Best account-level reporting software for marketing ROI

Hey folks — I’m comparing account-based analytics tools that roll up engagement, pipeline, and revenue into clean account-level ROI views. If your team needs to prove impact across long, multi-touch B2B journeys, which platforms are working for you? Pulling from G2’s Account-Based Analytics category, here are my current frontrunners (links included):

Demandbase One – Best for enterprise-grade ROI rollups across ads, web, and sales signals

Unifies first- and third-party data with AI to surface buying groups, prioritize accounts, and tie programs back to pipeline and revenue — helpful when you need consistent exec-ready reporting across large stacks.

6sense Revenue Marketing – Best for intent-driven account reporting and pipeline conversion analytics

Turns intent and behavioral signals into segmentable audiences and measurable account journeys, so you can show how campaigns influence opportunities and forecastable pipeline at the account level.

Dreamdata – Best for transparent multi-touch journeys linked to revenue

Brings together CRM, ad, and web data to map every touch, compare attribution models, and quantify ROI by channel and campaign — great when you need to explain the full path to revenue for buying groups.

CaliberMind – Best for composable B2B attribution and CFO-friendly ROI storytelling

Pairs multi-touch attribution with cohort and persona views to show which motions drive pipeline and how spend translates to revenue — strong for leadership rollups without losing account-level detail.

Channel99 – Best for vendor/channel ROI clarity at the account level

Identifies more visiting accounts, reveals “direct/unknown” traffic sources, and correlates investments to outcomes so you can justify spend and rank partners by pipeline contribution.

If you’ve implemented any of these, how clean was the CRM sync, and what reports do your execs actually use? Is there anything you’d move up/down the list for account-level ROI?