike about VWO Testing?** One limitation I don’t like about VWO is the Monthly Tracked Users (MTU) cap. It restricts the number of users you can track in experiments, which can be challenging for growing businesses or high-traffic sites. When we reach the MTU limit, it forces us to prioritize which tests to run, limiting our ability to fully optimize all areas. A more flexible MTU policy would make VWO even better. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing helps us identify what works best on our site by allowing us to run A/B tests, track user behavior, and analyze engagement patterns. It solves the problem of guesswork in our optimization process, letting data drive our decisions instead. This has directly benefited us by increasing our conversion rate by 15% over the past six months. With VWO, we can quickly identify high-impact changes and continuously improve our user experience, which has been essential for our growth and customer satisfaction. ### 35. Great tool with fantastic support **Rating:** 4.5/5.0 stars **Reviewed by:** Sean C. | E-Commerce Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** The tool has a lot to offer and for A/B testing which is our use case it works perfectly. For me there are so many more options whch we don't use however if we need them they are there to pick up. Also using heatmaps to confirm our findings or setting up new hypothesis works really well for me. Secondly the support from the VWO team is fantastic. They are open to help with all requests we have and for me this is maybe one of the best support we have around all of our tools. **What do you dislike about VWO Testing?** Sometimes developers are needed to set up more complex A/B test however if you have them onboard this is not a problem. **What problems is VWO Testing solving and how is that benefiting you?** For us the tool works great in tackling problem which we didn't think of before. It triggers us to challenge our own customer funnel and figure out which tests we can implement to make our website more efficient. ### 36. From a CRO Experts Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Joshua K. | Conversion Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2025 **What do you like best about VWO Testing?** I like the flexibility in the options they have for the tests. VWO utilises exceptional technology that gives you multiple options to run A/B Tests **What do you dislike about VWO Testing?** I dislike the cost of VWO, as it is a lot more expensive than competitors. **What problems is VWO Testing solving and how is that benefiting you?** We run A/B tests for clients. It obviously benefits us due to the simplicity. ### 37. Constant support from Monali Gupta **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Dairy | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about VWO Testing?** I like all the possibilities you can do with the tool and also the support you give to the clients from day 1. **What do you dislike about VWO Testing?** That the most interesting widgets are locked on the basic plan so then you have to keep adding trials/extras. **What problems is VWO Testing solving and how is that benefiting you?** Understand the journey of out visitors. ### 38. Fantastic product with even better customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron R. | Senior Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about VWO Testing?** The customer service they offer is honestly some of the best I’ve ever experienced from any business. They’re flexible, responsive, and always happy to help in any way they can. **What do you dislike about VWO Testing?** Nothing really, any issue I had was quickly resolved with just a simple email. **What problems is VWO Testing solving and how is that benefiting you?** It has helped me make better user interaction–based decisions. ### 39. Solid base testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2025 **What do you like best about VWO Testing?** The VWO platform makes planning and managing a testing program easy with the Plan area allowing you to make observations and link in with Hypothesis. From there you can align your testing program to the ideas you have logged. **What do you dislike about VWO Testing?** As with many of the CRO testing platforms the visual editor can be a bit tricky, especially when working with dynamic data elements. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us plan and devlop tests that improve our understanding of how customers interact with the conversion specific areas of the website. ### 40. Rapidly developing and extensive tooling that works well **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce B. | CRO specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** There are a lot of options in this tooling. You can test on so many ways and VWO is developing very fast. There is always something new! **What do you dislike about VWO Testing?** Somethimes I'm struggling with the visual editor. **What problems is VWO Testing solving and how is that benefiting you?** Every time I experience a problem it's solved with the support team or the success manager ### 41. VWO Testing Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about VWO Testing?** Intuitive interface and very quick & sufficient support system **What do you dislike about VWO Testing?** Maybe some limitations when it comes to some broaden targeting (like 360 Attributes - in our plan it's only 5, in enterprise it's 20, but it's still quite low for our team to run a more complexed target cam) **What problems is VWO Testing solving and how is that benefiting you?** We are testing things like components rearrangement, CTA text variations, CTA location, headline and description, we even run some personalization - helps us to take data driven decision and understand what to do to improve user experience and conversion on our website ### 42. VWO helps us a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Frederik W. | E-commerce Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about VWO Testing?** VWO allows us to conduct A/B testing as we want. We can utilize both the visual editor and our developers can use the code editor. **What do you dislike about VWO Testing?** Some features have a bit of a learning curve, which can be tricky to overcome. **What problems is VWO Testing solving and how is that benefiting you?** VWO help us make decisions when it come to different mutually exclusive options ### 43. All-in-one A/B Testing & CRO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Pratik S. | Marketing Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about VWO Testing?** Various testing functionalities like A/B testing, Split URL testing, etc. The insights related to the Heatmap, session recordings, etc. **What do you dislike about VWO Testing?** The new Data360 feature seems to be bit complex. **What problems is VWO Testing solving and how is that benefiting you?** VWO testing helped to take decisions related to various UI changes or the content updates made within the site pages. ### 44. Great platform with great support from the team behind the platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about VWO Testing?** VWO makes it possible to set up simple and complex tests and has a good integration with Google Analytics so it makes detailed reporting possible. But what I like the most is the help that you get from their account team as soon as you ran into complexities. **What do you dislike about VWO Testing?** It would be even more useful if you could use the Google Analytics data inside the tool **What problems is VWO Testing solving and how is that benefiting you?** We are able to do A/B testing to improve our content on the pages and extrapolate the results for other customers ### 45. One stop solution for A/B Testing **Rating:** 3.5/5.0 stars **Reviewed by:** Deiwik G. | Product Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about VWO Testing?** Ease with which tests can be curated and deployed. Analytics around the experiments. **What do you dislike about VWO Testing?** Screenshots do not work all the time. Live preview fails for complex experiments. **What problems is VWO Testing solving and how is that benefiting you?** Test the hypothesis around user experience and conversion events. VWO enable us to test the hypothesis and come up with concrete results. ### 46. Happy with the Enterprise Level Service **Rating:** 4.5/5.0 stars **Reviewed by:** Nigel H. | Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about VWO Testing?** VWO Testing is an easy to use testing platform that allows users to take AB Testing into their own hands. It was easy to integrate and implement through a tag container or direct implementation onto your website. Our account rep Bipin is excellent and is always looking for ways to help us get more out of the platform. If you're looking for a testing platform that you will use often and get real results from VWO is it. **What do you dislike about VWO Testing?** I can honestly say I don't have any downside to VWO Testing. It has been a testing platform that has worked well for us. **What problems is VWO Testing solving and how is that benefiting you?** We used to use Google Optimize as our free testing platform. That platform has been sunset and we needed a new solution that was easy to use and VWO fit the bill. ### 47. Great tool and support for A/B Testing, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about VWO Testing?** Basing design decisions on data is key for our team! VWO works well for this, and the support is great. Minor things can easily be done in the editor, and the developers fix the more complex stuff. **What do you dislike about VWO Testing?** Some things can't be done due to code stuff and some deploys on the web that makes the test not work. Sometimes the experience on pageload isn't great, where the web loads in vwo code later than the original code. **What problems is VWO Testing solving and how is that benefiting you?** Helping us make data based design decision ### 48. Excellent flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** We have been able to massively scale up testing across the business, finding pockets of value in multiple places **What do you dislike about VWO Testing?** It's seemingly easy to accidentally burn credits **What problems is VWO Testing solving and how is that benefiting you?** enabling differnent business units to easily test across the site without dedicated engineering support ### 49. VWO testing review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** Easy to use and great reports. The GUI is very pleasant eand easy to use **What do you dislike about VWO Testing?** Don't really have anything that isn't working as we assume **What problems is VWO Testing solving and how is that benefiting you?** Finding the journey our customers are most likely to follow before making a purchase ### 50. Very Helpful to solve the old problem **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** Even the library is out of maintain, VWO still help to handle the network error and fix is quicky **What do you dislike about VWO Testing?** Communication time need a little bit long **What problems is VWO Testing solving and how is that benefiting you?** They help us the classify and make the A/B test become easy ## VWO Testing Discussions - [How scalable is Visual Website Optimizer?](https://www.g2.com/discussions/scale) - 1 comment, 3 upvotes - [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) - 1 comment, 1 upvote - [How can I get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) - 1 comment, 1 upvote - [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) - 1 comment, 1 upvote - [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) - 1 comment, 1 upvote - [View VWO Testing pricing details and edition comparison](https://www.g2.com/products/wingify-vwo-testing/reviews?page=4&utmx=8-8§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+14%3A40%3A19+-0500&secure%5Bsession_id%5D=ce66dd1a-791f-4148-96fd-f2ed9e44dfd6&secure%5Btoken%5D=c0f517493abab4a1244853ecb304ba2d0412dafe0cd63b03df74b424c371b941&format=llm_user) ## VWO Testing Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Magento 2 Google Analytics 4 (GA4) With GTM](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Next.js](https://www.g2.com/products/next-js/reviews) - [OpenGTM](https://www.g2.com/products/opengtm/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## VWO Testing Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Testing Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews) - [Monetate](https://www.g2.com/products/monetate/reviews) - 4.1/5.0 (127 reviews)